# Brandwatch Pricing 2026 | Capterra

> Learn more about Brandwatch pricing plans including starting price, free versions and trials.

Source: https://www.capterra.com/p/277011/Brandwatch/pricing

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# Pricing for Brandwatch

[4.2 (241)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

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## [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) has **3** pricing plans

-   No free trial
-   No free version

**Credit Card Required:** Not provided by vendor

**Discount:** Information not available

### Consumer Intelligence

Custom Quote Available

**Pricing Model:** Other

**Payment Frequency:** Per Year

Consumer Intelligence plan includes:

-   Search the world’s largest archive of consumer opinion for market insights
-   Segment audiences and conversations in fully customizable dashboards
-   Analyze data at scale with industry-leading AI
-   Distribute flexible, automated reporting and alerts across your business

### Social Media Management

Custom Quote Available

Social Media Management plan includes:

-   Manage all social media channels in one place
-   Collaborate on content creation with one social calendar, including both organic and paid posts
-   Engage with the community in one centralized social CRM
-   Monitor the brand with the social listening tool
-   Benchmark and build dashboards to understand performance against competitors

### Influencer Marketing

Custom Quote Available

Influencer Marketing plan includes:

-   Discover the best influencers for brand collaborations or agency roster
-   Centralize data and manage influencer relationships at every touchpoint
-   Run, measure and report on multichannel campaigns

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## What do others say about [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) pricing?

Pricing RatingN/A

Value For Money[3.8(241)](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Pros

Cons

[Read All 241 Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

Read Full Reviews Below

Joseph A.

Digital Marketing Specialist

Marketing and Advertising, 11-50 employees

Used the software for: Less than 6 months

**

Overall Rating

4.0

**

Ease of Use

2.0

Customer Service

2.0

Features

5.0

Value for Money

5.0

Likelihood to Recommend

70%

7/10

Reviewer Source

Source: Capterra

July 29, 2025

"Brandwatch, The social Media Silver Bullet"

**Overall:** My overall experience was actually positive, the social media posting tools came in handy for sticking to our content calendar. The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately.

**Pros:** Brandwatch provides data about social media profiles that enables me to give accurate reports to my clients. The ability to customize the reports to my needs.

**Cons:** I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance.

Chris H.

Marketing Manager

Marketing and Advertising, 51-200 employees

Used the software for: 2+ years

**

Overall Rating

1.0

**

Ease of Use

3.0

Customer Service

1.0

Features

4.0

Value for Money

1.0

Reviewer Source

Source: Capterra

March 9, 2025

"Brandwatch: Useful Tool, Predatory Business Practices"

**Overall:** I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines & deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies.

**Pros:** Brandwatch used to be a solid analytics & social listening tool. The dashboard was well-structured, reporting was comprehensive, & sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, & market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced.

**Cons:** Deceptive renewal tactics & a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal & a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes.

**Switched From:** [Brand24](https://www.capterra.com/p/149054/Brand24/) and [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

**Reasons for Switching to Brandwatch:** Combination of scalability, data depth, and enterprise-level analytics that Brand24 and Hootsuite couldn’t match.

[Read All 241 Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/)

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