# Luna Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Luna Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more.

Source: https://www.capterra.com/p/276161/Luna

---

# 

 Luna Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Luna

## What is Luna?

Luna.ai is an all-in-one B2B AI outbound sales platform that provides quality leads from our database of over 265 million verified contacts. With Luna.ai, you can effortlessly create lead lists and engage with them through highly personalized emails that get results. Our proprietary LLM is trained on the expertise and insights of thousands of sales professionals, ensuring that our AI understands your preferences and writing style. Start your forever-free plan today!

## What is Luna used for?

[Lead Generation](https://www.capterra.com/lead-generation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)

Top alternative

Featured

Overall rating

Based on 35 user reviews

Reviews sentiment

Positive

97%

Neutral

3%

Negative

0%

Starting price

$99

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Luna?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://getluna.ai&name=Luna)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Luna

4.7 (35)

VS.

[4.6 (2,229)](https://www.capterra.com/p/146652/Airtable/reviews/)

Starting Price

$99

Usage Based, Per Month

Starting Price

$20

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.7 (35)

Ease Of Use

4.4 (2,199)

Value For Money

4.5 (32)

Value For Money

4.5 (1,529)

Customer Service

4.8 (31)

Customer Service

4.4 (1,305)

## Luna alternatives

[4.6 (3,445)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

Highest Rated

[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/)

[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)

[4.1 (649)](https://www.capterra.com/p/134593/Pardot/reviews/)

Starting price

$1250.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

80%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/134593/Pardot/)

[Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/)

[4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/)

Starting price

$8.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/239384/Jobincloud/)

[View all alternatives](https://www.capterra.com/p/276161/Luna/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Lead Capture

4.4 (26)

69.23% of 26 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Email Marketing

4.5 (25)

60.00% of 25 reviewers that rated this feature as important or highly important

Create and send email blasts/campaigns

Contact Database

4.4 (24)

70.83% of 24 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Lead Generation

4.6 (23)

43.48% of 23 reviewers that rated this feature as important or highly important

Manage the process of attracting and converting business prospects into leads

Lead Verification/Validation

4.3 (23)

47.83% of 23 reviewers that rated this feature as important or highly important

Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc.

Email Tracking

4.1 (20)

30.00% of 20 reviewers that rated this feature as important or highly important

Track delivered, received, and opened emails

Luna 11 features

Communicate using direct chat or messages within the system

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Create and send email blasts/campaigns

Track delivered, received, and opened emails

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc.

Adjust communications based on previous interactions or personal preferences

Tools designed to streamline the process of lead generation and management for sales teams

Create, manage and track all task activities and progression

Get Advice

We can help you find the software with the features you need.

Features

4.5 (35)

4.5

Based on 35 reviews

## Pricing

Value for money

4.5 (32)

Free Trial

Free Version

Basic

$99.00

Usage Based,Per Month

Value for money

4.5 (32)

4.5

Based on 32 reviews

## Integrations

[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

HubSpot Content Hub](https://www.capterra.com/p/201318/HubSpot-CMS/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (31)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (31)

4.8

Based on 31 reviews

## User reviews

Overall rating

4.7

Based on 35 reviews

Filter by rating

5(25)

4(9)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

Carl v.

Co-founder Sales lead

Retail

### "Great tool; relevant leads, good AI-written emails suggested"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 21, 2023

Very positive. Little to no comments, sometimes emails are written half in Dutch (my default language) and English, only drawback.

Pros

\- Relevant leads at relevant companies - Good adaption by AI-text writing tool for emails. Corrections are taken into account when generating next email

Cons

Non, actually all works convenient. Sometimes emails are written half in Dutch (my default language) and English, only drawback.

Alternatives considered

[Apollo.io](https://www.capterra.com/p/158696/Apollo/)

Reasons for choosing Luna

Integrates lead searching with sending emails straight ahead

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GS

Gabe S.

Founder

Marketing and Advertising

### "Saves Time!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 11, 2023

Pros

Luna is a great product. The emails that get sent our are exactly what I need. You won't be sorry if you sign up for Luna.

Cons

I would like to be able to send out more emails.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

NH

Nigel H.

Founder

Marketing and Advertising

### "Shoot for the Moon with your prospecting. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 2, 2023

Overall its been a great experience with luna. The best ai personalised prospecting tool around.

Pros

Once you have set Luna up, everything is pretty much automatic.It's a great tool to send personalised emails to grow your business.Every sales manager should be getting the Salesforce to use this.

Cons

Requires some monitoring, but this is necessary really.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CG

Clovis G.

Sales

Arts and Crafts

### "Unique"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 12, 2023

Pros

I love the Inbuilt leads database and suggestions based on specific filters.

Cons

I cannot create multi campaigns easily with the inbuilt functionnalities, I have to find a trick to do it

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Mary Ann M.

As a MindSet/Life Coach/Executive Recruiter I help you breakthough mental barriers

Staffing and Recruiting

### "One of the best purchases I made in 2022"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 8, 2023

Luna helps make lead gen easy to incorporate, I just have to follow up on the emails. And, they have introduced me to other tools that have become invaluable.

Pros

This is so easy to use and the team continues to improve the capabilities and search for quality leads.

Cons

None really, the AI for writing continues to improve. And anytime I find a bug, they are 100% responsive.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AS

Ariel S.

Head of Business Development

Computer Software

### "Good AI Outbound tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

August 28, 2023

Pros

\- Personalized emails- Automated approaches - Good leads

Cons

\- Lack of features- Cannot transfer credits- Cannot create several profiles per email

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SM

Sean M.

Finance

Semiconductors

### "Amazing capabilities"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 14, 2023

This is helping us optimize our sales efforts and save critical time since we can now handoff the redundant sales emails to Luna.

Pros

You can train Luna's AI to meet your exact needs when sending email campaigns, it's very helpful.

Cons

It's difficult to gain insight into where the Luna software is finding the emails and being able to understand the accuracy of the emails it has/

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DK

Dimitri K.

Chief Exec Global Expansion and Go To Market EEMEEA, APAC

Information Technology and Services

### "YouVerify Uses Luna in Semi-Automated but Automated way"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

August 2, 2023

Needs more features, additional statistics and reports, needs to integrate urgently with salesforce

Pros

Luna has an unbelievable algorithm of identifying the right target personas, the right companies. once you learn it during the evaluation process prior to the autonomous version, it will clearly show that. Perhaps in the first 40 emails and targeted needs a bit of training but there after you will forget to log in because it just works.

Cons

The target audience and leads generation

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CA

Callan A.

Executive Director

Information Technology and Services

### "Great tool!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 1, 2023

Great!

Pros

Intuitive interface. Incredibly practical. This tool has saved me a lot of time and energy prospecting for new clients.

Cons

The price is a bit expensive. I am hoping Luna will be able once a few deals convert.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GW

Geoffrey W.

Owner

Marketing and Advertising

### "Luna is killer"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

July 30, 2023

Fast, easy, exciting. I'm highly interested in using this long term.

Pros

The interface is easy to get started with. The systems and intergrations are straight forward. I was able to start sending outbound messages pretty much immediatly. Excited to see results.

Cons

I'm still exploring the features of Luna, but at first glance it appears as if their list of intergrations and SMTP capabilities is small. Time will tell.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/276161/Luna/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)