# Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brandwatch the right Social Media Monitoring solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Reviews of Brandwatch Ease of use 4.1 Customer Service 4.4 ## Pros and Cons in Reviews FM Flynn M Social Media and Marketing CoordinatorSports, 51 - 200 employeesUsed the software for: 1-2 years. “The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or reporting needs.“ April 28, 2026 AD Aneri D StudentNon-Profit Organization Management, 11 - 50 employeesUsed the software for: Less than 6 months. “At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect research quality.“ May 4, 2026 DA Daniel A Senior Market Intelligence and Consumer Insights AnalystMarketing and Advertising, 51 - 200 employeesUsed the software for: More than 2 years. “The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing.“ May 4, 2026 MM Monica M Social Media and Design ProducerSports, 51 - 200 employeesUsed the software for: More than 2 years. “It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale.“ April 28, 2026 FM Flynn M Social Media and Marketing CoordinatorSports, 51 - 200 employeesUsed the software for: 1-2 years. “It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and decision-making. Once you become familiar with its functionality, it becomes a valuable asset for tracking performance, understanding audience sentiment, and identifying opportunities for content or engagement.“ April 28, 2026 RT Ruth T Social Media CoordinatorRetail, 501 - 1,000 employeesUsed the software for: 6-12 months. “Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform.“ May 4, 2026 MM Monica M Social Media and Design ProducerSports, 51 - 200 employeesUsed the software for: More than 2 years. “Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement, reach, and overall results without pulling data manually.“ April 28, 2026 JH Jordan H Social Media CoordinatorRetail, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “The process of connecting channels and having to refresh and stabilise the connection was not user friendly.“ May 15, 2026 ## Showing most helpful reviews Showing 1-25 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Vishakha P. Social Media Manager Marketing and Advertising Used the software for: 2+ years ### "Reliable Social Listening Tool for Actionable Insights" April 28, 2026 5.0 My overall experience with Brandwatch has been positive. It’s a strong platform for social listening, brand monitoring, and understanding online sentiment. Once I became familiar with the setup and filters, it made tracking conversations and creating reports much easier. It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the beginning, it becomes a very valuable tool once you start using it regularly. Pros What I liked most about Brandwatch was how much time it saved me when tracking conversations online. It pulls data from different platforms into one place, so I didn’t have to jump between multiple tools. I also found the dashboards really useful for spotting trends, checking sentiment, and creating reports quickly. Once you get used to it, it becomes a reliable tool for understanding what people are saying about your brand and competitors. Cons What I liked least was that it can feel overwhelming at first, especially if you’re new to social listening tools. There’s a learning curve when it comes to setting up queries and getting the most accurate results. Some reports also need manual adjustments Switched from [Konnect Insights](https://www.capterra.com/p/178918/Konnect-Insights/) I switched to Brandwatch because I needed a more advanced social listening platform with better data coverage, stronger sentiment analysis, and more customizable reporting. The previous tool worked for basic monitoring, but it lacked the depth of insights and flexibility needed for detailed brand and competitor analysis Review Source DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst Marketing and Advertising Used the software for: 2+ years ### "Where data turns into real decisions" May 4, 2026 5.0 My experience has been really positive. It’s a tool we use daily across different clients, and it helps turn data into insights quickly. Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day operations. The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading reports to helping with image and photo editing. Pros It’s a pretty solid tool, especially when it comes to analysis and the volume of data it can handle. The dashboards are really helpful, and support is usually responsive. It also has a strong cost-benefit for us, and the fact that it’s aligned with data protection standards like LGPD brings a lot of security, it’s even helped us move forward and close deals. There are still some usability hiccups and cases where manual adjustments are needed. Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across different clients. Cons Some usability friction in more complex analyses, reliance on manual tweaks at times, and limited coverage in certain data sources. Alternatives considered [STILINGUE](https://www.capterra.com/p/215232/STILINGUE/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Brandwatch We chose Brandwatch for its stronger data depth, more advanced analytics, and the flexibility to scale across multiple clients. It gives us more robust insights and adapts better to different use cases compared to alternatives like Stilingue and Sprinklr. Review Source JH Jordan H. Social Media Coordinator Retail Used the software for: 1-2 years ### "Thank you!!" May 15, 2026 3.0 I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had. This was the first ever social media management platform that I used and it was the perfect introduction. I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of room to grow! Pros I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status. Labelling made our content easy to distinguish. The concept of social listening was great, and I'm excited to see how the platform builds this out. Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her. Cons The reporting component. When data pulled through Brandwatch was compared to data pulled from in platform, the figures did not match. It made it hard to rely on the platform. The process of connecting channels and having to refresh and stabilise the connection was not user friendly. I found that more of our complex issues were not able to be efficiently solved by the online customer service team, and some issues dragged out for weeks. Review Source GL George L. Data and Insights Manager Marketing and Advertising Used the software for: 2+ years ### "Detailed, Quick, and Reliable Platform!" April 28, 2026 4.0 Great, I've used for almost 3 years now. It's never gone down, very little issues and good support team who are very quick to look into any concerns of questions we have. The largest issue we have with brandwatch is the lack of TikTok integration. However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns with the platform. Pros The UI! It's such a simple platform to use, allowing you to breakdown data so much with a few clicks. There is also so much customisation you can do to any query through the dashboards, tags, custom data, or any of the other features. Cons Its platform coverage - wider access to Instagram out side of just public posts, or individual pages would go a long way as the social conversation shifts away from X with recent changes to the platform. Also, any inclusion of TikTok would make this platform leaps and bounds better than any competition. Alternatives considered [Canva](https://www.capterra.com/p/168956/Canva/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[PULSAR](https://www.capterra.com/p/10015955/PULSAR/) Reason for choosing Brandwatch familiarity, and the ability to have large queries with no mention limits. Switched from [PULSAR](https://www.capterra.com/p/10015955/PULSAR/) Pulsar was slow and there was so many issues with fixing various problems. However, they did have access to TikTok which was a massive bonus. Review Source KL Kristen L. Head of Insights Market Research Used the software for: 6-12 months ### "The most comprehensive data with a bewildering sentiment problem" April 29, 2026 4.0 Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface. Annoyance with the labour involved in grooming the sentiment. Positive overall, but tough for a team not trained in both analyzing sentiment themselves and solid tool use to revise sentiment assessment. Pros The variety of graphs I can build, it's flexibility and ability to customize, its comprehensive data. Cons Sentiment analysis remains an issue - they tell me they're working on it but I haven't seen anything yet that suggests they've found a solution - which is actually bizarre, because it seems like integrating an LLM should be an easy way to solve it, and Iris is already part of the tool. Switched from [Infegy Atlas](https://www.capterra.com/p/124219/Infegy-Atlas/) They promised a level of customer service they couldn't deliver, and we had a tough time choosing between their "estimated" conversation levels and their actual recorded data - neither was ideal. Review Source MD Matisse D. Comms Automotive Used the software for: 6-12 months ### "Everything You Need, All in One Place" May 8, 2026 4.0 Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms. Pros Brandwatch brings analytics and reporting together in one place, making it genuinely easy to use. Having everything in a single platform saves time and removes the hassle of jumping between tools — it just works. Cons If I had to name one downside, it would be the cost. Brandwatch sits at the premium end of the market, and for smaller teams or organisations with tighter budgets, that price point can be a real barrier. That said, I want to be clear — I don't think the cost is unjustified. The platform delivers. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was too limited for what I wanted, I found I was still having to manually monitor all my social media content across multiple platforms that was wasting time and proving inefficient. Review Source MM Monica M. Social Media and Design Producer Sports Used the software for: 2+ years ### "Excellent Social Media Reporting Tool" April 28, 2026 4.0 Brandwatch has been a valuable social media tool for managing stakeholder expectations, tracking performance, and understanding what content works best across channels. Pros Brandwatch is an awesome social media management tool, especially when it comes to reporting and posting. Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track engagement, reach, and overall results without pulling data manually. The reports are also customisable, so you can quickly create insights that are useful for your team or stakeholders. Cons Some downsides to Brandwatch is the social media channels can occasionally disconnect, which can interrupt posting or data collection. It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale. Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) We found for the data we needed we were having to pull numbers manually as the overall numbers would not match the numbers from the downloaded reports. Review Source AN Amber N. Manager, Strategic Insights Public Relations and Communications Used the software for: 2+ years ### "Simple Yet Powerful Tool for Crisis Monitoring" April 28, 2026 4.0 Generally, good. It works for what I need it to most times though it not my #1 go to tool in the arsenal. Pros I find Brandwatch fairly easy to use and appreciate its segmentation capabilities. It's easy to apply segmentations in dashboards and see them in widgets to compare different topics, which is really helpful, especially for crisis monitoring. It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are easy to navigate. Cons I feel like the user interface could use an upgrade, issues with loading sometimes and live dashboard links. I prefer other platforms for in-depth topic analysis and monitoring. Alternatives considered [Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reason for choosing Brandwatch We have both, but my immediate team uses both and Brandwatch is for more inexperienced users Review Source Ricardo G. Principal Corporate Affairs and Communications Mining & Metals Used the software for: 1-2 years ### "The most effective and reliable tool available." April 28, 2026 5.0 Helps us a lot to monitor (specially crisis) and reporting. A complete tool that allows us to be on top of everything relevant to meet the company’s purposes. Pros Amount of sources and effectiveness in monitoring several channels/topics, thus getting relevant and helpful outputs. Cons Might be a bit confusing given all the modules available. Some confusion as well with Listen/consumer research modes. Review Source VR Verified Reviewer Communications officer Utilities Used the software for: 2+ years ### "Reporting is well worth it " May 4, 2026 4.0 Pros The reporting function and using labels to make data valuable. The approvals process works well for our team with one person reviewing and publishing. Cons The inability to make alt text mandatory when scheduling a post. Linked In sentiment not being included when exporting engage reports. Review Source MV Michele V. Head of Strategy Marketing and Advertising Used the software for: 2+ years ### "market leader and first mover since 1999" September 24, 2021 5.0 always available to solve issue or arrange product training. Pros 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need Cons to leverage it at fool capacity it require some serious skills in query wirting Alternatives considered [Onclusive Social](https://www.capterra.com/p/221928/Digimind/)[Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reason for choosing Brandwatch advanced product features, query editor, project and users management Review Source RB Roderick B. Social Media Manager Marketing and Advertising Used the software for: 6-12 months ### "Great product with lots of features but be prepared to pay!" March 23, 2020 4.0 Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile. Pros Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features. Cons Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals. Alternatives considered [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Number of features and ability to have multiple team members/accounts with various levels of accessibility. Review Source SR Sabina R. Senior Social Media Executive Non-Profit Organization Management Used the software for: 1-2 years ### "Falcon review" March 13, 2020 4.0 User friendly, amazing support team and account managers! Pros For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease. Cons When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brandwatch It was recommended. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Needed more features for our social media intelligence tool. Review Source JA Joseph A. Digital Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Brandwatch, The social Media Silver Bullet" July 29, 2025 4.0 My overall experience was actually positive, the social media posting tools came in handy for sticking to our content calendar. The fact that a few other services I needed were bundled with my plan, made it a bargain in comparison to the other services I would have had to get separately. Pros Brandwatch provides data about social media profiles that enables me to give accurate reports to my clients. The ability to customize the reports to my needs. Cons I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance. Review Source MS Manon S. Associate software engineer Computer Software Used the software for: Less than 6 months ### "Insights and Analytics Reinvented" July 7, 2024 4.0 Pros It helped us identify trending topics in our industry, allowing us to engage more effectively with our audience. Cons It occasionally took longer than expected to update our social media analytics. Review Source AP Alicia P. Director of Digital Media Marketing and Advertising Used the software for: 2+ years ### "Must-Have for a Busy Agency" August 10, 2021 5.0 Overall I love it for scheduling, analytics, and engagement management. I have noticed a few bugs with it not working certain days or posts not able to go through. But for the most part, with how much I use it, I've had minimal issues, and I would recommend this for any agency or social media marketer that is juggling a lot of clients. Pros This platform cuts out hours of time scheduling & customizing posts for multiple social media platforms. It's also a great tool for managing comments/messages for multiple clients in one easy, organized location. Cons FB Business Suite now allows you to schedule IG & FB stories, while Falcon still doesn't have that feature. Also we paid for the Advertising feature which allows you to set up FB ads directly through the platform, however I have found that I still end up using FB Ads Manager to maintain my advertising. I was excited about the idea of being able to do everything in one spot initially but the advertising feature is not easy to use, although I'm sure a lot of that has to do with what the FB API allows for third-party apps, and you can't easily set up different types of ads & optimization, so you end up having to move to FB Ads Manager anyway to do anything that isn't a basic "boost." Reason for choosing Brandwatch It had more capabilities, including the paid advertising feature. Review Source JC Juan C. Director Marketing and Advertising Used the software for: 2+ years ### "Best tool in market" February 2, 2024 5.0 Pros Brandwatch is the best Social Listening tool. Cons We can go and go deeper in and Analysis of Conversations. Review Source Jose C. bachelor Internet Used the software for: I used a free trial ### "The must-have tool for modern brands" July 15, 2023 4.0 It is extremely positive. From the moment I started using the platform, I was impressed by its power and ability to provide valuable information about my brand and consumer perception, I really liked it. Pros I love his ability to give me a complete and detailed view of my brand perception online. Thanks to its driven sentiment analysis, I was able to understand consumer opinions and reactions deeply and accurately. Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and effective action. Cons Well, since the platform offers a large amount of data and analysis, it took me some time to familiarize myself with all the functionalities and get the most out of it. Review Source Ben C. Digital Marketing Manager Entertainment Used the software for: 1-2 years ### "A wonderful social media tool with solid capabilities" November 21, 2018 5.0 Pros I LOVE that it can actually schedule instagram posts. that might not seem like a big deal, but it is. it truly works. The ability to copy/paste posts between networks (copy a FB post over to TW for example) and schedule them as well, is great too. the ability to tag your posts with internal tagging is also very helpful their "listen" feature is also quite useful for keeping track of what your target audience is up to and interested in. Cons like any social media management too, it can feel a bit bulky if you're just trying to get in and post ASAP. but the features are worth the price tag in general and there's a lot of value in their system. Review Source Lynne L. Jr. Manager, Social Media Non-Profit Organization Management Used the software for: 6-12 months ### "Good platform with functionalities you'd expect" December 19, 2020 4.0 Overall a good experience with Falcon.io, just too expensive Pros Normally has good & quick customer service, has all the functionalities you'd expect from this type of platform, nice analytics options Cons When our contract was up this year, we switched from Falcon.io to another platform because we found other platforms with similar functionalities for a much lower price. We had some analytics glitches at the time, but customer service to deal with that was good and helpful. At the time, I wished they had an option to publish to multiple channels at once. Reason for choosing Brandwatch In a review of several social media management platforms, we decided to switch from Falcon.io to Agorapulse. Review Source Nikola H. Research and Analytics Specialist Management Consulting Used the software for: 1-2 years ### "Lacking in features but still useful" June 7, 2024 4.0 Pros Reporting tools are really nice and it's easy to create interesting dashboards that look nice to the client and provide helpful insights. It's also great for market research. Cons It lacks lots of features, such as various social media websites used in different countries. It doesn't have Instagram or Facebook posts anymore so it's really limited if you want to research companies based in European countries not using Twitter. Some features are also not really intuitive - for example comparing many companies on one dashboard. Review Source Tom K. Social Media Manager Education Management Used the software for: 1-2 years ### "Expensive but useful social tool" March 13, 2020 5.0 Very positive. Pros Integration with LinkedIn. Powerful monitoring capabilities. Easy to use dashboards. Great onboarding. Reliable - never had a failed post. Cons Expensive compared to competitors. No support for gallery posts or multiple image posts on Instagram and LinkedIn. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite wasn't very reliable. Review Source AM Amy M. CUSTOMER EXPERIENCE OFFICER Non-Profit Organization Management Used the software for: 2+ years ### "Helps us do our best" November 30, 2020 5.0 Pros Falcon has helped us streamline our content publishing, and measure our effectiveness like never before. Prior to falcon we had to work with free scheduling tools that didn't do all we needed, and content was held in spreadsheets. Now we can plan, implement and measure our social offering all on one platform! Cons Whilst there are great tools to implement with a CRM system or social media to create profiles, there is not an available API for our CRM system. Measures and reports can be improved, but they are working on this all the time! Review Source Kelly Pace S. Used the software for: 6-12 months ### "Amazing App" February 8, 2017 5.0 I used to work for a Fortune 500 company and used a social media software called Spredfast. When I started my own business, I inquired Spredfast for a quote and it was way out of my budget. I asked them if they had any competitor suggestions that are less expensive and they referred me to Falcon.io. I'm so glad they did because I love Falcon.io so much more than Spredfast and it's a better deal. As a small business owner, I have a small budget and every dollar counts. I love using Falcon.io to manage my client's accounts because it's simple to use, sleek and they have great customer support. Pros The customer support/build feature/analytics Cons The build component is awesome but would be even better if you could create a specific URL to your brand Review Source HD Hilary D. Senior Social Media Coordinator Marketing and Advertising Used the software for: 1-2 years ### "Falcon Review" November 23, 2020 5.0 Pros I like the ease of use when assigning messages to my team. I also like the calendar view and the ease with which can reschedule posts. Cons My least favorite thing about Falcon is the reporting module, I'd love to see some revenue based KPIs in there as well. Alternatives considered [Sprout](https://www.capterra.com/p/175756/Sprout/) Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) Wanted a more robust product Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.