# Monetate Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Monetate the right eCommerce solution for you? Explore 50 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/276426/Monetate/reviews --- Monetate 4.3 (50) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Monetate Ease of use 3.7 Customer Service 4.5 ## Pros and Cons in Reviews MK Michelle K Online Merchandising & Content ManagerRetail, 201 - 500 employeesUsed the software for: More than 2 years. “My favorite thing about Monetate is it's ability to update my website without the need for IT support - on occasion we might publish a bad link that cannot get updated until the next day. “ March 8, 2023 KG Kevin G Sr. Product ManagerDesign, 51 - 200 employeesUsed the software for: 1-2 years. “Significantly overpriced compared to alternatives, little to no improvement in the already outdated product, combative customer support focused purely on extracting more money from clients“ March 6, 2023 CC Charles C Web DeveloperWholesale, 51 - 200 employeesUsed the software for: Less than 6 months. “Their testing features really help fine tune and trying out new ideas to see if they work.“ March 3, 2023 PK Prasanna K Software EngineerApparel & Fashion, 10,001+ employeesUsed the software for: 1-2 years. “Inconsistent recommendation strategies and inconsistent response from API“ March 23, 2023 MK Michelle K Online Merchandising & Content ManagerRetail, 201 - 500 employeesUsed the software for: More than 2 years. “Recommendations have a been a valuable feature to upsell customers on coordinating products. “ March 8, 2023 MP Moises P ecom specialistConsumer Electronics, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “She recommended us training modules and it help us a lot with using Monetate. “ March 15, 2023 ## Showing most helpful reviews Showing 1-25 of 50 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Irina D. Marketing email coordinator (part time contract project) Apparel & Fashion Used the software for: 1-2 years ### "Efficient platform to build your marketing campaign" November 11, 2019 5.0 I worked with montage while being a web content management specialist at a large retail company. We used it to add promotional banners and product labels reflecting promos, and we also performed A?B testing of our banners. I liked working with the tools especially when being results of the campaign and figuring out what approach to promotion was more effective. Pros Monetate allows to efficiently add and track marketing elements to your site's pages thus to see how effective your campaign is. You can create and add custom content to the pages with promo details, specify audience, perform A/B testing, and see how the campaign performs all in the same place. Cons Creating proper queries to specify the exact pages where the promos should appear may be a bit challenging. Review Source MA Michael A. Sr. Mgr, Product Mgmt. Retail Used the software for: 2+ years ### "Powerful, Flexible Personalization tool" November 12, 2019 5.0 Improve conversion and AOV Pros Certona Experience Manager is a powerful End-User Tool that allows me to update strategies, and A/B test regularly and get reporting to optimize the experience and drive conversion. Cons Occasionally CEM glitches, gets hung up puts me in blacklist mode a bit too often, would like to be able to copy individual strategies to separate containers, to same container for modification. Tagging logic , REc Demand logic was difficult to confirm with other analytics software like Omniture. Alternatives considered [Omnichannel Personalization](https://www.capterra.com/p/171281/Omnichannel-Personalization/) Reason for choosing Monetate Performed well in test, including engineering hours for special projects. Review Source VR Verified Reviewer Media Director Used the software for: 1-2 years ### "Excellent features and support, but need to be a very large organization to see ROI" January 17, 2018 2.0 Pros The features to customize messaging and personalize a user's experience are endless. They are fun to use, and you can learn some neat things from them about your audience, how to message to them, and what they tend to respond to (just not neat enough in my opinion). The support is absolutely fantastic. If you're a very large organization, I can see the tool providing value though. Cons The features, such as weather triggered ads, messaging to certain customer segments, and the ability to alter appearance of a website based upon the location of the user's IP, are all awesome in theory. However, in order to truly take advantage of the tool, you need to be a very large organization in my opinion to see ROI. You need statistically significant samples to make potentially major changes in strategy. This would be ideal for retail, such as a clothing company or maybe even a travel company. Your website will need to see a ton of traffic. Then, once a change is implemented how long will this perhaps slight upgrade break even or contribute significantly from an economic standpoint? I bring this up due to the high price tag of the platform. Not a good choice unless a form of company as noted above. Platform is also not easy to use, a large learning curve comes with it. Review Source GB Gail B. Vice President, Marketing & Analytics Retail Used the software for: 2+ years ### "Solid tool for personalization and engagement, with some minor flaws" November 5, 2019 4.0 They make it very easy to see where they are driving revenue and engagement, which I appreciate. Their testing and reporting is thorough and easy to follow. The account management and customer success teams are helpful and friendly. They always have a list of new ideas to test so that your strategies don't get stale, rather than just setting something up and then forgetting about it. Pros Personalization engine and algorithm are strong Team supports frequent testing to ensure that your strategies are working optimally Account managers are thorough and easy to work with There is great continuity among account staff - you don't get bounced from one rep to another Team makes lots of suggestions for improvements and how to best optimize your use of the software Cons Some pieces are not as easily customizable as I would like On some things, support queue can be very long Building some reports in the portal can be tedious or difficult to get to Alternatives considered [Omnichannel Personalization](https://www.capterra.com/p/171281/Omnichannel-Personalization/) Reason for choosing Monetate Price, reviews, overall system value and length of time in the marketplace Review Source CC Charles C. Web Developer Wholesale Used the software for: Less than 6 months ### "Simple and Complex at the same time" March 3, 2023 4.0 Pros Easy to understand and get actions, experiences, targeting set up for production.Their testing features really help fine tune and trying out new ideas to see if they work. Cons It would be nice if the users could implement some of the custom attributes from datasets into the actions themselves instead of having to rely on Monetate. Switched from [Dynamic Yield](https://www.capterra.com/p/163494/Dynamic-Yield-eCommerce/) Contact was running out and we were looking at a product that would be different and would increase our site speed as well. Review Source SK Suzanne K. Techology Manager Wholesale Used the software for: 2+ years ### "Certona Recommendations" November 5, 2019 3.0 I did enjoy working with the Certona team and loved the recommendations, but it was a set it and forget it plan as we couldn't track the results and/or make any additional changes as we wouldn't know if it would hurt the bottom line or help us. Pros I loved the ability to customize the software to meet the Company's needs on all of our devices: website, iPad app, CRM, and analtyics package. We had the ability to download the information to work on an off-line mode as well. Cons While the recommendations were good, we lacked the ability to track our results - we were unable to measure ROI, run A/B tests, as well as make upgrades, such as content recomendations. This was our developer's 'fault' due to incredibly high costs, but in a nutshell without results - we're unable to make decisions. Alternatives considered [IBM Cognos Analytics](https://www.capterra.com/p/240583/IBM-Cognos-Analytics/) Reason for choosing Monetate The overall options available to us in terms of strategies, personalization, content and connectivity over multiple platforms to create an omnichannel experience. Review Source MF Mark F. Ecommerce Manager Apparel & Fashion Used the software for: 1-2 years ### "Monetate - more than a testing tool!" March 17, 2023 5.0 We have used Monetate not only as an AB testing tool, but to provide hot-fixes on our website which we can deploy outside of our monthly dev release cycle. It is an easy to use tool and offers us the opportunity to test out ideas, setup product recommendations and soon have social proofing. Pros Ability for the teams to try out ideas, have multiple variants of tests and to create personalised experiences based on user age / gender / previous purchases and lead source. We work with a testing partner who run all tests in monetate and provide comprehensive analytics to back up the results. Cons I can honestly say, there is nothing I don't like about Monetate! Reason for choosing Monetate We used Taggstar for social proofing, however the large cost for a single piece of functionality and a contractual obligation to not AB test it against other products led to us leaving and looking for another solution, it turns out we already had a better social proofing solution with our Monetate package. Thanks to our account manager, we will now be using this instead. Review Source VR Verified Reviewer Product Manager Retail Used the software for: 1-2 years ### "Algorithm works well" November 13, 2019 4.0 Overall, experience has been pretty good ROI - however, I wish turnaround times would be quicker and during holidays it can take up to a month or longer for technical issues to be resolved. Pros The algorithm has been tested across many companies and people, and seems to work well for basic product recommendations in the normal placements across the site. Cons The UX is not the best - CEM is a little archaic and the reports are very basic excel outputs and not organized in the best way. Review Source VR Verified Reviewer Customer Retention Manager Retail Used the software for: 6-12 months ### "Dynamic Personalization and A/B Testing" November 14, 2017 4.0 Easy, flexible, powerful dynamic personalization engine. Is responsive, accurate and has made creating targeted marketing campaigns so easy! Pros Very easy to set up, very easy to use. The integration was simple and straightforward. And the insight and power that you gain is incredible. The targeting is so easy and has the ability to execute very complex experiences. Very easily to bring in 3rd party data to personalize. Cons With a lot of experiences in action, it can be tough to manage and isolate experiences. Reporting is complex, but gives us the insight we need. Review Source VR Verified Reviewer VP of eCommerce Retail Used the software for: 1-2 years ### "Oldie but a goodie" October 29, 2019 5.0 Pros Solid long-standing platform with an excellent customer success team Cons All customization requires development $ from integrator Review Source VP Vladyslav P. Team Lead Search and Recommendations Retail Used the software for: 2+ years ### "Feedback after 2 years of using Certona" October 23, 2019 4.0 Pros The best thing about the company is the Customer Support and contact persons we work with. The second best is the openness of the company to search for non-trivial solutions for the emerging business requirements Cons Configuration UI could be more responsive Review Source aS alba S. consumer experience manager Sporting Goods Used the software for: 6-12 months ### "Feeling in good hands with the level of support we get" October 23, 2019 5.0 We're continuously optimizing our strategies with Certona and it definitely pays off. I'm especially happy with the level of support we get form our account manager and data experts. Pros The software is easy to use and allows a great level of detailed strategies Cons I can't bulk exclude articles from the catalogue or replicate this to different catalogues An interface revamp would do it good as it looks a bit outdated. Review Source WF William F. UX Manager Retail Used the software for: 2+ years ### "Stellar customer support and account management" October 23, 2019 4.0 Overall the support from Certona has been solid from day week and has remained at a high standard throughout. They have really helped us turn any idea into reality. Pros The flexibility to try lots of ideas, experiment and learn from the data. Cons The CEM UI is a bit clunky but this is easily improved. Review Source KM Kristen M. Director Retail Used the software for: 2+ years ### "software review" November 4, 2019 4.0 Pros extent of attribution and strategies to inform algorithms and recommended products Cons UI is improving but still needs work for "plug and play" set up Review Source EH Eva H. Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "A lot of possibilities for our campaigns" October 22, 2019 4.0 The general experience is good, the rep is helping a lot to make campaigns possible. Pros The possibility to generate different personalization strategies for our campaigns Cons The expiring time when you´re connected to the CEM, working in analytics, because you need to select again everything to continue with the analysis. Review Source CH Christian H. Sr. Manager Sporting Goods Used the software for: 6-12 months ### "Great service level, UI and strategy / rules set up need improvement" October 23, 2019 4.0 Pros Flexibility of strategies / rules and service level is much appreciated Cons UI is outdated, reporting capabilities in the tool are not very useful. I would also hope for an auto-tuning functionality and shift towards machine learning Review Source MJ Millani J. UX Strategist Retail Used the software for: Less than 6 months ### "Certona Review" October 29, 2019 5.0 Pros \- interesting through process around thinking of rails (e.g. Strategies) Cons \- haven't used it enough to provide a fallback Review Source MK Michelle K. Online Merchandising & Content Manager Retail Used the software for: 2+ years ### "Asset for Content Managers" March 8, 2023 5.0 Customer support is quick with responses and always gives an easy to understand resolution. I appreciate that. Pros For a Digital Merchant with no technical background the tool is very easy to use. I have a nerd-like affection for kicking off new A/B tests and appreciate the Real-time insights data which quickly allows me to check and make sure sessions/events are firing as I expect. The Recommendations Beta reporting is valuable for Monthly reports to show ROI. Recommendations have a been a valuable feature to upsell customers on coordinating products. My favorite thing about Monetate is it's ability to update my website without the need for IT support - on occasion we might publish a bad link that cannot get updated until the next day. Using my "magic Monetate wand", I can correct errors on the fly and save the company lost revenue. Cons There is a way to organize experiences by folders but we didn't attempt to start using them until many years later. There should be a way to assign experiences to folders when you create them, not after the fact - this would save precious time. We basically don't use that feature because most everything remains Unfiled.These are minor bugs and should probably be reported to Support. 1) If you're looking for old content the Search feature within that library doesn't reset your filters. 2) When adding secondary metrics search feature does not always match on expected keywords. Review Source MK Mayur K. QA Lead, Scrum Master Information Technology and Services Used the software for: 1-2 years ### "The process of uploading the product data should be easy" March 4, 2023 5.0 Overall it is a very nice experience. Support team is very active and we get immediate replies to our communication. Pros Recommendations based on the history is an awesome feature.Setting up the experiences, strategies is very much interactive. Cons As already mentioned 1. A training guide or video tutorials on setting up the strategies, experiences and recommendations would be highly appreciated.2. Product uploading process should include keywords, categories, sub-categories, brands etc and those should be displayed in the uploaded fields so that those can be modified very easily. Review Source RK Rajaguru K. Software Development Engineer Information Technology and Services Used the software for: 2+ years ### "Monetate Review On My Experience" May 2, 2023 4.0 Pros Ab Testing feature And Recommendation strategy is my favourite features in monetate. It is very easy to use and directly we can able to track the conversion rate for that particular feature released. Cons Performance needs to be improved, It takes lot of time to render the webpage. Reset Password I can able to observed if we tap enter on URL. It will resume with existing password. Review Source LS Lloyd S. Front End Developer Retail Used the software for: 2+ years ### "Monetate is a fantastic product but needs to be more framework friendly" March 3, 2023 4.0 Pros Ease of use, good documentation, actions that are component based in nature, useful API's, good customer support and friendly staff. Cons React.js integration with existing website. Monetate sits on top so there seems to be more and more issues a rising as the website is converted to React. This is something I have brought up many times in recent meetings. Review Source SK Sagar K. Principal Engineer Information Technology and Services Used the software for: 2+ years ### "My Experience with Monetate " May 2, 2023 4.0 Pros Helps A/B testingHelps feature customizationHelps to get product recommendationsAnalytics gives good insights to conclude the feature Cons Response time is highAlgorithms are limitedLittle complex to understand in the first goResponse is inconsistent Review Source MP Moises P. ecom specialist Consumer Electronics Used the software for: 1-2 years ### "Monetate Feedback" March 15, 2023 5.0 Pros when I stated to use Monetate it was very overwhelming, but there is documentation on how to use this product as well as training on their site if you need it. Also our contact over in Monetate helps us a lot. She recommended us training modules and it help us a lot with using Monetate. Cons When I started to use the Monetate product it was a little over whelming. there are some parts where I would like for it to become more user friendly. For example when creating an experience you have to go all the way to the right instead of clicking on experience and going through the steps you manually have to go though datasets -> product recommendation ->experiences. Another example is when you click on preview instead of going to the exact experience it will go to your homepage and you will need to manually navigate through my site to find my experience. Review Source PK Prasanna K. Software Engineer Apparel & Fashion Used the software for: 1-2 years ### "Experience with Monetate " March 23, 2023 4.0 Good but can be better Pros AB testing and recommendations strategies Cons Inconsistent recommendation strategies and inconsistent response from API Review Source AM Alice M. Ecommerce manager Consumer Goods Used the software for: 2+ years ### "Time saving recommendation tool" October 23, 2019 5.0 Manually setting up recommendations is impossible given our staffing. The support from the Certona team has been exceptional in the last several months. Pros The software with the assistance of our Certona team has done a great job making product recommendations across our 3 unique sites. Using Certona has allowed us to spend less time and effort on manually setting up recommendations in addition to providing better results than a manual or simple algorithm could provide. Cons It took several months to achieve optimum results given the complexity of our data. Reason for choosing Monetate We had a history with Certona, and I like the hands-on support from your team. 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