# Brightidea Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Brightidea the right Product Roadmap solution for you? Explore 106 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/51009/Brightidea/reviews --- Brightidea 4.4 (106) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Brightidea Ease of use 4.3 Customer Service 4.6 ## Pros and Cons in Reviews LO Larry O Marketing Insights & Processes Manager Oil & Energy, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “The ability to add steps and create rules in the innovation pipeline set up helps to create the various dynamics that we needed as we shape our relatively complex innovation and product development process.“ August 13, 2020 TE Tom E Business & Legal Operations TraineeLegal Services, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “Customising and implementing things like workflows, editing the homepage format etc. can be very cumbersome and inconsistent, as it seems like there's a migration to a new interface that's half-complete, which makes things quite confusing when you have to navigate multiple places to customise different aspects of one page/site.“ August 17, 2020 LP Luca P ManagerManagement Consulting, 10,001+ employeesUsed the software for: More than 2 years. “The tool allow to manage complex innovation program both involving employees and external actors such as start-ups etc.“ August 7, 2020 Cristian M FounderEducation Management, 2 - 10 employeesUsed the software for: Less than 6 months. “The App is Pricey and you really need to check first the ROI.“ January 20, 2022 LP Luca P ManagerManagement Consulting, 10,001+ employeesUsed the software for: More than 2 years. “Amazing API library that allows both to integrate new functionalities as well as other third party systems“ August 7, 2020 SC Shauna C Manager, Employee ExperienceComputer Networking, 10,001+ employeesUsed the software for: 1-2 years. “Sometimes matching fonts size and color on an HTML widget can be frustrating.“ September 2, 2020 MR Martin R COOOil & Energy, 10,001+ employeesUsed the software for: 6-12 months. “easy to setup and use, ability to push innovation not only with your team, but also with external comunities“ August 12, 2020 MC Michael C Enterprise ArchitectureFinancial Services, 5,001 - 10,000 employeesUsed the software for: 1-2 years. “The inability for Boolean logic in the rules engine is somewhat annoying but manageable.“ August 7, 2020 ## Showing most helpful reviews Showing 1-25 of 106 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kayla P. Consumer Analyst Used the software for: 1-2 years ### "I used Bright Idea to source & implement ideas from an organization of 1,200+ on an ongoing basis. " January 9, 2018 5.0 This software made it easy to collect, sort, organize, analyze, and communicate about ideas submitted by a 1200+ person organization spanning sites across the east coast (as well as an array of home workers across the country). Pros The software is intuitive and mirrors social media that most people are familiar with. It is easy to customize on the whole, and meets the objectives for our business goals. Cons I wish there were more options to support an ongoing program like the one we have. At Unum, we aren't looking for ideas in small spurts of time, but rather using the site as the foundation of an ongoing engagement and continuous improvement program spanning office locations and multiple departments/skills. Although we are using the tool in a way that it isn't necessarily intended, we have seen tremendous success. It'd be great to see BrightIdea work to tailor a version of the platform to a business goal like ours. Review Source LS Lindsay S. New Technologies Analyst Consumer Goods Used the software for: 6-12 months ### "BrightIdea Review" September 6, 2019 5.0 We started an internal crowdsourcing approach using BrightIdea and this has resonated very well with our business members. They are pleased that their ideas are able to be heard and the process is transparent. Pros The look & feel of the BrightIdea platform is very easy and engaging for users. Cons Functionality is limited in areas such as socialization and financials. Though the BrightIdea team is very open to hearing product enhancements and is frequently updating the software. Alternatives considered [Planview IdeaPlace](https://www.capterra.com/p/239636/Spigit-Idea-Management/) Reason for choosing Brightidea Better price, better look and feel for our end users, better support staff over Spigit Review Source CF Claudia F. Senior manager Used the software for: 2+ years ### "Good experience but the software has some limits that can be improved" April 2, 2018 3.0 Pros Flexibility in terms of customized pipeline, different evaluations tools, open to external and business model canvas and business impact that allow digitalizing some activities. Customization in terms of look & feel. Cons No possibility to assign an idea to a specific evaluator (some clients ask this functionality in particular when they start to use the platform). The activation of the workspace is centralized and permitted only to the admin (a high effort to innovation team). The absence of a project management tool (the functionality in the workspace is really poor). The low flexibility of the dashboard (in particular the dashboard shows the ideas in specific step and not in the stage- the step in the pipeline is typically used to make easier the activities and is not relevant in terms of process). The submission form is not effective. The development tool is assigned mainly by the submitter in a dynamic way (and specific resources defined) but if the ideas are published by a team the development tool doesn't permit to fill in the tool by all members. The absence of links to ideas and possibility to merge them if really similar or complementary. The chip can be cool but the employees are not incentivized to use them (if the employees make a good investment they gain the chips- if the employees do not invest chips have the same amount of chips) Review Source ON Oliver N. Corporate Innovation Insurance Used the software for: Less than 6 months ### "Robust and highly capable idea management platform" September 17, 2019 4.0 The service at Brightidea stands out. Throughout the sales process and more importantly, since the sales process, Brightidea have been attentive while giving us the space to explore and use the platform. There a good transparent processes for raising requests for future enhancements. In the first few months we have set up a range of challenge in the platform with very few issues - overall, it is early days, but has been a good start. Pros The platform is not that big on frills, but it feels highly dependable. The navigation is intuitive and we feel no need to issue user guides. Cons Currently, the reporting is robust and fairly extensive, but the ability to create custom reports would be a great addition to the platform. Alternatives considered [HYPE Innovation](https://www.capterra.com/p/227003/HYPE-Innovation/) Reason for choosing Brightidea Brightidea had several key functionalities that we were looking for, particularly in the review process where their solution was the only one that met our needs in that regard. Switched from [HYPE Innovation](https://www.capterra.com/p/227003/HYPE-Innovation/) Cost and reliability. Review Source RM Ray M. Senior Buyer Automotive Used the software for: 1-2 years ### "Brightidea has been the key to organising our innovation initiatives" September 20, 2019 4.0 It has been a great way to get everyone involved in idea sharing. We have tried this without using Brightidea but it became too complicated to manage. This software makes managing the workflow super easy! Pros Very easy to adapt the software to the needs of the initiative, as well to the colors and theme of our company Cons I have not found anything negative, and I continue to try to find things that could be improved, but to date have not found any! Alternatives considered [Sideways 6](https://www.capterra.com/p/154307/Sideways-6/) Reason for choosing Brightidea We prefered to deal with a company located in North America. Features were more in line with what we were looking for. Review Source MT Melanie T. Innovation Program Manager Financial Services Used the software for: 1-2 years ### "Brightidea's customer service makes the difference" September 5, 2019 4.0 Pros Working with the Brightidea team is always a good experience. They're client-driven, and have continuously worked to improve their product to suit our needs. Cons As with many providers of this type of software, getting it set up to track the metrics we need continues to be a bit of a struggle. Alternatives considered [Planview IdeaPlace](https://www.capterra.com/p/239636/Spigit-Idea-Management/) Reason for choosing Brightidea Brightidea, while not perfect, did a better job with data/analytics and provided exceptional customer service at a similar price scale. Review Source Toni D. Business Analyst IV Insurance Used the software for: 6-12 months ### "We use talent sharing functionality giving us the ability to strengthen our cross functional skills " January 9, 2018 4.0 Pros Brightidea gives my organization the ability to collaborate more cross functionally and strengthen skills and experiences across the board. We love the ability to post opportunities for others to volunteer for. We also leverage the functionality to be able to solve challenging questions and source for opportunities to simplify and be more efficient at what we do. We connect these opportunities to our performance and coaching sessions for our organization to measure the success that we are gaining using Brightidea. Overall, we are very satisfied with Brightidea and look forward to use it in other creative ways to support growth and experience within our organization! Cons The only thing that challenges us is the pricing and limited Admin seats we have. This makes us have to rely on our IT partners for support and administration. Review Source Giorgi G. Lead Customer Care Tobacco Used the software for: Less than 6 months ### "Perfect realization of idea crowd-sourcing in a platform" October 14, 2018 5.0 It helped us to save lots of time by automation of the certain tasks and also what's more important, it certainly brought a way more organized way of working for the team Pros The main advantage of the platform is the high flexibility and customization which allows us to adapt the platform to our needs not vice versa to adapt to the platform. Sometimes it might get overwhelming due to this, though overall I'd say this is a big asset of this platform. Furthermore, the constant improvements are made from the Brightidea team and communicated in a clear understandable way. We totally love the platform from its idea to the interface and usage. It helps us break down the projects into the categories/silos and supports us work in a way more organized way than before within the team. Cons I cannot really name anything big that we dislike. Though, the reporting could be slightly better as it doesn't fully shows the essence when exported, thus, makes it a bit harder to present to the third-party persons. Also, the pricing could be slightly lower. Review Source Charles S. Database Consultant Oil & Energy Used the software for: 6-12 months ### "Enjoyable and rewarding" December 14, 2017 4.0 Employee engagement. Critical in fostering a culture of innovation, and sourcing sustaining and disruptive ideas to our product line, services, operations, and industry. Pros Ease of use for end-users and administrators. The program is fun to use. Employees in our company enjoy having a platform to share their ideas and collaborate with their peers. Cons Setup menus can be consolidated. Different types and managing communications is confusing: Enterprise Set-up > Site > Newsletters; Enterprise Setup > Site > System Email Messages; Communications pillar; Setup pillar > Rules Engine > Email Templates. Review Source Brad L. Head of Innovation & Technology Civil Engineering Used the software for: 1-2 years ### "Market leading innovation management platform" July 22, 2018 5.0 Improved safety, increase quality, cost reduction initiatives. Pros The ability to create multiple environments, to customise workflows, to duplicate workflows (for rapid deployment), the dedicated mobile app and customer success support. Cons Lack of mobile app development, slow development of product enhancements, lack of local (i.e. outside of USA) hosting options to reduce latency. Review Source AY Alexander Y. Innovation Process Specialist Oil & Energy Used the software for: 2+ years ### "Great Way to Crowd-Source Ideas from your Employees" December 12, 2019 5.0 Overall, Brightideas is a very excellent and worthwhile expense that your business can incur. We were able to save tens of millions of dollars in cost avoidance due to the creative and impactful ideas that were submitted by employees all around the company. Pros Brightideas offered an incredibly rich and robust platform that allowed our Innovation Team to create a method for our employees to share their ideas to management. There was also a way to incentive ideas with the build in "reward and recognition" system that was really well liked by our employees. Cons The learning curve for mastering this product is quite high, and back end users will need to go through some extensive training with the Brightidea representatives. Reason for choosing Brightidea Brightideas offered the best value in terms of pricing and services/features offered. Review Source AV Audrey V. Makerspace and Open Innovation Manager Consumer Goods Used the software for: 2+ years ### "BrightIdea is a great software for innovation and collaboration" September 5, 2019 5.0 We are finding great innovative ideas and solutions with our implementation of BrightIdea. Pros BrightIdea is a great software for innovation and collaboration. It is easy to use as an administrator. We use it in our organization for a few different functions, including as a platform to crowd source innovation ideas from our employees. BrightIdea has been great because it gives us an easily accessible software to collect and store our innovative ideas. Cons I do wish they had a Workplace integration. Review Source MP Miguel P. Innovation Monitoring Officer Broadcast Media Used the software for: 1-2 years ### "Quick and cheap platform to get an organization started on tracking initiatives" October 23, 2019 4.0 We're using the platform to create a culture of Innovation Pros Easy to get started and doesn't take much tutorials to implement. Interface is easy enough to learn. Cons Lacking a lot of features and functionalities to make an admin's life easier. Works best if someone on admin side has knowledge of CSS and HTML Alternatives considered [Planview IdeaPlace](https://www.capterra.com/p/239636/Spigit-Idea-Management/) Reason for choosing Brightidea Brightidea was the best value for money Review Source MA Marti A. Director, Product Operations Computer Software Used the software for: 2+ years ### "Great Innovation Tool, constantly updating features" September 17, 2019 4.0 We use this tool as a customer portal for product enhancements. We've been very pleased overall. Pros Their account managers and support are very responsive and update the product with an ear to customer voice. Lots of helpful documentation to help companies learn how to use innovation across the organization. Cons Reporting and metrics could use a facelift. Reason for choosing Brightidea Easy to implement. Review Source lB laurent B. Director of Innovation & Foresight Insurance Used the software for: 2+ years ### "Great tool for idea crowd sourcing" July 18, 2016 4.0 I have been using the Brightidea Platform to run an idea crowdsourcing contest in my company (international insurer). the Platform is extremely modular and has all the features it takes to make your innovation program a success. Pros \- modular and easy-to-set up / easy-to-use platform - brightidea accustomed to dealing with large international groups (security & integration is made easy by the team - handy tools to get ideas to be evaluated (simple to set scorecards, basic single scale assessment tool...) - reactive support team in case of technical issues. You are never alone with your problem - talented team of Professional services team to get you up and running Cons \- no in-platform design thinking type of "prequel exercise" in order to better identify the user pain point before idea submission - 2 yr-contracts take the level of users at the end of 1st year as reference point for year 2 Review Source JD Jonathan D. Marketing BLP Financial Services Used the software for: Less than 6 months ### "Brightidea for tracking new product introduction" September 24, 2019 5.0 Having a real time, up-to-date tracking system for projects in the NPI pipeline has allowed us to better manage our initiatives both internally and externally. Grouping projects depending on their particular stage helps us to prioritize better and use our time efficiently, This keeps projects from being forgotten along the way. Brightidea has always made reporting to the OCC much easier because all of our NPI projects are being stored in one place and only authorized users can make changes. This prevents errors and duplication. Pros We love that Brightidea logs status changes as projects move through our new product pipeline. The approval dependencies and historical data have been incredibly useful for tracking changes and reporting to our regulatory agencies. Being able to view all of our project inputs in different ways is also very useful. We can sort projects by stage and export them into spreadsheets according to various criteria. The pipeline view also helps us to visualize where attention is needed. Cons One issue we ran into was the inability to backdate projects. We are able to adjust dates when we export the data from the Brightidea site, but it would be useful if projects could be backdated, since we cannot always upload new products the day that they start. Otherwise, the Brightidea team has been able to solve any other problems that came up! Review Source AZ Avi Z. Innovatgion program manager Printing Used the software for: 6-12 months ### "great easy to use program" October 12, 2017 4.0 Pros the challenges app is one of my favorites , we can use it to describe our top challenges and to easily expose it to all of our employees Cons to many applications can confusing the end user , i think that bright idea can help their admins with suggestions to internal communication (it will help us to extend our program and it is a share interest for us) Review Source Response from Brightidea October 24, 2017 Thanks for the review, Avi! We were so excited that you travelled all the way to SF for our user conference! We've worked to categorize our Apps to help you understand which Apps to use for which use cases - please check out our newly released Apps Pillar page. Also, take a look at the Knowledge Base for sample content you can leverage for internal communications, for example the Solve App Challenge Sponsors Guide. WF Wunmi F. Innovation Consultant Banking Used the software for: Less than 6 months ### "Brightidea" December 3, 2019 2.0 I have not had a good experience with Brightidea. There needs to be many improvements to the platform. Pros Brightidea is good for hackathons and crowd-sourced challenges. Once the site is created collecting ideas and moving them along the pipeline is pretty simple. Cons Brightidea makes most tasks difficult. The backend is outdated and not intuitive. Setting up a site is time consuming and you have three different setup areas. Brightidea needs make many updates. Review Source Response from Brightidea December 9, 2019 Hello, Thanks for voicing your concerns about the product. We are sorry to hear that your experience has been frustrating, and we will have someone from our team reach out to follow up on what we can do better in order to make you successful, and learn more about how we can improve our product to better meet your needs. Thanks again for your feedback. We constantly strive to enhance our product for our customers, and we hope to learn more about your specific needs. AP Adonay P. Trainee Information Technology and Services Used the software for: 6-12 months ### "Even though it's a challenge, I do like to use this platform because it's been great so far" June 20, 2018 4.0 I'm getting to know more about my company and being able to come up with ideas to make them more creative and collaborative Pros When it comes to organization the webstorms are helpful The platform is relatively easy to use, customize and collect data And I do like setting things on my own and being able to come up with new strategies from data analysis Cons Truth be told: I do hate it's chat mechanism All the users, the team and I just can't get it, so we communicate via email Other than that, I'm having struggle to set up customized and independent pages and I would love to have a way to merge categories and pipeline stages Review Source RK Rebekah K. Community Business Solutions Manager Real Estate Used the software for: 1-2 years ### "The best software" August 29, 2018 4.0 Our overall experience with Bright Idea has been excellent. We have been able to name programs through associate engagement. We have also been able to manage our large pipeline of pilots that we are testing all over our portfolio. Pros I love how easy it is to use and administer. This tool is highly customizable, which allows us to cater to our brand and make the tool work for us. It provides us with an organized platform to crowd source answers to some of our challenges by engaging our associates! We have been using BI for two years and the number of enhancements and improvements they continue to make is impressive. Cons The system has so many applications and I struggle to figure out a way to use them all! I wish that there were some better real world examples of each. Review Source WM Wendell M. Intake Manager Marketing and Advertising Used the software for: 1-2 years ### "I use BI daily to schedule appointments and to track project activity. " July 12, 2018 4.0 See survey! Pros Keeps me on point with where projects are in the pipeline. Helps me to make decisions on what projects will move forward and which projects will be exited. Gives me the opportunity to make email contact with constituents from BI. Cons I can't determine who used the system last and may have moved things around. Needs a tracking mechanism. Review Source LA Laura A. Growth Accelerator Used the software for: 1-2 years ### "The Brightidea platform enables innovation at our company, connecting us to global professionals." October 12, 2017 4.0 Pros I appreciate the flexibility and ease of customization. We have been able to use the platform for a variety of use cases; some of these are pre-programmed by the Brightidea team but often we are customizing our own challenges and pipelines to fit our needs. Cons Often, I have to export to Excel rather than analyzing within the platform. It would be preferable to have more analysis within the platform. Review Source Response from Brightidea October 24, 2017 Thanks, Laura! We recently released a new dashboard that allows you to visualize the business impact captured from your innovation activities. We plan to add more dashboard functionality in the future. Please let us know on Ideaspace if you have any specific requests. https://bi.brightidea.com/ideas SS Silvio S. Product Manager Used the software for: 2+ years ### "Brightidea provides a very easy to use platform for capturing and triaging product ideas" July 30, 2018 4.0 Able to provide an online, easy to use portal for capturing ideas from our user community Pros It is pretty easy to use and has a nice "social media-like" interface which everyone is used to. It gives me the ability to see ideas entered by our customers but also manage the backlog of ideas. Cons There isn't much I don't like about this. I don't use all of the features but that is because I don't have the time to leverage all of those capabilities. Review Source FK Fatih K. Specialist Airlines/Aviation Used the software for: 2+ years ### "Continuously Improving Cool Idea Management Software" September 25, 2019 5.0 Overall experience is satisfying Pros What i like most is, release of new tools and features every year Cons Website design flexibility is least likable feature of this software Review Source RB Robyn B. Project Manager Used the software for: 1-2 years ### "Brightidea makes frequent improvements to the software and keeps up with industry trends." December 14, 2017 4.0 Pros It is robust and configurable to a high degree. This flexibility makes it a very powerful tool. There are limitless use cases for this product. Cons Some underdeveloped features are still lingering around and the documentation is not always up to date. 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