# Page 5 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Brandwatch the right Social Media Management solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 5 - Reviews of Brandwatch ## Showing most helpful reviews Showing 101-125 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AR Ashley R. Digital Marketing Manager Public Safety Used the software for: 6-12 months ### "Needs More Features to be Useful" March 18, 2020 3.0 It's an intuitive platform, that unfortunately, lacks key features that would genuinely make it valuable to use. The customer service chat is great, but sadly the response I usually get to inquiries is that "Falcon cannot do that at this time." Being able to filter by the user who posted is also a key benefit that is needed here. Pros Falcon is easy to use and helps manage the posting on several different channels with a large pool of users across the world. Cons Falcon is missing key features that are offered natively on social platforms, such as carousel posts on Instagram, or Video Link Ads on Facebook. If new options are added to social platforms, Falcon needs to dedicate every resource to adding these options to their system as soon as possible. A few months of development is understandable, but anything beyond that is unacceptable and makes using the platform a waste of time. Review Source BJT Bodounrin Joël T. Graphiste Design Used the software for: Less than 6 months ### "Très bon" October 10, 2023 5.0 It is a good software for collecting, tracking and analysing social data at our company level. We recommend you, it is a trusted software that makes the best software for companies. Pros The ability to collect the corresponding information on the social web, allows us to track products on the market, the trends we face, competitors and the online management of our customers. Cons Everything is good and perfect but just what is not yet good is the limitation of sample sizes, the long duration of the analysis of the results. Review Source AO Anthony O. Social Media Specialist Retail Used the software for: 1-2 years ### "Great software with just a few bugs" March 18, 2020 4.0 Overall, Falcon has been a great social media management tool and we would highly recommend Pros I love the level of detail in Falcon. The analytic tools are great and the engage platform is phenomenal. We are also equally impressed with the Listen tool. Cons There has been a few moments where we had extreme bugs that took weeks to resolve. However, the support team went above and beyond and has always quickly gotten back to us and regularly communicated. Alternatives considered [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Reason for choosing Brandwatch Cost. Review Source MB Matilda B. Digital Campaigner Non-Profit Organization Management Used the software for: 6-12 months ### "Really useful, but some extra features could help it work even better" March 23, 2020 4.0 I like being able to do all my social media work on Falcon, rather than skipping between sites. It also allows me to do the bulk of posting in one session, rather than doing it throughout the week. Overall it works really well, and makes my work easier, but I would appreciate some additional features being added so that it can work even better. Pros The listening tool on Falcon is really powerful and allows you to track the impact and reach of your social media campaigns. The scheduling tool is also useful for prepping social media output in advance, and easy to use. Cons Some really useful features are missing, most noticeably the ability to track impressions - both for accounts and hashtags. I also find the video scheduling tool for Facebook to be less good than the native scheduling, so I will end up scheduling videos on Facebook rather than on Falcon. Review Source David C. Estudiante universitario Primary/Secondary Education Used the software for: Less than 6 months ### "El manejo de mi marca con Brandwatch" March 12, 2023 5.0 Gracias a la manera de como trabaja el programa me ha ayudado a fortalecer mis falencias en la promoción y lo que necesitan los servicios que desean los usuarios, de igual manera monitorear la competencia y saber como competir en el mercado. Pros Me ha facilitado la obtención de información positiva y negativa de los usuarios acerca del recibimiento que tiene mi producto para realizar un análisis de mercado efectivo. Cons La asociación directa con plataformas como redes sociales y tendencias. Review Source KM Kadeem M. Marketing Manager Medical Devices Used the software for: 1-2 years ### "Nice tool to have" November 23, 2020 4.0 Overall, Falcon makes the SOME experience easier for our organization. Pros I love the direct integration into our social media accounts. Being able to schedule posts and respond all in the same platform is a major plus. Cons The app is a bit cumbersome and I find myself reverting back to the social media app to respond to comments/ messaging. Additionally, there is a delay from when the post is made and when I'm notified. It would be great if there was a simultaneous notification system. Review Source NY Nick Y. Community Engagement Manager Music Used the software for: 2+ years ### "Nick's Falcon Review" March 27, 2020 4.0 B+ I've always found it very helpful and useful in my role of community engagement. I've since branched it out to other team members, who are using it for publishing and brand strategy. Pros Organization, ease of use, customer support Cons limited reporting features for Instagram, limited scrape of YouTube comments Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brandwatch Cost Review Source TL Todd L. Electronic Content Administrator Utilities Used the software for: 6-12 months ### "Falcon Makes Our Social Media Life Easier" March 13, 2020 5.0 Pros I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is. Cons A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer caused us to be locked out of our Instagram account for three days. Review Source WW William W. Analista de Comunicação Mechanical or Industrial Engineering Used the software for: 2+ years ### "It's pretty good" March 13, 2020 4.0 I really like the experience on Falcon.io. It is easy and intuitive to create our daily publications. Our global team can work together around the world. Pros The possibility of use all of our social media channels in one plataform. Easy to schedule and copy posts to another network. Content pool is really interesting to view what our team is working out. Stock and campaings. Cons Some channels disconnect sometimes. Metrics and informations available is not too useful (at least for us). Review Source DR David R. Director Sponsoring Financial Services Used the software for: 2+ years ### "Easy peasy lemon squeezy" November 17, 2020 5.0 I can schedule post that need to go up around Christmas in January. and the „how to“ is super easy. Pros How to share post on all our channels, FB channels for different languages and geos, LinkedIn, Twitter and Instagram. Cons That we can’t upload videos to YouTube the way we need to do it - need to use YT studio instead. Review Source KF Kenichiro F. Project Manager Automotive Used the software for: 2+ years ### "End to end solution!" March 19, 2020 5.0 Great but need to become a more sophisticated user to utilize the full power that this platform offers. Pros Create contents, manage the contents distribution calendar, review the performance, monitoring tthe sentiment and inquiries, able to explain our efforts on ROI! What do you need more? Cons Nothing typically. When introducing this platform, the customer service conducted a comprehensive training and responded very well to inquiries. What can you ask more? Review Source AB Abe B. Tech Director Internet Used the software for: 1-2 years ### "Good base functionality, but some difficulties with basic features" March 17, 2020 3.0 Falcon.io is a great mid-range tool that is a good solution to a wide variety of social media needs. The support staff are great, and there are features that are a nice plus. However, the tool doesn't respond well to being pushed too far. Reporting is restricted, team set up has odd quirks, and some of the bonus features detract more than anything. Pros We really like the audience module, with being able to tag and track consumer groups. The easy-to-use queues are great, with a lot of flexibility. The team grouping is a good feature as well. The support staff are great. Finally the modular pricing makes it affordable for a wide variety of needs. Cons The insights and reporting element is not fully developed, with a lot of mismatched features and confusing elements. The response templates are awkward and really impractical. Some of the queue features make it hard to collaborate in teams. Not being able to roll out a queue set up across users also takes a lot of time during set up. Reason for choosing Brandwatch Price and flexibility. Review Source SM Suzanne M. Content Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "Shiny but Meh." March 18, 2020 3.0 Meh. Pros No limited on # of social accounts that we can have connected has been helpful. Cons There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing Brandwatch wanted more features. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Wanted more features.... Review Source CD Conor D. Graphic Designer Sports Used the software for: 6-12 months ### "Overall a great & efficient software, with some room for improvement." March 23, 2020 4.0 It's definitely tidied up our social media scheduling process and has allowed us to track things without searching back through our posting history. Once twitter impressions are implemented this will be near enough perfect. Pros The tagging/labelling posts is by far the best feature we use. It allows us to categorise by player or sponsor and then easily pull off the data for all of those posts collectively. Cons The software is still yet to implement twitter impressions as part of the label reports which makes collecting the data more work than it should be. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Review Source Felix Daniel G. CEO Internet Used the software for: I used a free trial ### "The essential tool to boost the success of my business in social networks" July 19, 2023 4.0 From the moment I started using the platform, I was impressed by its power and functionalities. It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand efficiently. Pros What really captivated me was his ability to provide a comprehensive and in-depth look at my social media presence. With its extensive set of monitoring and analytics tools, I was able to gain a deep understanding of the conversations and trends relevant to my brand. Cons One of the things I disliked the least was the initial learning curve. As a new user it took me a bit of getting used to Review Source MM Milan M. Head of Online Marketing Non-Profit Organization Management Used the software for: 2+ years ### "NGO-Review" November 18, 2020 4.0 Pros Well designed publishing calendar and the preview for the posts really helps. Cons Engage issues with Twitter as I cannot see the original posts that was commented on. I only get the comments as mention but have to reseach for the original content. Review Source VR Verified Reviewer Digital Technologies Manager Automotive Used the software for: 1-2 years ### "My Favorite Social Media Marketing Platform" November 17, 2018 5.0 Pros The ability to easily manage hundreds of Facebook, Twitter and Instagram accounts from one place. Cons It's expensive. Far more expensive than I believe it should be. Review Source IM Irina M. marketing Public Safety Used the software for: 1-2 years ### "DNV GL US team member's review" November 17, 2020 3.0 I like that I can schedule posts, but it is a lot of work and the whole point of such a platform is that posting work should be reduced. Posting for several dates is even more time consuming than doing it directly in LinkedIn or Twitter, there I just need to press "reshare", here I need to find, copy and then change date and then post. Pros Scheduling posts is convenient versus posting right away Cons can't schedule for multiple days, need to copy for each date can't post on several channels at once, need to copy and post on each channel industry search is tiresome, can't make pre-selected lists to use later with one click Review Source VR Verified Reviewer Community Manager Entertainment Used the software for: 1-2 years ### "Falcon " March 13, 2020 4.0 Pros The possibility to schedule all the social media in one place Cons Sometimes the posts dont go through and you have to post them manually Review Source VR Verified Reviewer Social Media Manager Higher Education Used the software for: 6-12 months ### "Limited functionality" March 23, 2020 3.0 It's easy to use, good support, but overall missing some key components Pros Easy to set up and use, the UX is clean and not complicated Cons Not able to post to multiple platforms at once, comments on posts aren't brought into the engage platform, reporting platform lacking ability to compare across all channels Review Source KC Kim C. Social Media Manager Marketing and Advertising Used the software for: 1-2 years ### "Falcon Use For 2 Years" March 21, 2020 4.0 Very easy to schedule content out. Pros The platform is very easy to use and the support team is quick to help on any issues! I'm most happy that Instagram has made it capable for Falcon users to choose the thumbnail on videos that are being posted. Cons There are general glitches in the platform with posts, scheduling, lables, notes, ect. I also wish that Instagram posts could be deleted directly from the platform, just like Facebook and Twitter. Many new issues with adding an Instagram account into the platform as well. Review Source mH megan H. marketing coordinator Publishing Used the software for: 1-2 years ### "Review of Falcon.io" March 18, 2020 4.0 Helps a lot for day to day scheduling posts. Pros The metrics are very clear and pretty easy to use once everything is setup. Cons Overall, there is far too much clicking just to schedule a post. And then if you copy/paste a post it's even more painful. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Needed a change, and Falcon offered unlimited social channel connections Review Source RA Radosvet A. SMDC Retail Used the software for: 1-2 years ### "An OK platform" March 13, 2020 3.0 Pros It's quite easy to work with. And if there's a problem with the platform the support is awesome. Cons Had a very long period where scheduled for promotion posts were not publishing. Had the same problem recently (February 2020), so if i wasn't paying attention i would have lost a day or two. Has only the basic formats that you can schedule. And the phone app was quite useless, because it just sent the content to the phone without publishing it. Review Source KT Khanh T. Content Executive Marketing and Advertising Used the software for: 6-12 months ### "Friendly user experience but there are some things need updating in Publish and Engage" March 13, 2020 5.0 Falcon saves me a lot of time in managing social media, doing reports, and finding high-quality materials as well. Pros Everything is easy to use even no-training. I can upload and edit photos directly when creating a post. I also receive feedback and notes right there on the post as well as the post engagement. What i like most is the content pool where i can find material from other country's fanpages. Cons There are 2 things need to be improved. - Publish: I cannot create advanced forms of Facebook post, such as poll vote, canvas. - Engage: The comment and messages replied on Facebook are still marked as unread on Falcon until i mark them as read. I need a synchronization here. Review Source David S. Marketing Specialist Consumer Goods Used the software for: 6-12 months ### "Best Social CRM for scalable businesses and agencies" October 7, 2020 5.0 Pros Easy of use and customization for large teams and businesses which house a lot of different social media accounts. Cons Can be quite challenging with different social media platforms which dont "talk" well with each other. Also no ability to pull in instagram DMs. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.