# Constant Contact Software 2026: Features, Integrations, Pros & Cons | Capterra

> Capterra's in-depth exploration of Constant Contact Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of Constant Contact Software pricing, features, integrations, and potential alternatives.

Source: https://www.capterra.com/p/31898/Constant-Contact

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# 

 Constant Contact Software Review 2026: Features, Integrations, Pros & Cons

Last updated on October 10, 2025

Written byAlejandra Aranda

Alejandra Aranda

Content Analyst

Alejandra Aranda is an analyst and writer with more than five years of experience covering marketing and technology trends across various industries. Her pieces are designed to help small and midsize businesses navigate the digital landscape a...

[See bio & all articles](https://www.capterra.com/resources/author/alejandra-aranda/)

Content Analyst

Edited byNiels Juist

Niels Juist

[See bio & all articles](https://www.capterra.com/resources/author/niels-juist/)

Written by [Alejandra Aranda](https://www.capterra.com/resources/author/alejandra-aranda/)

Content Analyst

Alejandra Aranda is an analyst and writer with more than five years of experience covering marketing and technology trends across various industries. Her pieces are designed to help small and midsize businesses navigate the digital landscape and implement effective marketing strategies.

Edited by [Niels Juist](https://www.capterra.com/resources/author/niels-juist/)

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[Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Constant Contact

Constant Contact Overview:

### Key takeaways

Insights from verified Capterra reviews

Insights from verified Capterra reviews from the past 2 years. Constant Contact helps small businesses manage outreach and engagement. It’s popular with marketing and admin teams in nonprofits and service-based firms. Reviewers highlight its drag-and-drop editor and campaign scheduling. Some cite limited automation and integrations. Recent updates include AI content generation.

### Our verdict

Constant Contact suits SMBs that want to run consistent email campaigns without deep technical setup. It supports fast execution and list management. However, buyers should note trade-offs in automation depth and integration flexibility. Recent updates show a clear focus on improving personalization and reducing setup time.

Top alternative

Featured

Overall rating

Based on 2,915 user reviews

Reviews sentiment

Positive

86%

Neutral

11%

Negative

3%

Pros & cons

Versatile campaign creation tools

Comprehensive email performance analytics

Limited and glitchy formatting options

Deliverability and spam challenges

Starting price

$12

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Constant Contact?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.constantcontact.com&name=Constant Contact)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Constant Contact

4.3 (2,915)

VS.

[4.6 (3,414)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

$12

Usage Based, Per Month

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.3 (2,863)

Ease Of Use

4.6 (3,402)

Value For Money

4.1 (2,188)

Value For Money

4.5 (2,982)

Customer Service

4.2 (2,033)

Customer Service

4.5 (2,982)

## Constant Contact alternatives

Constant Contact may not suit teams that need deeper automation, broader integrations, or flexible pricing. If your priorities include advanced customization or efficient workflows, explore other email marketing tools that better match your goals.

[4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

87%

of reviewers

rated it above 4 stars

[4.2 (986)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/31898/Constant-Contact/alternatives/)

## Who uses Constant Contact?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Versatile campaign creation tools

94% positive reviews out of 271

Most reviewers describe email campaigns as easy to design, schedule, and personalize with numerous templates, automation, and detailed analytics.

Gerard L

Manager, 1 employee.

"It's easy to use, has tons of cool email templates, and you can set up automated campaigns without breaking a sweat. Plus, they give you good insights into how your emails are doing."

Limited and glitchy formatting options

68% negative reviews out of 149

Some reviewers say text and formatting tools are restrictive, with inconsistent font controls, layout glitches, and limited customization.

Krista F

Fund Development Coordinator, 2 - 10 employees.

"Their build feature could use some more options and sometimes the text editing function gets very glitchy."

Comprehensive email performance analytics

95% positive reviews out of 159

Most users report email tracking offers clear insights into opens, clicks, bounces, and engagement, helping refine marketing strategies.

Angelica B

University Intern, 501 - 1,000 employees.

"We were able to track email campaign performance and gauge the effectiveness of our messaging thanks to its analytics and reporting features."

Deliverability and spam challenges

75% negative reviews out of 140

Most users report email spam issues, including messages landing in junk folders, strict account suspensions, and difficulties with list management.

Shannon H

Communications & Development Consultant, 1 employee.

"This was several years ago now, but at a previous organization (a very small nonprofit with a budget of less than $500k and only 1.5 staff working on communications & fundraising), our account was reported as spam, and I didn't appreciate the way we were treated by customer service after that happened."

Effective client communication management

94% positive reviews out of 118

Most reviewers indicate client support features help maintain ongoing relationships, segment audiences, and streamline regular outreach.

Bobby D

CEO, 2 - 10 employees.

"Support has been great and it gets the job done for multiple clients that we have provided services for."

Account access and unsubscribe frustrations

71% negative reviews out of 139

Most reviewers find account and unsubscribe processes cumbersome, with difficult cancellations, user limits, and complex reactivation or resubscription.

## Constant Contact's interface

The interface is built for quick access to core email tools, with drag-and-drop editing and list management that simplify campaign setup. Reviewers mention visual clarity and ease of use, though some report formatting inconsistencies and navigation quirks.

2+

Alejandra Aranda

Content Analyst

You’ll likely move fast through campaign setup thanks to the clean layout and intuitive drag-and-drop editor. But expect occasional delays when formatting emails or navigating contact lists—especially when switching between desktop and mobile views.

Ease of Use

4.3 (2,863)

4.3

Based on 2,863 reviews

## Key features

View by:

These features have been rated as most important by users based on their reviews.

View by:

Get Advice

We can help you find the software with the features you need.

Alejandra Aranda

Content Analyst

These top-rated features simplify campaign execution—from list setup to delivery. Reviewers consistently highlight time saved and smoother workflows, especially when managing recurring outreach or coordinating across segmented audiences.

Features

4.2 (2,846)

4.2

Based on 2,846 reviews

The Constant Contact features below were rated the highest by our reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years.

Email management

4.6 (84)

84 reviewers rated this feature

Supports organizing and segmenting contact lists with drag-and-drop tools and automated email series. Reviewers highlight fast list creation, bounce tracking, and filtering for audience targeting.

Campaign scheduling

4.5 (181)

181 reviewers rated this feature

Enables planning and automating email sends across weeks or months. Reviewers mention time-saving benefits, coordination with other channels, and reliable delivery. Some note advanced options are limited to premium tiers.

Subscriber management

4.4 (48)

48 reviewers rated this feature

Simplifies adding, removing, and segmenting contacts. Reviewers value tools like QR codes and web forms, and integrations with donor platforms. Occasional issues with suspended contacts are noted.

Email distribution

4.4 (113)

113 reviewers rated this feature

Allows sending targeted campaigns to segmented lists or large groups. Reviewers mention high delivery rates, engagement tracking, and ease of importing contacts. Some report occasional spam filtering issues.

Email marketing

4.4 (264)

264 reviewers rated this feature

Supports campaign creation with drag-and-drop editing, templates, and automation. Reviewers value analytics and social media integration. Some mention challenges with customization and deliverability.

Email campaign management

4.4 (589)

589 reviewers rated this feature

Helps organize and automate multiple campaigns with calendar views and reporting. Reviewers highlight segmentation, scheduling, and workflow efficiency. Some desire better A/B testing and design flexibility.

Custom automations

0 reviewers rated this feature

Enables users to build tailored workflows that trigger based on specific actions or conditions. This helps streamline repetitive tasks, such as follow-ups or list updates, and supports more personalized engagement across multiple campaigns.

Dynamic content in email

0 reviewers rated this feature

Allows email content to change based on subscriber data or behavior. This feature helps deliver more relevant messages to different segments, improving engagement and reducing the need for multiple campaign versions.

Facebook lookalike targeting

0 reviewers rated this feature

Lets users reach new audiences similar to their existing contacts by syncing email lists with Facebook Ads. This expands campaign reach while maintaining relevance, especially for promotions or event-based outreach.

Google Ad Manager integration

0 reviewers rated this feature

Connects email campaigns with paid search efforts, enabling centralized control over messaging and audience targeting. This helps align email and ad strategies, improving visibility and conversion tracking.

AI content generator

0 reviewers rated this feature

Helps users create email copy faster by generating subject lines and body content based on campaign goals. This reduces drafting time and supports more consistent messaging. (Released spring 2025)

Advanced automation paths

0 reviewers rated this feature

Enables more complex workflows with conditional logic and branching. Users can tailor sequences based on subscriber actions, improving targeting and reducing manual follow-up. (Released spring 2025)

Modernized templates

0 reviewers rated this feature

Introduces updated email templates with improved mobile responsiveness and design flexibility. This helps users maintain brand consistency across devices. (Released spring 2025)

Simplified contact upload

0 reviewers rated this feature

Streamlines the process of importing contacts with clearer guidance and error handling. This reduces setup friction and improves data accuracy. (Released spring 2025)

All key features (156)

An @mention is a way to tag or notify a specific person about a message/post

100.00% of 1 reviewers that rated this feature as important or highly important

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

20.00% of 10 reviewers that rated this feature as important or highly important

Define levels of authorization for access to specific files or systems

58.33% of 12 reviewers that rated this feature as important or highly important

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

79.17% of 48 reviewers that rated this feature as important or highly important

Track and document all activities across devices, networks, and other systems

50.00% of 4 reviewers that rated this feature as important or highly important

Enables more complex workflows with conditional logic and branching. Users can tailor sequences based on subscriber actions, improving targeting and reducing manual follow-up. (Released spring 2025)

0 reviewers rated this feature

Helps users create email copy faster by generating subject lines and body content based on campaign goals. This reduces drafting time and supports more consistent messaging. (Released spring 2025)

0 reviewers rated this feature

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

88.46% of 26 reviewers that rated this feature as important or highly important

Application programming interface that allows for integration with other systems/databases

60.98% of 41 reviewers that rated this feature as important or highly important

Manage attendance for classes, shifts, meetings, or events

100.00% of 3 reviewers that rated this feature as important or highly important

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

0.00% of 1 reviewers that rated this feature as important or highly important

Establish rules for automatic propagation of social media posts across one or more channels

60.87% of 92 reviewers that rated this feature as important or highly important

Automatic reply functionality for incoming messages

0% of 0 reviewers...

Automatically create schedules based on business needs or employee availability and qualifications

50.00% of 2 reviewers that rated this feature as important or highly important

Create and automatically send premade copy in response to customer messages

48.00% of 25 reviewers that rated this feature as important or highly important

Track and manage schedules and meetings via an integrated calendar

25.00% of 8 reviewers that rated this feature as important or highly important

Track and interpret campaign performance metrics

60.61% of 66 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

67.27% of 55 reviewers that rated this feature as important or highly important

Plan and strategize marketing campaigns

37.50% of 8 reviewers that rated this feature as important or highly important

Set campaign schedules by selecting start, pause, and end dates

76.33% of 207 reviewers that rated this feature as important or highly important

Enables planning and automating email sends across weeks or months. Reviewers mention time-saving benefits, coordination with other channels, and reliable delivery. Some note advanced options are limited to premium tiers.

181 reviewers rated this feature

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

53.74% of 147 reviewers that rated this feature as important or highly important

Manage various distribution channels, build relations with channel partners, and track their performance

0% of 0 reviewers...

Track the amount of clicks on individual products to measure campaign results

68.18% of 22 reviewers that rated this feature as important or highly important

Leave comments and notes on documents for others to view

0% of 0 reviewers...

This aspect helps you organize, segment, and update contacts efficiently. Reviewers indicate it’s easy to import, categorize, and track engagement, though some find managing duplicates and syncing with other tools like NeonCRM challenging.

73.66% of 243 reviewers that rated this feature as important or highly important

You can store, segment, and update contacts seamlessly, supporting targeted communications. Reviewers appreciate the ease of importing, editing, and organizing contacts, though some report difficulties with unsubscribes, duplicates, and syncing with other systems.

65.07% of 375 reviewers that rated this feature as important or highly important

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

62.12% of 66 reviewers that rated this feature as important or highly important

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

42.86% of 7 reviewers that rated this feature as important or highly important

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

66.67% of 30 reviewers that rated this feature as important or highly important

Enables users to build tailored workflows that trigger based on specific actions or conditions. This helps streamline repetitive tasks, such as follow-ups or list updates, and supports more personalized engagement across multiple campaigns.

0 reviewers rated this feature

Initiate interactions with customers by proactively starting conversations or providing informational content

100.00% of 1 reviewers that rated this feature as important or highly important

Process of dividing customers into groups based on common characteristics

41.67% of 12 reviewers that rated this feature as important or highly important

Tool to send questionnaires to customers to gauge feedback

42.86% of 7 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

77.19% of 57 reviewers that rated this feature as important or highly important

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

0% of 0 reviewers...

Customize data fields to support various needs and use cases

57.34% of 143 reviewers that rated this feature as important or highly important

Customize contracts and forms to collect specific information

73.08% of 26 reviewers that rated this feature as important or highly important

Tailored or customizable questions for more targeted and relevant data collection

67.65% of 34 reviewers that rated this feature as important or highly important

Pre-designed layouts that can be customized to match preferences and requirements

75.71% of 70 reviewers that rated this feature as important or highly important

Create labels for products that contain required information such as colors, sizes, dates, etc.

0% of 0 reviewers...

Analyze survey results via statistical testing or crosstabs directly within the software

62.50% of 16 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

64.71% of 85 reviewers that rated this feature as important or highly important

Collaborate on creating a product by sharing and adjusting designs through a shared portal

91.67% of 12 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

75.00% of 4 reviewers that rated this feature as important or highly important

Send automated marketing emails based on user actions over a predetermined period

54.76% of 42 reviewers that rated this feature as important or highly important

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

72.73% of 22 reviewers that rated this feature as important or highly important

Allows email content to change based on subscriber data or behavior. This feature helps deliver more relevant messages to different segments, improving engagement and reducing the need for multiple campaign versions.

0 reviewers rated this feature

Electronically collect payments for goods or services

41.18% of 17 reviewers that rated this feature as important or highly important

With this capability, you can easily plan, automate, and personalize email campaigns, segment audiences, and track results. Reviewers appreciate the intuitive interface, scheduling options, and detailed reporting, though some mention limited A/B testing and occasional email formatting glitches.

73.37% of 612 reviewers that rated this feature as important or highly important

Helps organize and automate multiple campaigns with calendar views and reporting. Reviewers highlight segmentation, scheduling, and workflow efficiency. Some desire better A/B testing and design flexibility.

589 reviewers rated this feature

Allows sending targeted campaigns to segmented lists or large groups. Reviewers mention high delivery rates, engagement tracking, and ease of importing contacts. Some report occasional spam filtering issues.

113 reviewers rated this feature

Manage, store and organize emails within the system or via third-party apps

60.44% of 91 reviewers that rated this feature as important or highly important

Supports organizing and segmenting contact lists with drag-and-drop tools and automated email series. Reviewers highlight fast list creation, bounce tracking, and filtering for audience targeting.

84 reviewers rated this feature

Constant Contact offers robust tools for designing, personalizing, and automating email marketing. Users think the platform is simple to use, with helpful templates and tracking, but some mention deliverability issues and limited customization options for templates.

61.31% of 274 reviewers that rated this feature as important or highly important

Supports campaign creation with drag-and-drop editing, templates, and automation. Reviewers value analytics and social media integration. Some mention challenges with customization and deliverability.

264 reviewers rated this feature

Ability to oversee and optimize the operations of a mail server

60.87% of 23 reviewers that rated this feature as important or highly important

Reminders sent via email

80.00% of 10 reviewers that rated this feature as important or highly important

Pre-made examples and templates for emails

76.92% of 26 reviewers that rated this feature as important or highly important

Track delivered, received, and opened emails

120.00% of 5 reviewers that rated this feature as important or highly important

Track employee schedules, availability, and performance across projects and tasks

100.00% of 3 reviewers that rated this feature as important or highly important

Tracks metrics that provide insight into how a user interacts with any interface or product

70.98% of 255 reviewers that rated this feature as important or highly important

A list of events with their respective dates

0% of 0 reviewers...

Schedule and manage the logistics of activities and other gatherings

50.00% of 2 reviewers that rated this feature as important or highly important

Plan marketing campaigns for events

100.00% of 3 reviewers that rated this feature as important or highly important

Plan an event's time and location

83.33% of 12 reviewers that rated this feature as important or highly important

Manage tickets for specific events

100.00% of 1 reviewers that rated this feature as important or highly important

Predefined actions automatically performed on the occurance of specific events

43.64% of 55 reviewers that rated this feature as important or highly important

Lets users reach new audiences similar to their existing contacts by syncing email lists with Facebook Ads. This expands campaign reach while maintaining relevance, especially for promotions or event-based outreach.

0 reviewers rated this feature

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

100.00% of 3 reviewers that rated this feature as important or highly important

Adds a customizable form to the landing page, usually for the purposes of lead generation

0% of 0 reviewers...

Store, manage and track all forms in a centralized location

0% of 0 reviewers...

Connects email campaigns with paid search efforts, enabling centralized control over messaging and audience targeting. This helps align email and ad strategies, improving visibility and conversion tracking.

0 reviewers rated this feature

Store and manage images

36.36% of 11 reviewers that rated this feature as important or highly important

Organize, prioritize, and manage incoming communications

60.00% of 5 reviewers that rated this feature as important or highly important

Track interaction history by documenting conversations for contacts

0% of 0 reviewers...

Monitor and collect information from social media based on specific keywords

50.00% of 4 reviewers that rated this feature as important or highly important

Create landing pages or online forms designed to capture new leads and prospects

64.41% of 59 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

57.56% of 172 reviewers that rated this feature as important or highly important

Manage the process of attracting and converting business prospects into leads

0% of 0 reviewers...

Store information about leads or contacts and track, manage and nurture them throughout the sales process

48.81% of 84 reviewers that rated this feature as important or highly important

Engage with a lead throughout the sales process by actively providing information

60.00% of 5 reviewers that rated this feature as important or highly important

Score a lead on their quality or likelihood to buy based on certain behaviors

87.50% of 8 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

59.36% of 219 reviewers that rated this feature as important or highly important

Ability to chat online in real time

0% of 0 reviewers...

Identify the physical location of an individual, asset, device, etc.

20.00% of 5 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

51.56% of 128 reviewers that rated this feature as important or highly important

See past and upcoming campaigns and communications in a calendar view

0% of 0 reviewers...

Send messages to multiple subscribers at the same time

0% of 0 reviewers...

Collection of images, videos and other digital content that can be used

0% of 0 reviewers...

Manage the process of planning and scheduling meetings, including agenda creation

0% of 0 reviewers...

Personalize text messages using templates and custom fields

0% of 0 reviewers...

Access software remotely via mobile devices

40.28% of 72 reviewers that rated this feature as important or highly important

It gives you the ability to preview and send emails that look professional on any device. Some reviewers find mobile-optimized emails boost engagement, but a few mention limited customization and occasional layout issues on mobile.

63.71% of 361 reviewers that rated this feature as important or highly important

Distribute a survey via mobile devices

0% of 0 reviewers...

Introduces updated email templates with improved mobile responsiveness and design flexibility. This helps users maintain brand consistency across devices. (Released spring 2025)

0 reviewers rated this feature

Observe and track the demand, usage, progress or quality of a system, product, or user

0.00% of 1 reviewers that rated this feature as important or highly important

Manage and post content across multiple social media accounts and platforms simultaneously

52.24% of 67 reviewers that rated this feature as important or highly important

Manage multiple campaigns in one system

0% of 0 reviewers...

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

0% of 0 reviewers...

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

0% of 0 reviewers...

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

100.00% of 2 reviewers that rated this feature as important or highly important

Manage and support multiple languages

0.00% of 2 reviewers that rated this feature as important or highly important

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

0% of 0 reviewers...

Create many versions of emails, forms, or actions and gauge which is most effective

0% of 0 reviewers...

Create and update newsletter content to increase engagement

0% of 0 reviewers...

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

66.67% of 3 reviewers that rated this feature as important or highly important

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

66.94% of 124 reviewers that rated this feature as important or highly important

Preview materials before finalizing projects

0.00% of 1 reviewers that rated this feature as important or highly important

Design, communicate, and distribute incentives to perform a specific action

0% of 0 reviewers...

Survey design technique that directs respondents to different questions based on their previous answers

50.00% of 10 reviewers that rated this feature as important or highly important

Randomize the displayed order of questions and answer options

0.00% of 2 reviewers that rated this feature as important or highly important

Analyze and gain insights into data in real-time

50.00% of 10 reviewers that rated this feature as important or highly important

Receive data and information in real time

50.00% of 4 reviewers that rated this feature as important or highly important

Active monitoring of systems, applications, or networks

33.33% of 3 reviewers that rated this feature as important or highly important

Notifications that are delivered to users as soon as an event occurs

60.00% of 10 reviewers that rated this feature as important or highly important

Oversee and coordinate the registration of attendees, visitors, customers, events, activities, etc.

63.33% of 30 reviewers that rated this feature as important or highly important

Timed notification for any upcoming task, deadline, appointment, or activity

0% of 0 reviewers...

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

78.57% of 14 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

65.02% of 303 reviewers that rated this feature as important or highly important

Planning and managing of resources and procedures to mitigate the impact of events and incidents

0.00% of 2 reviewers that rated this feature as important or highly important

Ensure the answer provided fits set parameters (numerical, positive number, etc.)

100.00% of 1 reviewers that rated this feature as important or highly important

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

33.33% of 12 reviewers that rated this feature as important or highly important

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

100.00% of 1 reviewers that rated this feature as important or highly important

Send individual or bulk text messages at predetermined times

0% of 0 reviewers...

Plan availability and assign specific time slots for tasks and resources

100.00% of 3 reviewers that rated this feature as important or highly important

Group leads or contacts based on their specific characteristics

42.22% of 45 reviewers that rated this feature as important or highly important

Optimize and manage the search engine optimization efforts for a website or digital content

100.00% of 1 reviewers that rated this feature as important or highly important

Internet standard communication protocol to transmit electronic mails

27.27% of 11 reviewers that rated this feature as important or highly important

Streamlines the process of importing contacts with clearer guidance and error handling. This reduces setup friction and improves data accuracy. (Released spring 2025)

0 reviewers rated this feature

Survey popup over a webpage to specific users based on their behavior

0% of 0 reviewers...

Skip over or route respondents to different questions based on their previous answers

25.00% of 4 reviewers that rated this feature as important or highly important

Send promotional campaigns or transactional messages via text messages

0% of 0 reviewers...

Create and manage advertising campaigns on social media networks

0% of 0 reviewers...

Manage campaigns and track engagement for marketing efforts across social media channels

40.00% of 10 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

71.43% of 63 reviewers that rated this feature as important or highly important

Track activity on sites such as Facebook, Twitter, Instagram, etc.

33.33% of 6 reviewers that rated this feature as important or highly important

Market event via social media tools

65.00% of 20 reviewers that rated this feature as important or highly important

Filters used to determine different types of malware threats

44.21% of 95 reviewers that rated this feature as important or highly important

Add or remove subscribers from mailing lists

68.12% of 69 reviewers that rated this feature as important or highly important

Simplifies adding, removing, and segmenting contacts. Reviewers value tools like QR codes and web forms, and integrations with donor platforms. Occasional issues with suspended contacts are noted.

48 reviewers rated this feature

Process of managing customer subscription lifecycle for a recurring service or a product

25.00% of 4 reviewers that rated this feature as important or highly important

Allow media to be embedded in the question or answer options

0% of 0 reviewers...

Create and manage surveys

55.56% of 90 reviewers that rated this feature as important or highly important

Gauge satisfaction and receive information for improvement and success

100.00% of 2 reviewers that rated this feature as important or highly important

Attach digital tags to documents and assets for identification, search, or monitoring purposes

0.00% of 1 reviewers that rated this feature as important or highly important

Organizing a group of people to accomplish a task

25.00% of 4 reviewers that rated this feature as important or highly important

Create, save, and re-purpose templates for emails, forms, etc.

50.00% of 52 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

63.27% of 49 reviewers that rated this feature as important or highly important

Modifying a website's URL to enhance readability, branding, or campaign alignment

0.00% of 1 reviewers that rated this feature as important or highly important

Make a list and register visitors

0% of 0 reviewers...

Interact with data visualization elements, such as charts and graphs, to drill down into data

0% of 0 reviewers...

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

0% of 0 reviewers...

Monitor activity of individuals who visit your website using cookies

0.00% of 1 reviewers that rated this feature as important or highly important

Create, design and manage workflows for repetitive tasks

21.05% of 38 reviewers that rated this feature as important or highly important

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

40.00% of 10 reviewers that rated this feature as important or highly important

Get Advice

We can help you find the software with the features you need.

Alejandra Aranda

Content Analyst

These top-rated features simplify campaign execution—from list setup to delivery. Reviewers consistently highlight time saved and smoother workflows, especially when managing recurring outreach or coordinating across segmented audiences.

Features

4.2 (2,846)

4.2

Based on 2,846 reviews

## Pricing

Value for money

4.1 (2188)

Constant Contact’s entry plan starts at $12 per month for one user, which is well below the average SMB marketing software budget of $72 per user, per month. Pricing scales based on contact volume, with higher tiers offering more sends and users. The Premium plan costs $80 monthly and includes unlimited users.

Free Trial

[View pricing plan details](https://www.capterra.com/p/31898/Constant-Contact/pricing/)

Lite

$12.00

Usage Based,Per Month

It includes:

-   Basic Email Marketing
-   Automated Welcome Email for New Contacts
-   Social Marketing
-   Event Management
-   Drag & Drop Email Templates
-   AI Content Recommendations
-   Polls & Surveys
-   Reporting

Standard

$35.00

Usage Based,Per Month

It includes:

-   Email marketing with subject line A/B testing and email archive
-   Resend emails to non-openers
-   Contact segmentation
-   Social media ads integration
-   Scheduled Email Sends
-   Subject Line A/B Testing
-   Registration Form
-   Custom Segments

Premium

$80.00

Usage Based,Per Month

It includes:

-   Advanced email marketing with dynamic content
-   Custom automations
-   Custom contact segmentation
-   Search engine optimization
-   Advanced ads with a dedicated ad manager\* (required minimum spend/month)
-   Contact Activity Segmentation
-   Sell Products & Services
-   SMS Marketing

Value for money

4.1 (2,188)

4.1

Based on 2,188 reviews

## Integrations

Constant Contact integrates with tools across ecommerce, CRM, design, and communication. These native and third-party connections help streamline contact syncing, campaign targeting, and content creation.

Popular integrations

[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Basecamp](https://www.capterra.com/p/56808/Basecamp/)[

Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

Canva](https://www.capterra.com/p/168956/Canva/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Alejandra Aranda

Content Analyst

Connecting Constant Contact with your CRM, ecommerce, and design tools helps sync contacts, personalize outreach, and launch campaigns without switching platforms or manually updating lists—saving time and improving coordination.

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.2 (2033)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.2 (2,033)

4.2

Based on 2,033 reviews

## User reviews

Overall rating

4.3

Based on 2,915 reviews

Filter by rating

5(1526)

4(988)

3(317)

2(44)

1(40)

Mentioned topic

Sorted by most recent

TR

Tomia R.

Sr help desk analyst

Financial Services

### "Always in contact"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

2/10

April 12, 2026

I have never had a problem with it. It is a very easy application to use if you're trying to get information from one place to the other

Pros

Its very easy to use and\\nIs very convenient when you need to get information to and from a person.I enjoy this very much

Cons

Its a little costly, it is a little expensive, but I guess for what it does.It's worth it. I just wouldnt spend as much as my company pays

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 15, 2026

Thank you, Tomia, for your fantastic review! It’s great to know how easy and convenient it is for you to use Constant Contact; that ease is exactly what we aim for. We understand that pricing is a concern, and we are constantly working to ensure our value matches the investment. Did you know we offer ways to help reduce costs, such as prepay options or optimizing your contact tiers? Please contact our support team if you’d like to explore these options!

Melanie M.

Blogger

Consumer Services

### "The email marketing platform of the future"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

4/10

April 11, 2026

It is ideal for business owners who want an application that you can use from desktop or mobile with ease. Creating campaigns that hit different demographics of your audience is easier with Constant Contact, plus the features present allow replicability and efficiency.

Pros

reliable email deliverability, the ability to monitor how my emails are performing, plus marketing options for social media and text/SMS which feels very fresh and modern

Cons

The AI integration makes things feel a little bit messy and convoluted, no free plan so purchase when you are ready to get serious about your email marketing

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 15, 2026

Melanie, thanks for sharing your feedback! We’re so glad you find our platform ideal for creating campaigns and appreciate you highlighting reliable deliverability and modern features. Our goal is to ensure ease of use, and we are working hard to refine our AI features to make them even more impactful.

RS

Radha S.

Legal Assistant

Legal Services

### "Simple, Reliable, and Easy to Use"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 9, 2026

Overall, my experience with Constant Contact was positive. The platform is intuitive and easy to navigate, making it well‑suited for creating and sending email campaigns efficiently. It offers reliable performance and helpful reporting tools, though it can feel somewhat limited in customization and advanced automation as needs grow. Overall, it’s a solid option for straightforward email marketing, particularly for small organizations or users who prioritize ease of use.

Pros

What I liked most about Constant Contact was its user‑friendly interface and straightforward campaign setup. It made it easy to create, manage, and track email campaigns without a steep learning curve, and the reporting tools were clear and practical for monitoring engagement.

Cons

What I liked least was the limited flexibility compared to other email marketing platforms. Some customization options—particularly for layouts, automation, and segmentation—felt restrictive as needs became more advanced.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 15, 2026

Thank you for your detailed review, Radha. We love hearing that the intuitive interface and clear reporting make campaign setup easy for you! We appreciate your honest feedback on needing more flexibility for advanced segmentation and automation as your needs evolve. We are always working to empower growing businesses, so this feedback is crucial in helping fuel the next updates we bring to Constant Contact.

BB

Bree B.

Ops Coordinator

Education Management

### "Great and Reliable Mailing Platform"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 8, 2026

I have had a positive experience with Constant Contact overall. It is a reliable and user-friendly platform that is well-suited for consistent email communication and basic marketing needs. Although it may lack some advanced features found in more complex systems, it is an excellent choice for organizations looking for a straightforward and effective solution without a steep learning curve.

Pros

Constant Contact is user-friendly, especially for designing and sending email campaigns. Its drag-and-drop editor allows users to craft professional emails without technical expertise. It’s ideal for managing contact lists, segmenting audiences, and maintaining communication consistency. I appreciate that it integrates seamlessly with our DonorPerfect CRM! Additionally, the platform provides reliable templates and helpful guidance for users without marketing experience, like me!

Cons

The platform offers fewer advanced customization and automation options than other email marketing tools. The product is a bit pricey, especially as contact lists grow, and while reporting is helpful, it's not as detailed or customizable as other platforms.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 15, 2026

Bree, thank you for your kind review! It’s great to know our user-friendly editor and seamless DonorPerfect integration bring ease to your life. We hear your feedback on the need for deeper reporting and more advanced features; you're not the only customer who feels that way and our team continues to work on the best ways to bring that to our platform. We are always working to evolve our platform to scale appropriately with your growing business, so your feedback is invaluable to help our team understand how to continue to bring value to you.

AU

Anonymous User

Exec Dir

Sports

### "Changes advance the product. "

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

April 4, 2026

I just retried and won't be using it. I'm rather relieved. Another group I'm in the president just started with it, I don't know that we'll afford it.

Pros

There are more features. Laying out newsletters is easier. It tracks subscribers in a more useful way.

Cons

It's even more expensive. Updating contact list is time consuming. Wish the connections to social media were consistent, not having to reconnect

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 8, 2026

Congratulation on your retirement! We appreciate your feedback and hear you loud and clear about price vs. value. If the new group you're a part of happens to be a non-profit, we offer significant discounts to help ease the cost of your account. Regardless, we're always trying to evaluate our plans and pricing to ensure we're delivering the best value for our customers so your feedback is extremely helpful.

MM

Maarika M.

Foundation Manager

Fund-Raising

### "User-friendly e-mail marketing platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 31, 2026

Pros

Easy contacts and mailing list management, and enables tracking opens and interactions with minimal lag times.

Cons

Sometimes there are issues with setting layout - moving, editing or deleting the elements can be clumsy.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 8, 2026

Thank you for your 5-star review, Maarika!

AU

Anonymous User

Founder

Marketing and Advertising

### "Simple and reliable email marketing"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

March 29, 2026

Overall, Constant Contact is a reliable platform for us due to the straightforward way to manage email marketing. It has been very ease of use and we get to do campaigns quickly. However, as your business grows, you may start to feel the limitations in both features and pricing. It’s a great starting tool—but one that requires careful evaluation if you plan to scale your marketing efforts.

Pros

What I like the most about Constant Contact is how easy it is to use. It makes it very simple to create and launch email campaigns without much technical knowledge.

Cons

What I don’t like is that the platform becomes expensive as your contact list grows. In the beginning, pricing is ok but it can increase quickly and can become unaffordable for small businesses.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 8, 2026

Thank you for taking the time to review Constant Contact!

DW

Destinee W.

General Manager

Sports

### "Constant Contact- Great for Marketing Needs"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

March 26, 2026

Enjoy Constant Contact and the features it currently possesses. With a few tweaks, it will be a completely awesome integretion to pay for.

Pros

The ease of connecting our website footer links with constant contacts import into specific lists. Like the ability for branding and templates, makes keeping everything cohesive easy. The tracking of engagement is also very useful.

Cons

Nothing I strongly dislike but the Canva intergretion has some bugs that could be awesome once fixed. Currently when importing a design from Canva it changes the size from the original intoa fixed square requiring you to completely redo it to fit, making the feature useless.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

March 30, 2026

Thank you for your review and valuable feedback, Destinee!

BB

Brian B.

Developer

Computer Software

### "Best email marketing tool for your business"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

March 26, 2026

Constant Contact has been a game changer for my business. It's ideal for beginners who want a simple, straightforward platform with reliable support, though growing businesses may find the costs add up quickly as their contact list expands .

Pros

Contact is wonderful when it comes to providing templates that can be used for your emails. It now has a large library of templates to choose from. One key addition is the AI generator that drafts emails and campaigns just from simple prompts.

Cons

Some key features are now locked behind the Premium tier starting at $80/month .which is some how frustrating for old users. But you learn to accept it with time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 8, 2026

Thank you for your review and your valuable feedback, Brian!

HC

Hilary C.

Owner

Marketing and Advertising

### "Effective and User-Friendly Email Marketing Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

March 26, 2026

Overall, my experience with Constant Contact has been very positive. It’s a solid platform for email marketing, especially for beginners or small businesses looking for an easy way to connect with their audience.

Pros

I liked how straightforward it is to create and send professional-looking emails. The templates are clean and customizable, and the contact management tools make it easy to organize and target specific audiences.

Cons

Some of the more advanced features can feel a bit limited unless you upgrade to higher-tier plans. It would be nice to have more flexibility in the basic version.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 8, 2026

Thank you for taking the time to leave a detailed review, Hilary!

[View all Reviews](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

## FAQs

Constant Contact starts at $12 per month for the Lite plan, which includes one user and basic email marketing tools. Pricing increases based on contact volume and feature access, with the Premium plan costing $80 per month.

Yes. Constant Contact offers automation features such as welcome emails, birthday messages, and drip campaigns. Advanced automation paths with conditional logic are available on higher-tier plans.

Yes. Constant Contact integrates with CRM systems, ecommerce platforms, and design tools. These connections help sync contacts, personalize campaigns, and streamline workflows across marketing channels.

Yes. You can personalize subject lines and email content using contact data. The Premium plan includes dynamic content tools that adjust visuals and messaging based on audience segments.

Yes. Constant Contact offers a 14-day free trial that includes access to core email marketing features. You can test templates, automation, and contact management before committing to a paid plan.

Yes. You can import contacts manually or via integrations, segment lists, and track engagement. The platform also supports tools like QR codes and web forms for subscriber collection.

Yes. The platform includes analytics for open rates, click-throughs, and engagement trends. You can view performance by campaign and use insights to refine future outreach.

Yes. Constant Contact supports posting to Facebook, Instagram, and LinkedIn. You can schedule posts, track engagement, and use integrated tools to align email and social campaigns.

### Have more questions?

Connect with one of our advisors for a free consultation and save time in your software search.

## Sources

-   **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/).
    
-   **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology).
    
-   This product information came from Constant Contact’s own online content in September 2025, including the product's website and its social media channels.
    

## Related reading

### [Best Email Marketing Strategies: A Complete Guide](https://www.capterra.com/resources/email-marketing-strategies/)

Published January 28, 2025 by [Krista Hillis](https://www.capterra.com/resources/author/krista-hillis-guest-contributor/)

### [Capterra Value Report: A Price Comparison Guide for Email Marketing Software](https://www.capterra.com/resources/email-marketing-software-pricing-report/)

Published July 18, 2024 by [Akriti Sharma](https://www.capterra.com/resources/author/akriti-sharma/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/)

### [A Marketing Pro’s Tips for Building a Loyal Email Audience](https://www.capterra.com/resources/email-marketing-tips/)

Published October 7, 2024 by [Niels Juist](https://www.capterra.com/resources/author/niels-juist/) and [Marisa Lather](https://www.capterra.com/resources/author/marisa-lather/)

### [5 Key Features of SMS Marketing Software and Top Products That Offer Them](https://www.capterra.com/resources/key-features-of-sms-marketing-software/)

Published March 20, 2024 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/)

### [7 Top-Rated Free Marketing Automation Software](https://www.capterra.com/resources/free-marketing-automation-software/)

Published January 17, 2024 by [Ashish Upadhyay](https://www.capterra.com/resources/author/aupadhyay/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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