--- title: "Square Loyalty Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Square Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more." source_url: "https://www.capterra.com/p/276727/Square-Loyalty/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Square Loyalty Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Square Loyalty ## What is Square Loyalty? Square Loyalty provides a more personalized experience for each customer with a loyalty program that allows businesses to view returning customers' points and reward history in a quick glance, while also viewing the latest news, discounts, and promotions. ## What is Square Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 10% Negative 0% Starting price $45 Flat Rate, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Square Loyalty?[Manage this product listing](https://www.g2.com/products/square-loyalty/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Square Loyalty 4.7 (20) VS. [4.9 (3,855)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $45 Flat Rate, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (20) Ease Of Use 4.9 (3,855) Value For Money 4.1 (17) Value For Money 4.9 (3,477) Customer Service 4.5 (18) Customer Service 4.9 (3,537) ## Square Loyalty alternatives [4.9 (264)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (566)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (193)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [View all alternatives](https://www.capterra.com/p/276727/Square-Loyalty/alternatives/) ## FAQs about Square Loyalty Overview ### Which roles and teams benefit most from Square Loyalty? Square Loyalty is most used by small-business owners, partners, and executives who want to encourage repeat purchases and track customer rewards. Managers, directors, and operations teams use it to manage loyalty programs at the point of sale, while frontline staff such as baristas and trainers enroll customers and apply rewards during transactions. Answer based on 20 reviews Overview ### What company size and industries is Square Loyalty built for? Square Loyalty is built for small businesses, which represent 100% of reviewers, especially Food & Beverages businesses at 45% and Retail businesses at 35%. It also serves Automotive businesses, which account for 5% of reviewers. Its most common use case is customer loyalty, reported by 62% of reviewers. Answer based on 20 reviews Features and Usability ### What are the key features of Square Loyalty? Square Loyalty includes core loyalty program tools for setting up, adjusting, and tracking rewards through the POS. Customer History records purchase preferences, visit frequency, earned rewards, and program interactions. Communication Management supports sharing rewards, offers, and updates, while Reporting/Analytics helps businesses understand loyalty trends and customer purchasing patterns. Answer based on 9 reviews Integrations ### Which third-party tools and platforms does Square Loyalty integrate with? Square Loyalty integrates with Craver, Incentivio, and Pepper for third-party loyalty and ordering workflows. These catalog integrations connect Square Loyalty to restaurant and customer engagement platforms, giving businesses a small but focused set of options for linking loyalty programs with adjacent tools. Answer based on 4 reviews Getting Started and Support ### What training and onboarding options does Square Loyalty offer? Square Loyalty provides documentation and videos for training and onboarding. Documentation gives teams written reference material for setup and ongoing use, while videos offer visual guidance that users can review at their own pace when learning the product. Getting Started and Support ### What customer support options does Square Loyalty offer? Square Loyalty provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Support resources are organized across self-service and direct contact options, giving users multiple ways to get help with setup or account questions. ## Features AI summary Based on 1,860 Customer Loyalty reviews Capterra data shows that buyers of Customer Loyalty software rank the following features as their top priorities: - **Loyalty Program** (**45%** of reviewers rated this feature as critical) - **Rewards Management** (**39%**) - **Third-Party Integrations** (**49%**) Square Loyalty includes **Loyalty Program** and **Rewards Management**, giving businesses the tools to create repeat-purchase incentives and manage customer rewards in one place. However, it does not include **Third-Party Integrations**. Its support for **Loyalty Program** and **Rewards Management** helps businesses encourage customer retention, track reward activity, and build stronger long-term relationships with shoppers. Loyalty Program 4.8 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.6 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Customer History 4.8 (16) 93.75% of 16 reviewers that rated this feature as important or highly important Access previous interactions or concerns to maintain customer relationships Communication Management 4.5 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Reporting/Analytics 4.6 (7) 100.00% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Square Loyalty 5 features ### All Features - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Customer History: Access previous interactions or concerns to maintain customer relationships - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members --- Get Advice We can help you find the software with the features you need. Features 4.5 (20) 4.5 Based on 20 reviews ## Pricing Value for money 4.1 (17) Free Trial 0-500 Loyalty Visits $45.00 Flat Rate,Per Month 501–1,500 Loyalty Visits $75.00 Flat Rate,Per Month 501–10,000 Loyalty Visits $105.00 Flat Rate,Per Month Value for money 4.1 (17) 4.1 Based on 17 reviews ## Integrations [ Craver](https://www.capterra.com/p/178510/Craver-Customized-Mobile-App/)[ Incentivio](https://www.capterra.com/p/218909/Hot-Table/)[ Pepper](https://www.capterra.com/p/232097/Pepper/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (18) 4.5 Based on 18 reviews ## User reviews Overall rating 4.7 Based on 20 reviews Filter by rating Counts reflect reviews available in this feed. 5(15) 4(3) 3(2) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Legal Assistant Used the software for: Less than 1 year ### "Simple and Seamless Loyalty Program for Square Users" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2026 Overall, my experience with Square Loyalty was positive and straightforward, especially for businesses already using Square. The setup was quick, the integration with Square POS was seamless, and loyalty points were tracked automatically at checkout, which made it easy for staff and customers alike. While the program is best suited for simple loyalty needs and lacks advanced customization or analytics, it was reliable, easy to manage, and effective at encouraging repeat visits without adding operational complexity. Pros What I liked most about Square Loyalty was how seamlessly it integrates with the Square POS ecosystem. It was very easy to set up and manage, with loyalty points automatically tracked at checkout, requiring minimal effort from staff or customers. I also appreciated its simplicity and clarity for customers—earning and redeeming rewards was straightforward, which helped encourage repeat visits without adding complexity to the checkout or reporting process. Cons What I liked least about Square Loyalty was that the customization options were fairly limited. The program works well for simple, points‑based loyalty, but there isn’t much flexibility to tailor rewards, rules, or branding beyond the basics. I also found that advanced analytics and segmentation were minimal, which can make it harder to deeply analyze customer behavior or build more targeted loyalty strategies as a business grows. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kayla C. Worker Used the software for: Less than 1 year ### "Love it! It’s easy to use " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 17, 2026 Pros It’s easy to use and very customer and employee friendly. You can customize the way your rewards are. Cons It had some bugs when I first started using it but shortly after I updated it and figured it out it got cleared up Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer Director of Operations Used the software for: 1-3 years ### "Better Than Average and Easy to Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 10, 2026 Overall, it’s a convenient loyalty solution for businesses using Square with all of the fatures you need and not a lot of extra to complicate things. Pros Setup is simple, customers can enroll quickly, and rewards are automatically tracked, which makes it easy for both us and the customer with no punch cards to try and keep track of. It has definitely helped encourage repeat purchases. Cons It is a little more expensive than similar programs and you have to continue using Square for payment processing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Personal trainer Used the software for: Less than 1 year ### "A Great Tool for Customer Engagement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 2, 2025 Overall, Square Loyalty has been a practical and effective tool to keep customers coming back. It’s especially convenient if you already use Square, even though the pricing could be better. Pros I like how easy Square Loyalty is to set up and how well it works with the Square POS system. Customers only need their phone number, and everything is tracked automatically. It feels modern, simple, and keeps clients engaged without extra effort. Cons The main downside is the cost, since it can get expensive as the program grows. Also, the customization is somewhat limited compared to other platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SG Steve G. Business owner Used the software for: 1-3 years ### "Customers love the simplicity of it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 18, 2025 I’ve been using Square Loyalty since it was first made available. It’s gained a lot of functionality over the years and is very robust. Customers love it and it’s easy to setup and manage Pros It’s a a built in solution that’s very easy to setup and manage. The customer just enters their phone number when at the register and it automatically gives them their loyalty rewards Cons You have to be able to tailor your loyalty program within the framework that Square has set up. It won’t allow you to do truly custom rewards Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RP Richard P. Owner Used the software for: 3-5 years ### "Square Loyalty " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 2/10 June 18, 2025 The programme works well but it would be nice to some improvement just to help with customer sign-up to collect relevant customer data. Pros I like the close integration with the customer database so you can look to tailor a closer relationship with your customer. Also using tech rather than old fashioned loyalty cards seems the way forward. Cons It would be nice to have more control over things like capturing emails, and specific data like birthdays at sign-up. Also tailoring the wording of programme on automated communication so it resonates the essence of the brand. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: 3-5 years ### "Square Loyalty doesn't compare!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 19, 2025 I have tried many loyalty systems, including Fishbowl Marketing, Constant Contact, Boom, Givex, etc. Square hands down is the best. Pros Stupid simple. Fully integrated with Square. You can control and manage the system as needed. You also have fraud control to see if anyone is manipulating the system. Cons Understanding the sweet spot of how to get the most from Square Loyalty. For example, should you use dollars, visits, or points? What is the optimal threshold? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sadie S. Owner Used the software for: 1-3 years ### "Square loyalty" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 26, 2024 It has been helpful and eliminated stamp cards, and also taken the guesswork out of what is earned with each point tier. It also helped us condense point systems -instead of a separate stamp card for whole bean coffee or food items, it’s all in one. Pros It’s great to be able to customize it so much Cons The cost feels a little high, sometimes I’m unclear on how many users are actively using it. Because it’s based on amount of users, I feel that I’m paying for more than is necessary when someone signs up once and isn’t a return or frequent customer Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director Used the software for: 1-3 years ### "Square Loyalty - Love it but needs some tweeks" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 November 26, 2024 I wish it could just be overhauled and sharpened up more. its got some great functionality but it just doesn't really hit the mark. If the system was sorted we would certainly use loyalty to its full potential. As it stands its not there...yet! Pros The fact it is integrated with the rest of the Square Eco system allowing us to capture sales data which we can use along side our marketing effort for direct and target marketing campaigns Cons There are some very good elements but it struggles in places. One of the biggest issues for us in the UK is that Loyalty is built around mobile numbers and text marketing. We can not capture emails for marketing purposes easily (important as we do a lot of business via email especially ad text marketing is not available in the UK) when using the loyalty program. We use the Square Register and some flexibly to control the fields we want to capture form the Register CFD would be great. For us name, mobile number for Loyalty, email for marketing communications and DOB as an option. Also we uses the signup link but its a two step/page process for mobile number them email address input. All these things do not allow for complete information capture and puts off customers when too cumbersome. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 3-5 years ### "Simple, Easy, and It Just Works" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 27, 2025 Overall, Square Loyalty has been great. It's user-friendly, our customers understand it right away, and it’s helped us drive repeat business without needing to overthink it. Pros I really like how simple it is to set up and use. It’s built right into the POS, so everything flows smoothly without needing extra tools or apps. It just works. Also love that it works with API so our app works seamlessly Cons Honestly not a lot of downsides. I do wish there were a few more customization options for rewards, but it’s not a dealbreaker. Overall it's pretty solid. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/276727/Square-Loyalty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.