--- title: "Frazer Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Frazer Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/" page_type: "product" language: "en" --- # Frazer Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Frazer ## What is Frazer? With over 21,000 dealers, Frazer is a comprehensive system offering BHPH and Outside Financing, Unlimited forms printing, Electronic payment processing integrations, Free Unlimited Technical Support by phone, chat, or email, Finance company integrations, Ability to stay legal with federal & state-specific regulations, Full Accounting Suite to manage your business, OFAC checks, Federal Buyers Guide, Privacy Notice, Easy access on multiple computers, Vendor management, and Customizable reporting. ## What is Frazer used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Auto Dealer Accounting](https://www.capterra.com/auto-dealer-accounting-software/)[Accounting](https://www.capterra.com/accounting-software/) Top alternative Featured Overall rating Based on 151 user reviews Reviews sentiment Positive 91% Neutral 3% Negative 5% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Frazer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.Frazer.com&name=Frazer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Frazer 4.7 (151) VS. [4.9 (1,484)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price Contact vendor Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (151) Ease Of Use 4.8 (2,363) Value For Money 4.7 (126) Value For Money 4.8 (2,206) Customer Service 4.6 (147) Customer Service 4.9 (2,185) ## Frazer alternatives [4.3 (713)](https://www.capterra.com/p/76/Intacct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.2 (2,057)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,318)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.4 (3,313)](https://www.capterra.com/p/120109/Xero/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/alternatives/) ## FAQs about Frazer Overview ### What problems does Frazer solve? Frazer solves disorganized dealership operations by combining inventory tracking, deal paperwork, accounting, reporting, lender integrations, online listings, and payment processing in one system. Independent dealers, buy here pay here lots, office managers, and sales teams use it to reduce manual reentry, speed contract completion, simplify compliance forms, and recover quickly from crashes. Answer based on 129 reviews Overview ### Which roles and teams benefit most from Frazer? Frazer is most used by dealership owners, presidents, and general managers who need visibility into inventory, sales, financing, and overall business performance. Sales and internet sales teams use it to manage leads and vehicle deals, while office, finance, and operations managers rely on it for paperwork, accounting coordination, and daily workflow control. Answer based on 141 reviews Overview ### What company size and industries is Frazer built for? Frazer is built for small automotive businesses, with 98% of reviewers from small businesses and 89% from Automotive. It serves independent used car dealers seeking an affordable DMS, with limited use in Retail at 8% and Construction at 1%, most commonly for auto dealer operations. Answer based on 150 reviews Features and Usability ### What are the key features of Frazer? Frazer includes core dealership management tools like inventory management, deal structuring, customer accounts, and accounting, plus customizable forms and reporting. Differentiator features include Buy Here, Pay Here workflows, payment processing, financing integrations, website and advertising feeds, and mobile access for checking inventory and handling dealership activity. Answer based on 95 reviews Integrations ### Which third-party tools and platforms does Frazer integrate with? Frazer connects natively to Carsforsale.com, Dealertrack DMS, ELT, and Impel, with catalog integrations extending to QuickBooks Online, Dealer.com, DealersLink, and AutoRaptor CRM. Its integrations center on inventory syndication, dealership operations, accounting, and title or tag workflows across about 10 connected platforms. Answer based on 20 reviews Getting Started and Support ### What training and onboarding options does Frazer offer? Frazer provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online training support guided setup, webinars offer group instruction, documentation provides written reference material, and videos support self-paced learning and review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Frazer offer, and how do users rate the experience? Frazer offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as knowledgeable, patient, and quick, with remote troubleshooting that resolves issues fast. Some reviewers, however, report long phone waits, inconsistent follow-up, and limited coverage outside normal business hours. Answer based on 95 reviews Features and Usability ### How well does Frazer handle inventory management? Frazer handles dealership inventory well by keeping vehicles, pricing, photos, sales paperwork, and online listings in one system. Small used car lots often like the easy data entry, website and advertising exports, and phone app support, though some teams want better mobile access, faster hosted performance, and deeper CRM or deal-tracking options. Answer based on 25 reviews Bugs and issues ### How reliable is Frazer when problems come up? Frazer stays workable for many dealerships because support often fixes glitches quickly, but reliability feels mixed for some teams. Small car lots describe helpful remote troubleshooting, reinstall help, and backup recovery, while others mention crashes, linked-computer lag, update conflicts, and slower problem resolution during busy or off-hours periods. Answer based on 31 reviews ## Features AI summary Based on 1,689 Auto Dealer reviews Capterra data shows that buyers of auto dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Frazer supports all three of the features reviewers rate most important: **Reporting & Statistics**, **Inventory Management**, and **Customer Database**. Together, these capabilities help businesses track dealership performance, manage vehicle inventory more effectively, and maintain accurate customer records, allowing teams to make informed decisions and deliver better buyer service. Reporting & Statistics 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Inventory Management 4.7 (46) 76.09% of 46 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Customer Database 3.8 (4) 100.00% of 4 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Website Integration 3.6 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites Third-Party Integrations 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes For Automotive Dealerships 4.6 (22) 72.73% of 22 reviewers that rated this feature as important or highly important For automotive/car dealerships Frazer 38 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Accounting Integration: Integrate with a third-party accounting system - Accounts Payable: Track money owed to a company's creditors/suppliers - Accounts Receivable: Track outstanding invoices and the money owed from clients - Activity Tracking: Track and document all activities across devices, networks, and other systems - Bank Reconciliation: Compare and match accounting/financial records with corresponding bank statements - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer History: Access previous interactions or concerns to maintain customer relationships - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Reports: Alter the layout and content of reports - Document Management: Store, manage, and track all electronic documents in a centralized location - Expense Management: Plan, pay and track business related expenses. - Financial Reporting: Generate reports to assess the financial performance of an organization - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Forms Management: Store, manage and track all forms in a centralized location - General Ledger: Centralized accounting record which tracks all financial transactions - GPS: System to support the positioning, navigation, and timing (PNT) measurements of an object or individual - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Mobile Access: Access software remotely via mobile devices - Payment Collection: Tracking, managing, and initiating the transfer of funds for overdue customer payments - Payment Processing: Accept, record, and reconcile financial transactions - QuickBooks Integration: Integrates with QuickBooks - Recurring/Subscription Billing: Automated process of charging customers at regular intervals for repeated access or use of a product or service - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Tax Management: Calculation of consumption tax imposed on the sale of goods/services - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Vendor Management: Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc. - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.6 (129) 4.6 Based on 129 reviews ## Pricing Value for money 4.7 (126) ### Starting price Free trial available Value for money 4.7 (126) 4.7 Based on 126 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[ Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[ AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/)[ Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[ Greenlight Guru](https://www.capterra.com/p/140578/greenlight-guru/)[ Kukui](https://www.capterra.com/p/164990/Kukui-All-in-One-Success-Platform/)[ Selly Automotive](https://www.capterra.com/p/152126/Selly-Automotive/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (147) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (147) 4.6 Based on 147 reviews ## User reviews Overall rating 4.7 Based on 151 reviews Filter by rating 5(125) 4(13) 3(5) 2(3) 1(5) Mentioned topic Sorted by most recent DS Daniel S. Manager Automotive ### "Solid software for car dealers" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 29, 2026 For an independent used car dealership like mine Frazer has been a reliable backbone for running day to day operations without needing a dozen separate systems stitched together. It’s not the flashiest software out there and the interface shows its age a bit but it does exactly what it needs to do for inventory, financing and compliance without constantly breaking or needing a workaround. Customer support being genuinely helpful when something goes sideways has kept me from looking elsewhere, even with newer options popping up in the space. I’d recommend it to another independent dealer who wants something dependable and reasonably priced over something trendy but untested. Pros I’ve been running my dealership on Frazer for a while now and it genuinely covers pretty much everything I need in one place, inventory, financing, state forms, reporting, and accounting all live under one roof instead of me juggling five different tools. Setup for adding a new vehicle is fast and I can pull an inventory report in seconds when I need to see what’s actually sitting on the lot. Customer service has been solid too, whenever I’ve had a question or something wasn’t working right I got someone on the phone who actually knew what they were talking about instead of getting bounced around. Pricing is also reasonable compared to other DMS options I looked at before committing, especially for an independent lot like mine that doesn’t need enterprise level pricing tacked on. Cons The desktop version feels super outdated compared to newer cloud based tools, since it’s installed directly on my computer rather than something I can just pull up from anywhere without extra setup. If I want the hosted cloud option it costs more so there’s a real tradeoff between saving money on desktop and paying more for the flexibility of accessing things remotely. The interface isn’t the most modern looking thing out there and it can take a little getting used to if you’re coming from something more visually polished. Some newer features like their payment processing or mobile companion app still feel like they’re catching up compared to the core DMS functionality. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TW Tyler W. Owner Automotive ### "Used to be great" 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 13, 2026 This was a fantastic company before the buy out I would love to see the customer service get back to the beginning! Pros The features are great when they work but it has now become a call several times a week to keep my system up! At least a couple hours a week dealing with them Cons Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support! Very unsettling when a customer is sitting across the desk! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KO Katie O. CSR Automotive ### "Good for BHPH Dealerships" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 10, 2025 Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software. Pros The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy. Cons Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Mohammed B. owner Automotive ### "frazer keep you price low and get better costumer service. " 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 March 4, 2025 i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers Pros nothing likable on this company they raise price every here and there since 2019 till now went up probably $70 to $80 in raise every year $10 raise Cons costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 20, 2025 Thank you for the feedback. We are sorry to learn of your dissatisfaction with aspects of our company. Thank you for acknowledging the value of our DMS products. We believe we provide the best in the industry. To contact our support team should not be difficult. We apologize and take complete responsibility for any communication issues. We'll look at our process and for ways to improve service. It's our intention to keep the costs of products and service in line with the industry. If you have questions about your account, please contact us at 888-963-5369 or help@frazer.com. TS Tony S. Sales and Marketing Automotive ### "Frazer review" 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 February 18, 2025 We use Frazer for our DMS and never had any tech support issues. Anytime during their working hours, we could get someone on the phone to help or leave a message and within hours someone would call to help us with their software. Fast forward to today... You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back. No matter how our company is suffering, we are still waiting (getting on the 5th day) to have someone to give us the pleasure of their time to help. I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them. The request for tech support was done last week followed by text and email support this week and we are still waiting. God has mercy and gives patience to any business using Frazer. Pros A good DMS. This is an accounting software similar to QUICK BOOK. Cons Tech support is gone. They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 19, 2025 Tony, Frazer appreciates you providing this review. We are sorry for the inconvenience you've had. You are correct that our customer support team is typically available and quick to answer questions and resolve issues. In this instance, we dropped the ball for which we apologize. Your comments have been forwarded to make sure a support representative reaches out to you without delay. Also, we don't take a breakdown in communication lightly and will look internally at ways to improve our response to dealers. Should you want to contact us in the interim, please call 888-963-5369 or email help@frazer.com. TS Thor S. Director Automotive ### "Frazer is excellent" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 27, 2024 Excellent, this company has the finest support I have ever encountered Pros Its ease of use and its intuitive process Cons There was not enough integration to handle leads Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Jenny A. Sales and finance Automotive ### "Great for any sized auto dealership!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 1, 2024 I loved it any the customer service was awesome. I am thinking of going back. Pros All the paperwork you need is right there!! And financing options!!! Cons I can't remember if it ships my inventory out to other places or not. And it doesn't host me a website. It's been a while, maybe they do now. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SB Sheena B. General manager Automotive ### "Great SOFTWARE " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 8, 2024 My experience with Frazier is highly recommended to any car dealer Pros Compared to other crm software Frazier is a complete breeze Cons When i first started using Frazier we couldnt not do autopay now we can. Greaf change and growth Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FL Forrest L. President Automotive ### "What a great value for a car dealership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 13, 2024 We have been using Frazer for almost 10 years now and will continue for many years to come. Pros Frazer has been there at every corner to make sure things go smoothly. Very easy to use and quickly prints the forms. Cons They didn't buy me a cup of coffee, other than that nothing wrong. Switched from [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KV Katelynn V. Owner Retail ### "Excellent choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 6, 2024 Pros It breaks everything down for easy use . Cons Nothing i have no complaints about this software Switched from [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) Cheaper and alot easier to use and maneuver around Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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