--- title: "Frazer Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Frazer the right Auto Dealer solution for you? Explore 151 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/" page_type: "reviews" language: "en" --- Frazer 4.7 (151) [View alternatives](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of Frazer Ease of use 4.7 Customer Service 4.6 ## Pros and Cons in Reviews TW Tyler W OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “This was a fantastic company before the buy out I would love to see the customer service get back to the beginning!“ January 13, 2026 TW Tyler W OwnerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support!“ January 13, 2026 TS Tony S Sales and MarketingAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “We use Frazer for our DMS and never had any tech support issues.“ February 18, 2025 MB Mohammed B ownerAutomotive, Self-employedUsed the software for: More than 2 years. “costumer services trash you have to wait at least 45 mins to the line to be able to communicate, they would hang up the calls on you with no reason“ March 4, 2025 KO Katie O CSRAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “Very secure cloud based software.“ September 10, 2025 KO Katie O CSRAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “Text message feature is not as advanced as it needs to be.“ September 10, 2025 JA Jenny A Sales and financeAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “I loved it any the customer service was awesome. “ August 1, 2024 MB Mohammed B ownerAutomotive, Self-employedUsed the software for: More than 2 years. “i discourage all people to go with them system itself is good but company management is just trash by now all that maters is not the costumers“ March 4, 2025 ## Showing most helpful reviews Showing 1-25 of 151 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Patti H. President Automotive Used the software for: 2+ years ### "Frazer is the an important part of any auto dealership" April 7, 2021 5.0 Length of time a vehicle is on the lot is easy to track with this software. I am able to keep a reign on floorplan expenses too. Pros Ease of use and the customer service area. If you need anything - just call. They are informed and ready to help! Cons I would like to not add a new vendor for purchases from an individual. It would be easier if you just had an option to select individual and add information from that screen Review Source Response from Frazer Computing May 3, 2021 Hi Patti, Thank you kindly for the thoughtful review and we're glad to be able to help support Modern Day Motor Cars. It seems like you're really making the most out of Frazer, including using our Accounting features, which also puts a smile on our faces. To return the favor, we'd like to let you know that you can now enter a "One-time Vendor" for your bills that should make individual transactions quicker and easier to record in Frazer. As always, you're welcome to contact one of our knowledgeable support techs at 888-963-5369 if you should have any questions. KB Kevin B. sales and finance Retail Used the software for: 2+ years ### "Best Value I have seen " August 25, 2022 5.0 The benefits vs cost is the number one reason dealerships should utilize Frazer DMS. Its layout is the easiest to navigate that I have come across to date. I can have an entire deal loaded, printed, and then closed quicker than all the other DMS systems I have used in the past. Pros I currently use Frazer software to desk and print car deals. I am a huge fan of the reporting feature as well. This helps me greatly to compare specific time frames as well as calculate commissions when needed. The customer service feature is most likely the best I have come across in 20 years of working in the auto sales business. They are quick to answer questions, always has a solution, and will remotely take over the computer to assist in whichever issue we are experiencing. Cons The printers can sometimes give us issues. I am not sure why the dot. Matrix has to be powered down before each form is printed. Alternatives considered [ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Reason for choosing Frazer The value was much higher. We also are not paying for mandatory services that will not benefit us like some other DMS companies required us to have. Switched from [ConnectWise Automate](https://www.capterra.com/p/142789/ConnectWise-Automate/) Return on investment is unmatched, as well as ease of use and the great customer service/troubleshooting team. Review Source TW Tyler W. Owner Automotive Used the software for: 2+ years ### "Used to be great" January 13, 2026 2.0 This was a fantastic company before the buy out I would love to see the customer service get back to the beginning! Pros The features are great when they work but it has now become a call several times a week to keep my system up! At least a couple hours a week dealing with them Cons Customer service used to be second to none the best I’ve ever had from any company, they have been purchased by another company now this is hands down the worst customer service I’ve had with any dealer partner!! On Holidays and weekends that we are open often times they are not we have lost deals due to the system not working and having no support to help us, wait times are also crazy long to get phone support! Very unsettling when a customer is sitting across the desk! Review Source CJ Carl J. Owner Automotive Used the software for: 2+ years ### "The Best software for Buy- Here Pay- Here with the best Support" October 26, 2021 5.0 Total Satisfaction and the best service in the software business. Pros the ease of learning it plus the great tech support we have always received when purchasing a new computer or if we had a glitch Help Desk were always quick to resolve. Cons I can't seem to think of any cons. Totally satisfied!!! Alternatives considered [Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/) Reason for choosing Frazer I had a few companies send me a disk I could try and some did not put customers info into Metro 2 format in order to report to credit bureau. Some programs wouldn't allow you to switch screens when billing out a vehicle. So programs were over priced and not as good as what we were used to. {THE SALES REP, \[SENSITIVE CONTENT\] was very great at getting us hooked up with Frazer. We still talk with \[SENSITIVE CONTENT\] a several occasions. He is a great Rep. of your company. Review Source MH MICHAEL H. Owner Automotive Used the software for: 2+ years ### "Why I have used Frazer DMS software for over 20 years" September 25, 2020 5.0 I have never in over 20 years encountered an issue with Frazer DMS software that couldn't be reconciled with a simple call to the help desk. Pros Their support team is ready and able to help us with any question, whether it is about a specific report or function, like handling a repo within the system, or an accounting question. Their support team is ready and able to help. The program is straight forward and ergonomically design with common sense and ease of use at the forefront. Cons That \[SENSITIVE CONTENT HIDDEN\] moved from Atlanta to New York state Reason for choosing Frazer For all the foregoing reasons. Switched from [Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/) Mainly at that time Frazer was more cost effective. But I never liked the fact that at our, every 2 year license renewal continuing education seminars, \[SENSITIVE CONTENT HIDDEN\] himself would speak about compliance. And even though an important issue for sure, he would "fear sell", and he always had the forms that the others didn't have. Review Source Response from Frazer Computing September 28, 2020 Hi Michael, We appreciate your feedback and thank you for the great review! Here's to another 20+ years of working together to help provide the quality software and customer service that independent dealers should come to expect! KV Katelynn V. Owner Retail Used the software for: 1-2 years ### "Excellent choice" June 6, 2024 5.0 Pros It breaks everything down for easy use . Cons Nothing i have no complaints about this software Switched from [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) Cheaper and alot easier to use and maneuver around Review Source MF Michael F. OWNER Automotive Used the software for: 2+ years ### "FRAZER IS MY RIGHT HAND" March 2, 2020 5.0 FRAZERS SIDEKICK DOESNT PROPERLY UPLOAD THE PICTURES TO MY WEBSITE Pros THE INTEGRATION BETWEEN FRAZER AND ALTS OR ETAPS IS SO HELPFUL, AND OFFERING OUTSIDE FINANCING THROUGH THE PLATFORM HELPS CREATE AN INCREASE IN SALES BECAUSE OUR CUSTOMERS CAN LEAVE FINDING THE FINANCING TO US. Cons I WOULD ONLY ASK HOW TO GET SIDEKICK TO WORK Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Reason for choosing Frazer i DONT LIKE CHANGE, AND WHEN YOU FIND SOMETHING THAT WORKS GREAT YOU SHOULD STAY WITH IT! FRAZER HAS BEEN A KEY PART OF MAKING OUT BUSINESS SUCCESSFUL! Review Source Response from Frazer Computing June 9, 2020 Hello Michael, Thank you for taking the time to give us such great feedback. We would love to return the favor by helping make sure your Sidekick app is working properly. Please feel free to call one of our helpful support techs at 888-963-5369 and we will be certain to get Sidekick and your uploads sorted in short order. AH Amy H. Owner Automotive Used the software for: 2+ years ### "Every Dealer needs Frazer!" October 29, 2019 5.0 appreciate the fast support and very user friendly and affordable! Pros the ease of understanding each screen and the reporting Cons since it's based on one computer in our office, the other users have a slight lag-time when communicating with the main computer Switched from [Dealer Car Search](https://www.capterra.com/p/169090/Dealer-Car-Search/) frazer had all the reports and BHPH functions we needed Review Source KO Katie O. CSR Automotive Used the software for: 2+ years ### "Good for BHPH Dealerships" September 10, 2025 4.0 Frazer is very easy to use and navigate. Easy to train new employees in. Very secure cloud based software. Pros The user settings and permissions are a great feature to have for any dealership with multiple departments. Uploading forms and specifying which type of deals they need to be assigned to is very handy. Cons Frazer runs a little slow at times and likes to give unspecified error messages. When setting up customers with accounts to view and pay their balance you cannot put a rule in if they have other receivables, recurring fees or repair balance so it makes it difficult when a customer is set up on a biweekly or monthly pay schedule. Text message feature is not as advanced as it needs to be. There is only one service provider that Frazer is intergraded with to do send text messages to customers. Need better features when sending batch text messages or at least have the names in alphabetical order so it's easier to take customers that have a promise date set up out of the queue of messages to send to past due accounts. Review Source TS Tony S. Sales and Marketing Automotive Used the software for: 2+ years ### "Frazer review" February 18, 2025 1.0 We use Frazer for our DMS and never had any tech support issues. Anytime during their working hours, we could get someone on the phone to help or leave a message and within hours someone would call to help us with their software. Fast forward to today... You wait for over 35 minutes on the phone for tech support then the machine comes on to leave a message to call us back. No matter how our company is suffering, we are still waiting (getting on the 5th day) to have someone to give us the pleasure of their time to help. I think the cutback in their support staff to make it perhaps profitable is hurting any business that is doing business with them. The request for tech support was done last week followed by text and email support this week and we are still waiting. God has mercy and gives patience to any business using Frazer. Pros A good DMS. This is an accounting software similar to QUICK BOOK. Cons Tech support is gone. They used to have good tech support but now we are not getting any support and our website has not integrated properly since last week. Review Source Response from Frazer Computing February 19, 2025 Tony, Frazer appreciates you providing this review. We are sorry for the inconvenience you've had. You are correct that our customer support team is typically available and quick to answer questions and resolve issues. In this instance, we dropped the ball for which we apologize. Your comments have been forwarded to make sure a support representative reaches out to you without delay. Also, we don't take a breakdown in communication lightly and will look internally at ways to improve our response to dealers. Should you want to contact us in the interim, please call 888-963-5369 or email help@frazer.com. RD RUSH D. MANAGER Automotive Used the software for: 2+ years ### "Thanking \[SENSITIVE CONTENT HIDDEN\] in the computing Dept. For going beyond everyone else." April 22, 2021 5.0 I needed help with expanding a couple of forms for our By Here Pay Here car lot. Other service reps (99% of the time are on the ball and extremely helpful) could not help with typing up a form. However I was transferred to \[SENSITIVE CONTENT HIDDEN\] and BOY! Lucky me. He was very helpful and where 2 other reps had said no...he said yes and did the task in the same few hours and emailed it to me for my review. Are you kidding? This rep is an asset to Frazer. I am really appreciative of his can do attitude and customer service mind set. People like him are a breed apart. \[SENSITIVE CONTENT HIDDEN\]. Thank you. This is the only other way to let your company know what diamond they have in you. Be proud of your work. You earned it with me. Have a blessed day. Pros Ease of use. Simplicity of the program and decent client care. Cons Realy not much to dislike. If I had to say something then, the customer service at times will not think outside the box to help the client until you ask for management Review Source Response from Frazer Computing May 7, 2021 Hi Rush, Thank you kindly for the great feedback. It's good to know you find Frazer easy to use and can find the help you're looking for immediately 99% of the time. With regard to that 1%, forms can be a tricky topic due to the inherent legalities that come with them. This is why our support techs recommend submitting custom forms directly to our forms department for review from within Frazer's built-in Form Request feature. That being said, you are correct, \[SENSITIVE CONTENT HIDDEN\] is a gem that exemplifies the Frazer way and we're glad to hear you treasure his work as much as we do! DE Dawn E. Operations Manager Automotive Used the software for: 2+ years ### "Best DMS for all" April 1, 2024 5.0 I have used Frazer at numerous dealerships I have been with. This is hands down the most easy to use & navigate. Pros The pricing on this product is fabulous! If you are an independent dealer this is the best DMS on the market Cons There is not a whole lot I can say regarding dislikes I have with Frazer. Review Source Response from Frazer Computing April 2, 2024 Thank you for taking your time to post this review. Frazer Computing greatly appreciates the acknowledgement. We believe our DMS is the best in the industry, and you've helped validate it. We thank you for your continued business. AH Aaron H. Sales Manager Automotive Used the software for: 2+ years ### "Their service will not be beat" February 4, 2021 5.0 They are just exceptional. We have been with Frazer for 20 years and I cant think of a single bad experience with them. Pros Their customer service. The software itself is extremely user friendly. But ultimately it is the customer service that makes them unbeateable. If we have an issue or a question, it is handled immediately. When you call, you are not put on hold for 20-30 minutes. They pick up in seconds. Everytime I have called I have felt like the upmost priority. I've had issues that truly didnt even pertain to them. Issues that I was unsure who to reach out to. And they have been the ones to help. Just an extremely awesome group that goes above and beyond for their customers. Cons Any of the features that I have had an issue with in the past, they have always worked their best to customize to fit our needs better. Obviously different companies will have different needs. But I truly have no complaints when it comes to their software and service. Review Source Response from Frazer Computing February 24, 2021 Hi Aaron, Thank you kindly for the excellent review! We hang our hats on providing the best support possible regardless of the issue at hand and your comments made our team's day. Here's to another 20 successful years of working together! EB Eric B. HR Construction Used the software for: 1-2 years ### "Critical Dealership Software " October 6, 2022 5.0 Good, could not imagine running a dealership without it Pros For me it is the Reports since I am back stage. Cons Distilling which reports I need and understanding the data it populates is sometimes confusing Review Source WP William P. Sales Manager Automotive Used the software for: 6-12 months ### "Perfect for an independent dealer" May 12, 2023 5.0 Great with no real issues to think of Pros Ease of use, Has everything we need, Perfect integrations to multiple advertising sites, Complete inventory feeds to our financing banks Cons I really wish Frazer had a full DMS system to go with it; we would immediately cut our 3rd party DMS & just use Frazer. Alternatives considered [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) Reason for choosing Frazer Price, Usability, Integrations Review Source NA Naomi A. Owner Automotive Used the software for: 2+ years ### "Not User-friendly but great price" August 1, 2019 3.0 It was nice to have a software to enter all sales and purchases, however,all the necessary information I felt was needed wasn't available. There ended up having to be lots of notes taken on the deal jacket to make sure all details were recorded. Pros Great price, especially when we were first starting out and didn't have much extra funds available. Cons It wasn't user friendly. It didn't have fields where we could enter how the customer paid (cash, credit card, cashier's check, etc.) and when. I could access it remotely if I was at home, however, if one of my employees was in the software I had to wait until he was done. Review Source Response from Frazer Computing August 5, 2019 Hi Naomi, thanks for the feedback! If you'd like to learn how to enter customer payment types (or anything else), please reach out to our support team by phone, chat, or email. If your employees have the need to access Frazer from outside the office, you may be a candidate for online Hosted Frazer, which would eliminate that remote sharing. I hope that helps! JD Jabi D. GM Automotive Used the software for: 2+ years ### "Customer Service Always Goes Above & Beyond! " February 11, 2021 5.0 I was working from home due to bad snow storm and was having issues from my personal computer at home. I called Frazer and spoke to \[SENSITIVE CONTENT HIDDEN\] and these guys were able to log on and take care of the issues I was having log on and also took the time to explain why I wasn't able to log on. Anytime any of our locations have an issue there is no hold time and staff is awesome! Always professional and willing to help! Pros Easy to use and navigate. It exports to the banks and other systems we use. Cons Uploading pics is a bit of a process on getting them for inventory Review Source Response from Frazer Computing February 25, 2021 Hi Jabi, We are happy to hear you find Frazer easy to use and are making good use of the many integrations we offer. We also have a mobile application called Sidekick that may help make the process of adding photos to your Inventory easier. Please feel free to contact one of our expert support techs at 888-963-5369 if you like to find out more. sM sandra M. operator Automotive Used the software for: 2+ years ### "Fantastic!" September 20, 2021 5.0 The frazer help desk team was able to help me set up existing service software on a new computer. Pros Its very friendly use. anybody can use this software. Cons i like everything. but if it was available in other languages will be helpful. Reason for choosing Frazer its very friendly use Review Source VE VICTOR E. PRESIDENT Retail Used the software for: 2+ years ### "The Best Used Car Dealer Program" September 17, 2020 5.0 I have been with FRAZER software since 1992. and I have nothing bur positive things to say about \[SENSITIVE CONTENT HIDDEN\] and his staff. His team is friendly, incredible, amazing and very knowledgeable. Pros Ease of use and how much it can do for your business. Customer support is the BEST of any industry. Cons I cannot answer this question because there is nothing I do not like about it. Reason for choosing Frazer Best support and reputation in the indusdtry. Review Source Response from Frazer Computing September 21, 2020 Hi Victor, Thank you kindly for the fantastic feedback and we are proud to be your Dealer Management Software of choice since 1992. We look forward to many more years of continuing to provide you and your business with the exceptional product and support you deserve! RG Robert G. owner Automotive Used the software for: 2+ years ### "Customer service is the best. I wish I was a attentive with my customers as they are with me!" December 14, 2020 5.0 Invertory is great. I run all my credit card transactions through Frazer. its seemless. Pros Customer service... Product is top notch, does everything I need.... and im sure more! Cons It does everything I need it to do. Partnerships are solid with other vendors. Review Source Response from Frazer Computing January 21, 2021 Hi Robert, We appreciate your kind review and are glad to hear that you are making fantastic use of our products and services! Great care is given to help ensure we can provide the best possible experience for all of our dealers and we welcome you to give us a call at 888-963-5369 if you ever want us to help you explore more ways you can get the most out of Frazer! rB roman B. Owner Automotive Used the software for: 2+ years ### "All around great product, easy to use, straight forward paperwork" October 29, 2019 5.0 Easy set up, easy paperwork selection, clear report. Pros Easy to use on day to day operation. Works and syncs with all major dealer portals and platforms. Cons sync with quick books, dealer proposal form, no square sheet. Reason for choosing Frazer Customer service is very responsive, easy to understand the whole process. Review Source Response from Frazer Computing November 4, 2019 Hi Roman, thanks for your great review. We're glad Frazer is meeting your needs! Did you know you can export from Frazer to Quickbooks? You can also send us custom forms that we will add to your forms list free of charge. Reach out to our tech support team if you need assistance setting anything up! jC jason C. office manager Automotive Used the software for: 2+ years ### "jason's review" December 7, 2020 4.0 Pros the ability to add repairs to customer accounts and its ability to integrate with outside software Cons it does not include additional amounts (repairs, etc...) with cust refinance option. Review Source Response from Frazer Computing January 21, 2021 Hi Jason, Thank you kindly for the great feedback! We're glad that you are finding the added repair costs feature to be useful. For what it's worth, the reason we don't allow these added costs to be included in a customer refinance is due to various financing regulations that consider these as separate transactions with unique guidelines. JC John C. General Manager Automotive Used the software for: 2+ years ### "Excellent software for a car dealer" March 11, 2021 5.0 Very satisfied and been a customer for over 25 years, maybe longer, can't remember when I started with Frazer. Pros All the forms that we need can be installed in the system and it's easy to use. Great customer service when we need it. Cons I don't know of anything to improve upon Review Source Response from Frazer Computing April 1, 2021 Hi John, Thank you for the gracious review and privilege of serving your business's DMS needs for over 25 years. We look forward to many more years of providing you with the quality product and support Autobest Motors demands! KC Karen C. Secretary Automotive Used the software for: 2+ years ### "Great bang for your buck" May 18, 2021 5.0 Frazer is always a pleasure to work with. They have a very friendly and knowledgeable staff to help with any questions. Pros Love how easy it is to use Frazer. And love how easy it is for support to help out with any questions especially if they need to log in. Cons Actually there is nothing I dislike about the program it does everything we need it to do and then some. Reason for choosing Frazer Cost was the main reason. Review Source AT Alex T. GM Automotive Used the software for: 2+ years ### "The best Automotive DMS Software on the Market for Independent Dealers!" May 16, 2017 5.0 Time and Cost Savings to manage and operate the dealership. Great accounting and reporting functions as well! When I first saw the home screen, I though I was looking at a windows 95 application, but DON'T LET THAT FOOL YOU! Under the hood this software does more than it's next 10 competitors combined! Very intuitive and easy to use! I wish they offered DocuSign Pros EVERYTHING! WE have used 2 other big name software providers that charge BIG. This software not only does MORE, it is easier to use, and for A LOT Less. I would recommend this to any dealership from start up to 150 vehicles in stock. Great BHPH module, Great integration with payment processors, and route one. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.