# Page 3 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Brandwatch the right Social Media Management solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 3 - Reviews of Brandwatch ## Showing most helpful reviews Showing 51-75 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use RO Rynie O. Marketing assistant Marketing and Advertising Used the software for: Less than 6 months ### "How Falcon made my day to day life easier" March 13, 2020 5.0 Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help. Pros The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly. Cons I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads. Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again). Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing Brandwatch \- Listening Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform. Review Source Rono K. Web Developer Computer Software Used the software for: Less than 6 months ### "I am able to monitor my brands activity comfortably, this used to give me headache before." July 19, 2023 5.0 So far so good, I don't have sleepless nights any more, has got me covered! Pros I was amazed by the way made it easy to be in total control of my brand, from real time monitoring to their amazing analysis. Cons Their plans can be a little expensive, other than that they provide a great service. Review Source Henri H. Web designer Marketing and Advertising Used the software for: Less than 6 months ### "Brandwatch Soft Review" September 28, 2023 5.0 Thanks to dashbord, you can easily keep track of your account data. In addition, you have graphs to illustrate most figures. But unfortunately I wasn't able to get the French version of the software. Pros The best software for keeping track of your social network accounts. The extra thing I like is the "Queries" commands. Cons It's a rather complex piece of software. Don't forget to get professional help at the beginning. Review Source Rob R. Marketing Market Research Used the software for: 6-12 months ### "Falcon.io Review" August 25, 2021 5.0 Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts. Pros Great program to publish and schedule your social media content - especially if you have a lot of content to publish. Cons It is very similar to other programs- but somewhat more expensive. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) We wanted to improve the scheduling process. Review Source Tyler G. Principal Marketing and Advertising Used the software for: 2+ years ### "Great for Small - Medium Sized Business and Focused Monitoring" February 3, 2017 5.0 1) Expected Volume: is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions. Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage. 2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives. Pros Unlimited User Accounts, API Integrations, Excellent Customer Service Cons The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app. Review Source nE nina E. marketing assistant Music Used the software for: 6-12 months ### "it often does not work" November 23, 2020 3.0 basically the idea behind falcon is a good one, all the functions make sense and give you the possibility to run marketing campaigns more easily, especially if you have multiple channels! the problem with the whole thing is that falcon does not run smoothly. super often i have to spend hours!!!! to upload a video or image in the "create a post". sometimes it takes hours to load and then tells me that it doesn't work! i also often get error codes when posting, e.g. that something did not work and the post could not be planned - but when i go to the calendar the post is there. vice versa it is also the case that i often get gesgat it's all okay the mail was scheduled - and i receive an email from falcon that the mail could not be posted. this makes the work with falcon super unreliable and i have no good feeling to rely only on this software Pros good idea many possibilities option to operate many channels simultaneously easy way to share accounts within a company the use of different platforms (FB, Instagram, etc.) the possibility to interact with the users (to react to posts, to link comments,..) Cons very poor reliability !!! page sometimes (very often) uploads the media very slowly or not at all left integration difficult communication with users is difficult - you cannot post or comment on GIF's or images/videos, and instagram does not allow you to interact at all Review Source Michael H. Co-Founder | Creative Director Marketing and Advertising Used the software for: 6-12 months ### "Best bang for your buck when it comes to Social media management" October 31, 2019 5.0 We use Falcon.io in our marketing agency to manage multiple social accounts across all of our client base. Falcon.io is used for social posting, management and listening. Pros For the money, Falcon.io is the best software out there when compared to its' competitors such as Radian6, etc. - Falcon does an amazing job at monitoring every major social media platform as well as news websites and blogs for whatever search parameters you set up. Cons Of all the things Falcon.io does well, it really falls short in the report generation process. There's no way to generate automated reports on a schedule, nor is there any way to create customized reports. Given that we use this in an agency setting for multiple clients, it's a bit of a deal breaker, since we need more in-depth reporting. Review Source CD Cindy D. Social Media Content Exectuive Accounting Used the software for: 1-2 years ### "Falcon Review" March 18, 2020 4.0 Getting other teams to schedule has cut down my tasks in some ways, making people more responsible for their own projects and providing training for them so they've learned a new skill. Customer service is always great, (Helgi is awesome) (and love that you can send GIFS), and they're usually quick to respond and resolve issues. Pros The calendar overview Scheduling quite easily Being able to leave notes Having a team system Cons The approval system and the access that different user roles have. Preview mode not always being accurate. Not being able to do things like tagging on pics for Twitter or needing an app to schedule certain posts on Instagram. Falcon not being able to collate all data from all channels for stats (but i know that's due to the channel permissions and not Falcon) Falcon sometimes refreshing and not saving posts, taking ages to load images. Channels being disconnected (again not entirely Falcons fault) Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We required more services that Hootsuite could not provide us. Review Source Hannah M. Digital Community Manager Marketing and Advertising Used the software for: 1-2 years ### "Brandwatch is a bad deal" May 5, 2016 1.0 We've signed into a contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel. Pros In-depth analytics and word cloud features are neat. Cons Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program. Review Source Response from Cision May 5, 2016 Hi Hannah, Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap. I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps! Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly. Jasmine, Brandwatch RV Robin V. Communication officer Civic & Social Organization Used the software for: 1-2 years ### "User-friendly and great statistics - but needs more features" November 24, 2020 3.0 It is great when it comes to distribute assignments. And it is also great that you can get a very good view of all your different accounts. But it needs more features and problem solving. Pros It's very user-friendly and easy to use. The statistic utilities are great. Very good that you can connect your organization's social media accounts without involving your personal account. Cons It needs more features. One would like to control all aspects of, for example, your Facebook-page via Falcon. Including the cover. It also needs to include Instagram DMs. There is a big delay from when the first comment is visible within Falcon from when it's done. We've also experienced big delays when it comes to controlling comments in big advertising campaigns. We where also promised that we could, via Falcon, connect all our organizations accounts, even the local branches own accounts. But that didn't work. Review Source Saffron V. Analyst Marketing and Advertising Used the software for: I used a free trial ### "Great but Pricy" July 27, 2021 5.0 I loved as a tool. I wish we ultimately chose it Pros The query writing is made super easy with their NLP assistance. Tools abs widgets are super informative. Dashboards are fully customisable. A pleasure to use. Cons The only negative is the price. If the company cannot afford then whilst it is a fantastic tool for the user it’s hard to sell to those who think of the bottom line Alternatives considered [Radarly](https://www.capterra.com/p/171961/Linkfluence-Platform/)[Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Brandwatch We ended up going wi to radarly as it was very cost efficient Review Source JC Jose C. Data Analyst Marketing and Advertising Used the software for: 1-2 years ### "Brandwatch Review" September 11, 2023 4.0 Overall I'm very happy with .It delivers great results when working for Twitter or Reddit searches. Pros lets you have all the results possible for the queries made.It does not give an estimation of the results, but the actual number of posts that were made on the timeframe selected.It also has a great dashboards panel. Cons That it does not support TikTok and Instagram public posts.It also does not have a very good automated sentiment for mentions. We usually have to change it manually. Review Source MT Martin T. Data Analyst Marketing and Advertising Used the software for: 2+ years ### "Very useful tool to analyze conversation on Twitter and Reddit" September 13, 2023 5.0 Pros It's great how you can automatically analyze sentiment using word clouds or topics. Cons Sometimes takes very long time to get the data from a query to analyze conversations Review Source Caroline H. Education Management Used the software for: 1-2 years ### "A Porsche for your social media team " June 23, 2016 5.0 What I like about Falcon is that it is well-rounded: there's a tab for listening, a very user-friendly scheduling tool for posting across channels, it implements campaign tracking, there are easy permission features. I'm looking forward to integrating Salesforce into the platform, so we have a solid idea of everyone we're interacting with across social media. Also, they have a very personable, fast customer support team. Pros Beautiful design, ease of use, fantastic listening tool, 1:1 customer support. The tool was a tremendous help to unify the various social media accounts, passwords, and people across our org. Cons Falcon is not as in-depth on social media analytics. I have to 'go native' to get half the metrics needed. Review Source RR Rylee R. Social Media and Digital Marketing Strategist Higher Education Used the software for: 1-2 years ### "Recommended!" November 24, 2020 5.0 I really like the product a lot. It is the best of the three or four different softwares that I have used over the years. Fairly easy to use, good customer support, etc. Pros It is an all-in-one tool for social media management, social ad buying, social listening, and reporting. I really like some the publish module and the ease of scheduling content as well as being able to collaborate on content. I like the content pool feature as well. And, having Instagram story scheduling is really nice because not everyone offers that. It's very easy to set up and manage teams and accounts. The social listening and alerts are really helpful and you're able to set things up and automate where you need to. Reporting is super helpful to have in one place and export in an easy to digest way. Cons There's some features that are limiting in the publish module but it isn't anything major. Review Source NO Nathan O. Assistant Director for Digital Marketing Higher Education Used the software for: 6-12 months ### "Tons of Analytics but clunky posting makes this platform useful, but not what we hoped" November 17, 2020 3.0 Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon. Pros We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance. Cons There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source FM Faith M. Office Administrator Renewables & Environment Used the software for: 1-2 years ### "The Perfect Solution For Brand Management " November 27, 2023 5.0 Pros I like the brand management features It makes social media monitoring and management easy It comes with some analytics capabilities Cons has handled our needs as required and no issues Review Source VR Verified Reviewer Social Media Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "Buggy for the price" March 26, 2020 4.0 I think it was positive because it was cheaper than other enterprise level software for social media, but overall still quite expensive considering that it felt at times like an unfinished product. Pros I like that it was cheaper than other enterprise software we were using (shoutlet/spredfast) to manage social media platforms. Cons I think that it was still too pricey for what we got. It was very buggy, and my team would have to send a ticket at least once per week when something went wrong, or disconnected, or any number of annoying bugs. Review Source VR Verified Reviewer Web Director Non-Profit Organization Management Used the software for: 1-2 years ### "A Solid Platform for Managing Social Media" November 2, 2018 5.0 Good organization that has built their platform organically rather than acquired and merged their way to increased capabilities. Pros Platform is easy to learn and use with intuitive capabilities. Calendar feature works very well in centralizing all postings. Building content and approvals process super simple. Growing data capability. Adding new features at a regular clip and support is solid. Pricing is reasonable Cons Want the platform to go deeper in the listening capability. But they are making progress Review Source JL Joanne L. Social Media Specialist Food & Beverages Used the software for: 1-2 years ### "Falcon.io review" March 23, 2020 5.0 Community management is much easier with Falcon.io. Being able to easily collaborate with colleagues on tackling all comments helps the business improve its customer service. Pros Falcon is user-friendly and helps me plan and schedule content in advance. It also gives me an easy way to gain insights on the performance of content on social media. It makes community management a breeze as well. Cons It would be great if we could make carousels or upload multiple images directly in Falcon.io without the hub app. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source JS Julia S. Manager, Advertising and Digital Food & Beverages Used the software for: 1-2 years ### "Would Highly Recommend" March 13, 2020 4.0 My overall experience with Falcon. io has been very positive. I just wish I had more time to use it to its full potential! Pros It allows one person to manage over 10 different social channels with varying levels of involvement. The reporting function is very user-friendly. Customer service is easy to access through the help feature if you ever run into issues. Cons Cost. Considering all the free open-source software available, I think the cost would limit the types of businesses that could afford this tool. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We received a sales call and it was a time when we were inheriting 2 new brands and their social channels. We needed a better tool to manage everything. Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: 6-12 months ### "Falcon.io Review" June 11, 2022 4.0 Pros Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature. Cons There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field. Review Source sK sanu K. Scientists Education Management Used the software for: 6-12 months ### "it is a social media monitoring and analytics platform." February 14, 2023 4.0 it is a powerful tool for businesses looking to monitor and analyze social media conversations. Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it a valuable platform for businesses of all sizes looking to improve their social media performance and better understand their customers. Pros monitors millions of sources across the internet, including social media platforms, news sites, forums, and blogs. This provides businesses with comprehensive coverage of online conversations about their brand and industry.Brandwatch allows businesses to monitor social media platforms like Twitter, Facebook, and Instagram for mentions of their brand or related topics. This can help businesses to gain insights into customer sentiment, identify emerging trends, and monitor their brand reputation. Cons can be quite expensive, especially for small businesses. The platform's pricing is based on the volume of data being monitored and the number of users, which can make it cost-prohibitive for some businesses.Brandwatch can be complex and overwhelming for new users. The platform offers a wide range of features and capabilities, which can take some time to learn and master. Review Source JV Janina V. Social Media Specialist Wholesale Used the software for: 6-12 months ### "Efficient social media management tool" March 30, 2020 4.0 Pros We regulalrly use the content pool and calendar functionalities within the publish area. This has helped us a lot in collaborating with different countries in our company when it comes to sharing content and ideas. Cons We are current waiting for some improvements in the "measure" area. There are currently some features missing like exporting metrics/Dashboards and also some data for particular channels. Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[facelift](https://www.capterra.com/p/150410/facelift/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch We have received best overall combination in terms of functionality, service and price. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[facelift](https://www.capterra.com/p/150410/facelift/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) We were looking for a solution that better helps us with international collaboration Review Source HS Hannah S. Marketing Generalist Construction Used the software for: 6-12 months ### "You can't go wrong with Falcon" January 11, 2022 4.0 Pros The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too! Cons The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) HubSpot was very clunky and it was hard to see a calendar of events, get approvals, and pre-plan our social strategy in Hubspot. We used word, Trello and other programs to plan and then imported it all in to Hubspot to post. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.