--- title: "Frazer Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Frazer Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Frazer Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Frazer ## What is Frazer? With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal & state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting. ## What is Frazer used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Auto Dealer Accounting](https://www.capterra.com/auto-dealer-accounting-software/)[Accounting](https://www.capterra.com/accounting-software/) Top alternative Featured Overall rating Based on 152 user reviews Reviews sentiment Positive 91% Neutral 3% Negative 6% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Frazer?[Manage this product listing](https://www.g2.com/products/frazer-auto-dealer-software/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Frazer 4.6 (152) VS. [4.9 (1,486)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price Contact vendor Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (152) Ease Of Use 4.8 (2,363) Value For Money 4.7 (127) Value For Money 4.8 (2,206) Customer Service 4.6 (148) Customer Service 4.9 (2,185) ## Frazer alternatives [4.3 (718)](https://www.capterra.com/p/76/Intacct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.2 (2,086)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,341)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.4 (3,341)](https://www.capterra.com/p/120109/Xero/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/alternatives/) ## FAQs about Frazer Overview ### What problems does Frazer solve? Frazer solves the disconnected workflows of running a used-car dealership by combining vehicle inventory, deal desking, customer records, compliant forms, payment tracking, accounting, and reporting in one system. Independent dealers, buy-here-pay-here lots, office managers, and sales staff benefit from faster paperwork, accurate deal costs, lender submissions, and inventory publishing to websites and advertising channels. Answer based on 89 reviews Overview ### Which roles and teams benefit most from Frazer? Frazer is most used by dealership owners, presidents, and general managers who oversee sales, inventory, finance, and daily performance. Sales and finance managers use it to manage vehicle deals, customer records, and financing workflows, while office and operations managers rely on it for paperwork, reporting, and administrative coordination. Answer based on 143 reviews Overview ### What company size and industries is Frazer built for? Frazer is for independent used car dealers, with small businesses representing 98% of reviewers and Automotive accounting for 89%. It also serves midsize businesses (2%) and appears in Retail (8%) and Construction (1%). Its most common use case is auto dealer operations, reported by 63% of reviewers. Answer based on 152 reviews Features and Usability ### What are the key features of Frazer? Frazer includes inventory management for adding, updating, and tracking vehicles, plus customizable inventory and financial reports. Its automotive dealership management features cover customer records, sales operations, and vehicle costs. Payment collection supports payment schedules and collections, while accounting tools include accounts receivable, bank reconciliation, and financial reporting. Answer based on 20 reviews Limitations ### How reliable is Frazer when technical issues come up? Frazer resolves many technical issues quickly through remote support, helping dealerships restore access, printers, and software settings. Small dealership teams often value the hands-on help, although some users report crashes, workstation connection problems, update-related errors, and slower support availability during busy periods, weekends, or holidays. Answer based on 31 reviews Integrations ### Which third-party tools and platforms does Frazer integrate with? Frazer integrates with 10 third-party tools, including Carsforsale.com, AutoRaptor CRM, CarNow, Dealer.com, DealersLink, Dealertrack DMS, Impel, and QuickBooks Online. Carsforsale.com is reviewer-confirmed for vehicle and image uploads, inventory management, and scheduled website feeds. Answer based on 20 reviews Getting Started and Support ### What training and onboarding options does Frazer offer? Frazer provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars can cover shared setup topics, documentation offers written reference material, and videos provide self-paced learning. Answer based on 1 reviews Getting Started and Support ### What customer support options does Frazer offer, and how do users rate the experience? Frazer offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe staff as knowledgeable and quick to resolve issues, but some report long phone waits, inconsistent assistance, and limited support hours following the company’s ownership change. Answer based on 95 reviews Features and Usability ### How well does Frazer manage dealership inventory? Frazer manages vehicle inventory, costs, photos, listings, and sales paperwork in one dealership system. Used-car dealers value easy inventory entry, website and advertising feeds, and mobile inventory checks. Some users want more advanced CRM and inventory tools, clearer deal-profit visibility, and faster access when working away from the office. Answer based on 25 reviews ## Features AI summary Based on 1,696 Auto Dealer reviews Capterra data shows that buyers of auto dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Frazer supports all three of the features reviewers value most: **Reporting & Statistics**, **Inventory Management**, and **Customer Database**. Combined, these capabilities help dealerships track performance, manage vehicle inventory accurately, and maintain organized customer records, allowing teams to make informed decisions, respond to buyers more effectively, and keep daily operations running efficiently. Reporting & Statistics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Inventory Management 4.7 (46) 76.09% of 46 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Customer Database 3.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Third-Party Integrations 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes For Automotive Dealerships 4.6 (22) 72.73% of 22 reviewers that rated this feature as important or highly important For automotive/car dealerships Document Management 4.3 (19) 68.42% of 19 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location Frazer 39 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Accounting Integration: Integrate with a third-party accounting system - Accounts Payable: Track money owed to a company's creditors/suppliers - Accounts Receivable: Track outstanding invoices and the money owed from clients - ACH Payment Processing: Accept electronic bank-to-bank transfers using a network called the Automated Clearing House (ACH) - Activity Tracking: Track and document all activities across devices, networks, and other systems - Bank Reconciliation: Compare and match accounting/financial records with corresponding bank statements - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Document Management: Store, manage, and track all electronic documents in a centralized location - Expense Management: Plan, pay and track business related expenses. - Financial Reporting: Generate reports to assess the financial performance of an organization - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Forms Management: Store, manage and track all forms in a centralized location - General Ledger: Centralized accounting record which tracks all financial transactions - GPS: System to support the positioning, navigation, and timing (PNT) measurements of an object or individual - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Mobile Access: Access software remotely via mobile devices - Payment Collection: Tracking, managing, and initiating the transfer of funds for overdue customer payments - Payment Processing: Accept, record, and reconcile financial transactions - QuickBooks Integration: Integrates with QuickBooks - Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Tax Management: Calculation of consumption tax imposed on the sale of goods/services - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Vendor Management: Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.6 (130) 4.6 Based on 130 reviews ## Pricing Value for money 4.7 (127) ### Starting price Free trial available Value for money 4.7 (127) 4.7 Based on 127 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[ Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[ AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ Greenlight Guru](https://www.capterra.com/p/140578/greenlight-guru/)[ Kukui](https://www.capterra.com/p/164990/Kukui-All-in-One-Success-Platform/)[ Selly Automotive](https://www.capterra.com/p/152126/Selly-Automotive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (148) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (148) 4.6 Based on 148 reviews ## User reviews Overall rating 4.6 Based on 152 reviews Filter by rating Counts reflect reviews available in this feed. 5(125) 4(13) 3(5) 2(3) 1(6) Mentioned topic Recent reviews first, then most helpful OW Owner Owner Used the software for: 3-5 years ### "Dont get frazer pay!" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 3, 2026 Pretty hit and miss. Software is decent. Their app is garbage and Frazier pay...do not trust it for a second everything they will tell you is a lie. From the monthly bill that you're going to receive from the bogus compliance fees to the $250 a year "security bundle" on top of a $250 a year "annual service fee" which is separate from the $30 a month "card Point platform fee" and the $35 a month Frazier pay fee. They hit you for like $1,500 a year on top of profiting off of every single transaction you give them which will not follow the price that they told you it will my most recent transaction I was hit for 4.49% which is around double what squares free plan offers. Pros The software is decent. do not get Fraser pay. Unfortunately though the customer service and sales reps are untrustworthy. Cons Do not trust their salesman they will lie to you. They will tell you that Frazier pay is $35 a month they don't tell you that there's an extra $30 a month for card pointes processing they don't tell you that there's $500 a year in bullshit fees they tack on they will tell you a rate and then several months into your contract double it in my case from 0.6 to 1.2. They will tell you things like a maximum payment of 1.5% for a debit card and 3.0% for a credit card. My most recent transaction they hit me for 4.49%. Calling customer service was worthless and they refused to do anything about it. You get screwed over and they say oh well sorry we lied we're not actually willing to do anything about it but we're really really sorry so sorry we won't give you a refund or adjust the rate or anything but we're really sorry that we lied to you. MA Manager Manager Used the software for: 1-3 years ### "Solid software for car dealers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 30, 2026 For an independent used car dealership like mine Frazer has been a reliable backbone for running day to day operations without needing a dozen separate systems stitched together. It’s not the flashiest software out there and the interface shows its age a bit but it does exactly what it needs to do for inventory, financing and compliance without constantly breaking or needing a workaround. Customer support being genuinely helpful when something goes sideways has kept me from looking elsewhere, even with newer options popping up in the space. I’d recommend it to another independent dealer who wants something dependable and reasonably priced over something trendy but untested. Pros I’ve been running my dealership on Frazer for a while now and it genuinely covers pretty much everything I need in one place, inventory, financing, state forms, reporting, and accounting all live under one roof instead of me juggling five different tools. Setup for adding a new vehicle is fast and I can pull an inventory report in seconds when I need to see what’s actually sitting on the lot. Customer service has been solid too, whenever I’ve had a question or something wasn’t working right I got someone on the phone who actually knew what they were talking about instead of getting bounced around. Pricing is also reasonable compared to other DMS options I looked at before committing, especially for an independent lot like mine that doesn’t need enterprise level pricing tacked on. Cons The desktop version feels super outdated compared to newer cloud based tools, since it’s installed directly on my computer rather than something I can just pull up from anywhere without extra setup. If I want the hosted cloud option it costs more so there’s a real tradeoff between saving money on desktop and paying more for the flexibility of accessing things remotely. The interface isn’t the most modern looking thing out there and it can take a little getting used to if you’re coming from something more visually polished. Some newer features like their payment processing or mobile companion app still feel like they’re catching up compared to the core DMS functionality. OW Owner Owner Used the software for: 3-5 years ### "Used to be great" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 21, 2026 This was a fantastic company before the buy out I would love to see the customer service get back to the beginning! Pros The features are great when they work but it has now become a call several times a week to keep my system up! At least a couple hours a week dealing with them Cons Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support! Very unsettling when a customer is sitting across the desk! CS CSR CSR Used the software for: 3-5 years ### "Good for BHPH Dealerships" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 27, 2025 Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software. Pros The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy. Cons Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts. Patti H. President Used the software for: 3-5 years ### "Frazer is the an important part of any auto dealership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 8, 2021 Length of time a vehicle is on the lot is easy to track with this software. I am able to keep a reign on floorplan expenses too. Pros Ease of use and the customer service area. If you need anything - just call. They are informed and ready to help! Cons I would like to not add a new vendor for purchases from an individual. It would be easier if you just had an option to select individual and add information from that screen SA sales and finance sales and finance Used the software for: 3-5 years ### "Best Value I have seen " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 5, 2022 The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past. Pros I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing. Cons The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed. OW Owner Owner Used the software for: 3-5 years ### "The Best software for Buy- Here Pay- Here with the best Support" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 28, 2021 Total Satisfaction and the best service in the software business. Pros the ease of learning it plus the great tech support we have always received when purchasing a new computer or if we had a glitch Help Desk were always quick to resolve. Cons I can't seem to think of any cons. Totally satisfied!!! OW Owner Owner Used the software for: 3-5 years ### "Why I have used Frazer DMS software for over 20 years" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2020 I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk. Pros Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront. Cons That \[SENSITIVE CONTENT HIDDEN\] moved from Atlanta to New York state OW Owner Owner Used the software for: 1-3 years ### "Excellent choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 10, 2024 Pros It breaks everything down for easy use . Cons Nothing i have no complaints about this software OW OWNER OWNER Used the software for: 3-5 years ### "FRAZER IS MY RIGHT HAND" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 3, 2020 FRAZERS SIDEKICK DOESNT PROPERLY UPLOAD THE PICTURES TO MY WEBSITE Pros THE INTEGRATION BETWEEN FRAZER AND ALTS OR ETAPS IS SO HELPFUL, AND OFFERING OUTSIDE FINANCING THROUGH THE PLATFORM HELPS CREATE AN INCREASE IN SALES BECAUSE OUR CUSTOMERS CAN LEAVE FINDING THE FINANCING TO US. Cons I WOULD ONLY ASK HOW TO GET SIDEKICK TO WORK [View all Reviews](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Carsforsale.com vs Frazer](https://www.capterra.com/compare/34553-178449/Frazer-Auto-Dealer-Software-vs-CarsForSale)[DealerCenter vs Frazer](https://www.capterra.com/compare/34553-71935/Frazer-Auto-Dealer-Software-vs-DealerCenter) [SnapCenter Backup Management vs Frazer](https://www.capterra.com/compare/34553-10010509/Frazer-Auto-Dealer-Software-vs-DeskManager)[abcoa Deal Pack vs Frazer](https://www.capterra.com/compare/34553-96249/Frazer-Auto-Dealer-Software-vs-abcoa-Deal-Pack)