# Page 8 | Brandwatch Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Brandwatch the right Social Media Management solution for you? Explore 255 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/277011/Brandwatch/reviews --- Brandwatch 4.2 (255) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 29th, 2026 # Page 8 - Reviews of Brandwatch ## Showing most helpful reviews Showing 176-200 of 255 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CA Carina A. Marketing Coordinator Information Technology and Services Used the software for: 6-12 months ### "Konica Minolta Sweden" March 13, 2020 5.0 A great way to keep and work with all SoMe stuff in one place. You feel comfortable and secure to get a grip of all things you and your colleagues created. Pros It´s easy to manage. I like the way you can create, copy and schedule things. Perfect that we can copy content as we are a large company with many great resources. Cons Sometimes it´s a little bit annoying that posting on Facebook is a bit tricky when copying things from linkedIn. The search function could perhaps be a bit more complex when you want to search for certain topics ord words. Reason for choosing Brandwatch I´m not sure really. I think my Nordic colleagues were happy about it and then we also implemented it. Review Source VR Verified Reviewer Devloper Information Technology and Services Used the software for: Less than 6 months ### "Uncover Insights and Boost Your Brand Strategy with Brandwatch" February 20, 2023 5.0 Pros has become an invaluable tool to help me better understand my customer base. With it, I'm able to uncover insights that I never thought of before and accurately target customers with the right message. It's been a great asset in helping me boost my brand strategy and ensure that my messaging resonates with the right people. Highly recommend Brandwatch! Cons I have not been able to identify any negative aspects so far. Review Source SN Sofie N. Consumer Support Food & Beverages Used the software for: 6-12 months ### "Everyday user of only one feature. " November 25, 2020 4.0 Pros It allows us to handle many pages and account in several brand all handled by my tema. I huge time-saving software. Cons The abillity to search for old posts. I know it is possible but that feature is the thing I don't feel is as easy to handla as the rest. If it makes sense. Review Source MP Marissa P. Director of B2B Social Media Used the software for: 2+ years ### "Awesome software very helpful" November 30, 2017 5.0 Pros The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work. Cons The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate. Review Source TN Tüay N. Marketing Assistant Hospitality Used the software for: 1-2 years ### "Review" March 13, 2020 4.0 Good Pros Easy to use and very good customer service. Cons For the quality of the service it is way expensive. Review Source SM Stefanos M. Customer Service Manager Retail Used the software for: 1-2 years ### "Comfo review" March 18, 2020 5.0 Pros Its ease of use and the reporting capabillities. Cons There's nothing that I don't really like. Review Source KC Kyle C. Training Leader Outsourcing/Offshoring Used the software for: 6-12 months ### "Excellent Product" March 18, 2020 5.0 Good overall product that is simple to use. Pros The fact you can see all the feeds very easily, have the functionality to search previous posts and can easily make comments/notes against each individual. Cons The fact that Instagram intergration did not work. Review Source Sébastien G. Used the software for: 6-12 months ### "A great social media mangamenet tool" July 11, 2016 5.0 I'm using Falcon.io for more than 6 months now and I'm very pleased. It saved so many tiùme for my daily social media management ! Particularly efficient for publishing, moderation and listening. Pros Great support, very reactive. Cons Not convinced by the landing page building tool. Review Source KB Khelil B. Online Content Associate Non-Profit Organization Management Used the software for: 1-2 years ### "Great for scheduling, but needs to fix a bug. " April 15, 2019 4.0 Overall, Falcon is very useful and a great tool to save time and posts on social media. Pros Falcon is great for daily, weekly, and monthly scheduling of social media posts. Utility for every post is great -- videos, photos, retweets, and tagging... Cons ...with the exception of Instagram Story. Instastory appears to have a bug whereby it will load a story on to the account page but that story will not show up in the feed on users' homepage. Review Source IB Ian B. Manager, Digital Marketing Higher Education Used the software for: 6-12 months ### "There are better products" March 18, 2020 3.0 Pros The publishing platform is useful as images can be uploaded, re-sized and re-used. Cons This software is limited to pulling direct mentions, and does not have care management features like tagging or closing inquiries. Review Source Matthew M. President & Chief Project Engineer Computer Software Used the software for: Less than 6 months ### "Robust Social Media Platform" March 9, 2019 4.0 Our marketing team is much more productive with a single system for managing all of our social communications and campaigns. Reporting is much more robust than what we had with Hootsuite. Pros All the features that my company was looking for in a social media platform are present in Falcon. The platform is extremely robust, and with guidance from the implementation team and knowledgebase, ramping up to productive use of the software took less than 30 days. Cons The system can appear intimidating at first, but this can definitely be overcome with persistent use. Review Source GH Geir H. desk editor / news reporter Media Production Used the software for: 2+ years ### "A really helpful tool" March 27, 2020 4.0 Pros For us in Norwegian Broadcasting Cooperation, Falcon is a very useful tool. It really helps us when it comes to publishing and monitoring online news in social media. Good value! Cons For me it seems that they are making the tool as good as it can be. Review Source JS Josh S. Social Content Executive Automotive Used the software for: 6-12 months ### "Good Stuff" March 23, 2020 5.0 Pros Customer service is second to none. Always helpful, always available. Cons Some additional functionality, like publishing carousels not via the Hub app. As well as engagement stats being easier to navigate. Review Source NQ Nasir Q. Application Architect Insurance Used the software for: 2+ years ### "one tool for your social" June 22, 2018 5.0 Pros awesome customer support great fr management tool one of the best tools out there for managing social media account Cons integration is generally poainful need more analytics reporting and a config ui templating not all platforms are available Review Source RAM Raul Andres M. E-Business Manager Construction Used the software for: 2+ years ### "Falcon.io helps you find post, use and schedule posts across multiple platforms" March 15, 2020 4.0 3.5/5 Pros The content pool tab works extremelly well, the Scheduling tab is user friendly and the engage tab works properly Cons The report functionality and the listening part is not user frendly, sometimes you can't copy and post LindkedIn videos Review Source SR Sydney R. Marketing Director Writing and Editing Used the software for: 1-2 years ### "Approvals & Pricing" March 27, 2020 4.0 Good. Has been helpful for our social media person. Pros Approval feature for scheduling posts... Cons Very expensive compared to other software. We keep it because of the approval feature. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Brandwatch Approval feature. Review Source AF April F. Assistant director of communication Higher Education Used the software for: 6-12 months ### "Falcon fan" March 13, 2020 5.0 Pros As someone who is new to social media management, Falcon provided an ease of use and comprehensive overview that I very much needed. Cons I am still working to understand the analytics. Review Source HH Hailee H. Account Supervisor Marketing and Advertising Used the software for: 6-12 months ### "Social Management with Social Listening!" July 17, 2019 5.0 Pros My favorite feature of Falcon is the social listening capability. It allows for much more thorough social management for my clients. Cons I do not have any dislikes about this software Review Source PJ Philip J. Head of Branding & Social Internet Used the software for: Less than 6 months ### "Nice package, disappointing on the inside" March 18, 2020 2.0 Considering it's a premium product i'm disappointed overall. Good customer support though - they do try, but the platform is lacking. Pros The scheduling and publishing features work good if you stay away from certain things like instagram slideshows. Cons There's been a lot of problems with the analytics part of Falcon. Empty reports, missing metrics, connection issues and just overall customization and getting the numbers that you need. You can't for example separate organic and paid exposure in a good way. Review Source RC Royce C. Social Media Planner Health, Wellness and Fitness Used the software for: 1-2 years ### "Great for managing teams based in different locations" November 24, 2020 3.0 Decent, convenient platform with excellent customer support Pros Very clear layout on what has been planned as well as being able to moderate different channels within one place. Cons Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working properly Review Source LK Lacey K. Marketing Director Commercial Real Estate Used the software for: 1-2 years ### "Great Platform for Social Publishing and Insights" March 18, 2020 5.0 Pros It’s great to be able to manage Facebook and Instagram from the same resource. I also love the custom dashboards available to see metrics for my main KPIs. Cons Overall I’m very happy with the software. I wish the mobile functionality would be improved but am completely happy with the desktop capabilities. Review Source RC Rachel C. associate director, social media and merchandise Non-Profit Organization Management Used the software for: Less than 6 months ### "Hidden Fees" November 17, 2020 4.0 Pros There are a lot of great and useful features. Cons There are hidden fees in using product features. Switched from [Spike](https://www.capterra.com/p/187168/Spike/) API Review Source MT Melissa T. Advisor Public affairs Health, Wellness and Fitness Used the software for: 6-12 months ### "Easy to use" March 18, 2020 5.0 Pros The engage section is very useful for our organization Cons Mobile solution are not very convenient! Review Source RE Robert E. Marketing Manager Machinery Used the software for: 1-2 years ### "Thumbs up for Falcon" March 13, 2020 4.0 Easier to schedule posts so they do not clash with other divisions posts. Pros Product is very easy to use and had an intuitive design, reporting is good. Cons I would like to see the ability to generate ad-hoc reports and improvement to filters so I can more easily isolate my posts for reporting back to my team Review Source KD Kartik D. Manager - Marketing Mechanical or Industrial Engineering Used the software for: 6-12 months ### "Falcon revirw" March 15, 2020 5.0 It's a great experience. Managing the SoMe platforms is a lot easier with Falcon. Running a campaign and other support offered by the Falcon support team is commendable. Pros Daily analysis of all the social media posts and their results is a lot easier with Falcon. You need not log in to individual SoMe sites. Once you connect them with Falcon, it acts as one tool for posting and getting the results. Cons Linkedin results are not getting linked to the tool on real time. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.