# Constant Contact Pricing: A Comprehensive Guide | Capterra > Check out the Constant Contact pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/31898/Constant-Contact/pricing --- Constant Contact Pricing Guide 2025 Last updated on June 11, 2025 Written by [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Writer Edited by [Kathryn Todd](https://www.capterra.com/resources/author/kathryn-todd/) Editor Pricing for Constant Contact [4.3 (2923)](#reviews) User rating:[ 4.3 ](#reviews) Based on (2,923) reviews ## Overview of Constant Contact pricing [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) is a highly-rated email marketing platform that enables businesses to create and manage professional email campaigns. The platform is recognized in our [2024 Capterra Shortlist for email marketing](https://www.capterra.com/email-marketing-software/shortlist/) as one of the highest-rated and most popular email marketing products on the market. This solution includes features such as email template creation, email tracking, and email list management. There are three subscription models available for Constant Contact: Lite, Standard, and Premium, all available via monthly billing, starting at $12 for the cheapest plan. Constant Contact does not offer a free version, but it provides a free trial period during which you can explore its features before committing to a paid plan. To help you choose the best subscription for your company's specific needs, we've examined the main differences between each plan. Recognizing that businesses have diverse needs and budgets, each of these plans suits the needs of businesses’ evolving requirements: Lite $12.00 Usage Based,Per Month * * * It Includes - Basic Email Marketing - Automated Welcome Email for New Contacts - Social Marketing - Event Management - Drag & Drop Email Templates - AI Content Recommendations Standard $35.00 Usage Based,Per Month * * * It Includes - Email marketing with subject line A/B testing and email archive - Resend emails to non-openers - Contact segmentation - Social media ads integration - Scheduled Email Sends - Subject Line A/B Testing Premium $80.00 Usage Based,Per Month * * * It Includes - Advanced email marketing with dynamic content - Custom automations - Custom contact segmentation - Search engine optimization - Advanced ads with a dedicated ad manager\* (required minimum spend/month) - Contact Activity Segmentation The latest information on pricing is available on constantcontact.com ## Cost breakdown Considering different scenarios and budgets within a company, Constant Contact offers different pricing plans with different functionalities. Depending on what your team needs, you can select the plan that best meets those needs.  ### Starting price Constant Contact's pricing model is usage-based, which means that it is based on the number of contacts you manage and emails sent. As your contact list grows, the cost of your subscription will increase to reflect the larger audience size, no matter the plan you choose. The 30-day free trial provides an opportunity to explore the full range of campaign types and features offered by Constant Contact. All content created during the trial will remain accessible upon transitioning to a paid subscription. The Lite plan starts at $12 per month for up to 500 contacts, making it an excellent choice for small businesses beginning their email marketing journey. The Standard plan begins at $35 per month for up to 500 contacts. It caters to businesses looking for a more comprehensive solution as they grow and require additional capabilities. For larger organizations with more complex requirements, the Premium plan begins at $80 per month for up to 500 contacts, providing a scalable option to support extensive marketing activities and complex audience engagement strategies. ### Billing options For each of Constant Contact's pricing plans, you can choose the frequency of the billing cycles: pay by month or prepay for six or 12 months. Customers who choose the prepayment option receive a 10% (for 6 months) or 15% (for 12 months) discount. The prepayment options are a cost-effective choice for long-term users. Conversely, the monthly plan offers flexibility for users who prefer not to commit to a longer billing cycle. ### Feature differentiation A shared feature across Constant Contact's Lite, Standard, and Premium plans is the capability to create and send professional email campaigns. However, each pricing tier comes with different levels of access to certain features: - **Automation options:** The Lite plan provides access to one automation template, while the Standard plan includes three automation templates. On the other hand, the Premium plan provides users with access to unlimited automation templates. The option to resend emails to non-openers is only available on the Standard and Premium plans.  - **File storage:** The Lite plan provides 1GB of storage, while the Standard plan offers 10GB. For advanced accounts that require larger file storage, the Premium subscription offers 25GB of storage. - **Number of users:** For companies starting their email marketing journey, the Lite plan allows 1 user per account. In the Standard plan, 3 users are allowed, while in the Premium plan, unlimited users can work in the same account with different roles and permissions. - **Monthly email sends:** The number of emails you can send each month depends on the number of contacts you are paying for. In the Lite plan, you can send emails up to 10x your number of contacts, in the Standard plan, you can send 12x your number of contacts, and in the Premium subscription, the number of emails is 24x your number of contacts. - **Customer support:** All Constant Contact plans include a self-service knowledge base, live chat, and phone support. Premium users receive dedicated, priority support from experienced agents. ## What users say about Constant Contact pricing Our team analyzed 600+ reviews from verified users of Constant Contact on our website in the last two years to understand their views about the software’s pricing.  User feedback on Constant Contact reveals that, while some customers are happy with the pricing plans and the features included in them, others think that the platform is pricey. Users mention positive aspects such as a better price compared to competitors and affordability for nonprofits. On the other hand, other users complain about factors like the extra costs for additional features. Here are some user review excerpts about Constant Contact pricing[\[1\]](#footnotes): Vasco B.FounderHealth, Wellness and FitnessI used a free trial “It has a budget-friendly pricing making it a good choice for starting businesses.” August 14, 2023 issam Y.issammgrEducation Management6-12 months “Extra fees apply for supplementary capabilities like SMS and Litmus' Inbox previews. This implies that your overall cost will be significantly higher than what you may have anticipated.” January 7, 2024 Shannon H.Communications & Development ConsultantNon-Profit Organization Management2+ years “It may not be the cheapest option anymore, but the price is still reasonable compared to some other competitors, and they seem to have added way more features at the basic subscription level, like social media management.” April 25, 2023 Ara A.OwnerBusiness Supplies and EquipmentLess than 6 months “The cost can be a bit high as well depending on your list count.” February 18, 2023 [Read more Constant Contact reviews here.](https://www.capterra.com/p/31898/Constant-Contact/reviews/) ## Detailed breakdown of Constant Contact pricing plans ### Lite plan **Priced at:** From $12 per month for a portfolio of up to 500 contacts and 5,000 monthly emails sent. Prices increase above this threshold. **Ideal for:** - **Small businesses and startups:** Tailored for small companies that only need essential tools for email, social media, and event promotion, supported by expert guidance. - **Nonprofit organizations:** Perfect for nonprofits that need to communicate with donors and volunteers through simple email campaigns and event management tools. - **Freelancers:** Useful for individual professionals who maintain a minimal digital presence and engage with their audience through basic email and social media marketing. The Constant Contact Lite plan is limited to 1 user. This plan includes a simple suite of email, social, and event management tools.  **Lite plan features**[**\[2\]**](#footnotes)**:**  - **Drag-and-drop email templates:** Choose from hundreds of customizable email templates or create one from scratch using a drag-and-drop interface. - **Brand kit:** Get branded templates with custom brand logos, colors, and images. - **Contact management:** Add and manage contacts by creating a list or automating the process of adding a contact to your list. - **Web sign-up forms:** Create customizable forms and incentives to sign up. - **Event registration forms:** Create an event registration form and select which information to collect from your contacts when they register for your event. - **Posts on social media:** Create and post on social media (Facebook, Instagram, LinkedIn) with a dashboard that automatically optimizes text and images. _Constant Contact’s drag-and-drop email editor (_[_Source_](https://www.capterra.com/p/31898/Constant-Contact/)_)_ ### Standard plan **Priced at:** From $35 per month for a portfolio of up to 500 contacts and 6,000 monthly emails sent. Prices increase above this threshold. **Ideal for:** - **Growing businesses:** Designed for companies experiencing growth in their customer base that need enhanced tools for audience segmentation and personalized communications. - **Corporate marketing teams:** Good for marketing departments with different roles that need to ensure precise messaging across different platforms. - **Retailers:** Ideal for online retailers that want to improve customer engagement and retention through different channels. The Constant Contact Standard plan is limited to 3 seats (users). It has everything included in the Lite plan plus some additional features. You can store up to 10GB of documents and images on the platform and improve the personalization of email campaigns with functionalities like subject line personalization and recommendations. **Standard plan features**[**\[2\]**](#footnotes)**:**  - **Scheduled email sends:** Send emails instantly or schedule them for the future, choosing date and time, until one year in advance. - **Subject line A/B testing:** Test which option performs better by creating and sending a campaign with two different subject lines via an A/B test. - **Resend emails to non-openers:** Select a timeframe to automatically resend an email when a contact does not open it. - **Contact segmentation:** Create customized segments using elements like tags and contact details. - **Social media ads manager:** Manage the display ads in your target audience’s Facebook or Instagram feeds. - **Schedule social media posts in advance:** Create posts for different social media platforms and schedule them to be published at the date and time you choose. _Constant Contact Standard and Premium plans allow you to schedule social media posts in advance (_[_Source_](https://www.capterra.com/p/31898/Constant-Contact/)_)_ ### Premium plan **Priced at:** From $80 per month for a portfolio of up to 500 contacts and 12,000 monthly emails sent. Prices increase above this threshold. **Ideal for:** - **Large companies:** Ideal for big enterprises requiring extensive marketing capabilities. - **eCommerce platforms:** Great for eCommerce platforms seeking to integrate marketing with their digital storefront.  - **Digital marketing agencies:** Well-suited for agencies handling diverse client portfolios, needing advanced tools to implement complex marketing campaigns. The Constant Contact Premium plan doesn’t limit the number of users. It has everything included in the Lite and Standard plans, plus more advanced features. This plan allows you to implement ad strategies, improve your SEO, and create dynamic emails. **Premium plan features**[**\[2\]**](#footnotes)**:**  - **Dynamic content in emails:** Personalize email content based on the contact’s city, state, job title, or other details you collect from your audience. - **Engagement heat maps:** Understand which campaign is working better by using heatmaps to see where on the page most clicks are received. - **Custom automations:** Build custom email automations to fit your unique needs. - **Facebook lookalike ad targeting:** This feature allows you target specific audiences that look like your current customers in terms of demographic. - **Revenue reporting:** Connect your online store to Constant Contact to enhance your dashboard with elements like revenue, conversions, and sales. - **SEO recommendations:** Get recommendations to improve your ranking on the SERPs. _Constant Contact Premium subscription includes the custom automations feature (_[_Source_](https://www.capterra.com/p/31898/Constant-Contact/)_)_ ## Total cost of ownership When considering Constant Contact for your email marketing requirements, it's essential to think about the total cost of ownership (TCO), including upfront costs and any additional or recurring expenses. Here's a detailed overview to help you grasp all potential costs: ### Upfront costs Upfront costs are the initial investments required when subscribing to a software. These costs typically include elements like licensing, setup, customization, data migration, configuration, and training. Constant Contact does not have any upfront costs or setup fees. You can sign up and start the 30-day free trial. After that trial, you can choose any of the 3 paid plans directly from their website. However, it's important to check the details of each plan, as additional fees may arise.  ### Additional costs to consider  When considering email marketing software, it's essential to account for additional costs that often arise. These can include data migration, staff training, technical support, and ongoing maintenance and updates.  Constant Contact generally does not charge for basic data migration, allowing you to import your existing contacts using their standard tools without additional fees. However, if your migration needs are more complex, such as transferring a large amount of data from another platform or requiring custom support, there may be costs involved. To assist your team in effectively using the platform, Constant Contact offers a variety of free resources, including comprehensive guides, tutorials, and webinars, which can reduce the need for paid training sessions. These resources are designed to help users get the most out of the platform without incurring extra training expenses. In terms of maintenance and upgrades, Constant Contact, like many cloud-based services, typically handles maintenance and software upgrades automatically. This means that users do not need to manually update the software or worry about maintenance tasks, as these are managed by Constant Contact's team. This approach ensures that users always have access to the latest features and security updates without additional effort or cost on their part. Finally, Constant Contact charges additional fees for some features—for example, inbox previews, SMS marketing, overage on email sends—so you should carefully consider which, if any, of these additional features you need. #### Services needed to implement or manage the platform Some teams might require additional customization to perfectly fit their email marketing strategy. Add-ons, integrations, data migration, and IT support are some of the common expenses that can arise during implementation and beyond. In such cases, consulting services from certified Constant Contact partners might be needed. #### Internal resources needed for ongoing platform management Constant Contact offers a self-service knowledge base and a support center, reducing the need for a dedicated team for ongoing maintenance. However, depending on your organization's size, you might still need some internal resources for: - **System administration:** An IT administrator or designated user may handle account permissions, user access, and integrations. - **Email marketing management:** Team leads or marketing managers might need extra training to use Constant Contact's advanced features for complex campaigns. By considering these aspects, businesses can better understand the total cost of using Constant Contact. This understanding helps in making a decision that fits your email marketing goals and budget, ensuring a successful and efficient marketing approach. ## How to choose the right Constant Contact pricing plan Before committing to a paid Constant Contact subscription, it is crucial to evaluate your business needs in terms of email marketing and content strategy. Here’s a guide to help you make a decision: _Key considerations while choosing the right Constant Contact plan_ - **Assess your business needs:** Depending on if you are a solopreneur or a big corporation looking for an email marketing solution, it is important to consider exactly what you’ll need from a software solution. For example, how many contacts, approximately, do you want to reach in every email campaign? Depending on the subscriber list size, Constant Contact offers different pricing options. Eighty-one per cent of email marketing software reviewers in the last two years on Capterra think list management is a highly important feature.[\[3\]](#footnotes) Other features to consider here include customizable branding and email campaign management. - **Compare features offered in each plan:** Constant Contact has 3 different pricing tiers designed to meet different business needs. The Lite package is designed for businesses that are starting out in the world of email marketing and require only basic email marketing functionalities. The Standard plan is better if you are looking for a solution that includes more storage (up to 10GB) and more advanced email marketing engagement tools. Lastly, if you want unlimited user access to the platform, advanced automation features, segmentation options, and ad functionalities, consider the Premium package. - **Consider your budget**: When choosing the plan you will purchase, make sure you have an idea of your email marketing budget for the coming year. Based on our advisors’ interactions with marketing software buyers in the last year, we observed that the average budget for marketing solutions is $50 per user, per month.[\[4\]](#footnotes) Include in your budget the initial purchase cost, subscription fees, ongoing maintenance, and add-ons. This comprehensive analysis helps you identify what you can afford without stretching your finances. It also allows you to focus your spending on features that provide the most value to your business, achieving a balance between cost and functionality. ## How to maximize the value of your Constant Contact subscription Maximizing the value of your Constant Contact subscription requires a combination of feature utilization, team training, and strategic planning. Here are a few practical ways to get the most out of your Constant Contact subscription: _Ways to maximize the value of your Constant Contact subscription_ ### Utilize all the features of the software - **Automations:** Constant Contact automation features will allow you to save time and reduce errors in your email marketing tasks. It also enables personalized and timely communication, enhancing engagement and conversion rates. - **Contact segmentation:** By using this feature, you will be able to send targeted messaging, increasing relevance and engagement. It helps tailor campaigns to specific audience groups, improving open and conversion rates. - **AI content recommendations:** By adding a few keywords, the tool will provide you with content options to choose from. Note that AI content recommendation usage limits are subject to change.  - **Web sign-up forms:** The customizable forms and incentives for audiences to sign up will help you get leads, with options like email promotions, a checklist, or a free consultation. - **Event management:** Let your leads register for your events using the registration form, get the tickets, make payments, and purchase products and services by using the event management functionalities. ### Leverage customer support and learning resources - **Knowledge base and help center:** Explore Constant Contact's extensive knowledge base, which features articles, guides, and FAQs. This resource is helpful for troubleshooting and mastering various features. - **On-demand webinars:** Browse Constant Contact’s collection of free, on-demand webinars covering digital marketing best practices, how-to guides, and expert advice. - **"Ask a Trainer" daily drop-in sessions:** Constant Contact trainers offer sessions every day for all the customers that want to ask any “How do I” questions related to using the tool. - **Community forum:** Engage with fellow users to gather ideas, learn from marketing experts, and connect with other small businesses within the Constant Contact community. - **Live chat and phone support:** A live support chat is available Monday through Friday, as well as a phone support team available Monday-Saturday (hours and department phone numbers will vary depending on location). - **Dedicated and priority support:** If you choose the Premium plan, take advantage of dedicated support and priority assistance. ### Follow best practices to get the most out of the tool - **Use reports to see your growth:** Analyze detailed reports in the Constant Contact platform to monitor your growth and measure the success of your email marketing campaigns. - **Involve your team in the learning process:** Encourage your team members to get familiar with the Constant Contact knowledge base to get the most out of the platform. - **Check new features:** Stay informed about the latest Constant Contact features to continually improve and innovate your email marketing efforts. - **Create captivating designs using your own branding guidelines:** Design visually appealing emails that adhere to your branding guidelines for a consistent and professional look. ## Is it worth paying for Constant Contact? ### Value for money Constant Contact is a top-rated email marketing software, and it appears in the [2024 Capterra Shortlist for Email Marketing](https://www.capterra.com/email-marketing-software/shortlist/). Analysis of our verified user reviews shows that Constant Contact has a **value-for-money rating of 4.2 out of 5**, reflecting the platform’s ability to offer effective features at an accessible price.  Here are some review excerpts from verified users of Constant Contact that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Armando Franck N.Analyste marketingMarketing and Advertising1-2 years “The aspects of Constant Contact that I liked are that Constant Contact is easy to use and offers a variety of features and is affordable.” December 24, 2023 Erin T.District AdministratorReligious Institutions2+ years “Constant Contact is reasonably priced and offers functionality above the basics but not overwhelming.” January 13, 2024 Eugene D.Project ManagerFood Production2+ years “The platform overall is reliable, easy to use, easy to implement, and is a great value for the cost.” January 2, 2024 [Read more Constant Contact reviews here.](https://www.capterra.com/p/31898/Constant-Contact/reviews/) ### Features included in the free trial The Constant Contact 30-day free trial allows you to explore a wide range of features and campaign types, including email marketing, social tools, landing pages, and more. During the trial, you can create unlimited campaigns and send up to 100 emails, upload contacts, and use custom segments to organize your audience. You can also test action blocks to engage your contacts and experience the full campaign creation process. Additionally, the trial offers access to automated emails, surveys, events, and a social posting platform for sharing content on social media. After the trial ends, your created campaigns, contacts, and reports remain accessible, allowing you to seamlessly continue your marketing efforts once you upgrade to a paid plan. ### Constant Contact Customer support options Constant Contact offers different customer support options, but the level of access depends on your subscription plan: - **Lite and Standard plans**: These plans offer self-service support through the extensive knowledge base in the Constant Contact website, live chat, and phone support. - **Premium plan**: Besides the support offered in the Lite and Standard plan, the Premium subscription offers priority support with experienced agents. **Additional Constant Contact support:** Besides the customer support models included in the plans, Constant Contact offers an extensive help and support center—available to all users—where users can attend live sessions to ask questions to a trainer, read help articles to get started in the platform, attend free webinars, read blog articles, and access developer resources. ## Is Constant Contact right for you? ### Assessing your requirements To determine if Constant Contact is the right email marketing software for your business, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of email marketing that are most important to your business. Ask yourself the following questions: - **What are our primary goals for using email marketing software?** Identify the main objectives you aim to achieve with the software, such as increasing sales, improving customer engagement, or expanding brand awareness. - **What is our budget for email marketing software?** Determine the financial resources available for purchasing and maintaining the software, including any additional costs for upgrades or add-ons. - **How many contacts do we need to manage, and does the software support our list size?** Assess the size of your email list and ensure the software can accommodate your current and future contact management needs. - **What level of automation do we require?** Evaluate the need for automated features like drip campaigns, triggered emails, and personalized messaging to streamline marketing efforts. - **Do we need integration with other tools or platforms we currently use?** Consider whether the software can seamlessly integrate with existing systems like CRM, eCommerce platforms, or social media tools. - **How important are customization and branding in our email campaigns?** Determine the extent to which you need to customize email templates and maintain brand consistency across communications. - **What type of analytics and reporting capabilities do we need?** Identify the key metrics and insights you want to track to measure the effectiveness of your email campaigns. - **Do we need other marketing features included in the software, such as social media management or Google Ads?** Evaluate whether the software should include additional marketing features like social media management or Google Ads integration to support a comprehensive marketing strategy. ### Alternatives to Constant Contact Constant Contact is a highly-rated email marketing tool that has gained an **overall rating of 4.5 stars (out of 5).** But how does Constant Contact compare to competitors in the email marketing space when it comes to pricing? When considering value for money, Constant Contact has an average rating of 4.3 out of 5 based on reviews in the last two years. However, some of its competitors fare better in this category. **Brevo**, for example, has a value-for-money rating of 4.4, with paid plans ranging from $18 per month, with a usage-based pricing model. **Pipedrive** and **Mailchimp** follow closely with value-for-money ratings of 4.3 and 4.2, respectively, with monthly paid plans from $13 (in the case of Mailchimp, with a flat rate pricing model) and $14 (in the case of Pipedrive, with a “per user” pricing model). **HubSpot Marketing Hub** scores 4.3 for value for money with monthly paid options ranging from $15 per month. **Salesforce Marketing Cloud** is rated at 4.1, and its prices for the Marketing Cloud Engagement platform go from $1,250 per org per month. Each of these alternatives has unique strengths: **HubSpot Marketing Hub** has received an overall rating of 4.6 from verified reviewers on our website. Beyond some basic email marketing features, HubSpot Marketing Hub offers advanced CRM integration, comprehensive analytics, and automation features. **Pipedrive** has an average rating of 4.6 from our verified reviewers. The software is primarily a sales-focused CRM platform with pipeline management and sales automation features. In terms of email marketing, Pipedrive offers basic email integration, primarily to support sales processes. **Salesforce Marketing Cloud** has received an average rating of 4.5. It is an enterprise-level platform offering comprehensive marketing automation, advanced analytics, and personalized customer journeys across multiple channels.  **Mailchimp** has an overall rating of 4.5 from reviewers on our website. Mailchimp offers a versatile marketing platform with robust email marketing capabilities, including advanced automation, A/B testing, and audience segmentation. **Brevo** has an average rating of 4.6 from our verified reviewers, and it provides a comprehensive digital marketing platform with features like email marketing, SMS campaigns, and marketing automation. Check out the top [Constant Contact alternatives](https://www.capterra.com/p/31898/Constant-Contact/alternatives/), comparable to Constant Contact in terms of core features, pricing, and usability. ### Cost comparison: Constant Contact vs. popular alternatives [4.5 (6228)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * [4.6 (3439)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * ### Making the final decision Overall, Constant Contact stands out as a good choice for businesses seeking a user-friendly email marketing solution, with both an ease-of-use rating and an overall rating of 4.3 out of 5. According to user reviews on Capterra, Constant Contact excels particularly in some areas: campaign scheduling (4.75), engagement tracking (4.65), and reporting/analytics (4.62). Constant Contact offers a pricing structure that you should consider in detail before signing up. The software has plans suited to teams of all sizes and varying email marketing needs. The Lite plan is ideal for small businesses exploring email marketing for the first time or with a basic need for email marketing features. The Standard plan is designed for bigger marketing teams with specific email marketing needs and in search of segmentation and automation features. For larger enterprises requiring advanced marketing features, the Premium plan includes a wide variety of functionalities plus dedicated and priority support from the vendor. If Constant Contact features are aligned with your email marketing campaign goals and the pricing is a good match for your budget, this software could be the right fit for your business. To try the platform and test the features before making a decision, Constant Contact's 30-day free trial is a good opportunity. Consult your team, the Constant Contact knowledge base, and the platform support team in case you have any questions related to the fit of this platform for your marketing needs. After this, you will be able to decide if Constant Contact is the right platform for your marketing goals. ## FAQs Do you have to pay for Constant Contact? Yes, you have to pay for Constant Contact. The software has three monthly pricing plans ranging from $12 per month to $80 per month based on 500 contacts. However, Constant Contact offers a 30-day free trial that gives you access to the platform’s features. How is Constant Contact billed? Constant Contact charges users monthly and you can cancel anytime. However, if you decide to pay 6 months or 1 year up front, you will get a discount. How to save money on Constant Contact? Constant Contact provides discounts to customers, particularly for those who choose the prepayment plan option or nonprofit organizations. For prepayment options, Constant Contact offers a 10% discount when you pay ahead for 6 months, and a 15% discount when you pay ahead for 12 months. The discount is only applied to the cost of the subscription you choose and does not apply to additional services or add-ons on your account. Nonprofit organizations can also obtain a 20% discount by prepaying for 6 months, or a 30% discount by prepaying for 12 months. Does Constant Contact charge for unsubscribed contacts? When contacts from your list choose to stop receiving your emails, they are considered as inactive contacts. In Constant Contact, you are only billed for active contacts in your account. Can you cancel Constant Contact at any time? Yes, you can cancel your Constant Contact account at any time by contacting their Billing Support team. However, it's important to do so before your next billing date to avoid being charged for the following month**.** If you're not ready to cancel, you can pause your account for a low monthly fee. Is a credit card required for a Constant Contact trial? No, a credit card is not required for a Constant Contact free trial. The free trial will automatically conclude after the 30-day period, so there is no need to pause or cancel it. After your free trial ends, if you want to upgrade to a full account, you just need to choose your plan, enter your billing information, and confirm your payment. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of November 8, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for email marketing software. The features showcased are some of those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of November 11, 2024). 4. Findings are based on data from conversations that Capterra's advisor team has daily with software buyers seeking guidance on purchase decisions. The data used to create this report is based on interactions with small and midsize businesses seeking marketing tools. For this report, we analyzed approximately 400 phone interactions from November 2023 to November 2024. [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/) Alejandra Aranda is a content analyst at Capterra, specializing in technology trends while always on the lookout for strategic insights for small and midsize businesses. Her areas of focus are brand management, performance marketing, and anything related to digital marketing. Alejandra’s research and analysis is informed by more than 150,000 authentic user reviews on Capterra and over 15,000 interactions between Capterra software advisors and marketing software buyers. Alejandra also regularly... [Kathryn Todd](https://www.capterra.com/resources/author/kathryn-todd/) Kathryn Todd is a senior editor at Capterra. She specializes in editing data-driven research reports that cover the latest technology trends. She has almost a decade of experience writing and editing content to help small businesses stay ahead of trends and find the best tech solutions for their needs. Kathryn holds a bachelor's degree in English Language and Linguistics from Sheffield Hallam University in the U.K. When not editing content herself, she enjoys reading content other people have... Related reading Table of Contents - [Overview of Constant Contact pricing](#overview-of-constant-contact-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Constant Contact pricing](#what-users-say-about-constant-contact-pricing) - [Detailed breakdown of Constant Contact pricing plans](#detailed-breakdown-of-constant-contact-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Constant Contact pricing plan](#how-to-choose-the-right-constant-contact-pricing-plan) - [How to maximize the value of your Constant Contact subscription](#how-to-maximize-the-value-of-your-constant-contact-subscription) - [Is it worth paying for Constant Contact?](#is-it-worth-paying-for-constant-contact) - [Is Constant Contact right for you?](#is-constant-contact-right-for-you) - [FAQs](#faqs)