# Page 6 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Brandwatch the right Social Media Monitoring solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 6 - Reviews of Brandwatch ## Showing most helpful reviews Showing 126-150 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Content Marketing Strategist Marketing and Advertising Used the software for: Less than 6 months ### "Good software, but limited on IG" December 3, 2019 4.0 I use Falcon to schedule social media posts for multiple clients. Pros I like that I can post to all social platforms from one location, and I can tag and track specific campaigns. Cons Still doesn't have functionality to post multiple images or videos to IG and they have not updated their emojis so newer emojis show up as question mark boxes. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Sprout social didn't have the ability to tag and track specific campaign posts. Review Source GW Gordon W. Web Editor Publishing Used the software for: 1-2 years ### "Falcon Review" November 18, 2020 4.0 Pros Easy to see all of the posts that are scheduled on the different platforms, including their times of publications. Makes workflow management easy. Cons Image editing is a little challenging and I've had technical difficulties with it. No way to easily search all of your social media audience for information like location, industry, etc. Review Source MH Mitchell H. Graphics & Marketing Coordinator Wholesale Used the software for: 2+ years ### "Social media management made smooth!" March 16, 2020 4.0 A great solution for managing social media accounts, especially when handling many accounts across a number of channels. I currently manage 12 accounts and Falcon.io has made it easier to handle and view past/present posts at a glance. Pros Content pool File handling Image editor Help & support Import/export of posts Cons Hub app does not always update to show scheduled posts Publish app is limited Review Source MK Matt K. Digital Marketing Specialist Financial Services Used the software for: 1-2 years ### "Good social media scheduler and monitoring system." March 23, 2020 5.0 Pros I like the ease of scheduling social media posts. They tend to keep up with the platforms' changes pretty well. Cons The analytics leave a little to be desired, though they do seem to be developing those capabilities at the moment. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Outgrew Hootsuite. The platforms are pretty similar though. Review Source DO Dave O. Digital Marketing Manager Media Production Used the software for: 6-12 months ### "The best option available" March 13, 2020 4.0 Very good, it's not perfect but I'm a big fan. Would recommend to others. Pros Publish, Engage and Measure are the best features for me. I do a lot of reporting and measure is great for time-saving on that. Cons Bulk-labelling would be incredibly useful. The new engagements reports don't sync up correctly with our current reporting but I'm very excited to see that get up and running properly. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[X Pro](https://www.capterra.com/p/144330/TweetDeck/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch the level of reporting and the scheduling instagram posts and videos Review Source DW Deneé W. Consumer Engagement Specialist Food & Beverages Used the software for: 6-12 months ### "Making Tasks Manageable" December 3, 2020 4.0 Pros Falcon Engage is critical for my team's daily functions, and I love being able to log in and see my workload right off the bat. Having this tool cuts down a lot of task management and allows our team to work together efficiently to knock out hours worth of engagement tasks in an organized, streamlined way. Cons Not sure if there's a mobile app, none of my coworkers use it if there is, but I've used Falcon on my mobile browser while away from my desk - I wish it were a tad more mobile friendly. Always zoomed too far in or out, difficult to navigate the page without messing up feeds, etc. Review Source KB Kristian B. Head of digital Marketing and Advertising Used the software for: 2+ years ### "A good-looking tool for measuring social presence" March 13, 2020 4.0 It's great for measurement across various channels and our clients are happy with the out-of-the-box reports. Pros We solely use the software for measurement and it works great for us. It makes is really easy to visualize how our clients perform across multiple social platforms at once. The export options are good and the generated reports look great. It would be even better if the reports allowed for further customization; advanced period comparison, layout options etc. Cons The measurement view could be better organized when working with multiple clients. It can be difficult to focus in on one client at the time without using filters. Also, it can be really slow but that could be down to the amount of data being processed or the use of Angular :-) Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Because of the company's reputation and recommendation from fellow marketeers. Review Source WT Weronika T. Manager Furniture Used the software for: I used a free trial ### "Brandwatch" May 29, 2023 4.0 My experience with Brandwatch has been positive, as it offered robust social media listening and analytics tools that provided valuable insights for brand management. While there were challenges in terms of complexity and pricing, it significantly contributed to our understanding of online conversations and market trends. Pros One aspect I liked most about Brandwatch was its powerful social media listening and analytics capabilities. The platform's advanced sentiment analysis, real-time monitoring, and comprehensive reporting provided valuable insights into brand reputation, customer sentiment, and market trends. Cons One drawback I experienced with Brandwatch was the complexity of the platform, requiring some time and training to fully utilize its features and customize the monitoring parameters. Additionally, the pricing structure could be a limiting factor for smaller businesses or organizations with limited budgets. Review Source Marina C. President Internet Used the software for: I used a free trial ### "My essential tool to manage and connect with my online community" July 18, 2023 5.0 This platform has given me a lot of data about my brand and my social media presence. With its ability to analyze and monitor large volumes of information in real time, I have been able to get a comprehensive view of my audience and market trends. Pros What I liked the most is its ability to gather and analyze large amounts of social media data quickly and efficiently. Cons The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets. Review Source NS Natalie S. Marketing Executive Logistics and Supply Chain Used the software for: 1-2 years ### "Great platform to use!" December 3, 2020 4.0 Pros I like the ease of creating and scheduling posts. Although I have not used to it's full extent, I also like the measuring dashboards. The customer service is also top-class. Cons I dislike that you have to use the Hub app to approve Instagram posts. It would be more beneficial to have it under one application. Review Source JP Justine P. Manager - Client Services and Strategy Marketing and Advertising Used the software for: 6-12 months ### "Falcon.io" March 19, 2020 4.0 Pros Customer service is prompts and helpful. The calendar view for upcoming scheduled posts is helpful Cons Always seems to be under maintenance, disconnected accounts happens frequently, previews have issues with spacing/layout requiring the browser to be refreshed which is just annoying, lots of improvements that can be made but overall a decent software to use Reason for choosing Brandwatch n/a Switched from [Sprout](https://www.capterra.com/p/175756/Sprout/) A client suggested that we use this software instead. Review Source SG Shane G. Sr. Digital AE Marketing and Advertising Used the software for: 2+ years ### "Falcon Gets Things Done" March 13, 2020 5.0 Pros We use Falcon to help cross-post across multiple social media platforms along with reporting on those and listening to our audience. It really keeps us in touch with what's going on. Cons Sometimes we have issues with disconnections of our accounts so that's definitely an issue but doesn't happen frequently. Review Source TH Trent H. Assistant Director of Marketing Education Management Used the software for: 6-12 months ### "Great product and helps a lot in social media management and scheduling" March 27, 2020 4.0 One feature to add would be having the ablility to retweet/share a post on specific or multiple channels at the same time. Pros The ease of copying and scheduling multiple posts to different platforms. And the overall calendar view is a great way to see what is coming up and where you are missing things. Cons Sometimes the measure feature does not match up with the original platforms which makes it difficult to keep track of results. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) More opportunities Review Source DG Dawn G. Owner Retail Used the software for: Less than 6 months ### "Comparable to Hootsuite With Added Analytics" January 30, 2021 5.0 When it comes to scheduling posts for social media, this software is one of the easiest to use. I really like the fact that all posts show up on a calender that is easy to navigate, add to, change, and delete from. Comparing past and current audience data has proven to be very helpful as well. Pros Hootsuite has been a long time favorite software of mine, but one thing they lack is in depth analytics of social media activity. This software allows me to manage social media posts in a similar way to Hootsuite. I can create posts and schedule them on a calendar to be published on specific dates and times. I really love this interface, because it allows me to view all of my posts on an actual calender- which is great for organizational purposes. I can also easily see audience data and compare past audience interactions to more current content I've created. Cons Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post entirely. This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet issues, but it is the largest fault I've found while using Falcon. Review Source VR Verified Reviewer Communication Specialist Higher Education Used the software for: 6-12 months ### "Audience Engagement " November 17, 2020 5.0 Helps greatly with increasing overall audience engagement Pros Workflow management automations are great. Cons Ability to schedule to multiple platforms simultaneously Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Streamline our comms solution to one main provider via Cision Review Source LW Leslie W. Senior Communications Associate Hospital & Health Care Used the software for: 2+ years ### "Needs improvement." November 17, 2020 4.0 Pros Dashboard view of the content, ease of sharing, tracking. Cons Falcon is slow to adopt features that native platforms introduce. For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. Mobile apps are clunky and unreliable. Review Source AE Adam E. Social Media Marketing Manager Gambling & Casinos Used the software for: Less than 6 months ### "Review..." March 18, 2020 4.0 Positive! Customer service is great and we're getting a lot of value out of the product. If the final few things we need were in the platform it would be perfect. Pros The levels of data that are available for reporting. The publishing capabilities and how easy it is to publish. Cons Dashboards should sort a lot of these, but having Twitter stats on a post by post basis, having greater analysis of labels, making it easier to retrospectively tag labels, and having dashboards which can show full content performance metrics that matter to us across all platforms (specifically Facebook, Twitter, Instagram, YouTube). Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Cost, adding of social listening, and more analysis functions. The ability to differentiate between paid social impact and organic social was key for us. Review Source DC Dan C. Social Media Lead Retail Used the software for: 6-12 months ### " Review " March 18, 2020 5.0 Improved cross platform scheduling, listening and reporting considerably, bringing a number of tools together under one roof. Pros Good communication, easy to use interface and happy to help account management team. Cons Reporting dashboards are all well and good but the exportable reports do not offer enough of a visual representation of performance, it’s all excel. Switched from [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/) Awful interface, too complicated and poor account management Review Source KJ Kristen J. Marketing manager Publishing Used the software for: 2+ years ### "User friendly" March 13, 2020 4.0 Pros This is fairly intuitive and have some good analytics you can grab. I like being able to search for content from my other team members and like the ease of sharing assets in the software. Cons It is somewhat difficult to see what posts I have scheduled. I wish it were easier to tell. Review Source Csilla B. Digital Content Marketing Manager & Media Coordinator Biotechnology Used the software for: 2+ years ### "Easy to use scheduling tool" November 23, 2020 4.0 Pros ease of use, user friendly content and channel overviews (calendars) Cons integration with LinkedIn (data analytics), video uploading Review Source AC Anthony C. Social Media Manager Online Media Used the software for: 2+ years ### "An honest review of Falcon.io " March 23, 2020 5.0 I am a satisfied 3+ year customer. Pros Falcon is great for managing a content calendar and scheduling content across various social platforms. Cons Sometimes link pull through images get corrupted and users need to use debug.Facebook or work in a new pull through image for link based content. Review Source AA Alex A. Digital Marketing Specialist Health, Wellness and Fitness Used the software for: 2+ years ### "Fair Experience using Falcon" March 13, 2020 3.0 The measuring tool is very useful and I use daily to generate reports and insights; however, having hundreds of channels to publish to is not easily manageable. Pros Measure feature is very useful and makes it easy to generate reports Cons No categorization options for channels. Channels disconnect frequently. Review Source Ronald Abilmar R. Marketing Manager Computer Software Used the software for: I used a free trial ### "The best social media management tool." August 20, 2023 5.0 The platform is well organized and gives me easy access to all the necessary features and tools. Pros I like it because I can track and analyze everything and see the trends in real time and better understand the opinions and comments of my customers. Cons Well it would be great if the speed and efficiency of data processing could be improved to further streamline the workflow. Review Source Alex C. Used the software for: 1-2 years ### "Most user-friendly social media management tool available" July 7, 2016 5.0 Our company has been using Falcon.io for a little more then a year. Overall, we're very satisfied. And are especially happy with Falcon.io's excellent Customer Support. Pros Very user friendly to use. Excellent Customer Support. Really AAA+. Always willing to go the extra mile. Cons Limited Instagram support; there is not scheduler. This is seriously lacking, we currently have to use an additional tool for this purpose specifically. Review Source HV Haley V. Marketing & Communications employee Public Safety Used the software for: 1-2 years ### "Makes everything more clear!" November 17, 2020 4.0 We can plan and copy content to different channels, good customer service! Pros I Like seeing the preview of my posts. It enabled me to have a good overview and plan content over the course of the month. Cons I don't like the errors. Sometimes I am not able to see an Image as it is etc. However they are always helping to solve it asap. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.