--- title: "Brandwatch Pricing 2026 | Capterra" description: "Learn more about Brandwatch pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/277011/Brandwatch/pricing/" page_type: "pricing" language: "en" --- # Brandwatch Pricing - Overall rating: 4.2 out of 5 from [255 reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/) - Free trial: Not available - Free version: Not available - Credit card required: Not provided by vendor --- ## How much does Brandwatch cost? Brandwatch has **3 different plans**. ### Consumer Intelligence - Price: Custom Quote - Billing: Other, Per Year #### Consumer Intelligence plan includes: - Search the world’s largest archive of consumer opinion for market insights - Segment audiences and conversations in fully customizable dashboards - Analyze data at scale with industry-leading AI - Distribute flexible, automated reporting and alerts across your business ### Social Media Management - Price: Custom Quote #### Social Media Management plan includes: - Manage all social media channels in one place - Collaborate on content creation with one social calendar, including both organic and paid posts - Engage with the community in one centralized social CRM - Monitor the brand with the social listening tool - Benchmark and build dashboards to understand performance against competitors ### Influencer Marketing - Price: Custom Quote #### Influencer Marketing plan includes: - Discover the best influencers for brand collaborations or agency roster - Centralize data and manage influencer relationships at every touchpoint - Run, measure and report on multichannel campaigns --- ## Is Brandwatch worth the price? ### Value for Money - Overall rating: 3.8 out of 5 - Good or excellent value for money: 74% AI summary based on 28 value-for-money rating reviews: Some reviewers feel that Brandwatch offers a lot of value for its price, with features that justify the cost. They find the modular pricing to be affordable for various needs and appreciate that many features are available without needing to pay for premium plans. However, some users report that Brandwatch can be quite expensive, especially for small businesses or those with limited budgets. #### Rating breakdown - Ease of use: 4.1 - Customer service: 4.4 - Features: 3.9 - Ease of deployment: 3.9 - Likelihood to recommend: 57% Based on 255 total Brandwatch reviews. --- ## How does Brandwatch compare to other alternatives? Brandwatch pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Brandwatch — 4.2 out of 5 ([255 reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)) | 3 plans | Not available | Not available | Not available | 3.8 | | [YouScan](https://www.capterra.com/p/173036/YouScan/) — 4.9 out of 5 ([123 reviews](https://www.capterra.com/p/173036/YouScan/reviews/)) | 2 plans | $499.00 /mo | Not available | Available | 4.6 | | [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) — 4.4 out of 5 ([608 reviews](https://www.capterra.com/p/121447/Sprout-Social/reviews/)) | 4 plans | $199.00 /user/mo | Not available | Available | 3.9 | | [Infegy Atlas](https://www.capterra.com/p/124219/Infegy-Atlas/) — 4.6 out of 5 ([83 reviews](https://www.capterra.com/p/124219/Infegy-Atlas/reviews/)) | 1 plan | Not available | Not available | Available | 4.6 | | [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) — 4.3 out of 5 ([91 reviews](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/)) | 4 plans | Not available | Not available | Not available | 3.9 | --- ## What reviewers say about Brandwatch's pricing ### What they like - **Brandwatch offers a lot of value for its price** With features that justify the cost. They find the modular pricing to be affordable for various needs and appreciate that many features are available without needing to pay for premium plans. - **Despite being on the more expensive end** The overall experience and service quality make it a worthy investment. They also note that the pricing is reasonable and the application is both convenient and inexpensive. ### What holds them back - **Brandwatch can be quite expensive** Especially for small businesses or those with limited budgets. They mention hidden fees and non-standardized pricing as drawbacks. - **The auto-renewal process problematic and feel locked into contracts without explicit consent** Which can be a financial burden. They also indicate that the cost is high compared to other options on the market and sometimes too pricey for the features provided. ## Price & value in reviewers' words * * * 3 out of 5 stars > "Great analytical solution with a hefty price tag." Reviewer: Obinna O. Role: Internet entrepreneur * * * 4 out of 5 stars > "Customization comes at the cost of complexity." Reviewer: Quinlyn K. Role: Client Executive * * * 4 out of 5 stars > "If I had to name one downside, it would be the cost." Reviewer: Matisse D. Role: Comms [Check all reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)