# Page 4 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Brandwatch the right Social Media Management solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 4 - Reviews of Brandwatch ## Showing most helpful reviews Showing 76-100 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SH Sophie H. Senior Social Media Executive Food & Beverages Used the software for: 6-12 months ### "Excellent so far!" March 13, 2020 5.0 Enjoying it so far, it meets all our needs and has great customer support. Pros The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries. Cons I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance. Reason for choosing Brandwatch It offered a customer service section within the platform which was essential to us. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was continuously dropping, letting us down, never replying to customer support queries etc. We had a bad experience with them so when our contract came to an end we were determined not to stick with them any further. Review Source AR Arseniy R. Campaign Analytics Manager Food & Beverages Used the software for: 2+ years ### "All-in-one tool for social media" March 13, 2020 5.0 We are managing several dozen channels and over 70 users in a dozen countries - for me as an admin and coordinator Falcon provides tools to see what's happening where and allocate access and resources easily. Pros \- Ease of user/channel management. - One-stop solution for publishing, engagement, listening and analytics - Reliable and easy web-interface and bulk upload features - Very responsive customer support - Lots of customer success management support - training, webinars, etc. Cons \- I am less impressed by Measure tools than the rest of the suite, but this largely because we have extensive needs for pretty customised reporting on social channels' performance and I find it more productive to work with raw data and custom made dashboards. If you are a content manager and need to keep an eye on some key numbers - Falcon is OK. Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/)[Percolate](https://www.capterra.com/p/137095/Percolate/)[CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) Review Source AK Antti K. Communications specialist Food Production Used the software for: 1-2 years ### "Lovely tool" November 18, 2020 4.0 I would describe myself as a satisfied user, who is still learning. Pros I like the fact that I can collect all our social media doings in one hub, and feel that thou I have been using Falcon.io for a while there is always some untapped potential, waiting to be realized. The dialogue with the company also seems to have the customers best at heart, and staying in tune is really easy. The inspirational sessions set up by Falcon.io providing inspiration from across the globe is a big plus. Cons We have some challenges with multilingual posts, and every now and then there are some small kinks in the interface that usually get ironed out pretty fast. Review Source AM Adrian M. Chief Technology Officer Marketing and Advertising Used the software for: 1-2 years ### "Lacking Customer Support and Missing Key Functionality " March 23, 2020 3.0 The salesman was of course promising the world, but after the contract was signed nobody gave a crap about the customer. Pros I liked the dashboard for reporting, however I found it challenging to share the report outside the organization. Cons No tagged products functionality for IG or FB. Weak onboarding and CS. Reason for choosing Brandwatch I felt it had robust functionality that I wasn't able to demo, but after onboarding found it was quite limited. Review Source Response from Cision March 25, 2020 Hi Adrian, Thank you very much for taking the time to leave us a review! I'm sorry to hear that you were disappointed with your onboarding experience. Our team at Falcon prides ourselves on our commitment to customer service, and we want to make sure you're getting full value from our platform. With that in mind, please reach out to me or to your CSM if you would like to schedule further trainings! I would be more than happy to help with this. Best, Kathleen from Falcon GH Gabriella H. Marketing & PR Manager Hospitality Used the software for: 6-12 months ### "Very recommended social media management tool" July 16, 2015 5.0 Pros Falcon Social has helped us to keep all the different social media channels in check. We are also using the BUILD tab a lot since it makes creating apps - such as Sweepstakes or Picture contests - a breeze. The MEASURE function lets you analyse and create reports for a miriad of topics such as page likes/unlikes, page views, total reach, engagement, all the way to your page fans by gender and age and much more. Falcon let's you also use UTM strings for campaigns so you can trace them easily with Google Analytics which is another huge plus for us. There are several different user rights, e.g. Moderator, Editor or Admin. This can be essential if you work with apprentices like we do. This way they can create Posts independently which are then automatically sent for approval to a user with corresponding rights. Another huge plus: If you ever have any questions which are not answered by their comprehensive support page called Knowledgebase, you can just start a chat session with the support staff. We have had quite a few chats in the past and the supporters are always helpful, fast and very friendly. Cons There is no telephone hotline. However their chat function works well and you get fast responses. I wish their 'Newsletter sign up' app came with a double opt in function or even the possibility to get the collected data into our database instead of a simple .csv file. Among the many channels you can add (Facebook, Google+, Twitter etc.) there is only one missing: Pinterest. Review Source DH Daniela H. Social Media Manager Consumer Goods Used the software for: 1-2 years ### "Good tool with many features" November 18, 2020 3.0 It's a good tool but it could definitely be improved. Pros The best thing about Falcon is how easy it is to schedule content. Cons It is very complex to use and requires a lot of time to really understand all its features. I think it can be a very good resource for market research and understanding your own community better, but it often fails to deliver on daily tools (like not being able to directly post carousels or videos properly), or setting up reports that include an engagement rate for the account or post. Many things still have to be done manually or using other platforms. The community management tool is pretty useless. Review Source NS Nathan S. Marketing Executive Intern Food & Beverages Used the software for: 6-12 months ### "Good and easy to use, does the job (for the most part)" November 23, 2020 4.0 Pros Falcon is very easy to use for scheduling social media posting and analysing the data and insights. The graphs available when analysing the data are particularly useful and user friendly to interact with and understand and for simple scheduling posts, Falcon makes it very easy to do so. The customer support team is always quick to respond to any queries I might have and usually do a good job of fixing any issue I am having. Cons Where Falcon could improve is with it's scheduling system. As it stands, Falcon cannot be directly used on desktop to schedule or post carousels on Instagram. This can be done by using their Falcon Hub app, but is a pain to use, and still rather than schedule posts, it simply populates the necessary fields into the Instagram app itself. Review Source VR Verified Reviewer Head Of Social Media Transportation/Trucking/Railroad Used the software for: 2+ years ### "Great and easy to use content planning tool" March 13, 2020 4.0 Pros Full range of features that enables you to set and previsualize Cons Uncertainties around the figures shared due to non real time display Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Easier user interface Switched from [Loomly](https://www.capterra.com/p/166498/Loomly/) Price, and tool more robust Review Source VR Verified Reviewer Growth Manager Computer Software Used the software for: Less than 6 months ### "Great Social Media and Web Listening Platform" March 27, 2024 5.0 Overall has been great for its robust features, including real-time monitoring, customizable dashboards, sentiment analysis, influencer identification, and competitive benchmarking. Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations. Pros Ability to setup various different queries which can you help monitor not just your brand, but also competitors and industry trends. Cons I have been using the standard package, but it was too expensive Review Source Liliana A. GED Marketing and Advertising Used the software for: I used a free trial ### "improving my brand" June 18, 2023 5.0 What really stands out from my experience with is the ability to receive real-time alerts on any unusual activity or emerging crisis that may affect my brand. Pros I love how I can constantly monitor my brand and receive real-time alerts on any unusual activity or emerging crisis. The platform uses artificial intelligence to provide insights into consumer sentiment and reactions online. Cons The learning curve can be a bit steep at first. This platform has a wide range of features and capabilities, which can be overwhelming at first. Review Source VS Vinko S. Head of Operations Marketing and Advertising Used the software for: 1-2 years ### "Falcon.io makes it easy" March 27, 2020 4.0 It is a pleasure to use this tool and the quality of data it collects is brilliant. The tool is very easy to use and navigation is seamless. Pros Very easy to use and the data collection is brilliant. Customer support is out of this world. Cons Lack for social listening analytics. In this sense it feels a bit light-weight. Twitter content performance data is limited. Boolean search queries are too limited for complex search queries. Alternatives considered [Synthesio](https://www.capterra.com/p/160240/Synthesio/)[Talkwalker](https://www.capterra.com/p/161487/Talkwalker/) Reason for choosing Brandwatch Quality of the data was top notch. The tool is very easy to use and the support is out of this world. Review Source VR Verified Reviewer Digital Marketing Manager Hospital & Health Care Used the software for: 6-12 months ### "Great overall platform, missing a few key features" February 12, 2019 5.0 Pros The collaboration and asset management tools are why we selected this platform. It is perfect for multiple users and permissions, assigning tasks and managing an extensive library of content. Cons There are a few features that other social scheduling platforms offer that Falcon doesn't, and they are missed. For example, setting up a feed list of Twitter users or a Twitter list so that you can engage and respond to those tweets directly in the platform. That's not possible with Falcon. Review Source Lisa Rose G. Social Media Marketing Manager Consumer Goods Used the software for: Less than 6 months ### "Falcon.io has made my job so much easier!" March 6, 2017 5.0 Pros From community management to reporting, the Falcon.io platform offers organizational tools for every aspect of social media. The layout of this platform is super user friendly and easy to navigate. If myself or any member of my team ever has a question, our Falcon rep/Customer Support has been the prefect go-to resource. They offer assistance and even suggestions on how our company can make use of the platform. We love Falcon! Cons It did take a little bit of time to get used to the dashboard; this may be due to the sheer volume of options that Falcon provides. This will take some time to adjust, but if you have a Falcon Rep, the training they provide is very helpful here. I wish Falcon offered scheduled publishing to Instagram and Pinterest, but I don't think any social media management platforms offer that at this time. Review Source KF Katy F. Communications Coordinator Government Relations Used the software for: 6-12 months ### "Some great features" March 23, 2020 4.0 It is a great product that allows us to Monitor and Engage better than we did previously. Pros Engage function is really great. The scheduling function is great for Twitter, Facebook, the new Share function is great for sharing drafts with people not on the platform - can you add the share function to every draft page so you don't have to add Labels to get the right content? Cons 1\. You can't boost from the page. This means that any post you are putting money behind, you have to use creator studio for. 2. Multiple photos to Instagram. Again, need to deflect to Creator Studio for this. 3. I feel the Calendar functions could be better so that you can use it more in planning. Switched from [CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) No one used Coschedule Review Source VR Verified Reviewer Brand Content Manager Apparel & Fashion Used the software for: 6-12 months ### "Best social media management tool I've seen" June 18, 2017 5.0 Pros It's super easy to use - we have a few people using the tool for different purposes and everyone reports that it's a delight to use and a real time-saver. It's really helped us deliver on our goals (including a launch in a new market) and the team are always adding new features based on user feedback that means it just gets better. Cons There are a few extra features I'd like to see - such as moderation of reviews. It's on the more expensive end of the spectrum, but worth it. Review Source EM Elisa M. Marketing Manager Non-Profit Organization Management Used the software for: 6-12 months ### "Good software but fairly steep learning curve" May 22, 2022 4.0 Pros There are some powerful features of this software such as social listening and the publishing works really well. The customer support is excellent with continual free training from a personal account manager. Cons I've found that Falcon requires a steeper learning curve to get new staff to access and effectively use all of the features. It has been a little "glitchy" at times also Review Source NC Nicole C. Social Media Specialist Marketing and Advertising Used the software for: 1-2 years ### "Doesn't have everything, but better than the rest!" March 13, 2020 4.0 I've used Hootesuite and Sprout Social for other clients, and Falcon.io is my favorite to use. It's a very easy to learn platform. Pros Right now the best two things that Falcon offers is an easy to use calendar-at-a-glance as well as allowing you to schedule multiple image Instagram posts. No other platforms seem to have the right Instagram capabilities right now and that alone puts Falcon ahead of the rest. Additionally, if you tag your posts for different campaigns, or any other variables, you can sort by those tags in the calendar view to see how your month or week is looking. Cons One of our biggest KPIs is Engagement Rate, and the reporting side of Falcon is still slowly coming along. Sometimes its still easier to just pull natively from the platform. But they still offer some great reporting features. I think there is still a chance you can't schedule video on Twitter. Review Source Mary Grace S. Senior Strategist Marketing and Advertising Used the software for: 6-12 months ### "Vital to Serving Our Clients" September 22, 2022 5.0 Pros was used to write recommendations to our clients based on tone and volume of conversations happening around their brands. The software effectively drew out sentiment, context, and the quantity of messages incoming. This alerted us to crisis moments, informed how to move forward in pivotal cultural situations, and was a reliable resource for audience insight gathering. Cons The software is extremely powerful, which is good, but makes it rather clunky to use when first starting out. That being true, our insights team was largely the gatekeepers around the software, but once I got in and started figuring it out, it was not an issue. Review Source Dave L. Strategy and User Experience Marketing and Advertising Used the software for: 1-2 years ### "Strongest Listening Tool on the Market" June 2, 2016 5.0 I've used on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.) Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation. Pros Scary-accurate Pulls in more conversations than most tools Pro level analytics Sentiment tool is a LOT better than others I've tried Reports are attractive Nice integration with Clarabridge for text mining Cons Fairly expensive Sometimes tough to filter out spam Not a good beginner tool Review Source rJ rikke J. Social Media Editor Political Organization Used the software for: 2+ years ### "Satisfied" November 17, 2020 4.0 Very professional and always helpfull. Pros We use engage on an everyday basis - it helps us to constantly be aware of what is going on on our social media channels. It gives us an easy overview to quickly get a suggestion of how much time we have to spend on community management on the specific day. Cons Could use more features in the mobile app. Reason for choosing Brandwatch I had previous experience with Falcon. Review Source Katy E. Social Media Marketing Manager Online Media Used the software for: 6-12 months ### "Great all-around option!" March 27, 2020 4.0 Pros Ability to schedule posts ahead of time; copy posts from one platform to another. Our team has a dedicated representative. Cons The mobile app is pretty useless. Sometimes customer service takes a while to get back to you. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Too many errors with Buffer. Review Source FM Fernando M. Telecommunications and Electronics Engineer Computer & Network Security Used the software for: Less than 6 months ### "Brandwatch optimizes your time" January 9, 2024 5.0 has been very useful and has saved me a lot of time at work since I have been able to create content in advance and schedule its publication in order to reach more customers. Pros I like it because with I can realize how my customers perceive my product and with this data create a marketing strategy. It is also important because it allows integration with various platforms. Cons The disadvantage is that it can become slow when there is a lot of data, and it has some limitations that need to be improved. Review Source aD ashley D. Sr. Communications Mgr Hospitality Used the software for: Less than 6 months ### "Review" March 18, 2020 3.0 It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business. Pros The software is helpful to managing all social channels Cons There are a few features that really could be improved: -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal. -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality. -not limiting custom reports to a certain number of metrics. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes. Review Source VR Verified Reviewer Senior Manager Food & Beverages Used the software for: 2+ years ### "Powerful social media agregator" March 13, 2020 5.0 Pros Super seamless integration of major platforms Cons Speed! Actions take seconds longer than they should, and this really adds up. Review Source MS Matthias S. Specialist Digital Communications Electrical/Electronic Manufacturing Used the software for: 6-12 months ### "Having a good flight with (the) Falcon ;-)" November 18, 2020 4.0 As a company we are very happy with Falcon, especially to be able to provide our international colleagues with content. Pros Working with Falcon is "smooth" and very intuitive, it's easy to approve/deny content and we like the way of creating stock content for our international colleagues. Furthermore, the communication with the "Superninjas" works fast and their tips and tricks are mostly very helpful. Cons The limited possibilities (e.g. no display of FB wall posts) of Falcon's Community Management. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.