# iContact Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about iContact Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/31513/iContact --- # iContact Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) iContact ## What is iContact? Unlimited sending. Phone, email, and chat support. iContact Email Marketing helps businesses of all stages and sizes get results. From the small business just getting started, to the professional marketers and agencies, to high-volume senders with 25k-500K+ subscribers, iContact offers a plan to meet every need. All customers get a Success Manager dedicated to getting you up and running quickly, unlimited access to award-winning technical support. ## What is iContact used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Top alternative Featured Overall rating Based on 603 user reviews Reviews sentiment Positive 90% Neutral 8% Negative 1% Pros & cons Responsive and knowledgeable support Streamlined email campaign management Higher cost concerns Inconsistent formatting editor Starting price $14 Flat Rate, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for iContact?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.icontact.com&name=iContact) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### iContact 4.5 (603) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $14 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (595) Ease Of Use 3.8 (674) Value For Money 4.4 (545) Value For Money 3.8 (481) Customer Service 4.6 (545) Customer Service 3.9 (550) ## iContact alternatives [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,416)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,585)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,367)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,257)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [View all alternatives](https://www.capterra.com/p/221118/iContact/alternatives/) ## Pros and Cons Responsive and knowledgeable support 93% positive reviews out of 168 Most reviewers find customer support attentive, quick to resolve issues, and proactive in offering strategic marketing advice. Higher cost concerns 35% negative reviews out of 68 Some users comment pricing is expensive, especially for larger accounts or advanced features, and lacks a free trial option. Streamlined email campaign management 92% positive reviews out of 39 Most reviewers appreciate email campaigns for their intuitive setup, automation, analytics, and effective audience engagement tools. Marina Q President, 2 - 10 employees. "I have seen a noticeable increase in the effectiveness of my campaigns and in the interaction with my audience that is great." Inconsistent formatting editor 71% negative reviews out of 52 Most users report text and HTML formatting issues, including unpredictable fonts, spacing, and difficulty adjusting layouts. Flexible newsletter creation tools 97% positive reviews out of 29 Most reviewers describe newsletters as easy to design, schedule, and personalize, with templates simplifying regular communication. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.7 (28) 78.57% of 28 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Contact Management 4.6 (26) 80.77% of 26 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Marketing 4.9 (26) 88.46% of 26 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Customizable Fields 4.6 (25) 60.00% of 25 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Lead Capture 4.4 (24) 75.00% of 24 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Email Management 4.5 (22) 72.73% of 22 reviewers that rated this feature as important or highly important Manage, store and organize emails within the system or via third-party apps iContact 69 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Store and manage images Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions Optimize content to ensure it is easily accessible for mobile users Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system Create many versions of emails, forms, or actions and gauge which is most effective A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Group leads or contacts based on their specific characteristics Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.2 (594) 4.2 Based on 594 reviews ## Pricing Value for money 4.4 (545) Free Version [View pricing plan details](https://www.capterra.com/p/221118/iContact/pricing/) Basic $14.00 Flat Rate,Per Month Value for money 4.4 (545) 4.4 Based on 545 reviews ## Integrations [ PayPal](https://www.capterra.com/p/207944/PayPal/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (545) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (545) 4.6 Based on 545 reviews ## User reviews Overall rating 4.5 Based on 603 reviews Filter by rating 5(359) 4(186) 3(50) 2(6) 1(2) Mentioned topic Sorted by most recent CG Charles G. Owner Retail ### "A good service that is no longer worth the price" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 2/10 April 15, 2025 My business used iContact for over 15 years, from 2009 until early 2025. Pros iContact was generally very straightforward to use, which I really liked. Adding new contacts, creating and sending emails, and reviewing reports was all very simple. Cons In the span of two years, iContact increased their monthly price for the same plan from $45 in early 2022 to $73 in early 2024. This meant our yearly cost for the service increased by $336. In the same time, iContact did add a handful of new features, but nothing to justify the significant increase. Aside from the price, iContact's user interface did not receive many updates and increasing looked more and more out of date. The site also would not keep you logged in, and sometimes had issues that required multiple attempts to login to the website. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ilysse R. Project Manager Computer Networking ### "Strong platform for email marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 2, 2025 iContact is overall a very strong marketing platform for those looking to stay in contact with their customers. Pros iContact was easy to set up and create campaigns. Cons We had some challenges with proving that our email list was all customers who had opted in. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) We need a platform that was less expensive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NL Nicholas L. Operations Manager Consumer Goods ### "A User-Friendly Service with All the Features We Need" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 15, 2024 Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years. We use it for DTC and B2B communications and find it to fulfill just about everything we need. Pros iContact is extremely easy to use from uploading contacts & creating contact segments to composing emails & monitoring their performance metrics. Cons The selection of available fonts for the drag & drop email composer is very limited and I don't believe you can upload your own fonts either. Alternatives considered [Ecomail](https://www.capterra.com/p/215118/Ecomail/) Reasons for choosing iContact iContact gave us a better open rate for emails and seemed to be more accepted by email providers as "not spam." Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WA Wilcox A. Managing Solicitor Legal Services ### "iContact does it well" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 14, 2024 icontact has been perfect for our organization,we needed quick and simple email campaign creation platform where visual appeal is a priority. Pros With iContact we can quickly launch ad-hoc email marketing campaigns,It is very intuitive and easy to use interface with quick campaign creation process plus hundreds of attractive email templates. Cons The subscriber based pricing gets high really fast as our subscriber grows. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Serene M. Head of Production and Development Retail ### "My Great Adventure with iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 14, 2024 Pros iContact allocates a wide range of free email templates which makes it a breeze to create, customize and send high volume outbound emails. Cons I have not experienced drawbacks when using iContact on my end. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GG George G. Sales and Marketing Specialist Hospital & Health Care ### "iContact is easy and reliable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 12, 2024 I have found iContact to do everything we want to do including future data emails and segment lists all at a very reasonable price. Pros I like that icontact streamlines marketing through automation.I love how easy it is to create an email,template add graphics, including video links and more.Also the interface is extremely thought out and easy to navigate and very reliable. Cons No downside at all.Everything works perfectly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Designer Apparel & Fashion ### "Ease of use and you can save money " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 7, 2024 It has evolved into a great program on par with competitors in all my functions. Pros I can create, customize, and send many outbound marketing emails that produce quality leads. Contact management is easy to use, adding and deleting contacts and creating groups. Cons I also hope that support for solving email problems will be expanded to various platforms and viewers. Also, I would like to connect multiple social media accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PC Peter C. Photographer Photography ### "Email Marketing Automation GURU" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 2, 2024 Pros iContact has improved the SEO ranking of my brand online through marketing campaigns and email marketing automation. Cons I slightly like that iContact lack website builder capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LS Leticia S. Customer Experience and Operations Manager Retail ### "My Encounter with iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 25, 2024 Pros iContact enables me to create, customize and send marketing emails with the help of lots of free email templates. Cons Thanks for asking but iContact suits all my needs at the moment. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FI Folukemi I. Head, Social Media Non-Profit Organization Management ### "Contacting Customers via Outbound Emails made Easy by iContact" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 18, 2024 Email marketing automation is what I yearn most from iContact. Pros iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates. Cons I do not have any aspect that I dislike on iContact. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/221118/iContact/reviews/) Popular comparisons [Brevo vs iContact](https://www.capterra.com/compare/132996-221118/brevo-vs-iContact)[Mailchimp vs iContact](https://www.capterra.com/compare/110228-221118/MailChimp-vs-iContact)[Gmail vs iContact](https://www.capterra.com/compare/202338-221118/Gmail-vs-iContact)[MailerLite vs iContact](https://www.capterra.com/compare/136603-221118/MailerLite-vs-iContact)[Constant Contact vs iContact](https://www.capterra.com/compare/31898-221118/Constant-Contact-vs-iContact)[ActiveCampaign vs iContact](https://www.capterra.com/compare/79367-221118/ActiveCampaign-vs-iContact) [HubSpot Marketing Hub vs iContact](https://www.capterra.com/compare/171840-221118/HubSpot-Marketing-vs-iContact)[Omnisend vs iContact](https://www.capterra.com/compare/153508-221118/Omnisend-vs-iContact)[EngageBay CRM vs iContact](https://www.capterra.com/compare/178819-221118/EngageBay-Marketing-vs-iContact)[Systeme.io vs iContact](https://www.capterra.com/compare/198994-221118/Systeme-vs-iContact)[EmailOctopus vs iContact](https://www.capterra.com/compare/147415-221118/EmailOctopus-vs-iContact)[GetResponse vs iContact](https://www.capterra.com/compare/153948-221118/GetResponse-vs-iContact)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)