# Square Loyalty Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Square Loyalty Software - reviews, pricing plans, popular comparisons to other Customer Loyalty products and more. Source: https://www.capterra.com/p/276727/Square-Loyalty --- # Square Loyalty Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Square Loyalty ## What is Square Loyalty? Square Loyalty provides a more personalized experience for each customer with a loyalty program that allows businesses to view returning customers' points and reward history in a quick glance, while also viewing the latest news, discounts, and promotions. ## What is Square Loyalty used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/) Top alternative Featured Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 10% Negative 0% Starting price $45 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Square Loyalty?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://squareup.com/&name=Square Loyalty) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Square Loyalty 4.7 (20) VS. [4.8 (490)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price $45 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (20) Ease Of Use 4.9 (490) Value For Money 4.1 (17) Value For Money 4.8 (435) Customer Service 4.5 (18) Customer Service 4.7 (425) ## Square Loyalty alternatives [4.9 (109)](https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [4.9 (3,688)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting price $4.80 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.9 (250)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (104)](https://www.capterra.com/p/10002488/Owner/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/276727/Square-Loyalty/alternatives/) ## FAQs about Square Loyalty Overview ### Which roles and teams benefit most from Square Loyalty? Square Loyalty is most used by small business owners, managers, and operations leaders who need to drive repeat purchases and strengthen customer retention. Frontline retail and service teams use it to enroll customers and apply rewards at checkout, while executives rely on it to monitor loyalty performance and support revenue growth. Answer based on 20 reviews Overview ### What company size and industries is Square Loyalty built for? Square Loyalty is built for small businesses, which make up 100% of reviewers, especially in Food & Beverages at 45% and Retail at 35%. It also appears in Automotive at 5%, but its clearest fit is customer-facing local businesses using it for customer loyalty, the most common use case at 59%. Answer based on 20 reviews Features and Usability ### What are the key features of Square Loyalty? Square Loyalty offers a loyalty program with rewards management, customer history tracking, communication management, and reporting/analytics. It supports small businesses by helping them track repeat visits, manage points or rewards, and review customer activity and program performance in one system. Integrations ### Which third-party tools and platforms does Square Loyalty integrate with? Square Loyalty integrates with 3 third-party tools: Craver, Incentivio, and Pepper. These catalog integrations cover loyalty and ordering platforms used by restaurants and retail businesses, giving Square Loyalty a focused set of native connections for customer engagement and rewards management. Answer based on 3 reviews Getting Started and Support ### What training and onboarding options does Square Loyalty offer? Square Loyalty provides documentation and videos to support team onboarding. Documentation gives written reference material for setup and feature checks, while videos offer visual walkthroughs that users can review at their own pace. Getting Started and Support ### What customer support options does Square Loyalty offer? Square Loyalty offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. No reviewer feedback about support is available here, so support experience details such as response speed or agent helpfulness cannot be assessed from the provided data. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Customer History 4.8 (16) 93.75% of 16 reviewers that rated this feature as important or highly important Access previous interactions or concerns to maintain customer relationships Rewards Management 4.6 (14) 85.71% of 14 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Communication Management 4.5 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat Loyalty Program 4.8 (12) 83.33% of 12 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Reporting/Analytics 4.6 (7) 100.00% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Square Loyalty 5 features Manage and track all internal and external communication conducted via calls, email, text, or chat Access previous interactions or concerns to maintain customer relationships Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Get Advice We can help you find the software with the features you need. Features 4.5 (20) 4.5 Based on 20 reviews ## Pricing Value for money 4.1 (17) Free Trial 0-500 Loyalty Visits $45.00 Flat Rate,Per Month 501–1,500 Loyalty Visits $75.00 Flat Rate,Per Month 501–10,000 Loyalty Visits $105.00 Flat Rate,Per Month Value for money 4.1 (17) 4.1 Based on 17 reviews ## Integrations [ Craver](https://www.capterra.com/p/178510/Craver-Customized-Mobile-App/)[ Incentivio](https://www.capterra.com/p/218909/Hot-Table/)[ Pepper](https://www.capterra.com/p/232097/Pepper/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (18) 4.5 Based on 18 reviews ## User reviews Overall rating 4.7 Based on 20 reviews Filter by rating 5(15) 4(3) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent RS Radha S. Legal Assistant Legal Services ### "Simple and Seamless Loyalty Program for Square Users" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 28, 2026 Overall, my experience with Square Loyalty was positive and straightforward, especially for businesses already using Square. The setup was quick, the integration with Square POS was seamless, and loyalty points were tracked automatically at checkout, which made it easy for staff and customers alike. While the program is best suited for simple loyalty needs and lacks advanced customization or analytics, it was reliable, easy to manage, and effective at encouraging repeat visits without adding operational complexity. Pros What I liked most about Square Loyalty was how seamlessly it integrates with the Square POS ecosystem. It was very easy to set up and manage, with loyalty points automatically tracked at checkout, requiring minimal effort from staff or customers. I also appreciated its simplicity and clarity for customers—earning and redeeming rewards was straightforward, which helped encourage repeat visits without adding complexity to the checkout or reporting process. Cons What I liked least about Square Loyalty was that the customization options were fairly limited. The program works well for simple, points‑based loyalty, but there isn’t much flexibility to tailor rewards, rules, or branding beyond the basics. I also found that advanced analytics and segmentation were minimal, which can make it harder to deeply analyze customer behavior or build more targeted loyalty strategies as a business grows. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KC Kayla C. Worker Food & Beverages ### "Love it! It’s easy to use " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 16, 2026 Pros It’s easy to use and very customer and employee friendly. You can customize the way your rewards are. Cons It had some bugs when I first started using it but shortly after I updated it and figured it out it got cleared up Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director of Operations Retail ### "Better Than Average and Easy to Use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 9, 2026 Overall, it’s a convenient loyalty solution for businesses using Square with all of the fatures you need and not a lot of extra to complicate things. Pros Setup is simple, customers can enroll quickly, and rewards are automatically tracked, which makes it easy for both us and the customer with no punch cards to try and keep track of. It has definitely helped encourage repeat purchases. Cons It is a little more expensive than similar programs and you have to continue using Square for payment processing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Maria D. Personal trainer Health, Wellness and Fitness ### "A Great Tool for Customer Engagement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 30, 2025 Overall, Square Loyalty has been a practical and effective tool to keep customers coming back. It’s especially convenient if you already use Square, even though the pricing could be better. Pros I like how easy Square Loyalty is to set up and how well it works with the Square POS system. Customers only need their phone number, and everything is tracked automatically. It feels modern, simple, and keeps clients engaged without extra effort. Cons The main downside is the cost, since it can get expensive as the program grows. Also, the customization is somewhat limited compared to other platforms. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HB Haley B. Manager Automotive ### "Square Loyalty" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 21, 2025 I have had a very good experience using Square Loyalty. It helps make repeat customers. I like repeat customers. lol Pros Easy to use and automated. That makes my job much more easier. I like the automated feature very much. Cons It cost a little more because you also have the transaction fees you are responsible for too. Maybe if there was a discount on having this feature that would help. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JK Jared K. Owner Food & Beverages ### "Simple, Easy, and It Just Works" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 26, 2025 Overall, Square Loyalty has been great. It's user-friendly, our customers understand it right away, and it’s helped us drive repeat business without needing to overthink it. Pros I really like how simple it is to set up and use. It’s built right into the POS, so everything flows smoothly without needing extra tools or apps. It just works. Also love that it works with API so our app works seamlessly Cons Honestly not a lot of downsides. I do wish there were a few more customization options for rewards, but it’s not a dealbreaker. Overall it's pretty solid. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GT Gary T. CEO Food & Beverages ### "Square Loyalty doesn't compare!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2025 I have tried many loyalty systems, including Fishbowl Marketing, Constant Contact, Boom, Givex, etc. Square hands down is the best. Pros Stupid simple. Fully integrated with Square. You can control and manage the system as needed. You also have fraud control to see if anyone is manipulating the system. Cons Understanding the sweet spot of how to get the most from Square Loyalty. For example, should you use dollars, visits, or points? What is the optimal threshold? Switched from [Fishbowl](https://www.capterra.com/p/123794/Fishbowl/) Third party integration was too difficult to manage. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RP Rich P. Owner Retail ### "Square Loyalty " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 2/10 June 17, 2025 The programme works well but it would be nice to some improvement just to help with customer sign-up to collect relevant customer data. Pros I like the close integration with the customer database so you can look to tailor a closer relationship with your customer. Also using tech rather than old fashioned loyalty cards seems the way forward. Cons It would be nice to have more control over things like capturing emails, and specific data like birthdays at sign-up. Also tailoring the wording of programme on automated communication so it resonates the essence of the brand. Alternatives considered [Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/) Reasons for choosing Square Loyalty Close integration with other square services Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Steve G. Business owner Retail ### "Customers love the simplicity of it" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 17, 2025 I’ve been using Square Loyalty since it was first made available. It’s gained a lot of functionality over the years and is very robust. Customers love it and it’s easy to setup and manage Pros It’s a a built in solution that’s very easy to setup and manage. The customer just enters their phone number when at the register and it automatically gives them their loyalty rewards Cons You have to be able to tailor your loyalty program within the framework that Square has set up. It won’t allow you to do truly custom rewards Switched from [5 Stars Reputation](https://www.capterra.com/p/218986/5-Stars-Reputation/) The cost savings and integration into the Square POS Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JK Jessica k. barista Food & Beverages ### "YES :) SQUARE" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 12, 2025 Pros I enjoyed the ability to build up rewards with multiple companies using the platform/app it has been really nice to reap benefits of my spending. Cons Nothing truly that I can think of because I have only had positive experiences with the square loyalty program Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/276727/Square-Loyalty/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.