--- title: "Charm Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Charm Software - reviews, pricing plans, popular comparisons to other Lead Capture products and more." source_url: "https://www.capterra.com/p/276372/Charm/" page_type: "product" language: "en" --- # Charm Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Charm ## What is Charm? Use Charm to find and analyze 5 million ecommerce brands worldwide. With Charm you can: -Build the perfect pipeline of qualified ecommerce brands & TikTok Shops: Prospect for ecommerce brands and TikTok Shops. Search for leads across key metrics including the Charm Growth Score, Charm Success Score, ad count, tech stack, marketplace, social media metrics, and more. Reach out to them using Charm's verified contact information. -Discover fast-growing brands to sell at your retail organization: Discover up-and-coming brands selling online or on TikTok Shop. Search within target product categories to find brands that are a good fit to sell on your store, and make informed, data-backed merchandising decisions. -Get in-depth data points to source and diligence your next investment: We used the Charm Growth Score to discover up-and-coming brands like Allbirds and Caraway before they became household names. ## What is Charm used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Charm?[Manage this product listing](https://www.g2.com/products/charm-io/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Charm 5.0 (5) VS. [4.5 (591)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (5) Ease Of Use 4.6 (591) Value For Money 4.8 (4) Value For Money 4.3 (564) Customer Service 5.0 (5) Customer Service 4.4 (559) ## Charm alternatives [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [Dripify](https://www.capterra.com/p/215082/Dripify/) [4.7 (477)](https://www.capterra.com/p/215082/Dripify/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215082/Dripify/) Highest Rated [Prospeo](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/) [4.8 (268)](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10012528/Prospeo-Email-Verifier/) [View all alternatives](https://www.capterra.com/p/276372/Charm/alternatives/) ## FAQs about Charm Overview ### What company size and specific industries is Charm built for? Charm is designed for retailers, ecommerce B2B SaaS providers, ecommerce fintech companies, marketing and media agencies, investors and acquirors, and 3PL businesses. The target audience spans organizations in ecommerce, finance technology, media services, investment, and logistics, rather than a single company size segment. Features and Usability ### What are the key features of Charm? Charm offers lead management features such as lead capture, lead generation, lead qualification, lead scoring, and pipeline management. It also includes contact management, customer segmentation, alerts/notifications, chat/messaging, reporting/analytics, search/filter, data import/export, data extraction, and third-party integrations. Integrations ### Which third-party tools and platforms does Charm integrate with? Charm integrates with two third-party CRM platforms: HubSpot CRM and Salesforce Sales Cloud. These catalog integrations connect Charm to common sales and customer data workflows, covering the core tools listed for the product. Getting Started and Support ### What training and onboarding options does Charm offer? Charm provides live online sessions, webinars, documentation, and videos for team training. Live online sessions and webinars support guided learning, while documentation and videos give users written and visual reference material for self-paced review and setup. Getting Started and Support ### What customer support options does Charm offer? Charm provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Support details in the catalog suggest multiple ways to get help, but no reviewer feedback is available to describe response times, helpfulness, or common support issues. ## Features AI summary Based on 3,177 Lead Capture reviews Capterra reviewers highlight these as the features buyers care about most when choosing lead capture software: - **Lead Generation** (**55%** of reviewers rated this feature as critical) - **Prospecting Tools** (**50%**) - **Customizable Forms** (**59%**) Charm supports **Lead Generation** and **Prospecting Tools**, giving sales and marketing teams tools to find new contacts and identify qualified opportunities more efficiently. However, it does not include **Customizable Forms**. Instead, it offers **Third-Party Integrations** (**50%**), which can help connect lead data with other business systems, providing teams with a more connected workflow and helping businesses manage lead capture activities across their existing software stack. Lead Generation 5.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads Prospecting Tools 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Contact Database 3.8 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Data Import/Export 4.3 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Capture 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Lead Qualification 5.0 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Charm 21 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Extraction: Automatically retrieve and pull information from documents, websites, images, data sets, and other sources - Data Import/Export: Import and export data to and from software applications - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 4.8 (4) Brand Discovery Talk with the Charm team. Sourcing & Diligence Talk with the Charm team. Prospecting Talk with the Charm team. TikTok Shop Analytics Talk with the Charm team. Value for money 4.8 (4) 4.8 Based on 4 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 5.0 Based on 5 reviews Filter by rating 5(5) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JP John P. General Manager Marketing and Advertising ### "Excellent for DTC ecommerce prospecting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 5, 2023 Great support / troubleshooting but the interface is easy to use. Pros Data Volume and Veracity - there are clear definitions stated for every attribute collected, and plenty of it. To date, the data has provided the most accurate revenue revenue estimates per merchant of any data source tested. Cons The contact data could be better sorted - it captures all contact data across many roles and so when batch loading into your CRM - it's a bit tricky to only pull / upload the contacts / title that you want without having to do a lot of manual data transformation (in Excel). Reasons for choosing Charm Revenue estimation data, breadth and veracity of brand attributes, unique metrics created such as growth scores etc. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Seth B. CRO Banking ### "Best tool for identifying DTC brands" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 12, 2022 Pros Easy to use. I create dynamic lists filtering for brands in my target demographic and hand them off to my marketing and sales team. Helped to reduce our CAC significantly from traditional paid marketing campaigns. Cons Not much. The prospector could have some more functionality, but overall better than the rest. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GA Guilherme A. Chief of Staff & Head of Partnerships Logistics and Supply Chain ### "Charm.io: A powerful tool for lead management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2022 Pros Overall, I would highly recommend Charm.io to anyone in need of a powerful lead management tool. Its data import/export capabilities are top-notch and the lead qualification and lead generation features are incredibly useful. It has made my job much easier and has helped Flieber improve its overall conversion rate. Cons Hard to tell. I'm overall satisfied with the tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB Dave B. CBDO Retail ### "Charm is Great" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 5, 2022 Fantastic overall experience Pros Imagine Built With on Steroids... that is Charm.Fantastic Look-a-like tools, captures more signal noise than any other lead gen tool to find your real ecommerce ICP leads Cons I wish they had more personas and contact info per company to make it an all-in-one software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Mallory S. Account Executive Consumer Services ### "Useful for lead generation! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 28, 2022 Pros Being able to source new leads at large scale Cons More in depth searches for brands ex: sustainable or eco driven brands Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.