# Square Loyalty Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Square Loyalty the right Customer Loyalty solution for you? Explore 20 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/276727/Square-Loyalty/reviews --- Square Loyalty 4.7 (20) [View alternatives](https://www.capterra.com/p/276727/Square-Loyalty/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Square Loyalty Ease of use 4.8 Customer Service 4.5 ## Pros and Cons in Reviews RP Rich P OwnerRetail, 2 - 10 employeesUsed the software for: More than 2 years. “I like the close integration with the customer database so you can look to tailor a closer relationship with your customer.“ June 17, 2025 Maria D Personal trainerHealth, Wellness and Fitness, Self-employedUsed the software for: Less than 6 months. “The main downside is the cost, since it can get expensive as the program grows.“ September 30, 2025 JK Jared K OwnerFood & Beverages, 11 - 50 employeesUsed the software for: More than 2 years. “It's user-friendly, our customers understand it right away, and it’s helped us drive repeat business without needing to overthink it.“ June 26, 2025 Maria D Personal trainerHealth, Wellness and Fitness, Self-employedUsed the software for: Less than 6 months. “It’s especially convenient if you already use Square, even though the pricing could be better.“ September 30, 2025 ## Showing most helpful reviews Showing 1-20 of 20 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Maria D. Personal trainer Health, Wellness and Fitness Used the software for: Less than 6 months ### "A Great Tool for Customer Engagement" September 30, 2025 5.0 Overall, Square Loyalty has been a practical and effective tool to keep customers coming back. It’s especially convenient if you already use Square, even though the pricing could be better. Pros I like how easy Square Loyalty is to set up and how well it works with the Square POS system. Customers only need their phone number, and everything is tracked automatically. It feels modern, simple, and keeps clients engaged without extra effort. Cons The main downside is the cost, since it can get expensive as the program grows. Also, the customization is somewhat limited compared to other platforms. Review Source SG Steve G. Business owner Retail Used the software for: 1-2 years ### "Customers love the simplicity of it" June 17, 2025 5.0 I’ve been using Square Loyalty since it was first made available. It’s gained a lot of functionality over the years and is very robust. Customers love it and it’s easy to setup and manage Pros It’s a a built in solution that’s very easy to setup and manage. The customer just enters their phone number when at the register and it automatically gives them their loyalty rewards Cons You have to be able to tailor your loyalty program within the framework that Square has set up. It won’t allow you to do truly custom rewards Switched from [5 Stars Reputation](https://www.capterra.com/p/218986/5-Stars-Reputation/) The cost savings and integration into the Square POS Review Source RS Radha S. Legal Assistant Legal Services Used the software for: 6-12 months ### "Simple and Seamless Loyalty Program for Square Users" April 28, 2026 5.0 Overall, my experience with Square Loyalty was positive and straightforward, especially for businesses already using Square. The setup was quick, the integration with Square POS was seamless, and loyalty points were tracked automatically at checkout, which made it easy for staff and customers alike. While the program is best suited for simple loyalty needs and lacks advanced customization or analytics, it was reliable, easy to manage, and effective at encouraging repeat visits without adding operational complexity. Pros What I liked most about Square Loyalty was how seamlessly it integrates with the Square POS ecosystem. It was very easy to set up and manage, with loyalty points automatically tracked at checkout, requiring minimal effort from staff or customers. I also appreciated its simplicity and clarity for customers—earning and redeeming rewards was straightforward, which helped encourage repeat visits without adding complexity to the checkout or reporting process. Cons What I liked least about Square Loyalty was that the customization options were fairly limited. The program works well for simple, points‑based loyalty, but there isn’t much flexibility to tailor rewards, rules, or branding beyond the basics. I also found that advanced analytics and segmentation were minimal, which can make it harder to deeply analyze customer behavior or build more targeted loyalty strategies as a business grows. Review Source RP Rich P. Owner Retail Used the software for: 2+ years ### "Square Loyalty " June 17, 2025 3.0 The programme works well but it would be nice to some improvement just to help with customer sign-up to collect relevant customer data. Pros I like the close integration with the customer database so you can look to tailor a closer relationship with your customer. Also using tech rather than old fashioned loyalty cards seems the way forward. Cons It would be nice to have more control over things like capturing emails, and specific data like birthdays at sign-up. Also tailoring the wording of programme on automated communication so it resonates the essence of the brand. Alternatives considered [Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/) Reason for choosing Square Loyalty Close integration with other square services Review Source VR Verified Reviewer Director of Operations Retail Used the software for: 1-2 years ### "Better Than Average and Easy to Use" March 9, 2026 4.0 Overall, it’s a convenient loyalty solution for businesses using Square with all of the fatures you need and not a lot of extra to complicate things. Pros Setup is simple, customers can enroll quickly, and rewards are automatically tracked, which makes it easy for both us and the customer with no punch cards to try and keep track of. It has definitely helped encourage repeat purchases. Cons It is a little more expensive than similar programs and you have to continue using Square for payment processing. Review Source GT Gary T. CEO Food & Beverages Used the software for: 2+ years ### "Square Loyalty doesn't compare!" June 17, 2025 5.0 I have tried many loyalty systems, including Fishbowl Marketing, Constant Contact, Boom, Givex, etc. Square hands down is the best. Pros Stupid simple. Fully integrated with Square. You can control and manage the system as needed. You also have fraud control to see if anyone is manipulating the system. Cons Understanding the sweet spot of how to get the most from Square Loyalty. For example, should you use dollars, visits, or points? What is the optimal threshold? Switched from [Fishbowl](https://www.capterra.com/p/123794/Fishbowl/) Third party integration was too difficult to manage. Review Source RP Richie P. Director Retail Used the software for: 1-2 years ### "Square Loyalty - Love it but needs some tweeks" November 20, 2024 3.0 I wish it could just be overhauled and sharpened up more. its got some great functionality but it just doesn't really hit the mark. If the system was sorted we would certainly use loyalty to its full potential. As it stands its not there...yet! Pros The fact it is integrated with the rest of the Square Eco system allowing us to capture sales data which we can use along side our marketing effort for direct and target marketing campaigns Cons There are some very good elements but it struggles in places. One of the biggest issues for us in the UK is that Loyalty is built around mobile numbers and text marketing. We can not capture emails for marketing purposes easily (important as we do a lot of business via email especially ad text marketing is not available in the UK) when using the loyalty program. We use the Square Register and some flexibly to control the fields we want to capture form the Register CFD would be great. For us name, mobile number for Loyalty, email for marketing communications and DOB as an option. Also we uses the signup link but its a two step/page process for mobile number them email address input. All these things do not allow for complete information capture and puts off customers when too cumbersome. Alternatives considered [Loyal Zoo](https://www.capterra.com/p/143016/Loyal-Zoo/) Reason for choosing Square Loyalty Its close integration with other Square products we use Review Source JK Jared K. Owner Food & Beverages Used the software for: 2+ years ### "Simple, Easy, and It Just Works" June 26, 2025 5.0 Overall, Square Loyalty has been great. It's user-friendly, our customers understand it right away, and it’s helped us drive repeat business without needing to overthink it. Pros I really like how simple it is to set up and use. It’s built right into the POS, so everything flows smoothly without needing extra tools or apps. It just works. Also love that it works with API so our app works seamlessly Cons Honestly not a lot of downsides. I do wish there were a few more customization options for rewards, but it’s not a dealbreaker. Overall it's pretty solid. Review Source HB Haley B. Manager Automotive Used the software for: 6-12 months ### "Square Loyalty" July 21, 2025 5.0 I have had a very good experience using Square Loyalty. It helps make repeat customers. I like repeat customers. lol Pros Easy to use and automated. That makes my job much more easier. I like the automated feature very much. Cons It cost a little more because you also have the transaction fees you are responsible for too. Maybe if there was a discount on having this feature that would help. Review Source KC Kayla C. Worker Food & Beverages Used the software for: 6-12 months ### "Love it! It’s easy to use " April 16, 2026 5.0 Pros It’s easy to use and very customer and employee friendly. You can customize the way your rewards are. Cons It had some bugs when I first started using it but shortly after I updated it and figured it out it got cleared up Review Source JK Jessica K. barista Food & Beverages Used the software for: 1-2 years ### "YES :) SQUARE" June 12, 2025 5.0 Pros I enjoyed the ability to build up rewards with multiple companies using the platform/app it has been really nice to reap benefits of my spending. Cons Nothing truly that I can think of because I have only had positive experiences with the square loyalty program Review Source RT Roger T. Owner Food & Beverages Used the software for: 2+ years ### "Square Loyalty Program" November 20, 2024 5.0 Well of course we went from the old paper punch cards to this. It's all in the reports! You can keep up with your program with ease. "Not going Back" Pros Currently over 62% of sales are from our over 20,000 Loyalty Customers. Simple, clean, fast and easy. Also very customizable to your business. Cons Don't have any Cons as of now. Square great about keeping the program up to date. Review Source SS Sadie S. Owner Food & Beverages Used the software for: 1-2 years ### "Square loyalty" November 20, 2024 4.0 It has been helpful and eliminated stamp cards, and also taken the guesswork out of what is earned with each point tier. It also helped us condense point systems -instead of a separate stamp card for whole bean coffee or food items, it’s all in one. Pros It’s great to be able to customize it so much Cons The cost feels a little high, sometimes I’m unclear on how many users are actively using it. Because it’s based on amount of users, I feel that I’m paying for more than is necessary when someone signs up once and isn’t a return or frequent customer Alternatives considered [Domo](https://www.capterra.com/p/119119/Domo/)[Toast POS](https://www.capterra.com/p/136301/Toast-POS/)[joe Point of Sale](https://www.capterra.com/p/10011638/joe-Point-of-Sale/) Reason for choosing Square Loyalty Easier to have all of my POS features in one place Review Source JM Jacqueline M. Owner Retail Used the software for: 1-2 years ### "Thumbs up for Square Loyalty" December 5, 2024 5.0 Great experience. My customers love it. Pros How easy it is to set up and how simple it is for my customers to use. Cons I wish we could make it where customers can't use loyalty rewards on sale items but can still earn the points on the purchase. Review Source EV Emily V. Partner Food & Beverages Used the software for: 2+ years ### "Yes please! " November 20, 2024 5.0 This has been a GAME CHANGER for our business. Simple and created true loyalty amongst customers. Pros Love how user friendly it is but also how you can customize it for your specific business. Cons Possibly that you have to go into each new item and make sure they can be used to redeem stars. But truly don’t have complaints. Review Source AS Andre S. Manager Media Production Used the software for: 6-12 months ### "Simple, Easy to use loyalty program for businesses" January 16, 2025 5.0 Pros Simple to use and already integrated in Square software Cons Pricing structure is based on visits. I'd prefer a set monthly price Review Source VR Verified Reviewer Professional Development Support Specialist Retail Used the software for: 2+ years ### "Square Loyalty brings in customers!" March 20, 2019 5.0 This program is excellent. My customers love it and it's so easy to manage. Pros Square Loyalty makes it extremely easy to track my most loyal customers. Also, I can customize promotional materials specifically to my most loyal customers, which, of course, makes them even BETTER customers. Cons I have nothing to complain about with this software. It works great and helps grow my business. Review Source JS John S. Owner Food & Beverages Used the software for: 1-2 years ### "A good loyalty plan if you just need basic info" February 13, 2023 4.0 I did not like that I could not collect information that I chose from my customers I did not have that flexibility that's why I switched to another and loyalty Pros I like that everything was automated I did not have to take any action Cons I did not like that I could not collect information that I chose from my customers I did not have that flexibility that's why I switched to another and loyalty Reason for choosing Square Loyalty Because I thought that it was my best option of the time Review Source JS John S. Owner Food & Beverages Used the software for: 1-2 years ### "Easy to use" March 30, 2023 5.0 It is good. It works well and customers like it. Pros I love that you nor the customer has to take any action in order to use the loyalty program. Cons The price vs the functionality for me is where I struggle. Review Source CT Crisa T. Owner Retail Used the software for: I used a free trial ### "Another part of squares add ons that help keep customers coming back!" February 22, 2019 5.0 Pros Loyalty points keep our customers coming back! Cons Nothing the customer love loyalty points Review Source Similar Products Featured ## Related categories [Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Customer Loyalty](https://www.capterra.com/customer-loyalty-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.