# Brandwatch Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Brandwatch Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more. Source: https://www.capterra.com/p/277011/Brandwatch --- # Brandwatch Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Brandwatch ## What is Brandwatch? Brandwatch’s industry leading Social Media Marketing solution is everything you need to discover, attract, and engage customers on social. Collaborate seamlessly with one shared calendar, bringing all your social platforms together. Manage your community with one easy-to-use inbox. Leverage our official partnerships with Meta, Twitter, Tik Tok and more. Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. ## What is Brandwatch used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Monitoring](https://www.capterra.com/social-media-monitoring-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Overall rating Based on 235 user reviews Reviews sentiment Positive 85% Neutral 12% Negative 3% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Brandwatch alternatives Highest Rated [4.7 (703)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.7 (254)](https://www.capterra.com/p/149054/Brand24/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [4.5 (1,202)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Starting price $299.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169618/Trustpilot/) [GiveMe5.ai](https://www.capterra.com/p/207396/GiveMe5-ai/) [4.7 (86)](https://www.capterra.com/p/207396/GiveMe5-ai/reviews/) Starting price $119.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/207396/GiveMe5-ai/) [View all alternatives](https://www.capterra.com/p/277011/Brandwatch/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Social Media Integration 3.8 (42) 76.19% of 42 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Reporting/Analytics 4.1 (40) 65.00% of 40 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Workflow Management 3.7 (23) 39.13% of 23 reviewers that rated this feature as important or highly important Create, design and manage workflows for repetitive tasks Contact Management 3.8 (22) 36.36% of 22 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Multi-Account Management 4.6 (17) 47.06% of 17 reviewers that rated this feature as important or highly important Manage and post content across multiple social media accounts and platforms simultaneously Automated Publishing 4.3 (12) 66.67% of 12 reviewers that rated this feature as important or highly important Establish rules for automatic propagation of social media posts across one or more channels Brandwatch 119 features An @mention is a way to tag or notify a specific person about a message/post Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data System alerts about the need to escalate an issue or request Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval Track and analyze various metrics such as demographics, psychographics, behavior and other insights Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A) Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatic reply functionality for incoming messages Automatically create schedules based on business needs or employee availability and qualifications Compare key metrics for the business against prominent players in the industry Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Organize and group data or items based on various criteria Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Evaluating strengths and weaknesses of companies with the same target audience Track activity of your competitors Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Automated identification of relevant content for future sharing and reposting Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Integration with third-party CRM systems Encourage your customers to promote your company by providing materials, tools, and reward programs Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Graphical representation of data Manage digital assets Assemble applications and processes by dragging over and arranging pre-built components Receive and/or send email notifications for urgent updates, requests, or other information Tracks metrics that provide insight into how a user interacts with any interface or product Allows users to narrow down search results by applying multiple filters that specify different aspects/qualities of the search query Find & retrieve relevant data or documents Use AI to generate content in the form of text, images, videos, etc. Track the usage of certain hashtags Identifies and categorizes objects, patterns, or specific features within an image Edit, touch up, and convert images for publishing Store and manage images Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups. Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks Manage contact details and relationships with influencer CRMs and communication tools such as in-app messaging and chat Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion Monitor and collect information from social media based on specific keywords Track and monitor a specific set of keywords Enable businesses to implement machine learning algorithms on business data such as sales and revenue Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. Collect and maintain structured information that describes data or content Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Process and analyze human language in text or audio form Identify, track, and respond to negative feedback Categorize words in a text with a particular part of speech, depending on the definition of the word and its context. A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Planning and managing of resources and procedures to mitigate the impact of events and incidents Automatically monitor and receive alerts for any new online reviews Share internal and external reviews on social media platforms Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Automatically calculate score after the assessment Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Create and manage advertising campaigns on social media networks Monitor social media sites for specific keywords Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Identify recurrent themes or topics Review data from past periods to reveal recurring tendencies and predict future performance Interact with data visualization elements, such as charts and graphs, to drill down into data Graphical representation of data or processes An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 3.9 (228) 3.9 Based on 228 reviews ## Pricing Value for money 3.8 (169) ### Starting price Free trial not available [View all Pricing Plans](https://www.capterra.com/p/277011/Brandwatch/pricing/) Value for money 3.8 (169) 3.8 Based on 169 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Box](https://www.capterra.com/p/148766/Box/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (202) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (202) 4.4 Based on 202 reviews ## User reviews Overall rating 4.2 Based on 235 reviews Filter by rating 5(99) 4(100) 3(29) 2(4) 1(3) Mentioned topic Sorted by most recent JA Joseph A. Digital Marketing Specialist Marketing and Advertising ### "Brandwatch, The social Media Silver Bullet" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 July 29, 2025 My overall experience was actually positive, the social media posting tools came in handy for sticking to our content calendar. The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately. Pros Brandwatch provides data about social media profiles that enables me to give accurate reports to my clients. The ability to customize the reports to my needs. Cons I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CH Chris H. Marketing Manager Marketing and Advertising ### "Brandwatch: Useful Tool, Predatory Business Practices" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 9, 2025 I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines & deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. Pros Brandwatch used to be a solid analytics & social listening tool. The dashboard was well-structured, reporting was comprehensive, & sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, & market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. Cons Deceptive renewal tactics & a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal & a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. Switched from [Brand24](https://www.capterra.com/p/149054/Brand24/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Combination of scalability, data depth, and enterprise-level analytics that Brand24 and Hootsuite couldn’t match. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TS Thomas S. Co-Founder Marketing and Advertising ### "Brandwatch: social listening" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 8, 2025 Pros It's a handy tool with very strong social media monitoring and analytics capabilities Cons advanced features necessitates some time to learn, else it's perfect Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JB Jeb B. Project Manager Publishing ### "Brandwatch is super powerful and well rounded." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 11, 2024 Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. Pros We love all the integration with the different platforms we use but especially WhatsApp. Cons There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [SOCi](https://www.capterra.com/p/173850/SOCi/) [Buffer](https://www.capterra.com/p/143492/Buffer/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We've been testing many different services because our company is growing and we need a better social media management tool. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ST Srujana T. Marketing Strategist Information Technology and Services ### "Brandwatch another birth" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 17, 2024 Pros Brandwatch is a piece of cake to set up reports and keep an eye on social media conversations. Cons Can be a bit of a pain in the neck to use and takes a while to get the hang of, especially for beginners. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Antonia H. Social Media and Reputation Manager Marketing and Advertising ### "Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 11, 2024 The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. Regards, The Social Media Team from bundesweit.digital Pros The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends. Cons The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as: •Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. •Automation features like Assignment disappearing, but continuing to run. •Continuous error messages when trying to connect Facebook accounts. •Broken “Send” button in the message writing interface, hidden by the support chat button. •Missing calendar overview for clients, with confusing links. •Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. •Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar. Alternatives considered [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Reasons for choosing Brandwatch We chose agorapulse instead after our horrible experience with brandwatch Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Manon S. Associate software engineer Computer Software ### "Insights and Analytics Reinvented" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 7, 2024 Pros It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience. Cons It occasionally took longer than expected to update our social media analytics. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Nikola H. Research and Analytics Specialist Management Consulting ### "Lacking in features but still useful" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 June 7, 2024 Pros Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research. Cons It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Growth Manager Computer Software ### "Great Social Media and Web Listening Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 27, 2024 Overall Brandwatch has been great for its robust features, including real-time monitoring, customizable dashboards, sentiment analysis, influencer identification, and competitive benchmarking. Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations. Pros Ability to setup various different queries which can you help monitor not just your brand, but also competitors and industry trends. Cons I have been using the standard package, but it was too expensive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Juan C. Director Marketing and Advertising ### "Best tool in market" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 2, 2024 Pros Brandwatch is the best Social Listening tool. Cons We can go and go deeper in and Analysis of Conversations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/) Popular comparisons [Trustpilot vs Brandwatch](https://www.capterra.com/compare/169618-277011/Trustpilot-vs-Brandwatch)[Birdeye vs Brandwatch](https://www.capterra.com/compare/152997-277011/BirdEye-vs-Brandwatch)[Brand24 vs Brandwatch](https://www.capterra.com/compare/149054-277011/Brand24-vs-Brandwatch)[Hootsuite vs Brandwatch](https://www.capterra.com/compare/121701-277011/HootSuite-vs-Brandwatch)[Reputation vs Brandwatch](https://www.capterra.com/compare/167624-277011/Reputation-com-vs-Brandwatch)[Sprinklr vs Brandwatch](https://www.capterra.com/compare/131274-277011/Sprinklr-Platform-vs-Brandwatch) [Sprout Social vs Brandwatch](https://www.capterra.com/compare/121447-277011/Sprout-Social-vs-Brandwatch)[Marketing 360 vs Brandwatch](https://www.capterra.com/compare/148516-277011/Marketing-360-vs-Brandwatch)[Thryv vs Brandwatch](https://www.capterra.com/compare/156926-277011/Thryv-vs-Brandwatch)[Meltwater vs Brandwatch](https://www.capterra.com/compare/123153-277011/Meltwater-vs-Brandwatch)[Talkwalker vs Brandwatch](https://www.capterra.com/compare/161487-277011/Talkwalker-vs-Brandwatch)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)