---
title: "Square Online Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Square Online the right Small Business eCommerce solution for you? Explore 331 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/275800/Square-Online/reviews/"
page_type: "reviews"
language: "en"
---

Square Online

4.6 (331)

[View alternatives](https://www.capterra.com/p/275800/Square-Online/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 21st, 2026

# Reviews of Square Online

Ease of use

4.6

Customer Service

4.3

## Pros and Cons in Reviews

Lake M

Director of EducationNon-Profit Organization Management, 2 - 10 employeesUsed the software for: 1-2 years.

“This makes sales online, over the phone, through invoice, or on-site at events a breeze, and the platform is easy enough that anyone on my team can use it with their user/team options.“

March 25, 2026

Lake M

Director of EducationNon-Profit Organization Management, 2 - 10 employeesUsed the software for: 1-2 years.

“We are an infrequent use organization, since we accept payments with this platform during events, it could be months without using and I think this contributes to the difficulty versus it connecting to the device every day.“

March 25, 2026

Trevor S

Technology CoordinatorSports, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Allows for much more flexibility for accepting payment, including Apple Pay and other cards.“

June 29, 2026

BK

Blerta K

Language InstructorEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“Unable to automate the sending of reminder emails on homework submissions and schedule changes in classes, it remains a manual task.“

May 1, 2026

AP

Angela P

DirectorNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years.

“It works really well with other platforms as far as integration goes including our website and with platforms like Jotform.“

June 1, 2026

Trevor S

Technology CoordinatorSports, 501 - 1,000 employeesUsed the software for: More than 2 years.

“Sometimes the sensor is not able to be handed over, if there is a window in the way then it is almost impossible to use.“

June 29, 2026

BK

Blerta K

Language InstructorEducation Management, 2 - 10 employeesUsed the software for: More than 2 years.

“In the case of a small language center like ours, we can get by with Square online.“

May 1, 2026

Christine B

Pilates transformation expertHealth, Wellness and Fitness, Self-employedUsed the software for: 6-12 months.

“Square charges merchant processing fees, so they take a cut of every transaction which is never fun.“

March 27, 2026

## Showing most helpful reviews

Showing 1-25 of 331 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Lake M.  
Director of Education  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Easy To Use - Flexible Payment"

March 25, 2026

5.0

Square has been very positive for us. We appreciate the safety/security of a large name, trusted brand, without the high cost that can often come along with that name. The cost for their equipment is reasonable. They are so frequently used that finding support is very easy as everyone I know uses them.

Pros

Square has been a powerful platform for our nonprofit. We are able to process payments with a premium feel product, without the ongoing costs that many other POS systems have. The pay-as-we go type structure is flexible for our nonprofit. We do not bill frequently enough to justify a monthly fee, and so this option has been incredible. It was super easy to make our own, customizing the products, prices, receipts, and options at the click of a button. It integrates powerfully with other tools that use. This makes sales online, over the phone, through invoice, or on-site at events a breeze, and the platform is easy enough that anyone on my team can use it with their user/team options.

Cons

We have faced some challenges when out on the site with connectivity of card readers, particularly those that connect via Bluetooth to an iPad. Once connected they are quick and easy to use, however the initial connection during a period can be tough. We are an infrequent use organization, since we accept payments with this platform during events, it could be months without using and I think this contributes to the difficulty versus it connecting to the device every day. I do find the iPad layout to be a bit more clunky, feeling like an enlarged iPhone layout versus its own dedicated design.

Switched from

[PayPal Point of Sale](https://www.capterra.com/p/171165/PayPal-Here-app/)

Square had more readily available support as well as easier to use hardware

Review Source

VR

Verified Reviewer  
Trustee and secretary  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great value, good service"

January 26, 2026

4.0

Easy to set up the payment system with card readers and then link it to the free website. Good support. Great payment facility - our members far prefer to pay online in advance or by card on the spot

Pros

I like the joined-up card reader and online payment facilities, especially with free website. By paying a bit more our members can login and check their past and coming orders.

Cons

Inability to accept bookings for later payment (online or via card reader) for things like club events

Alternatives considered

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[SumUp](https://www.capterra.com/p/170673/SumUp-Air/)[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Square Online

Free website with ecommerce facilities and linked payment system

Review Source

VR

Verified Reviewer  
Technology Coordinator  
Sports  
Used the software for: 2+ years

### "Really good for some uses"

June 29, 2026

4.0

Overall useful, but has enough flaws to keep us from fully using it at all of the checkout places in the business.

Pros

Allows for much more flexibility for accepting payment, including Apple Pay and other cards. Not difficult to learn either.

Cons

Sometimes the sensor is not able to be handed over, if there is a window in the way then it is almost impossible to use.

Review Source

JC

John C.  
Webmaster  
Arts and Crafts  
Used the software for: 1-2 years

### "Not ready for any online store other than simple boutiques or resturants."

July 28, 2025

2.0

Very poor. Even though I'm an admin on our account, for two years Square has not been able to verify me when I contact them for support. Even our store \[sensitive content hidden\] can't get help when he calls.

Pros

The design is intriguing. The website is driven directly from the POS data so there are no separate "product records". This makes inventory sync automatic but the backbone of the site is subject to the quality of the POS data.

Cons

Too many things to list fully. There is no reporting or management capability of images except one-at-a-time. For large image repositories, this is death. There is no built in under-construction concept so you have to build a fake page and then disable navigation to work on a dev site. To preview it, you have to turn on nav and preview while editing a live site. Large data sets are hopeless with their tools. Support is terrible. You get passed from department to department and often they can't verify your profile to help you. There is no way to build a content page that isn't a product record. Overall the development tools are not ready for prime time. Square sells you on using variations... beware. They have tons of limitations.

Switched from

[OpenCart](https://www.capterra.com/p/143516/OpenCart/)

Price of POS. Poor choice since the web tool is so lacking of capabilities.

Review Source

Jessica L.  
CEO  
Arts and Crafts  
Used the software for: I used a free trial

### "Time consuming setup"

May 16, 2026

3.0

Pros

What I liked most was the ease of use and the ability to charge my customers properly. This is a great product.

Cons

What I liked least was the time it took to verify my business. I submitted all the paper work and I had to resubmit multiple times.

Alternatives considered

[Stripe](https://www.capterra.com/p/123889/Stripe/)

Reason for choosing Square Online

I choose square cause it was something my other friends have used. Word of mouth

Review Source

JW

Jocelyn W.  
Owner  
Entertainment  
Used the software for: 1-2 years

### "Great for Starting Out"

June 3, 2025

4.0

It was great starting out, but proved that it lacked the complexity to grow as my business grew. The low cost and user-friendly nature of the site is ideal when starting out.

Pros

The website builder was easy to navigate and the analytical were also very helpful. The square online analytics were about to pin point the time, location and funnel my website traffic was coming from

Cons

The website was very limited in its build. It was difficult to embed widgets and other code that was is produced by a third party such as a booking page, google analytics code etc. Example: Square does not allow certain pages to have sub drop down pages.

Alternatives considered

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)

Reason for choosing Square Online

Square has a number of integrations that I was using at the time such as "Square Invoice, Square appointments, and square POS.

Review Source

JF

Joe F.  
Owner  
Retail  
Used the software for: 2+ years

### "Good product. Could be great."

June 17, 2025

4.0

Pros

Seamless integration to POS inventory and generally square customer list. Constant improvement in design options.

Cons

Inability to be more flexible with local delivery. Inability to set shipping/delivery at the item variation level. Clunky transactional email set up process. Stories function isn’t smooth when setting up new stories.

Alternatives considered

[Squarespace](https://www.capterra.com/p/143461/Squarespace/)

Reason for choosing Square Online

Integration to POS inventory - already had Square POS

Review Source

VR

Verified Reviewer  
Physiotherapist  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Easy set-up and easier to use"

July 23, 2025

5.0

Customer service was quick to respond and very helpful in answering our multiple questions about using the service. The first time we used it, it went seamlessly. Have to say it continues to be seamless still.

Pros

As selling on-line was new to us, the ease of set-up was very welcome. Information on the website was extremely helpful in assisting to make an informed decision to use this service.

Cons

Nothing comes to mind currently as we have only used it for a very short time. (couple months). Since we are new to this e-commerce process, I am thinking there may come a time when it will get tedious or frustrating. Not sure. :)

Alternatives considered

[EtsyHunt](https://www.capterra.com/p/239002/EtsyHunt/)

Reason for choosing Square Online

We had previously had experience with a mobile purchase from a vender who used Square Mobile and they had relayed positive experiences.

Switched from

[PayPal](https://www.capterra.com/p/207944/PayPal/)

The fees for PayPal, specially for international sales, are much higher. The customer service was OK, but Square Online CS was excellent

Review Source

RP

Richie P.  
Director  
Retail  
Used the software for: 1-2 years

### "Square Online - A great system for small businesses"

November 20, 2024

4.0

Very good, I would highly recommend it. Some improvements required but then like most systems its a continual evolution.

Pros

Ease of setup and close integration with other Square Products

Cons

Its lost a lot of flexibility in terms of design, but this is improving. Also there is not a lot of basic marketing functionality easily available like customer acquisition tools, cross selling and upselling functionality.

Alternatives considered

[Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/)[Shopify POS](https://www.capterra.com/p/205337/Shopify-POS/)[Shopify](https://www.capterra.com/p/83891/Shopify/)

Reason for choosing Square Online

At the time Shopify did not offer the POS functionality we needed

Switched from

[WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[WordPress](https://www.capterra.com/p/131687/WordPress/)

Wanted a closer integration with our shop POS and Online to manage inventory better

Review Source

BK

Blerta K.  
Language Instructor  
Education Management  
Used the software for: 2+ years

### "Writings to our small Nordic school."

May 1, 2026

5.0

In the case of a small language center like ours, we can get by with Square online. It does not fit well with learning requirements - we operate around its retail orientation. It only required one weekend to create our site, and parents are confident in the payment system. Valuable when you require something basic that does not exceed your nonprofit budget.

Pros

Installing our course catalog was easy, I did it by myself without disturbing our IT person. The payment system is compatible with the card of our Swedish and Norwegian students. I like the fact that there is a sense of security regarding student information especially when dealing with the information of minors. The monthly fee is more affordable than other websites we have used in terms of our limited educational budget.

Cons

The check out system is confusing to some of the older students enrolling in conversation classes. Unable to automate the sending of reminder emails on homework submissions and schedule changes in classes, it remains a manual task. Only a few choices on how to tailor the course registration forms to the required language proficiency levels.

Review Source

JC

John C.  
Web Developer  
Arts and Crafts  
Used the software for: 1-2 years

### "Square Online - Not ready for Prime Time - beware"

August 16, 2024

2.0

Poor. My group converted their data to POS, then asked me to fit that into Square Online. Its nearly impossible to take a complex ecommerce structure and shove it into this simple, not ready for primetime, web tool. Square bought Weebly, as far as I know, but they did not deploy all the Weebly web dev. tools to Square Online. Online help is virtually useless for anything more complex than how to link a single image or create a simple product record. And when you do find a hit in online help, its in the Weebly community and doesn't apply to Square Online.

Pros

1\. Integrates with POS. 2. Category creation is easy.

Cons

Terrible set of features for a business with > 100 products 1. If you set products up with Variations (think Red/Blue/Green shirts) you cannot archive a variation if its no longer available. 2. There is no import/export of images. All images must be manually uploaded and their meta data entered manually. 3. You cannot split an item (product) that has variations, into two products via import/export should the need arise. Get it right the first time or you are sunk. The only way is to duplicate a record and manually delete the variations from the two records manually. 4. Tech support is terrible. First they will get into the retail vs Web side of the house discussion, then once you get the right person, they never seem to know what features are or how to solve problems. 5. All variations must share the same description. Poor design. 6. You cannot launch a Coming Soon page without publishing the site first. This means you create a coming soon page as your home page, then you have to deactivate the nav, create other pages and sections, publish them and then turn the nav. on to test, then turn it off again. 7. You cannot create links to simple attached documents like PDF's (catalogs, help documents for your products etc.) 8. You cannot build an HTML block on a page to craft specific messages. 9. You cannot change your theme once the site is created. To do so, you have to reset the site and loose all your work. 10. The product design is to have a Shop ALL product page as the default. Totally impractical for large inventory retailers that would have traditional category trees.

Switched from

[OpenCart](https://www.capterra.com/p/143516/OpenCart/)[WordPress & WooCommerce Affiliate Program](https://www.capterra.com/p/234543/WordPress--WooCommerce-Affiliate-Program/)

Retail store wanted a simpier POS. They pushed the move based on POS and are trying to get the ecommerce to work. Poor business decision.

Review Source

GF

Gina F.  
President  
Food & Beverages  
Used the software for: 2+ years

### "Easy to use, flexible and intuitive"

June 15, 2021

5.0

Nothing but thumbs up overall. We have used several other POS programs and by far think the value of Square can't be beat.

Pros

Ease of use and an excellent support team makes Square Online a fabulous option. The templates are designed to look good on both desktops and mobile devices. Very modern and intuitive. Super easy to set up and learn. Integration with Square Retail catalog is good.

Cons

I wish I could copy design elements from one web page to another. The template layouts are also a bit restrictive. Would be nice to have CSS access to fully customize. Would also like the item description to sync with Square Retail without losing the design elements.

Alternatives considered

[Revel Systems](https://www.capterra.com/p/135040/Revel-iPad-POS/)[Lightspeed Retail](https://www.capterra.com/p/120491/Lightspeed-Retail/)

Reason for choosing Square Online

Integration with Square Retail for our brick and mortar business.

Review Source

CR

Caretha R.  
Business Owner  
Consumer Services  
Used the software for: 2+ years

### "Review For Square "

June 22, 2021

5.0

Great ! Experience and they are top the line merchant services that I have ever known. I look forward to more upgrades like Weebly and more of their great , convenient , easy to use, feature and services.

Pros

The merchant service fit my business industry, products and services. The upgrade of services and feature are awesome!

Cons

Need a easy shipping on the online website shipping admin with the weight, shipping prices and a easier one time payment link just for businesses without the campaign because it is political. So make a separate link that fits embed code on the features and make it easier to embed. And I can not receive what ever business sales amount of a purchase over 50,000.00 each transactions. I have to make partial payments through the website for one purchase transaction (For Example: if a sale is 115,000 and the transaction only excepts 50,000.00 per transaction; so there will have to be 3 purchase transactions. That's horrible. I need only one transaction per purchase at any price and they can still add other purchases if selected and add to total.

Reason for choosing Square Online

Fitted my business industry and have all kind of great to get started features, made easy to use and great upgrades on features, services and great plan services.

Switched from

[Wix](https://www.capterra.com/p/169007/Wix/)

Square fits my business industry and have great convenience to get started and upgrades.

Review Source

JR

Jeff R.  
Owner  
E-Learning  
Used the software for: Less than 6 months

### "Unauthorized charges to my clients - Apparently no big deal to Square."

May 26, 2023

3.0

I have been with Square for several months now and hoped to have them handling all the payment processing for the three businesses my wife and I own. After these recent encounters with "support", however, I'm seriously wondering whether that is a good idea.

Pros

Square has an excellent user interface (Dashboard) and all the services I need ... I really like it when all is going smoothly. But I take double-charging my clients very seriously and apparently Square doesn't.

Cons

One of my websites is an information portal that is paid for by monthly subscription. I used a Wordpress plugin that was not the best solution for interacting with Square and came to the conclusion I needed to change ... so I Deactivated the software on my site and revoked the software's authorization (ability to connect) in my Square account. A month later, charges are still being processed for subscriptions made through the old software, so my clients are now being double-billed.I have now called twice about how to stop this. In both calls I was transferred multiple times (spoke to at least five people in each call). When I finally got to someone who was willing to try to address this, both individuals came to the conclusion that there was nothing they could do to stop the unauthorized charges, and both promised me that someone who doesn't take calls would get back to me.Nobody has ever followed up after either of these calls.

Alternatives considered

[PayPal](https://www.capterra.com/p/207944/PayPal/)

Switched from

[Stripe](https://www.capterra.com/p/123889/Stripe/)

Stripe was constantly changing settings in our account, making access extremely difficult.

Review Source

CL

Cassidy L.  
Owner & Opperator  
Consumer Services  
Used the software for: 2+ years

### "Square has been a great place to grow my online presence through the years"

October 28, 2022

5.0

Overall I have enjoyed my square experience, I have learned a lot about building a site and creating the image in my head into real life. It is affordable for my needs and square as a whole has many resources outside of the online platform that I utilize so it make a great one stop shop.

Pros

I love most that it is so easy to learn on and utilize. It has been a great help in creating my online platform and landing page for clients. I have been able to create a site that matches my brand perfectly and over time has grown with me. The price points as well are great and truly adjustable to what you need in the moment. If you are just starting out and only need the domain you can do that, if you want more as you grow you can do that too. It is a great place to learn new skills and create what's in your mind, especially if this process is all new to you.

Cons

Right now I am expanding into a blog and they have a story feature that is suppose to be their version of a blog. It would say this is the thing I would like to see expand a bit, it is not as easily customizable. For example I can only put in one picture at the top and then the rest is text. I don't have the ability to add more pics. This is a new feature though so if you looking to only do a blog as you business I would look to a site that is more geared towards that. If you looking for a place to just build a site though with products or services then this is a great resource.

Alternatives considered

[Weebly](https://www.capterra.com/p/246168/Weebly/)

Reason for choosing Square Online

I originally used Weebly before it go bought out by square and I loved the switch over. It was a whole new world with square and I am glad I got brought in through that process.

Review Source

MC

Marcus C.  
Managing Director  
Consumer Services  
Used the software for: 6-12 months

### "Square ups and downs "

April 15, 2025

3.0

Yes and no… but more yes. I’d say it works well about 75% of the time. The main issue is when the app malfunctions or goes down.

Pros

It’s great that customers can make payments while we’re on the go, and the system is very easy to use.

Cons

The Square app and card reader don’t always work reliably and tend to go down quite often, which is unfortunate.

Review Source

MS

Mikaela S.  
Assistant Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "Square Online is Amazing! "

April 17, 2025

5.0

I’ve loved using Square Online! It is a great platform with tons of helpful features!

Pros

Square Online is a great website builder! I love all of the features and super easy to use!!

Cons

I’ve had no issues with Square Online. It is super user friendly and easy to navigate!

Review Source

BH

Brandi H.  
Owner  
Apparel & Fashion  
Used the software for: 1-2 years

### "Very easy to use"

November 23, 2024

5.0

This product is very easy to figure out and navigate.

Pros

It's easy to navigate. And it makes ordering a breeze.

Cons

I haven't found anything negative about Square

Review Source

YD

Yasmin D.  
Ceo  
Apparel & Fashion  
Used the software for: I used a free trial

### "Square review"

March 29, 2025

4.0

Overall square is very good and easy to use especially for small businesses

Pros

I like square because it’s very easy to use

Cons

I don’t have anything that’s bad to say about square

Review Source

NL

Natasha L.  
COO  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Square Online Simplifies Sales"

November 25, 2024

5.0

Pros

Square Online is simple to use and track purchases.

Cons

I have not had issues using Square Online.

Review Source

PD

Presley D.  
Medical Billing Specialist  
Medical Devices  
Used the software for: 2+ years

### "Convenient and simple! "

October 27, 2024

5.0

Sometimes I’m not always at the office and need to take debit or credit card payments. Square online is so simple to use and so convenient! Low prices also!

Pros

The ease of taking debit/credit payments anywhere !

Cons

Nothing I don’t like about Square online !

Review Source

TR

Trina R.  
Artist / Business Owner  
Arts and Crafts  
Used the software for: 2+ years

### "Square reminds me of Google when it was an early start up"

June 15, 2021

5.0

Square has been a game changer for me in terms of running my business. I worked with professional developers to try to come up with a website in which I could sell my artwork and it was impossible. Square has allowed me to have a great portfolio and shop that is affordable and simple to use. You're doing great, and I have been very happy with the incremental improvements over time.

Pros

Square reminds me of Google when it was an early start up - I say this because I remember how clean and polished google was compared to other search engines and tech companies at the time. Square is no different - they have things down to a science, and make it extremely easy to sell items and run a business. There is no other service like it. And I appreciate that they don't gouge the price with fees and confusing extra subscriptions like Ebay or Etsy. That would be a major turn off for me. Simply put, I love how clean Square is to use. No Drama.

Cons

I wish there were more website templates to choose from, but this is a minor complaint. It's really a good service either way. Also, it would be nice if Square could allow for purchases of direct downloads. This has been a feature in the works for literally years and I think it should be a priority. Artists like me can't sell printables or patterns until this feature is reinstated!

Review Source

RD

Rhonda D.  
Business Owner  
Arts and Crafts  
Used the software for: 1-2 years

### "Square Online Exceeds Expectations"

June 16, 2021

5.0

Square online continues to impress me. The website looks good and is easy for a customer to use. I don't have to spend a fortune on it and I don't have to be tech savvy!

Pros

I love that everything is integrated! The POS, mobile and website it is a GREAT value for the cost! I also love that the software is continually improved upon to make the systems even more seamless.

Cons

Amazingly, the con is also all of the integration. It took me several phone calls to figure out how I could allow a 3rd party to help me with the SEO aspect without giving them the keys to the ship! I did finally reach someone that helped me with that but in the end, I decided that putting so much thought into SEO is slightly overrated and I decided to just utilize the default and write great descriptions in the first place.

Reason for choosing Square Online

Square was being used at the business when I took over. I have used other platforms for my online art shop. Square has and continues to be hands down the best value for the dollar! I love it!

Review Source

HN

Helen N.  
Owner/Operator  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Square for the mobile business"

July 19, 2021

5.0

Overall, I am very pleased with Square Online and intend to keep using it for the foreseeable future!

Pros

There are many features which work really well when most of your business is done via your phone. The online item catalog and cash register are both easy to use and easy to change in odd circumstances.

Cons

I wish that the website manager would let you do a certain amount of editing via the phone software. Right now I can look at things and I can access and orders, but that's about the extent of it!

Review Source

JK

Judith K.  
Owner, Designer & Creator  
Arts and Crafts  
Used the software for: 2+ years

### "Square Online "

June 15, 2021

5.0

Great ! Love it !!!

Pros

Ease of use and setup and cost. As a small business - this service is perfect for our needs.

Cons

No issues or problems except for the one exception - during the customer checkout process, there is an option for including a coupon at checkout - this is by default - there is no way for the seller to opt out of this option - it should be an option for the seller to enable this if they plan to offer a coupon or special code.

Reason for choosing Square Online

Ease of use and real people to talk to you if you needed help or had a question.

Review Source

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