# LeadCRM Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about LeadCRM Software - reviews, pricing plans, popular comparisons to other Integration products and more. Source: https://www.capterra.com/p/276065/LeadCRM --- # LeadCRM Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) LeadCRM ## What is LeadCRM? LeadCRM is the ultimate Chrome extension for LinkedIn, built to simplify lead management and streamline your sales workflow. With robust integrations to leading CRMs such as HubSpot, Pipedrive, Salesforce, and Zoho, it empowers professionals to connect LinkedIn directly to their CRM and manage leads more efficiently. Key Features and Benefits: Seamless CRM Integrations: Effortlessly connect LinkedIn with popular CRMs like HubSpot, Pipedrive, Salesforce, and Zoho. Automate lead syncing to save time and reduce manual errors. Smart Lead Management: Collect, organize, and track leads directly from LinkedIn. Export contact information with a single click. Enhanced Productivity: View and manage LinkedIn conversations directly in your CRM. Leverage powerful tools to prioritize and follow up with leads effectively. User-Friendly Interface: Simple, intuitive design tailored for professionals. Easy setup and seamless integration with your existing tools. ## What is LeadCRM used for? [Integration](https://www.capterra.com/integration-software/) Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $29.95 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for LeadCRM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.leadcrm.io&name=LeadCRM) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### LeadCRM 5.0 (12) VS. [### Zapier](https://www.capterra.com/p/130182/Zapier/) [4.7 (3,049)](https://www.capterra.com/p/130182/Zapier/reviews/) Starting Price $29.95 Flat Rate, Per Month Starting Price $29.99 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (12) Ease Of Use 4.3 (3,010) Value For Money 5.0 (10) Value For Money 4.3 (2,323) Customer Service 5.0 (11) Customer Service 4.3 (1,984) ## LeadCRM alternatives [Albato](https://www.capterra.com/p/228273/Albato/) [4.8 (405)](https://www.capterra.com/p/228273/Albato/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/228273/Albato/) [ZappySys SSIS PowerPack](https://www.capterra.com/p/170286/SSIS-PowerPack/) [4.8 (107)](https://www.capterra.com/p/170286/SSIS-PowerPack/reviews/) Starting price $1499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/170286/SSIS-PowerPack/) Highest Rated [Make](https://www.capterra.com/p/154278/Integromat/) [4.8 (407)](https://www.capterra.com/p/154278/Integromat/reviews/) Starting price $10.59 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/154278/Integromat/) [eZintegrations](https://www.capterra.com/p/185812/eZintegrations/) [4.7 (41)](https://www.capterra.com/p/185812/eZintegrations/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/185812/eZintegrations/) [View all alternatives](https://www.capterra.com/p/276065/LeadCRM/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Integrations Management 4.8 (12) 91.67% of 12 reviewers that rated this feature as important or highly important Identify which applications need to exchange data and enable these data connections Real-Time Data 4.9 (8) 100.00% of 8 reviewers that rated this feature as important or highly important Receive data and information in real time Access Controls/Permissions 4.7 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Define levels of authorization for access to specific files or systems Database Support 4.9 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Supports common databases such as MySQL and Oracle Data Capture and Transfer 4.9 (7) 85.71% of 7 reviewers that rated this feature as important or highly important Import, collect, and capture data from multiple sources Reporting/Analytics 4.8 (6) 83.33% of 6 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data LeadCRM 26 features Define levels of authorization for access to specific files or systems Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Configure existing workflows to meet your organization's needs Assembly of graphs and charts for visualizing and tracking statistics/metrics Import, collect, and capture data from multiple sources Connect to big data sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Ability to handle large datasets Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Supports common databases such as MySQL and Oracle A chronological record of actions or occurrences within a network, software, or process Identify which applications need to exchange data and enable these data connections Allows users to manage data from a number of sources Reusable integration workflow templates Receive data and information in real time Active reporting of data and metrics Receive system updates as soon as any changes are made View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Set up connections to third-party platforms to improve business processes Manage, record and track all business exchanges in form of money and its related interactions in the system Create, design and manage workflows for repetitive tasks Features 4.8 (12) 4.8 Based on 12 reviews ## Pricing Value for money 5.0 (10) Free Trial Free Version Professional $29.95 Flat Rate,Per Month It includes: - Unlimited Contact Sync - Lead Finder (1-email, 3-phone) 150 Total Credits - Unlimited Lead Search - Unlimited Company Search - 10 Templates - Automated Realtime Sync LinkedIn messages to CRM - Name Scrubber - AI Comments - Train AI - AI Messages - Export contacts from Sales Navigator 100 Sales Nav Exports/day - 1-click Add to CRM - LinkedIn - CRM/GSheets Integration - LinkedIn Messages Reply-Rate Tracking Grow $49.95 Flat Rate,Per Month It includes: - Unlimited Contact Sync - 400 Total Credits Lead Finder (1-email, 3-phone) - Unlimited Lead Search - Unlimited Company Search - 20 Templates - Automated Realtime Sync LinkedIn messages to CRM - Name Scrubber - AI Comments - Train AI - AI Messages - 150 Sales Nav Exports/day Export contacts from Sales Navigator - 1-click Add to CRM - LinkedIn - CRM/GSheets Integration - LinkedIn Messages Reply-Rate Tracking Ultimate $69.95 Flat Rate,Per Month It includes: - Unlimited Contact Sync - 900 Total Credits Lead Finder (1-email, 3-phone) - Unlimited Lead Search - Unlimited Company Search - 50 Templates - Automated Realtime Sync LinkedIn messages to CRM - Name Scrubber - AI Comments - Train AI - AI Messages - Advanced Analytics Dashboard - 250 Sales Nav Exports/day Export contacts from Sales Navigator - 1-click Add to CRM - LinkedIn - CRM/GSheets Integration - LinkedIn Messages Reply-Rate Tracking - Dedicated Account Manager Free $0.00 It includes: - Limited Contact Sync - 10 Total Credits Lead Finder (1-email, 3-phone) - Lead Search Limited to 2 searches per month - 1 Templates - Manual Sync LinkedIn messages to CRM - AI Comments - Train AI - AI Messages - Export contacts from Sales Navigator 10 Sales Nav Exports/day - 1-click Add to CRM - LinkedIn - CRM/GSheets Integration Value for money 5.0 (10) 5.0 Based on 10 reviews ## Integrations [ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Close](https://www.capterra.com/p/132667/Close-io/) ## Support, customer service and training options Customer Service 5.0 (11) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (11) 5.0 Based on 11 reviews ## User reviews Overall rating 5.0 Based on 12 reviews Filter by rating 5(12) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent LM Lucas M. Project Manager Computer Software ### "Finally a LinkedIn Pipedrive integration that actually work" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2025 We've been using LeadCRM for almost 3 months now and honestly it's been a game changer for our sales process. Before this we were stuck doing manual CSV exports from LinkedIn which was killing our productivity. Now everything syncs automatically between LinkedIn and Pipedrive and the waterfall enrichment fills in contact details we could never find manually. Our sales team loves it because they can stay in LinkedIn and still have all the Pipedrive context they need. Setup took maybe 10 minutes and now we're saving at least 10 hours a week now on data entry alone. Pros The automatic bi-directional sync between LinkedIn and Pipedrive is fantastic - no more manual work. Waterfall enrichment is probably my favorite feature, it pulls emails and phone numbers from multiple sources so we actually have complete records now. LinkedIn conversation history syncing to Pipedrive is huge for our team because everyone can see the full context before calling. Works perfectly with our basic Sales Navigator Core plan which saves us from expensive upgrades. Chrome extension makes adding prospects super quick while browsing LinkedIn. Support team has been really responsive whenever we had questions. Pricing is very reasonable especially compared to what we were spending on separate enrichment tools before. Cons The only minor thing is the initial field mapping setup took some trial and error to get configured the way we wanted. UI is pretty straightforward but could use some polish here and there. These are really small issues though compared to the value we're getting. Alternatives considered [Surfer](https://www.capterra.com/p/218703/Surfer/) Reasons for choosing LeadCRM We tried manual CSV imports for months and it was just too time consuming and error prone. Looked at LinkMatch but they didn't have the waterfall enrichment which was important to us. Surfe seemed good but LeadCRM's bi-directional sync and LinkedIn message import features were exactly what our workflow needed. The fact that it works with Sales Navigator Core instead of requiring expensive upgrades sealed the deal. Really happy with our choice so far! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DS Dominik S. Content Manager Computer Software ### "A LinkedIn → Pipedrive integration that actually does what it promises" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2025 We’ve been using LeadCRM for a few months now and it’s made a noticeable difference in our workflow. Before this, we were manually exporting CSVs from LinkedIn and updating Pipedrive by hand, which slowed everything down. With LeadCRM, the sync runs automatically and the waterfall enrichment fills in emails and phone numbers we didn’t have before. Our team doesn’t need to switch back and forth between LinkedIn and Pipedrive anymore — everything shows up exactly where we need it. Setup took maybe 10 minutes overall and we’re easily saving 6–10 hours a week on admin tasks. Pros The automatic bi-directional sync saves a ton of time and the enrichment fills in missing data we would never find manually. The LinkedIn message syncing is extremely useful because the team has full context before reaching out. It works smoothly even with our basic Sales Navigator Core plan, and the Chrome extension makes adding prospects quick and effortless. Support has been responsive whenever we needed help and the pricing is fair compared to what we used to spend on separate tools. Cons Field mapping took a bit of trial and error and the UI could be slightly more polished, but these are minor compared to the value it provides. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. YK Yuliia K. VP of Marketing Marketing and Advertising ### "Makes LinkedIn -> Pipedrive workflow effortless" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 13, 2025 Before this, I was constantly switching between LinkedIn and Pipedrive, updating fields manually, and trying to keep everything consistent. It was a huge time drain. LeadCRM now syncs everything automatically and enriches the data so my leads are complete from the start. LinkedIn messages show up in Pipedrive, which gives me full context without jumping between tabs. I easily save a few hours a week just from not doing repetitive admin work, and it keeps my pipeline cleaner and more accurate than before. Pros I spend a good part of my day working between LinkedIn and Pipedrive, and before LeadCRM everything was manual. Now the sync just runs in the background and keeps my data clean without me thinking about it. The enrichment is honestly my favorite part — it fills in emails and phone numbers automatically, which saves me from chasing missing contact details. The Chrome extension is super handy too. I can add a lead while scrolling on LinkedIn and it appears in Pipedrive fully enriched a moment later. This alone saves me hours every week. Cons The initial setup took some tweaking to get right. A bit of trial and error with field mapping. The UI works, but it could definitely look more polished. Switched from [Surfe](https://www.capterra.com/p/211913/Leadjet/) LeadCRM covered all of the features we needed that Surfe was missing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Arina K. CMO Computer Software ### "Game changer for the Pipedrive workflow" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2025 Been using LeadCRM for about 8 months and honestly it's made our life much easier. Our account managers using Pipedrive and were spending way too much time copying stuff from LinkedIn. Now it all syncs automatically and they can use the message templates to respond to LinkedIn DMs quickly. The shortcuts make adding new prospects super quick. We are hitting way more activities now because not buried in admin work anymore. Pros Automatic sync between LinkedIn and Pipedrive is perfect. No more manual data entry. Message templates let us respond to LinkedIn conversations using the saved replies which is a huge productivity gain. Shortcuts for adding contacts are really fast - one click and they're in the pipeline. LinkedIn conversation history shows up in Pipedrive so we have full context before calling. Chrome extension works great for quick adds while browsing profiles. Support answered my questions pretty fast. The price is reasonable especially for what it does. Cons Initial setup took maybe 30-40 mins to configure. Interface could look more modern but honestly I don't care as long as it works which it does. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BB Bhavik B. Business Development Manager Information Technology and Services ### "Great for GHL LinkedIn integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 12, 2025 Works well for syncing contacts and messages automatically. The waterfall enrichment is useful for getting complete contact info without paying for another tool. Not perfect but does what we need. Pros Finds emails and phone numbers automatically. Works with basic Sales Navigator. Support is responsive. Pricing is reasonable. Cons Field mapping setup took some trial and error. UI could be better. Still a newer product so some features feel basic. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KS Kim S. CEO Information Technology and Services ### "Use LeadCRM - You will NOT regret" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2025 Honestly, We were a bit uncertain about the few reviews given to the platform. You should NOT worry about that. Every day I am looking forward to do my LinkedIn outreach now because I am not managing two platforms any longer, but effectively one. Super pleased with the ability to join on a free tier and having a platform designed with AI support bottom-up, not something that is bolted on. Pros IMPORTANT: Do NOT see LeadCRM as a tool competing with Zapier - it is designed to support integration between LinkedIn and your CRM. LeadCRM delivers great productivity gains when using LinkedIn and Hubspot. Syncing of messages, integration with Sales Navigator, enrichment of contact data, templates for outreach ... Everything very simple to use and with an intuitive UI. Support is world class. Cannot recommend it strongly enough Cons Did not find anything yet in the use. A few small glitches in onboarding, but everything handled immediately by chat support. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GH Greg H. President Construction ### "You better act fast on this one before it's gone. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 24, 2025 Overall, the tool has been perfect for my use case. It is intertwined with my CRM, and I can make tasks and update my CRM directly in LinkedIn with LeadCRM. Pros The ease of integration between LinkedIn and my CRM. Also, I really enjoyed the enrichment feature. . Cons I really don't have any complaints. I'm sure as time moves on, I will come up with some features I would like added, and at that time, I will bring it up. Switched from [Lusha](https://www.capterra.com/p/198383/Lusha/) I had to use API connections and other steps to integrate Lucia into my tech stack. Lead CRM is plug and play. It's a no-brainer. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User founder Accounting ### "Solid start, works very well" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 18, 2025 LeadCRM delivers on its promise. The integration with HubSpot works reliably, the setup is quick, and it simplifies managing leads directly from LinkedIn. For anyone looking for a lightweight but effective LinkedIn-to-CRM bridge, this is a strong starting point. Pros Solid start Solid start, works very well Actually works. It’s a good base to start the integration with HubSpot, and it really helps streamline the process. Setup is straightforward, and once connected, syncing prospects feels smooth. Still some room to grow in features, but as a foundation, it’s already delivering value. Cons Some features could be expanded, but nothing critical. It feels like a solid first version with clear potential to evolve further. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. :sunglasses: Robert B. CEO, Founder Financial Services ### "Best of Class? It looks like—it may well be LeadCRM." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 13, 2025 So far so good. I don't want to be able to fix problems. I want the tools to work to speed up my ideation and connections. So far—LeadCRM is looking like a keeper. \[I tested 10 CRMs in 30 days... so I've been doing my homework to isolate best of class.\] Pros So far, so good. I was scrambling to identify a connector between a very active LinkedIn account and my recent switch to PipeDrive. LeadCRM worked—unlike Surfe which did not. The support is also 10X from Surfe. Cons Each of these tools is different. To their credit LeadCRM addressed my connection issue (extension conflict) and insisted on working to double-check the solution that actually worked. That's unusual service. Switched from [Surfe](https://www.capterra.com/p/211913/Leadjet/) DMs weren't working. Support kept putting off the fix. This after 2 days of trying everything to bot told me to do. I offered a simple fix for my experience: I heard what? Crickets. Customer support is vital at the beginning. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OM Olivia M. Product Manager Management Consulting ### "Must-have tool for LinkedIn to CRM integration" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 6, 2025 It’s been a really positive experience overall. I use LeadCRM to build qualified leads from LinkedIn and sync them into HubSpot. The platform has saved me hours of manual work every week. I would especially highlight their customer support — they are fast, knowledgeable, and genuinely helpful. For the price, especially with the free plan, it’s a fantastic tool that delivers a lot of value. Pros LeadCRM is incredibly easy to use and intuitive even for non-technical users. The integration with LinkedIn is smooth, the interface is clean, and the 1-click add-to-CRM saves a lot of time. Their AI enrichment and sync capabilities are super helpful when building a pipeline efficiently. The overall learning curve is low, and it works well even on the free plan. Cons Integration with some CRMs like HubSpot or mapping LinkedIn fields to CRM properties can occasionally be limited or a bit confusing to configure at first. I had some trouble splitting full names into first/last and syncing company names, but their team helped resolve it quickly. Would be great to have more documentation or tooltips on field mapping. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Aanchal M. Owner Marketing and Advertising ### "Best automation tool with never used before features " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 9, 2025 It was good because it helped me a lot on managing my LinkedIn account. Dashboard is easy to understand & navigate. Pros Seamless LinkedIn automation & one click CRM integration. I also liked the AI commenting feature which helped me with engagement & visibility on LinkedIn. Cons Nothing for now because I haven’t got stuck anywhere while operating it. I’m yet to try support from the team. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 22, 2025 Thanks for the review. Hope you are able to use your time in better ways now. AS Arpan S. VP of Sales Computer Software ### "Must have Extension for any Sales Person" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 15, 2025 Had a great experience using this tool, it surely has increased our productivity. Pros Easily Integrates with Pipedrive. Their waterfall enrichment is really good as its customizable. Inbuilt Enrichment seems to be from Rocketreach so saving tons of money by switching from Rocketreach. Cons New software so sometime we face some issue but support is responsive and helps things moving smoothly in no time. Alternatives considered [Surfe](https://www.capterra.com/p/211913/Leadjet/) Reasons for choosing LeadCRM Better pricing and more features, AI is being added which is must in 2025. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)