--- title: "Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Brandwatch the right Social Listening Tools solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/277011/Brandwatch/reviews/" page_type: "reviews" language: "en" --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Brandwatch Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews FM Flynn M Social Media and Marketing CoordinatorSports, 51 - 200 employeesUsed the software for: 1-2 years. “The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs.“ April 28, 2026 AD Aneri D StudentNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect research quality.“ May 4, 2026 DA Daniel A Senior Market Intelligence and Consumer Insights AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing.“ May 4, 2026 MM Monica M Social Media and Design ProducerSports, 51 - 200 employeesUsed the software for: More than 2 years. “It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale.“ April 28, 2026 FM Flynn M Social Media and Marketing CoordinatorSports, 51 - 200 employeesUsed the software for: 1-2 years. “It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and decision-making. Once you become familiar with its functionality, it becomes a valuable asset for tracking performance, understanding audience sentiment, and identifying opportunities for content or engagement.“ April 28, 2026 RT Ruth T Social Media CoordinatorRetail, 501 - 1,000 employeesUsed the software for: 6-12 months. “Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform.“ May 4, 2026 MM Monica M Social Media and Design ProducerSports, 51 - 200 employeesUsed the software for: More than 2 years. “Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement, reach, and overall results without pulling data manually.“ April 28, 2026 JH Jordan H Social Media CoordinatorRetail, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The process of connecting channels and having to refresh and stabilise the connection was not user friendly.“ May 15, 2026 ## Showing most helpful reviews Showing 1-25 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Vishakha P. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Reliable Social Listening Tool for Actionable Insights" April 28, 2026 5.0 My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. Pros What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. Cons What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments Switched from [Konnect Insights](https://www.capterra.com/p/178918/Konnect-Insights/) I switched to Brandwatch because I needed a more advanced social listening platform with better data coverage, stronger sentiment analysis, and more customizable reporting. The previous tool worked for basic monitoring, but it lacked the depth of insights and flexibility needed for detailed brand and competitor analysis Review Source DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst Marketing and Advertising Used the software for: 2+ years ### "Where data turns into real decisions" May 4, 2026 5.0 My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. Pros It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. Cons Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. Alternatives considered [STILINGUE](https://www.capterra.com/p/215232/STILINGUE/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Brandwatch We chose Brandwatch for its stronger data depth, more advanced analytics, and the flexibility to scale across multiple clients. It gives us more robust insights and adapts better to different use cases compared to alternatives like Stilingue and Sprinklr. Review Source JH Jordan H. Social Media Coordinator Retail Used the software for: 1-2 years ### "Thank you!!" May 15, 2026 3.0 I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow! Pros I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. Cons The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. Review Source GL George L. Data and Insights Manager Marketing and Advertising Used the software for: 2+ years ### "Detailed, Quick, and Reliable Platform!" April 28, 2026 4.0 Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. Pros The UI! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. Cons Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. Alternatives considered [Canva](https://www.capterra.com/p/168956/Canva/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[PULSAR](https://www.capterra.com/p/10015955/PULSAR/) Reason for choosing Brandwatch familiarity, and the ability to have large queries with no mention limits. Switched from [PULSAR](https://www.capterra.com/p/10015955/PULSAR/) Pulsar was slow and there was so many issues with fixing various problems. However, they did have access to TikTok which was a massive bonus. Review Source KL Kristen L. Head of Insights Market Research Used the software for: 6-12 months ### "The most comprehensive data with a bewildering sentiment problem" April 29, 2026 4.0 Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. Pros The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. Cons Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. Switched from [Infegy Starscape](https://www.capterra.com/p/124219/Infegy-Atlas/) They promised a level of customer service they couldn't deliver, and we had a tough time choosing between their "estimated" conversation levels and their actual recorded data - neither was ideal. Review Source MD Matisse D. Comms Automotive Used the software for: 6-12 months ### "Everything You Need, All in One Place" May 8, 2026 4.0 Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms. Pros Brandwatch brings analytics and reporting together in one place, making it genuinely easy to use. Having everything in a single platform saves time and removes the hassle of jumping between tools — it just works. Cons If I had to name one downside, it would be the cost. Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier. That said, I want to be clear — I don't think the cost is unjustified. The platform delivers. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was too limited for what I wanted, I found I was still having to manually monitor all my social media content across multiple platforms that was wasting time and proving inefficient. Review Source MM Monica M. Social Media and Design Producer Sports Used the software for: 2+ years ### "Excellent Social Media Reporting Tool" April 28, 2026 4.0 Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels. Pros Brandwatch is an awesome social media management tool, especially when it comes to reporting and posting. Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement, reach, and overall results without pulling data manually. The reports are also customisable, so you can quickly create insights that are useful for your team or stakeholders. Cons Some downsides to Brandwatch is the social media channels can occasionally disconnect, which can interrupt posting or data collection. It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale. Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) We found for the data we needed we were having to pull numbers manually as the overall numbers would not match the numbers from the downloaded reports. Review Source PW Poppy W. Social Media Specialist Retail Used the software for: 6-12 months ### "Thanks for all the hardwork Brandwatch!" May 13, 2026 3.0 The team were super lovely, it was sad to say goodbye after working with them for so long. Overall experience was good, however missed a few opportunities for us! Pros Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly. The high level of support from our account manager and the customer service team ensures that any inquiries are resolved efficiently or have an answer. Cons We found that Brandwatch's product roadmap often lagged behind its competitors. Additionally, we experienced frequent data inaccuracies from restrictive API limitations. From a usability standpoint, the listening module was unintuitive and lacked the detail we required. Review Source VR Verified Reviewer Communications officer Utilities Used the software for: 2+ years ### "Reporting is well worth it " May 4, 2026 4.0 Pros The reporting function and using labels to make data valuable. The approvals process works well for our team with one person reviewing and publishing. Cons The inability to make alt text mandatory when scheduling a post. Linked In sentiment not being included when exporting engage reports. Review Source RT Ruth T. Social Media Coordinator Retail Used the software for: 6-12 months ### "Brandwatch Review" May 4, 2026 4.0 Overall experience was relatively good, our customer support was amazing and regularly checked in when possible. Pros I enjoyed the benchmark function of Brandwatch, it was easy to read and understand when doing a competitor analysis. The publish function was also very straight forward and easy to use. Cons Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform. Review Source CD Cindy D. Social Media Content Exectuive Accounting Used the software for: 1-2 years ### "Falcon Review" March 18, 2020 4.0 Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill. Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues. Pros The calendar overview Scheduling quite easily Being able to leave notes Having a team system Cons The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We required more services that Hootsuite could not provide us. Review Source JS Julia S. Manager, Advertising and Digital Food & Beverages Used the software for: 1-2 years ### "Would Highly Recommend" March 13, 2020 4.0 My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential! Pros It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues. Cons Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We received a sales call and it was a time when we were inheriting 2 new brands and their social channels. We needed a better tool to manage everything. Review Source HS Hannah S. Marketing Generalist Construction Used the software for: 6-12 months ### "You can't go wrong with Falcon" January 11, 2022 4.0 Pros The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too! Cons The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) HubSpot was very clunky and it was hard to see a calendar of events, get approvals, and pre-plan our social strategy in Hubspot. We used word, Trello and other programs to plan and then imported it all in to Hubspot to post. Review Source TS Tanya S. Digital marketing and Conversion specalist Financial Services Used the software for: 2+ years ### "Solid platform, slow on AI adoption" May 4, 2026 4.0 Pros Strong data coverage across social, news, and forums. Flexible query builder, customisable dashboards, and excellent historical data. Reporting and export features work well for sharing insights across teams. Cons AI capabilities feel underdeveloped compared to where the market is heading - Brandwatch still relies heavily on manual setup and analysis. Sentiment analysis can also be inconsistent, especially for non-English content. Review Source TS Thomas S. Co-Founder Marketing and Advertising Used the software for: 2+ years ### "Brandwatch: social listening" March 8, 2025 5.0 Pros It's a handy tool with very strong social media monitoring and analytics capabilities Cons advanced features necessitates some time to learn, else it's perfect Review Source AP Alicia P. Director of Digital Media Marketing and Advertising Used the software for: 2+ years ### "Must-Have for a Busy Agency" August 10, 2021 5.0 Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients. Pros This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location. Cons FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost." Reason for choosing Brandwatch It had more capabilities, including the paid advertising feature. Review Source AH Adrian H. CRM Manager E-Learning Used the software for: 1-2 years ### "Overall, the best choice for your social network monitoring" April 1, 2019 4.0 If you have to keep numerous channels in check, then Falcon is exactly what you need. The solution allows you to keep everything in order. It gives your team a comprehensive insight into your clients’ activities. We think it is one of the must-have programs. Pros With the help of Falcon Social, it has never been a problem to control all the company’s social media channels. We believe that the ability to create applications in the program is one of the best features of the Falcon platform. Besides, what we like about the program is its measure function. With its help, we do not face any serious problems and difficulties when creating and analyzing our reports. It is an all-in-one-place solution. Falcon gives us a great number of abilities to work on the content of our company, as well as provide our best practices through various media channels. Besides, the program allows making engagement with clients easier and more natural. All the things considered, it was definitely a worthy investment for our company. Cons Even though we did not have an urgent necessity to contact the Falcon support team, we believe it is a drawback not to have a phone hotline. Well, in some cases, it is a must for a customer to solve the problem occurring within the Falcon platform in the shortest time possible. In addition, it would be better for the service to have a more advanced ability for signing up for newsletters. We wish there was a feature of getting the necessary data and information into our company’s database. Review Source Rono K. Web Developer Computer Software Used the software for: Less than 6 months ### "I am able to monitor my brands activity comfortably, this used to give me headache before." July 19, 2023 5.0 So far so good, I don't have sleepless nights any more, Brandwatch has got me covered! Pros I was amazed by the way Brandwatch made it easy to be in total control of my brand, from real time monitoring to their amazing analysis. Cons Their plans can be a little expensive, other than that they provide a great service. Review Source Tyler G. Principal Marketing and Advertising Used the software for: 2+ years ### "Great for Small - Medium Sized Business and Focused Monitoring" February 3, 2017 5.0 1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives. Pros Unlimited User Accounts, API Integrations, Excellent Customer Service Cons The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app. Review Source RV Robin V. Communication officer Civic & Social Organization Used the software for: 1-2 years ### "User-friendly and great statistics - but needs more features" November 24, 2020 3.0 It is great when it comes to distribute assignments. And it is also great that you can get a very good view of all your different accounts. But it needs more features and problem solving. Pros It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account. Cons It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work. Review Source MT Martin T. Data Analyst Marketing and Advertising Used the software for: 2+ years ### "Very useful tool to analyze conversation on Twitter and Reddit" September 13, 2023 5.0 Pros It's great how you can automatically analyze sentiment using word clouds or topics. Cons Sometimes takes very long time to get the data from a query to analyze conversations Review Source RR Rylee R. Social Media and Digital Marketing Strategist Higher Education Used the software for: 1-2 years ### "Recommended!" November 24, 2020 5.0 I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc. Pros It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way. Cons There's some features that are limiting in the publish module but it isn't anything major. Review Source FM Faith M. Office Administrator Renewables & Environment Used the software for: 1-2 years ### "The Perfect Solution For Brand Management " November 27, 2023 5.0 Pros I like the brand management features It makes social media monitoring and management easy It comes with some analytics capabilities Cons Brandwatch has handled our needs as required and no issues Review Source VR Verified Reviewer Web Director Non-Profit Organization Management Used the software for: 1-2 years ### "A Solid Platform for Managing Social Media" November 2, 2018 5.0 Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities. Pros Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable Cons Want the platform to go deeper in the listening capability. But they are making progress Review Source sK sanu K. Scientists Education Management Used the software for: 6-12 months ### "it is a social media monitoring and analytics platform." February 14, 2023 4.0 it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a valuable platform for businesses of all sizes looking to improve their social media performance and better understand their customers. Pros Brandwatch monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation. Cons Brandwatch can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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