---
title: "Best Brandwatch Alternatives 2026 | Capterra"
description: "Looking for alternatives to Brandwatch? Find out how Brandwatch stacks up against its competitors with real user reviews, pricing information, and what features they offer."
source_url: "https://www.capterra.com/p/277011/Brandwatch/alternatives/"
page_type: "alternatives"
language: "en"
---

# Brandwatch alternatives

Last updated on September 29th, 2026

The best Brandwatch alternatives are Blabla (best overall), monday AI Work Platform (best free plan), EngageBay CRM (best budget option), and Marketing 360 (most reviewed). Together they hold 8,197 verified Capterra reviews, with overall ratings from 4.5 to 5.0 out of 5. Brandwatch itself holds 4.2 out of 5 across 255 reviews.

### Brandwatch
- Rating: 4.2 out of 5 (255 reviews)
- Ease of use: 4.1 out of 5
- Starting price: Not available
- Key features: 6 of 6 top category features

---

## Top alternatives

Brandwatch alternatives compared

| Product | Rating difference | Ease of use | Starting price | Key features |
| --- | --- | --- | --- | --- |
| [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,118 reviews) | Rated 0.4 higher than this product | 4.5 out of 5 | $9.00 /user/mo | 2 of 6 top category features |
| [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) — 4.6 out of 5 (912 reviews) | Rated 0.4 higher than this product | 4.5 out of 5 | $14.99 /user/mo | 0 of 6 top category features |
| [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) — 4.5 out of 5 (1,158 reviews) | Rated 0.3 higher than this product | 4.5 out of 5 | Not available | 2 of 6 top category features |
| [YouScan](https://www.capterra.com/p/173036/YouScan/) — 4.9 out of 5 (124 reviews) | Rated 0.7 higher than this product | 4.8 out of 5 | $499.00 /mo | 3 of 6 top category features |
| [Brand24](https://www.capterra.com/p/149054/Brand24/) — 4.7 out of 5 (256 reviews) | Rated 0.5 higher than this product | 4.7 out of 5 | $199.00 /mo | 4 of 6 top category features |
| [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) — 4.4 out of 5 (609 reviews) | Rated 0.2 higher than this product | 4.4 out of 5 | $199.00 /user/mo | 3 of 6 top category features |
| [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) — 4.3 out of 5 (93 reviews) | Rated 0.1 higher than this product | 3.9 out of 5 | Not available | 2 of 6 top category features |
| [Blabla](https://www.capterra.com/p/10032849/Blabla/) — 5.0 out of 5 (9 reviews) | Rated 0.8 higher than this product | 5.0 out of 5 | €29.00 /mo | 2 of 6 top category features |
| [Infegy Starscape](https://www.capterra.com/p/124219/Infegy-Atlas/) — 4.6 out of 5 (83 reviews) | Rated 0.4 higher than this product | 4.4 out of 5 | Not available | 3 of 6 top category features |
| [facelift](https://www.capterra.com/p/150410/facelift/) — 4.4 out of 5 (131 reviews) | Rated 0.2 higher than this product | 4.3 out of 5 | €1199.00 /mo | 3 of 6 top category features |

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## Top alternatives with AI capabilities

The Brandwatch alternatives with the strongest AI features are YouScan, Brand24, and Sprinklr, based on verified feature data and Capterra reviews.

### [YouScan](https://www.capterra.com/p/173036/YouScan/) — 4.9 out of 5 (124 reviews)
- AI features: AI/Machine Learning, Natural Language Processing

### [Brand24](https://www.capterra.com/p/149054/Brand24/) — 4.7 out of 5 (256 reviews)
- AI features: AI Mention Tracking, AI Visibility Score, Multi-Platform AI Coverage, Natural Language Processing

### [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) — 4.3 out of 5 (93 reviews)
- AI features: AI Copilot, AI/Machine Learning, Chatbot, Generative AI, Natural Language Processing

---

## Top Free alternatives to Brandwatch

The best free alternatives to Brandwatch are monday AI Work Platform, EngageBay CRM, and Marketing 360 — all three offer a free plan alongside paid tiers.

### [monday AI Work Platform](https://www.capterra.com/p/147657/monday-com/) — 4.6 out of 5 (6,118 reviews)
- Free options: Free trial, Free version
- Starting price: $9.00 /user/mo

### [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) — 4.6 out of 5 (912 reviews)
- Free options: Free version
- Starting price: $14.99 /user/mo

### [Marketing 360](https://www.capterra.com/p/148516/Marketing-360/) — 4.5 out of 5 (1,158 reviews)
- Free options: Free trial
- Starting price: Not available

---

## Top alternatives for SMBs

Among reviewers from companies with 1-200 employees, the highest-rated Brandwatch alternatives are YouScan (4.9), EngageBay CRM (4.6), and Infegy Starscape (4.6).

### [YouScan](https://www.capterra.com/p/173036/YouScan/)
- 86 SMB reviewers say
- Overall rating: 4.9 out of 5 across 86 SMB reviews
- Ease of use: 4.8 out of 5 across 86 SMB reviews

> "There’s little or nothing I dislike about their service." — Cesar C., CEO (July 20, 2026)

### [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)
- 701 SMB reviewers say
- Overall rating: 4.6 out of 5 across 701 SMB reviews
- Ease of use: 4.5 out of 5 across 701 SMB reviews

> "Many users also appreciate the free plan option for small businesses or startups." — Kuma W., Marketing (February 25, 2025)

### [Infegy Starscape](https://www.capterra.com/p/124219/Infegy-Atlas/)
- 47 SMB reviewers say
- Overall rating: 4.6 out of 5 across 47 SMB reviews
- Ease of use: 4.4 out of 5 across 47 SMB reviews

> "The possibility of creating and comparing content and metrics from queries optimize projects and are features that make a difference, as well as resources related to users' feelings and emotions - fundamental to complement behavior analysis and research projects." — Carolina K., Insights Coordinator (March 6, 2022)

---

## Why do teams switch from Brandwatch?

Of the 15 Capterra reviewers who reported switching away from Brandwatch, the most common destinations were YouScan, facelift, Infegy Starscape, and Brand24.

### What users preferred

### [YouScan](https://www.capterra.com/p/173036/YouScan/)
- 4.9 out of 5 (124 reviews) — 7 reviewers switched here

> "Capabilities, UX and pricing. The team found YouScan easier to set up." — Cesar C., CEO (July 20, 2026)

### [facelift](https://www.capterra.com/p/150410/facelift/)
- 4.4 out of 5 (131 reviews) — 4 reviewers switched here

> "Wir waren mit der generellen Funktionalität und der Lösung konkreter Probleme unzufrieden." — Dang-Stefan L., Lead Community Manager (November 5, 2020)

### [Infegy Starscape](https://www.capterra.com/p/124219/Infegy-Atlas/)
- 4.6 out of 5 (83 reviews) — 3 reviewers switched here

> "There weren't enough social platforms for us to pull from!" — Ashlynn A., Sr. Research and Insights Analyst (April 15, 2025)

### [Brand24](https://www.capterra.com/p/149054/Brand24/)
- 4.7 out of 5 (256 reviews) — 1 reviewers switched here

> "It was too expensive for our business and we were not getting the expected results." — Mariana P., Account Manager (July 14, 2025)

---

## Find software for your specific use case

### Influencer Marketing
- [Modash](https://www.capterra.com/p/195693/Modash/) — 4.9 out of 5 (15 reviews)
- [Post Affiliate Pro](https://www.capterra.com/p/147442/Post-Affiliate-Pro/) — 4.7 out of 5 (705 reviews)
- [Brand24](https://www.capterra.com/p/149054/Brand24/) — 4.7 out of 5 (256 reviews)

### Reputation Management
- [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.3 out of 5 (130 reviews)
- [Agility PR Solutions](https://www.capterra.com/p/93547/Agility-PR-Solutions/) — 3.3 out of 5 (10 reviews)
- [ReviewInc](https://www.capterra.com/p/141023/ReviewInc/) — 4.8 out of 5 (35 reviews)

### Social Media Marketing
- [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.3 out of 5 (130 reviews)
- [Planable](https://www.capterra.com/p/171744/Planable/) — 4.5 out of 5 (326 reviews)
- [Semrush](https://www.capterra.com/p/151962/SEMrush/) — 4.6 out of 5 (2,329 reviews)

### Social Media Monitoring
- [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.3 out of 5 (130 reviews)
- [CivicPlus Social Media Archiving](https://www.capterra.com/p/147628/ArchiveSocial/) — 4.9 out of 5 (11 reviews)
- [Iconosquare](https://www.capterra.com/p/166110/Iconosquare/) — 4.4 out of 5 (69 reviews)

### Social Media Analytics Tools
- [Planable](https://www.capterra.com/p/171744/Planable/) — 4.5 out of 5 (326 reviews)
- [Iconosquare](https://www.capterra.com/p/166110/Iconosquare/) — 4.4 out of 5 (69 reviews)
- [AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/) — 4.8 out of 5 (116 reviews)

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