--- title: "Luna Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Luna Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/276161/Luna/" page_type: "product" language: "en" --- # Luna Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 6, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Luna ## What is Luna? Luna.ai is an all-in-one B2B AI outbound sales platform that provides quality leads from our database of over 265 million verified contacts. With Luna.ai, you can effortlessly create lead lists and engage with them through highly personalized emails that get results. Our proprietary LLM is trained on the expertise and insights of thousands of sales professionals, ensuring that our AI understands your preferences and writing style. Start your forever-free plan today! ## What is Luna used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Sales Engagement Platform](https://www.capterra.com/sales-engagement-platform-software/) Top alternative Featured Overall rating Based on 35 user reviews Reviews sentiment Positive 97% Neutral 3% Negative 0% Starting price $99 Usage Based, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Luna 4.7 (35) VS. [4.6 (539)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting Price $99 Usage Based, Per Month Starting Price $20 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (35) Ease Of Use 4.5 (912) Value For Money 4.5 (32) Value For Money 4.3 (831) Customer Service 4.8 (31) Customer Service 4.3 (851) ## Luna alternatives [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/) [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) [4.1 (650)](https://www.capterra.com/p/134593/Pardot/reviews/) Starting price $1250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/134593/Pardot/) Highest Rated [Jobin.cloud](https://www.capterra.com/p/239384/Jobincloud/) [4.7 (172)](https://www.capterra.com/p/239384/Jobincloud/reviews/) Starting price $8.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239384/Jobincloud/) [Lead411](https://www.capterra.com/p/229328/Lead411/) [4.7 (78)](https://www.capterra.com/p/229328/Lead411/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/229328/Lead411/) [View all alternatives](https://www.capterra.com/p/276161/Luna/alternatives/) ## FAQs about Luna Overview ### Which roles and teams benefit most from Luna? Luna is most used by founders, CEOs, owners, and other business leaders who need to drive growth without adding manual sales work. Sales teams, business development leads, and client-facing advisors use it to automate outreach, generate leads, personalize prospecting, and keep pipeline-building consistent across small, fast-moving organizations. Answer based on 35 reviews Overview ### What company size and industries is Luna built for? Luna is built primarily for small B2B companies, with 94% of reviewers from small businesses and 29% from marketing and advertising. It also serves information technology and services at 17% and computer software at 11%, aligning with sales leaders, sales professionals, and SaaS teams focused on lead generation. Answer based on 35 reviews Features and Usability ### What are the key features of Luna? Luna includes CRM, task management, and a contact database for organizing customer data and activities. It also offers email automation, email campaign management, email tracking, and template management for outreach. Additional features include lead capture, lead verification, inbox management, chat/messaging, list management, and multiple user accounts. Integrations ### Which third-party tools and platforms does Luna integrate with? Luna integrates with Gmail, HubSpot CRM, Salesforce Platform, Zoho CRM, and Zapier, with additional catalog support for HubSpot Content Hub, Microsoft 365, and Pipedrive. These integrations cover email, CRM, and automation tools for connecting sales and contact workflows across common business platforms. Answer based on 7 reviews Getting Started and Support ### What training and onboarding options does Luna offer? Luna provides live online training sessions and videos to help teams get started. Live online sessions support guided setup and instruction with a trainer, while videos offer self-paced viewing for learning product features and reviewing steps as needed. Answer based on 4 reviews Getting Started and Support ### What customer support options does Luna offer? Luna provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Chat support. Users can use these channels to get help through written responses and self-service resources. ## Features AI summary Based on 6,570 Lead Generation reviews Capterra reviewers highlight these as the features buyers care about most when choosing lead generation software: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) Luna includes **Lead Capture**, which helps businesses collect prospect information efficiently. However, it does not offer **Search/Filter** or **Lead Management**. Instead, it provides other important capabilities that reviewers also value, including **Contact Database** (**45%**), **Lead Verification/Validation** (**43%**), and **Prospecting Tools** (**40%**). These features help teams keep contact records organized, improve data accuracy, and identify new sales opportunities, allowing teams to build cleaner pipelines and focus outreach on higher-quality leads. Lead Capture 4.4 (26) 69.23% of 26 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Contact Database 4.4 (24) 70.83% of 24 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Verification/Validation 4.3 (23) 47.83% of 23 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Prospecting Tools 4.4 (20) 50.00% of 20 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Email Marketing 4.5 (25) 60.00% of 25 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Lead Generation 4.6 (23) 43.48% of 23 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Luna 11 features ### All Features - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Task Management: Create, manage and track all task activities and progression --- Get Advice We can help you find the software with the features you need. Features 4.5 (35) 4.5 Based on 35 reviews ## Pricing Value for money 4.5 (32) Free Trial Free Version Basic $99.00 Usage Based,Per Month Value for money 4.5 (32) 4.5 Based on 32 reviews ## Integrations [ Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ HubSpot Content Hub](https://www.capterra.com/p/201318/HubSpot-CMS/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (31) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (31) 4.8 Based on 31 reviews ## User reviews Overall rating 4.7 Based on 35 reviews Filter by rating 5(25) 4(9) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent Carl V. Co-founder Sales lead Retail ### "Great tool; relevant leads, good AI-written emails suggested" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 21, 2023 Very positive. Little to no comments, sometimes emails are written half in Dutch (my default language) and English, only drawback. Pros \- Relevant leads at relevant companies - Good adaption by AI-text writing tool for emails. Corrections are taken into account when generating next email Cons Non, actually all works convenient. Sometimes emails are written half in Dutch (my default language) and English, only drawback. Alternatives considered [Apollo.io](https://www.capterra.com/p/158696/Apollo/) Reasons for choosing Luna Integrates lead searching with sending emails straight ahead Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. GS Gabe S. Founder Marketing and Advertising ### "Saves Time!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 11, 2023 Pros Luna is a great product. The emails that get sent our are exactly what I need. You won't be sorry if you sign up for Luna. Cons I would like to be able to send out more emails. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NH Nigel H. Founder Marketing and Advertising ### "Shoot for the Moon with your prospecting. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 2, 2023 Overall its been a great experience with luna. The best ai personalised prospecting tool around. Pros Once you have set Luna up, everything is pretty much automatic.It's a great tool to send personalised emails to grow your business.Every sales manager should be getting the Salesforce to use this. Cons Requires some monitoring, but this is necessary really. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CG Clovis G. Sales Arts and Crafts ### "Unique" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2023 Pros I love the Inbuilt leads database and suggestions based on specific filters. Cons I cannot create multi campaigns easily with the inbuilt functionnalities, I have to find a trick to do it Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Mary Ann M. As a MindSet/Life Coach/Executive Recruiter I help you breakthough mental barriers Staffing and Recruiting ### "One of the best purchases I made in 2022" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 8, 2023 Luna helps make lead gen easy to incorporate, I just have to follow up on the emails. And, they have introduced me to other tools that have become invaluable. Pros This is so easy to use and the team continues to improve the capabilities and search for quality leads. Cons None really, the AI for writing continues to improve. And anytime I find a bug, they are 100% responsive. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AS Ariel S. Head of Business Development Computer Software ### "Good AI Outbound tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 August 28, 2023 Pros \- Personalized emails- Automated approaches - Good leads Cons \- Lack of features- Cannot transfer credits- Cannot create several profiles per email Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SM Sean M. Finance Semiconductors ### "Amazing capabilities" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 14, 2023 This is helping us optimize our sales efforts and save critical time since we can now handoff the redundant sales emails to Luna. Pros You can train Luna's AI to meet your exact needs when sending email campaigns, it's very helpful. Cons It's difficult to gain insight into where the Luna software is finding the emails and being able to understand the accuracy of the emails it has/ Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DK Dimitri K. Chief Exec Global Expansion and Go To Market EEMEEA, APAC Information Technology and Services ### "YouVerify Uses Luna in Semi-Automated but Automated way" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 August 2, 2023 Needs more features, additional statistics and reports, needs to integrate urgently with salesforce Pros Luna has an unbelievable algorithm of identifying the right target personas, the right companies. once you learn it during the evaluation process prior to the autonomous version, it will clearly show that. Perhaps in the first 40 emails and targeted needs a bit of training but there after you will forget to log in because it just works. Cons The target audience and leads generation Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CA Callan A. Executive Director Information Technology and Services ### "Great tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 1, 2023 Great! Pros Intuitive interface. Incredibly practical. This tool has saved me a lot of time and energy prospecting for new clients. Cons The price is a bit expensive. I am hoping Luna will be able once a few deals convert. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. GW Geoffrey W. Owner Marketing and Advertising ### "Luna is killer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 30, 2023 Fast, easy, exciting. I'm highly interested in using this long term. Pros The interface is easy to get started with. The systems and intergrations are straight forward. I was able to start sending outbound messages pretty much immediatly. Excited to see results. Cons I'm still exploring the features of Luna, but at first glance it appears as if their list of intergrations and SMTP capabilities is small. Time will tell. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/276161/Luna/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.