# Page 2 | Monetate Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Monetate the right eCommerce solution for you? Explore 50 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/276426/Monetate/reviews

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Monetate

4.3 (50)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Monetate

## Showing most helpful reviews

Showing 26-50 of 50 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

pA

pablo A.  
CRO  
Airlines/Aviation  
Used the software for: 2+ years

### "Good product"

March 15, 2023

4.0

Pros

The machine learning features and the performance.

Cons

New targeting & segment definition & edition. Make the integration more outside from the client site.Add functionality to the analytic tool

Review Source

SP

Stephen P.  
Technical Product Manager  
Computer Software  
Used the software for: 6-12 months

### "Certona Recommendation is Trash"

December 21, 2019

1.0

They are one of the worst vendors I’ve ever had to work with. Their product managers and technical specialists don’t know how to implement their own product. They change the solution multiple times and caused several delays in the project timeline. They don’t take ownership and seems like they don’t even know how to solve for basic use cases.

Pros

Nothing at all, for being “best in class”

Cons

Terrible API integration, unable to support cross-selling and up selling with an API implementation.

Alternatives considered

[Nosto](https://www.capterra.com/p/160811/Nosto/)

Switched from

[Nosto](https://www.capterra.com/p/160811/Nosto/)

Leadership decision

Review Source

DC

Dorothy C.  
e-Commerce Manager  
Retail  
Used the software for: 2+ years

### "Excellent Customer Service"

November 5, 2019

5.0

Certona has allowed us to create a more personalized experience for the customer on our website and within emails. They generate additional demand by subtly suggesting products to shoppers based on past and like behaviors.

Pros

We have loved working directly with our client success team. They are constantly working to optimize our strategies via very thorough testing.

Cons

The platform has always been a bit clunky to work with, but their teams are always available to help work through any questions we have.

Review Source

SH

Steven H.  
Director, Product Marketing  
Automotive  
Used the software for: 2+ years

### "Certona Product Review"

December 9, 2019

5.0

Overall our experience is positive and enjoy the benefit of this product across our site.

Pros

The majority of the software is very customized. We use the software for running recommendations across the website which has worked well to increase customer experience and shoppability.

Cons

There has been frequent technical issues where implementations have been delayed and need time to spend investigating issues. Overall some of these technical issues have slowed us down.

Review Source

ES

Erik S.  
Marketing Automation Specialist  
Retail  
Used the software for: 2+ years

### "Tweakable, good performing recommendations"

October 24, 2019

4.0

After several tests we're convinced that Certona recommendations perform better compared to hand-picked products. Once you did implement the code and know the software it's quite easy to use.

Pros

The product recommendations: we did several tests and the recommendations perform better compared to hand-picked products. The use of strategies to setup recommendations: it's not a complete black box, but you can actually tweak the settings.

Cons

No lay-out flexibility: Each recommendation 'container' has just 1 lay-out (template). It would be nice if you can switch lay-outs using the parameters in the URL. Example usecase: we can't use product image1 in the first recommendation and product image2 in the second recommendation. This cannot be solved using 2 containers, because they aren't attuned to each other.

Review Source

JR

Jack R.  
UX Analyst  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Good product with great customer service"

November 15, 2019

5.0

Pros

The team at Certona are excellent - very attentive and always willing to help or proactively come up with a workaround. The product itself works very well for the needs of our site, something which can only be built on as we roll out their visual search.

Cons

The back end operating systems are quite dated and confusing

Review Source

MM

Michael M.  
Senior Digital Experience Optimization Manager  
Retail  
Used the software for: 1-2 years

### "Certona makes my life easier"

October 23, 2019

5.0

The level of service we receive from Certona is remarkable. They bring so many insights to the tables, and are always full of ideas to improve our placement strategies. Because they serve so many clients, they always have their finger on the pulse of what is working right now in the eCom world.

Pros

Ability to quickly test new strategies and optimize our placements across the site and emails.

Cons

We rely very heavily on the Certona service team to make weekly updates...I would love to see an improved UI that would make self updates easier.

Review Source

BK

Brent K.  
Email & Automation Marketing Manager  
Retail  
Used the software for: 2+ years

### "Certona Review"

November 12, 2019

5.0

Pros

From an email standpoint, I appreciated the flexibility of how you can utilize the recommendation containers within the email.

Cons

From an email standpoint, I do wish there was an easier way to A/B split test different strategies within the email. On the website you can do this easily but not so much with Email.

Review Source

MV

Miguel V.  
CTO  
Automotive  
Used the software for: 2+ years

### "Let the AI do it's thing!"

November 19, 2019

5.0

We want to offer better and more meaningful recommendations to our customers.

Pros

It's feature rich and can do just about anything you want from a product recommendation engine.

Cons

The UI of the dashboard is a bit confusing and cumbersome to navigate. Takes some time to learn how to get the most out of it.

Review Source

SG

Srikrishna G.  
Software developer  
Retail  
Used the software for: 6-12 months

### "Monetate pros and cons"

May 16, 2023

4.0

Overall great.

Pros

Good for a secondary backend to handle deployment and development of features

Cons

Don't like the complexity of making strategies. Copy functionality should be availbale to strategies similar to experiences

Review Source

NK

Natasha K.  
Marketing specialist  
Retail  
Used the software for: 1-2 years

### "Easy to use!"

March 13, 2023

5.0

Pros

Monetate is super easy to use and makes changing the website for different promotions super quick and easy.

Cons

I mainly use Monetate for website experiences. One feature I would like to see is being able to see multiple experiences at the same time to see how they look together.

Review Source

SN

Sundar N.  
BA  
Retail  
Used the software for: 1-2 years

### "Great Software Amazing Support"

October 29, 2019

5.0

Pros

The tool is built to support generation of product recommendation on a massive scale. And services the Homedepot website brilliantly. The customer support provided by Rep Grossness is beyond compare. He is always very kind and helpful in his interactions with us and has provided us all the support and training that we needed in using the tool effectively.

Cons

The tool does not support multiple languages, In Canada it is mandatory for every website to be in English and French.

Review Source

LA

Laura A.  
Operations Manager ecommerce  
Luxury Goods & Jewelry  
Used the software for: 2+ years

### "Great Service - personalizations"

October 24, 2019

5.0

Support, customer service, engineering are always available, coming up with help, suggestions, optimizations and I love the fact that they are based in Europe.

Pros

I really like that personalizations are updated constantly. That means customers are getting recommendations dynamically.

Cons

The CEM platforms is not really customer friendly, a bit old style.

Review Source

AC

Alessandra C.  
Digital Analyst  
Luxury Goods & Jewelry  
Used the software for: 6-12 months

### "From a data perspective"

November 15, 2019

3.0

I appreciate the bi-weekly moment with our referents: we deep dive on tasks and tests, but it could helpful to see also the data about the monthly global trend to understand the overall performance.

Pros

The details levels of sections are appreciable, is organized in a good structure. Also the reporting it's very detailed.

Cons

I would like to have a section to create custom dashboards to share internally: select container, metrics, graphs and chart, make comparison among container. Moreover, I would like to have an efficient "preview tool" to understand how an A/B test is showed to the users on website.

Review Source

MY

Matthew Y.  
Digital Marketing Specialist  
Sporting Goods  
Used the software for: 6-12 months

### "A Great Solution"

March 3, 2023

5.0

Pros

Easy to use once your comfortable with the workflow

Cons

set up could be streamlined to speed things up getting started

Review Source

ME

Mujde E.  
Financial Affairs Manager  
Logistics and Supply Chain  
Used the software for: 1-2 years

### "Versatile and strong customization engine"

August 18, 2019

5.0

Pros

Setting up is very simple, and also very simple to use. The integration was straightforward and easy. The knowledge and insight you obtain is amazing. It's very easy to personalize third party information. It has a versatile and strong customization engine. It made very easy for us to create targeted marketing campaigns.

Cons

Reporting option can be very complex to set up

Review Source

VR

Verified Reviewer  
CEO  
Research  
Used the software for: Less than 6 months

### "Useful tool, used less than 6 months"

March 13, 2023

4.0

Pros

The ease of setup and use was the biggest pro

Cons

Ultimately we decided to go with a cheaper alternative due to budget cuts.

Review Source

KG

Kevin G.  
Sr. Product Manager  
Design  
Used the software for: 1-2 years

### "Overpriced, outdated software with little to no support"

March 6, 2023

2.0

Pros

Easy to spin up quick A/B tests without writing code

Cons

Significantly overpriced compared to alternatives, little to no improvement in the already outdated product, combative customer support focused purely on extracting more money from clients

Review Source

Marc H.  
Content Marketing Associate  
Internet  
Used the software for: 6-12 months

### "null"

July 17, 2015

5.0

Review Source

GL

Gareth L.  
CGO  
Retail  
Used the software for: 6-12 months

### "The most precisely configurable tool on the market"

October 21, 2019

5.0

Pros

Certona is very configurable, whic enables us both to apply our merchandising guidelines and to provide very curated recommendations to the end users.

Cons

Some of the administrators woul dlike to be able to set the initial settings themselves, but the complexity of the Certona software means the Certona Team does the initial setting

Review Source

JV

Jennifer V.  
ecommerce analyst  
Marketing and Advertising  
Used the software for: 2+ years

### "Certona Monthly Segmentation Update"

November 1, 2019

4.0

Rep have been very helpful throughout the entire process and on our monthly update .

Pros

updating contents to production is very easy.

Cons

The process of updating the QA environment is very manual. I have to send the files a week ahead, unsure of the ETA (usually a couple days before the live date). It would be easier and efficient if it's not manual.

Review Source

SP

Sarah P.  
Digital Personalization Manager  
Retail  
Used the software for: 1-2 years

### "Certona Review "

November 14, 2019

4.0

Pros

The personalization aspect of recommendations.

Cons

The UI of the CEM platform.

Review Source

VR

Verified Reviewer  
Sheet Metal Worker  
Building Materials  
Used the software for: I used a free trial

### "Optimization testing"

July 18, 2019

4.0

Pros

A/B or multivariate test are east to set up and run. Easy to change variables and run tests.

Cons

Not the simplest program to get set up and implemented, improvements on consulting should be made. Costly software.

Review Source

AV

Ambra V.  
Product Content Specialist  
Luxury Goods & Jewelry  
Used the software for: 6-12 months

### "From a Digital Content point of view"

November 15, 2019

3.0

The bi-weekly calls was a very interesting moment. Certona help to understand better our customer and how they behave.

Pros

How we can personalize the experience, and the possibility to test our ideas.

Cons

Is not user-friendly for my point of view, at the beginning is really hard to get used to. As I don't follow the project since moment 0, for me was difficult to have a full vision on this software.

Review Source

JP

Julia P.  
E-Mail Marketing Manager  
Retail  
Used the software for: Less than 6 months

### "Certona is a very helpful tool when it comes to personalization"

November 15, 2019

4.0

Pros

\- The possibility of having/combining a huge variety of rules for the personalization

Cons

\- As I haven't actively worked much yet with the software itself i don't want to express my opinion for now on that

Review Source

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