# Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brandwatch the right Social Listening Tools solution for you? Explore 235 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (235) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Brandwatch Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews CH Chris H Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “It offered valuable insights into brand perception, competitor monitoring, & market trends.“ March 9, 2025 AH Antonia H Social Media and Reputation ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar.“ November 11, 2024 AH Antonia H Social Media and Reputation ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “The tool has great potential, especially with its features that could support social media management and analytics.“ November 11, 2024 CH Chris H Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent.“ March 9, 2025 Felix Daniel G CEOInternet, 2 - 10 employeesUsed the software for: I used a free trial. “It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand efficiently.“ July 19, 2023 JA Joseph A Digital Marketing SpecialistMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance.“ July 29, 2025 Jose C bachelorInternet, 2 - 10 employeesUsed the software for: I used a free trial. “Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action.“ July 15, 2023 AH Antonia H Social Media and Reputation ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: Less than 6 months. “Missing calendar overview for clients, with confusing links.“ November 11, 2024 ## Showing most helpful reviews Showing 1-25 of 235 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Michael S. Social Media Manager Non-Profit Organization Management Used the software for: 6-12 months ### "This tool has saved me unbelievable amounts of time!" January 16, 2024 5.0 This tool has been a game changer! I've used similar products like Sprout Social or Hootsuite but Brandwatch is my preferred. The tools included and the account levels made the most sense for our organization and their customer service is incredible! Pros This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works well. Cons The biggest issue I have is when I publish content natively through a social media site. Sometimes it does not appear in the general calendar on Brandwatch or the analytics available for the post are limited. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Their team was helpful and had an answer to every issue we presented. They were the most affordable given our desired tools and worked with us to ensure we got the exact package that we needed. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Cost and lack of desired features on Sprout Social. Review Source JB Jeb B. Project Manager Publishing Used the software for: Less than 6 months ### "Brandwatch is super powerful and well rounded." December 11, 2024 5.0 Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before. Pros We love all the integration with the different platforms we use but especially WhatsApp. Cons There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[SOCi](https://www.capterra.com/p/173850/SOCi/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We've been testing many different services because our company is growing and we need a better social media management tool. Review Source CH Chris H. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Brandwatch: Useful Tool, Predatory Business Practices" March 9, 2025 1.0 I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups. That ends today. This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines & deceptive billing tactics to keep customers on board. Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies. Pros Brandwatch used to be a solid analytics & social listening tool. The dashboard was well-structured, reporting was comprehensive, & sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, & market trends. At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced. Cons Deceptive renewal tactics & a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent. Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal & a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual. If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes. Switched from [Brand24](https://www.capterra.com/p/149054/Brand24/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Combination of scalability, data depth, and enterprise-level analytics that Brand24 and Hootsuite couldn’t match. Review Source VR Verified Reviewer Project Manager Marketing and Advertising Used the software for: 6-12 months ### "Take the time to explore" March 20, 2020 5.0 I am very impressed, I wasn't very famliar with it when I started using it but I'm starting to see the power of it. The learning curve, like I said, is a big one but there is a lot of help and resources available to navigate you thru it. I wish I started with the tutorials, like my CRM suggested but I hoped it would be fairly plug and play so that's my bad. Pros The best thing for me is their customer support. Falcon is a very robust software and it takes time to learn it. Having a person available at all times to answer your questions is a very powerful feature and one I've taken advantage of multiple times. They are always available, even if it is to help you locate a specific thing in your dashboard. Cons Probably the mobile apps. Since the software is so robust, there are a bunch of different apps that you need to perform all the different tasks. I think this is useful if you have a big team but our team is small, even thou our client is big and having so many different apps makes it quite annoying when trying to manage. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) This client was using this particular software so moving everything to the one I was familiar with would've been a mess. Review Source Rob R. Marketing Market Research Used the software for: 6-12 months ### "Falcon.io Review" August 25, 2021 5.0 Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. Pros Great program to publish and schedule your social media content - especially if you have a lot of content to publish. Cons It is very similar to other programs- but somewhat more expensive. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) We wanted to improve the scheduling process. Review Source AH Antonia H. Social Media and Reputation Manager Marketing and Advertising Used the software for: Less than 6 months ### "Frustrating Experience with Brandwatch: Great Features Overshadowed by Persistent Issues" November 11, 2024 1.0 The tool turned out to be largely unusable for our needs. We were locked into a 12-month contract, and despite numerous issues with the platform, we were unable to get proper support or fixes. We didn’t receive the features we were promised, and instead, we dealt with unresolved bugs and incomplete functionalities. The most frustrating part was being stuck in the contract, which has been a financial burden for our agency, especially since the software is essentially unusable for our workflow. Even simple issues like user interface errors and connection problems were not addressed adequately, leaving us feeling trapped and dissatisfied with Brandwatch as a whole. Regards, The Social Media Team from bundesweit.digital Pros The tool has great potential, especially with its features that could support social media management and analytics. The integration with various platforms is possible, and the data analysis capabilities offer useful insights, if they work. However, that’s where the positive experience ends. Cons The main frustration was the poor onboarding process, which was confusing and poorly communicated. It was difficult to understand how to use the platform effectively, and even after trying to resolve issues, many remained unresolved. The platform is riddled with bugs, such as: •Inability to like posts and comments directly through Brandwatch, requiring users to do it manually via Instagram. •Automation features like Assignment disappearing, but continuing to run. •Continuous error messages when trying to connect Facebook accounts. •Broken “Send” button in the message writing interface, hidden by the support chat button. •Missing calendar overview for clients, with confusing links. •Lack of simultaneous posting across Instagram and Facebook, requiring duplicate planning. •Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar. Alternatives considered [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Reason for choosing Brandwatch We chose agorapulse instead after our horrible experience with brandwatch Review Source VR Verified Reviewer Digital Marketing Manager Real Estate Used the software for: 6-12 months ### "High on price, low on features, awful product. " September 2, 2022 2.0 Get yourself a 2-3 month trial before you buy. DO NOT SIGN AN ANNUAL CONTRACT as you'll spend a fortune on absolutely nothing. There are many other similar softwares out there at a fraction of the price. Pros Allowed scheduling for LinkedIn before any other platform did. Customer support is very good, despite the product being absolutely terrible. Cons Every aspect of this software is terrible. From lack of Reel support to improper data reporting to extra line breaks and "" boxes when you schedule posts, Falcon is an overpriced nightmare that you should avoid at all costs. The product we were promised and the product we wound up with were two completely different things. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Price, promised features, ease of use. Switched from [X Pro](https://www.capterra.com/p/144330/TweetDeck/)[Later Social](https://www.capterra.com/p/152254/Later/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/) Was seeking a singular platform to manage multiple business profiles in a simplified way. Falcon, unfortunately, was not that. Review Source Saffron V. Analyst Marketing and Advertising Used the software for: I used a free trial ### "Great but Pricy" July 27, 2021 5.0 I loved Brandwatch as a tool. I wish we ultimately chose it Pros The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use. Cons The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line Alternatives considered [Radarly](https://www.capterra.com/p/171961/Linkfluence-Platform/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Brandwatch We ended up going wi to radarly as it was very cost efficient Review Source VR Verified Reviewer Content Marketing Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Good software, but limited on IG" December 3, 2019 4.0 I use Falcon to schedule social media posts for multiple clients. Pros I like that I can post to all social platforms from one location, and I can tag and track specific campaigns. Cons Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Sprout social didn't have the ability to tag and track specific campaign posts. Review Source JA Joseph A. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Brandwatch, The social Media Silver Bullet" July 29, 2025 4.0 My overall experience was actually positive, the social media posting tools came in handy for sticking to our content calendar. The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately. Pros Brandwatch provides data about social media profiles that enables me to give accurate reports to my clients. The ability to customize the reports to my needs. Cons I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance. Review Source TS Thomas S. Co-Founder Marketing and Advertising Used the software for: 2+ years ### "Brandwatch: social listening" March 8, 2025 5.0 Pros It's a handy tool with very strong social media monitoring and analytics capabilities Cons advanced features necessitates some time to learn, else it's perfect Review Source GF Gaston F. Social Strategy Marketing and Advertising Used the software for: 6-12 months ### "Powerful social media monitoring" May 27, 2023 4.0 Generally positive, the tool has everything you might need to perform social media listening, however, it's slow load times make deep research a needlessly involved and time consuming process. Pros The firehose access to social media data allows to understands a brand current standing as well as it's evolution through time. Powerful analysis and visualization tools make finding insights a breeze. Cons The tool takes too long to load data and the initial monitor set up is cumbersome. If you are setting a forgetting a monitor, it's no problem, but the minute you need to tweak queries to reduce noise, your time goes out the window. Review Source Elie Francois E. Computer Engineer Computer Software Used the software for: 1-2 years ### "Great for analytics with customizable dashboards" April 14, 2023 4.0 Pros Brandwatch provides data visualization tools that make it easy to analyze and present data in an understandable way and it allows users to customize their dashboards to track and analyze specific metrics that are important to their business. Cons Brandwatch can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses. Review Source Henri H. Web designer Marketing and Advertising Used the software for: Less than 6 months ### "Brandwatch Soft Review" September 28, 2023 5.0 Thanks to dashbord, you can easily keep track of your account data. In addition, you have graphs to illustrate most figures. But unfortunately I wasn't able to get the French version of the software. Pros The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands. Cons It's a rather complex piece of software. Don't forget to get professional help at the beginning. Review Source Jose C. bachelor Internet Used the software for: I used a free trial ### "The must-have tool for modern brands" July 15, 2023 4.0 It is extremely positive. From the moment I started using the platform, I was impressed by its power and ability to provide valuable information about my brand and consumer perception, I really liked it. Pros I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action. Cons Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it. Review Source Ben C. Digital Marketing Manager Entertainment Used the software for: 1-2 years ### "A wonderful social media tool with solid capabilities" November 21, 2018 5.0 Pros I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in. Cons like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system. Review Source Lynne L. Jr. Manager, Social Media Non-Profit Organization Management Used the software for: 6-12 months ### "Good platform with functionalities you'd expect" December 19, 2020 4.0 Overall a good experience with Falcon.io, just too expensive Pros Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options Cons When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price. We had some analytics glitches at the time, but customer service to deal with that was good and helpful. At the time, I wished they had an option to publish to multiple channels at once. Reason for choosing Brandwatch In a review of several social media management platforms, we decided to switch from Falcon.io to Agorapulse. Review Source FM Faith M. Office Administrator Renewables & Environment Used the software for: 1-2 years ### "The Perfect Solution For Brand Management " November 27, 2023 5.0 Pros I like the brand management features It makes social media monitoring and management easy It comes with some analytics capabilities Cons Brandwatch has handled our needs as required and no issues Review Source VR Verified Reviewer Web Director Non-Profit Organization Management Used the software for: 1-2 years ### "A Solid Platform for Managing Social Media" November 2, 2018 5.0 Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities. Pros Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable Cons Want the platform to go deeper in the listening capability. But they are making progress Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: 6-12 months ### "Falcon.io Review" June 11, 2022 4.0 Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. Cons There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field. Review Source HD Hilary D. Senior Social Media Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Falcon Review" November 23, 2020 5.0 Pros I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts. Cons My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well. Alternatives considered [Sprout](https://www.capterra.com/p/175756/Sprout/) Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Wanted a more robust product Review Source AM Adrian M. Chief Technology Officer Marketing and Advertising Used the software for: 1-2 years ### "Lacking Customer Support and Missing Key Functionality " March 23, 2020 3.0 The salesman was of course promising the world, but after the contract was signed nobody gave a crap about the customer. Pros I liked the dashboard for reporting, however I found it challenging to share the report outside the organization. Cons No tagged products functionality for IG or FB. Weak onboarding and CS. Reason for choosing Brandwatch I felt it had robust functionality that I wasn't able to demo, but after onboarding found it was quite limited. Review Source Response from Cision March 25, 2020 Hi Adrian, Thank you very much for taking the time to leave us a review! I'm sorry to hear that you were disappointed with your onboarding experience. Our team at Falcon prides ourselves on our commitment to customer service, and we want to make sure you're getting full value from our platform. With that in mind, please reach out to me or to your CSM if you would like to schedule further trainings! I would be more than happy to help with this. Best, Kathleen from Falcon NS Nathan S. Marketing Executive Intern Food & Beverages Used the software for: 6-12 months ### "Good and easy to use, does the job (for the most part)" November 23, 2020 4.0 Pros Falcon is very easy to use for scheduling social media posting and analysing the data and insights. The graphs available when analysing the data are particularly useful and user friendly to interact with and understand and for simple scheduling posts, Falcon makes it very easy to do so. The customer support team is always quick to respond to any queries I might have and usually do a good job of fixing any issue I am having. Cons Where Falcon could improve is with it's scheduling system. As it stands, Falcon cannot be directly used on desktop to schedule or post carousels on Instagram. This can be done by using their Falcon Hub app, but is a pain to use, and still rather than schedule posts, it simply populates the necessary fields into the Instagram app itself. Review Source Liliana A. GED Marketing and Advertising Used the software for: I used a free trial ### "improving my brand" June 18, 2023 5.0 What really stands out from my experience with Brandwatch is the ability to receive real-time alerts on any unusual activity or emerging crisis that may affect my brand. Pros I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis. The platform uses artificial intelligence to provide insights into consumer sentiment and reactions online. Cons The learning curve can be a bit steep at first. This platform has a wide range of features and capabilities, which can be overwhelming at first. Review Source KF Katy F. Communications Coordinator Government Relations Used the software for: 6-12 months ### "Some great features" March 23, 2020 4.0 It is a great product that allows us to Monitor and Engage better than we did previously. Pros Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content? Cons 1\. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for. 2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this. 3. I feel the Calendar functions could be better so that you can use it more in planning. Switched from [CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) No one used Coschedule Review Source Talk to a Capterra advisor for free and get results within 15 minutes.