---
title: "Vanillasoft Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Vanillasoft the right CRM solution for you? Explore 233 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/27609/VanillaSoft/reviews/"
page_type: "reviews"
language: "en"
---

Vanillasoft

4.6 (233)

[View alternatives](https://www.capterra.com/p/27609/VanillaSoft/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated August 20th, 2026

# Reviews of Vanillasoft

Ease of use

4.6

Customer Service

4.5

## Pros and Cons in Reviews

QS

Qudsia S

Assistant Director of DevelopmentHigher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour, contact rates, and pledges.“

March 16, 2026

GH

Gabby H

CaptainFund-Raising, 11 - 50 employeesUsed the software for: More than 2 years.

“The phones and they're ability to call and it go through is a mess 9 times out of 10. If you email someone with another person cc'ed and one of the emails is wrong/bounces...“

August 25, 2025

QS

Qudsia S

Assistant Director of DevelopmentHigher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“It has been a dependable tool for managing our call center operations and helping our team stay organized and productive during calling shifts.“

March 16, 2026

SS

Stephen S

OwnerInsurance, 2 - 10 employeesUsed the software for: More than 2 years.

“VanillaSoft’s automations and call routing boost efficiency, but the clunky email builder hinders email design.“

August 27, 2025

QS

Qudsia S

Assistant Director of DevelopmentHigher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“The scripting tools are also very helpful for training student callers and ensuring consistent messaging across the team.“

March 16, 2026

KK

Karan K

Health BrokerHospital & Health Care, Self-employedUsed the software for: 1-2 years.

“While Vanillasoft has helpful tools, I struggled with slow responsiveness and limited customization in key features“

September 22, 2025

QS

Qudsia S

Assistant Director of DevelopmentHigher Education, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“As someone who manages a university phonathon, VanillaSoft has been incredibly effective for running a high-volume calling program.“

March 16, 2026

FV

Franchesca V

Independent Licensed AgentInsurance, 201 - 500 employeesUsed the software for: Less than 6 months.

“It takes a lot of time training and watching and re-watching videos, and since it was rolled out pretty close to AEP/OE, I have not had time to master it yet.“

October 27, 2025

## Showing most helpful reviews

Showing 1-25 of 233 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JOIA W.  
Licensed Health Insurance Advisor  
Insurance  
Used the software for: 2+ years

### "VSoft Is Very Reliable "

July 29, 2025

5.0

I have used it for many years and it has always been streamlined. Learning curves are very minimal and they have resources available to help resolve any issues

Pros

The ease of access is very sufficient. Communication tools are up to date and functions well with the tailored options

Cons

The preset combined options that I can not opt out of before purchase. I would like the opt out option added

Review Source

QS

Qudsia S.  
Assistant Director of Development  
Higher Education  
Used the software for: 2+ years

### "Excellent Platform for Managing a University Phonathon"

March 16, 2026

5.0

Overall, my experience with VanillaSoft has been very positive. Managing a phonathon requires balancing efficiency, caller training, and donor engagement, and VanillaSoft supports all three well. The platform allows our team to maintain consistent outreach, track donor interactions effectively, and monitor caller performance in real time. It has been a dependable tool for managing our call center operations and helping our team stay organized and productive during calling shifts.

Pros

As someone who manages a university phonathon, VanillaSoft has been incredibly effective for running a high-volume calling program. The queue-based dialing system keeps callers moving efficiently between prospects and eliminates downtime, which helps maintain strong dial rates throughout shifts. The scripting tools are also very helpful for training student callers and ensuring consistent messaging across the team. I particularly appreciate the reporting and analytics features, which allow me to track key metrics like dials per hour, contact rates, and pledges. This makes coaching callers and managing performance much easier. Overall, it’s a reliable system for organizing donor outreach and keeping a student call center running smoothly.

Cons

While the functionality is strong, the interface can feel somewhat dated and takes a little time for new callers to learn. Some administrative features, like list management and workflow customization, could be more intuitive. That said, once the system is set up, it works very well for structured calling programs.

Review Source

Response from VanillaSoft

March 17, 2026

Hi Qudsia - thank you so much for taking the time to write a review. I am happy to hear that we are helpful with your high volume programs. That is what we aim for! Point taken on the interface and whatnot - I can tell you that there are updates in the works there, so do stay tuned!

GH

Gabby H.  
Captain  
Fund-Raising  
Used the software for: 2+ years

### "Rudimentary At Best."

August 25, 2025

1.0

The learning curve of to this program is that you need to memorize the ways that its bad so that you can work around the issue before it even presents itself. I should have to copy every email before I send it, in fear that the whole system is going to crash out the second I hit send. I'm honestly not the hugest fan of the program. It's very much not a user friendly platform in a lot of ways including the fact that literally everything HAS to be resulted to be moved/we cannot just drag and drop it. It's also incredibly inconvenient that your text platform is basically useless in most ways.

Pros

If I'm being honest, I don't really like anything about Vanilla Soft. Every single aspect of it is rudimentary at best.

Cons

If I have multiple people texting me, when a new message comes in, the other message fully disappears and if I'm not paying attention, my message is now being sent to someone that it has NOTHING to do with. We cannot receive photos. The phones and they're ability to call and it go through is a mess 9 times out of 10. If you email someone with another person cc'ed and one of the emails is wrong/bounces... NOW YOU CAN'T EMAIL EITHER OF THEM without getting Vanilla Soft involved. All of the improvements that have been rolled out have actually made pretty much EVERYTHING significantly WORSE.

Review Source

KT

Kathia T.  
It Tech  
Consumer Services  
Used the software for: 2+ years

### "Streamlined Lead Management with Powerful Automation"

October 22, 2025

5.0

Overall, Vanillasoft is a solid sales engagement platform that delivers great value for money, especially for teams focused on outbound calling and lead follow-up. Customer support is responsive and knowledgeable, and onboarding resources are helpful. Once configured, it really boosts productivity and lead conversion rates.

Pros

Vanillasoft makes it easy to manage leads and automate follow-up tasks. The workflow automation saves a lot of time, and the interface is straightforward once you get used to it. I especially liked the call queue feature, it ensures reps never miss a lead and keeps outreach consistent. Their security features, including user permissions and data access controls, also inspire confidence.

Cons

The reporting tools could be more customizable. Some analytics are locked behind higher tiers, and integrating with other CRMs or marketing tools sometimes requires manual setup or third-party connectors. The learning curve for new team members can also be a bit steep. also Clarity is dope.

Review Source

Response from VanillaSoft

November 24, 2025

Hi Kathia - thanks for the review! Glad to hear that we are helping out with your productivity and conversion rates!

EJ

Eric J.  
Health Insurance Advisor  
Insurance  
Used the software for: 2+ years

### "Vanillasoft not Vanillahard"

January 29, 2026

5.0

Amazing, I've had it for over 5 years now and do not regret it what so ever. I recommend all new agents to give Vanillasoft a try.

Pros

I love how easy the setup is with calling leads and dispositioning them to their appropriate category.

Cons

I do not have any issues with Vanillasoft it's very easy to call the leads and really the only problem is the mindset I can have at times.

Review Source

Felipe C.  
Health Advisor  
Insurance  
Used the software for: 1-2 years

### "My overall experience with VS. "

August 4, 2025

5.0

My overall experience with VanillaSoft was positive. It’s a powerful tool for managing outreach, keeping leads organized, and improving follow-up efficiency. The dialing and scripting features helped streamline conversations, and it supported consistent productivity. With a few improvements to reporting and system speed, it could be nearly perfect.

Pros

What I liked most about VanillaSoft was its intuitive user interface and powerful automation tools. It made it easy to prioritize leads, streamline follow-ups, and stay productive. The real-time performance tracking and call routing features also helped improve team efficiency and accountability.

Cons

What I liked least about VanillaSoft was the occasional lag and syncing issues, especially during high-volume outreach periods. Additionally, the reporting dashboard could be more customizable for detailed performance insights.

Review Source

LS

Liz S.  
Sr. Manager, Business Development, Investor Relations  
Medical Devices  
Used the software for: 2+ years

### "Fantastic CRM with advanced tools & excellent customer support"

November 11, 2025

5.0

Excellent experience. We've known them for over 10 years & each time we've advanced the tools we need to expand our business, VS has been right there with us to assist in the growth process.

Pros

Great customer support, client support & integrity. Highly recommend this platform to other businesses looking to grow & support an advanced sales structure & keep track of appointments, leads, and organizational needs.

Cons

Not all of the reps on the phone have the same skill set/ depth of knowledge base. It all depends on who picks up the phone, how much support you receive.

Review Source

Response from VanillaSoft

November 24, 2025

Thanks Liz - Great to hear!

BC

Braxton C.  
Health insurance advisor  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Vanillasoft review"

January 9, 2026

5.0

good! It has helped keep me afloat and has paid for itself time and time again, I highly recommend vanilla soft for anyone balling on a budget.

Pros

amount of leads it has access too and the integrations available to fit into it from Nextgen, marketplace, CRMs for texting ect...

Cons

lots of unhealthy individuals who are frustrated and have been called a lot is the biggest thing, but that just comes with it, got to dig through sand and dirt to find the gold!

Review Source

Response from VanillaSoft

January 13, 2026

Hi Braxton - we are so glad that Vanillasoft is working out for you - we love that it "has paid for itself time and time again"!

SH

Sharon H.  
Broker  
Insurance  
Used the software for: 6-12 months

### "Review of VanillaSoft"

January 21, 2026

1.0

Pros

Shows clients policy history and information all on one screen along with their payment history which is helpful.

Cons

Zero customer support is offered. Very difficult product to learn. Not user friendly or intuitive at all.

Review Source

Response from VanillaSoft

January 22, 2026

Hi Sharon — thanks for taking the time to share this. I’m sorry to hear about your experience. We want Vanillasoft to be easy to use and well-supported, and it’s clear that wasn’t how this felt for you. While support paths can vary depending on your organization, we do want to make sure your concerns are properly addressed. Please reach out to us at support@vanillasoft.com or (972) 200-0179 ext. 2, and we’ll help ensure you’re connected to the right team and get clarity moving forward.

PM

Philippe M.  
Broker  
Insurance  
Used the software for: 6-12 months

### "Legendary Crm "

November 6, 2025

5.0

I’ve been using this CRM for a while now, and it’s truly amazing. The interface is clean and easy to navigate, and the automation features save a ton of time. It keeps all my client interactions organized and helps me stay on top of follow-ups effortlessly. The support team is responsive and always helpful. Highly recommend this CRM to anyone serious about managing their business efficiently!

Pros

’s intuitive, well-designed, and makes managing my clients so much easier. The dashboard gives me a clear overview of every lead and customer, and I can track conversations, quotes, and follow-ups in one place. I especially appreciate the automation features

Cons

there are a few areas that could be improved. Sometimes it feels a bit slow when loading or switching between tabs

Review Source

Response from VanillaSoft

November 24, 2025

Hi Philippe - happy to hear that we are making things more efficient for you - thats our plan!

SW

Sydney W.  
Insurance Agent  
Telecommunications  
Used the software for: 2+ years

### "User Friendly CRM "

September 3, 2025

4.0

I have been using VanillaSoft for the past 3 years and can't see myself learning a new CRM to use!!!

Pros

I enjoy the ease of managing my business through a CRM system that is easy to learn, and not too coded. Easier to manage.

Cons

That Accounting takes their time to get back to you on Payment errors that slow down my business!!!!

Switched from

[Ringy](https://www.capterra.com/p/182372/iSalesCRM/)[RingCX](https://www.capterra.com/p/242186/RingCentral-Contact-Center/)

Made the CRM switch with my career change.

Review Source

CF

Chrissy F.  
Fundraising Specialist  
Fund-Raising  
Used the software for: 2+ years

### "Hit or Miss"

September 9, 2025

4.0

It is very hit or miss. Sometimes things work as they're supposed to, sometimes the emails fail to send or the phones stop working and then I'm stuck not being able to work.

Pros

It organizes leads well by different types of groups so similar groups can be grouped together under one filter.

Cons

There are a lot of features that are very basic. For example, there is no way to text the second contact. You also can't use emojis, can't send or receive photos in texts, and can't preview email responses.

Review Source

SS

Stephen S.  
Owner  
Insurance  
Used the software for: 2+ years

### "I love VanillaSoft"

August 27, 2025

5.0

VanillaSoft’s automations and call routing boost efficiency, but the clunky email builder hinders email design.

Pros

Email/SMS automations save time. Queue-based call routing prioritizes hot leads, boosts sales efficiency.

Cons

Email builder is clunky, lacks customization. Outdated interface frustrates quick, professional email design.

Review Source

SB

Sam B.  
Director of Operations  
Marketing and Advertising  
Used the software for: 2+ years

### "satisfied but not happy"

May 8, 2025

2.0

the support team is always very nice and professional. no complaints there. they always are quick to respond as well. i just wish they had better news when they did. we are not a huge billion dollar company but we are not a little million dollar company either. we use vanilla soft, for now, as a main tool to help our clients and our employees succeed. i wish it would work as intended is all. having no access to data beyond a week or so makes tracking KPIs very difficult.

Pros

the contact management and ease of setting up and calling campaigns

Cons

data management and access, its almost impossible to pull ANY data outside of a week ago without the dashboard freezing or timing out. been trying to get help for almost a year now with zero success. and was told that it isn't going to happen, a fix, anytime soon.

Review Source

AS

ASHTON S.  
AGENT  
Insurance  
Used the software for: 2+ years

### "Great CRM, I highly recommend"

July 18, 2025

5.0

I am thankful for their CRM, I have been using it since 2019 and have not ever had any issues with it

Pros

The customer service is always helpful and the platform runs perfectly. I am able for work seamlessly.

Cons

the cost is a bit expensive, I do wish it was more affordable but you get what you pay for nowadays so its ok.

Review Source

VR

Verified Reviewer  
Health Advisor  
Insurance  
Used the software for: Less than 6 months

### "VanillaSoft Platform"

August 8, 2025

4.0

Overall very useful too and helps streamline business. Has seemingly done a good job of eliminating duplicate lead submissions

Pros

The ease of use. Very user friendly. You can look up certain KPI metrics throughout the day to ensure you are meeting goals

Cons

Will often have a significant lag at certain points in the day. The CRM portion where you can look back at previous calls only goes back to the prior day

Review Source

KW

Keith W.  
Broker Agent  
Insurance  
Used the software for: Less than 6 months

### "This platform means : hope!"

October 21, 2025

4.0

Vanilla Soft makes this journey of helping people more hopeful...! As technology and this industry moves at such a rapid pace this allows one to breathe

Pros

The record opportunity. And the idea of the next best clients to service. The ability to edit data and leep track of the conversation without sticky notes. Email clients having them email back and SMS both are game changing 🙌🏾

Cons

With Remote operations become more common...it's my current clients that feel the bite in that I sometimes am not sure how to help them sign correctly. I need customer support sometimes later than 5pm. What times are reps available for customer support

Review Source

Response from VanillaSoft

November 24, 2025

Hi Keith - hope is always good! Glad we are helping out on your journey. :)

GJ

Griffin J.  
Agent  
Insurance  
Used the software for: I used a free trial

### "Thank you VS"

October 13, 2025

5.0

My overall experience with VanillaSoft has been great. The platform is easy to use, helps me stay organized with leads, and improves follow-up efficiency. It saves time and makes outreach smoother.

Pros

What I like most about VanillaSoft is how easy it is to use. The layout is simple, organized, and makes managing leads or call campaigns super efficient. It saves time, reduces confusion, and keeps everything in one place without needing extra tools.

Cons

The most frustrating part about Vanillasoft was the repetitive and time-consuming human verification steps, especially the constant robot image selections that slowed down

Review Source

BH

Brooke H.  
Licensed Insurance Agent and Consultant  
Insurance  
Used the software for: Less than 6 months

### "Honest Personal Review"

November 8, 2025

4.0

Overall, pretty good, also tech support takes issues seriously. I do really like this system though.

Pros

Vanilla soft/soft phone works well most of the time and is easy to use and easy to learn. I like that you can customize YOUR set up.

Cons

Vanilla soft/soft phone does have quite a few calling connection issues more than i would've expected.

Review Source

Response from VanillaSoft

November 24, 2025

Hi Brooke - thanks for your review, we are glad it helps you out. We are proud of our support team for sure. Thanks for the comment about the soft phone - I'll send that along to our product team.

VT

Valerie T.  
Sales Team manager  
Telecommunications  
Used the software for: 2+ years

### "Tech Support "

June 26, 2025

5.0

Quick and effective in solving any issues that we may have. Very responsive and take the time to ensure proper guidance.

Pros

The quick response to any issue I have! There is always someone available when needed and not long hold times.

Cons

I am very happy with my overall experience with vanilla soft software, their client support is very effective.

Review Source

MG

Morris G.  
Sales Manager  
Automotive  
Used the software for: 2+ years

### "Always there "

May 21, 2025

5.0

Great Experience. Always there when you need them. us easier schedules to follow up and convert prospect.

Pros

Great Product. Love the crm , callback, result option. It is all on one screen and gives us easier schedules to follow up and convert prospect.

Cons

Very Very rare its a little slow but that's common with software. there isn't anything I don't like about Vanillasoft. A Great Product

Review Source

AT

Andrew T.  
Vice President of Business Development  
Oil & Energy  
Used the software for: Less than 6 months

### "Great First Impression"

September 13, 2025

5.0

Pleasant experience, overall. From ease of use to rockstar Customer Support Representatives, my overall experience has been nothing but positive!

Pros

Vanillasoft has a clean design and straight forward interface that is easy to learn and customize to our needs. What I love, so far, has been the Customer Support experience. Not only were the CSRs helpful, but extremely kind and pleasant to interact with! Well done Vanillasoft Team!

Cons

No complaints, yet! One concern some may have might be the older style design, I don't know, but that's just a guess.

Review Source

CC

Caroline C.  
Caller  
Fund-Raising  
Used the software for: 6-12 months

### "Overall positive experience"

October 13, 2025

5.0

My overall experience with Vanillasoft is positive because it does what it's supposed to while allowing me to do my job effectively, with only a few minor bugs.

Pros

What I like most about Vanillasoft is its features. When I am using the interface, I can see and use everything clearly. It ensures security in my account, but also those that I am calling.

Cons

What I like least about Vanillasoft is that it can be very glitchy, slow, and take a lot of power to run.

Review Source

JS

JOEY S.  
ceo  
Insurance  
Used the software for: 2+ years

### "Chief executive officer"

May 7, 2025

5.0

Pros

Manages my leads very good easy to set callbacks and support team is great they even built me a custom solution for my needs

Cons

Could be a little more cost effective but overall its a solid product

Review Source

AW

Andrew W.  
Health Advisor  
Insurance  
Used the software for: 2+ years

### "Great customer service"

August 16, 2025

5.0

Customer service which is most important to me. The customer service with VanillaSoft is some of the best I've experienced

Pros

Its efficiency and customer service. It is a top lead supporter that never goes down. You can always count on it working

Cons

Overused. You are calling all the same leads that every other person is calling, instead of exclusivity

Review Source

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