--- title: "Auto/Mate Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Auto/Mate Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/51450/DealerSocket/" page_type: "product" language: "en" --- # Auto/Mate Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Auto/Mate ## What is Auto/Mate? Auto/Mate offers a suite of seamlessly integrated products to help dealers sell and service vehicles more profitably, while improving their customers experience. DealerSockets suite of products includes advanced CRM, innovative Digital Marketing and Websites, robust Vehicle Inventory Management, insightful Analytics Reporting, and solutions to streamline dealer operations such as Desking, Credit Reporting, Compliance, and a Dealer Management System (DMS) for dealers of all sizes. ## What is Auto/Mate used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/) Overall rating Based on 60 user reviews Reviews sentiment Positive 55% Neutral 8% Negative 37% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Auto/Mate?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://dealersocket.com&name=Auto/Mate) ## Auto/Mate Overview Updated August 2026 AI summary Auto/Mate is a cloud-based solution designed for businesses of all sizes seeking to manage dealership operations. It covers accounting, inventory management, sales floor, and service department functions, with options for lease tracking and financing. Notable capabilities include website and third-party integrations, supporting both franchise and independent dealer workflows on web and Linux platforms. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Auto/Mate 3.3 (60) VS. [### Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) [4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) Starting Price Contact vendor Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.2 (60) Ease Of Use 4.6 (2,363) Value For Money 2.9 (50) Value For Money 4.5 (2,206) Customer Service 3.0 (52) Customer Service 4.6 (2,185) ## Auto/Mate alternatives [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) [4.9 (239)](https://www.capterra.com/p/10010509/DeskManager/reviews/) Starting price $50.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10010509/DeskManager/) Highest Rated [DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) [4.9 (1,485)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/71935/DealerCenter/) [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [4.7 (151)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [CDK Global](https://www.capterra.com/p/122988/CDK-Global/) [4.1 (211)](https://www.capterra.com/p/122988/CDK-Global/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 76% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/122988/CDK-Global/) [View all alternatives](https://www.capterra.com/p/51450/DealerSocket/alternatives/) ## FAQs about Auto/Mate Overview ### Which roles and teams benefit most from Auto/Mate? Auto/Mate is most used by dealership owners, general managers, sales teams, and marketing leaders who need tighter control over customer interactions and daily operations. Business development, internet sales, and e-commerce teams use it to manage leads, follow-ups, and online inquiries, while finance and training roles support reporting, compliance, and staff onboarding. Answer based on 57 reviews Overview ### What company size and specific industries is Auto/Mate built for? Auto/Mate is designed for franchise and independent automotive dealerships of all sizes, including small, mid-market, and larger dealer operations. It is built for the automotive retail industry and suits dealerships that need to connect with auto seekers and manage dealership-focused sales and marketing activities. Features and Usability ### What are the key features of Auto/Mate? Auto/Mate includes core dealership management features such as inventory management, invoice management, accounting, and document storage. Reviewers also discuss appointment scheduling, service department scheduling by technician, customer tracking with multiple vehicles per profile, and customizable reports with emailed sales and activity dashboards. Integrations and website connections extend these workflows. Answer based on 31 reviews Overview ### How well does Auto/Mate work for dealership management? Auto/Mate supports core dealership management well for many stores, especially around inventory, deals, appointments, and customer records. Sales teams and managers like the broad dealership coverage, but some small dealers find it too complex, and others run into gaps with website tools, tracking depth, or cross-department workflows. Answer based on 30 reviews Limitations ### Does Auto/Mate have bugs or reliability issues? Auto/Mate shows recurring reliability concerns for many dealerships, especially around crashes, slow loading, printing problems, notifications, and feature inconsistencies. Some teams still find the software workable when support responds, but internet sales managers, mobile users, and multi-system dealerships often describe unresolved bugs as a serious day-to-day problem. Answer based on 16 reviews Getting Started and Support ### How easy is it to onboard and train a team on Auto/Mate? Auto/Mate offers in-person training, live online sessions, webinars, videos, and documentation. Reviewers describe onboarding as manageable for computer-comfortable staff after basic training, but more time-consuming for nontechnical users, sales teams, and admins handling setup or data migration. Several users also report uneven support, which can slow implementation. Answer based on 18 reviews Getting Started and Support ### What customer support options does Auto/Mate offer, and how do users rate the experience? Auto/Mate offers email/help desk, a knowledge base, and phone support. Users report mixed experiences: some describe fast, helpful replies and useful training resources, while many others mention long wait times, difficulty reaching the right person, weak follow-through, closed tickets without solutions, and inconsistent communication across teams. Answer based on 31 reviews Features and Usability ### Is Auto/Mate easy to use for dealership staff? Auto/Mate feels easy to learn for many dealership teams, especially for basic deal setup, inventory lookup, and daily tracking. Sales staff and office users often find the layout workable after some training, but others describe the system as slow, cluttered, or confusing for advanced tasks and feature setup. Answer based on 23 reviews Features and Usability ### What features does Auto/Mate offer for car dealerships? Auto/Mate offers a wide set of dealership features, including CRM tools, inventory management, follow-up tracking, reporting, marketing functions, and service scheduling. Sales, finance, and internet teams like having many tools in one system, but some dealerships say certain features feel unfinished, hard to configure, or inconsistent in daily use. Answer based on 18 reviews ## Features AI summary Based on 1,689 Auto Dealer reviews Capterra data shows that buyers of auto dealer software rank the following features as their top priorities: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Auto/Mate includes **Inventory Management**, giving dealerships a way to track vehicle availability and keep stock details current. However, it does not offer **Reporting & Statistics** or **Customer Database**. Instead, it provides other highly rated features such as **Website Integration** (**49%**) and **Third-Party Integrations** (**65%**), helping businesses connect inventory with online listings and link their dealership system with other tools, allowing teams to keep information connected and manage daily operations more efficiently. Inventory Management 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Website Integration 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Seamlessly integrates with 3rd party websites Accounting 4.5 (2) 150.00% of 2 reviewers that rated this feature as important or highly important Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. Contact Database 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Document Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location Financing Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Financing arranged by the dealership Auto/Mate 23 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customizable Reports: Alter the layout and content of reports - Document Management: Store, manage, and track all electronic documents in a centralized location - Document Storage: Store and organize documents in a centralized system - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Inventory Management: Track and manage inventory levels to maintain proper supply - Invoice Management: Captures invoice data and maintains comprehensive records for auditing and reporting purposes - Lease Tracking: Monitor the process of lease agreements - New Car Dealer: For new car dealerships - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Reports: Reports specific to sales analysis for trends and strategies - Service Department: Manage in-house automobile service department - Stock Management: Manage the buying, selling, and holding of stocks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 3.3 (60) 3.3 Based on 60 reviews ## Pricing Value for money 2.9 (50) ### Starting price Free trial not available Value for money 2.9 (50) 2.9 Based on 50 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.0 (52) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.0 (52) 3.0 Based on 52 reviews ## User reviews Overall rating 3.3 Based on 60 reviews Filter by rating 5(20) 4(13) 3(5) 2(7) 1(15) Mentioned topic Sorted by most recent CK Cydelle K. Office Manager Automotive ### "Automate is overall great, but could be better in a few areas. " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 October 31, 2024 Pretty good, some changes I don't like, some are ok. Just needs a little bit of improvement. Pros Easy to use, flexible for accounting, and reporting is decent Cons Reporting could be improved, some users need multiple windows open as they work on many things at one time, and it doesn't always allow that. Superusers should be able to work in multiple screens and modules at the same time. Also, tends to be a little slow responding at time. I don't like the university being separated from the program now either. And it is hard to find things there too. Also it would be nice to setup recurring AP invoices too, we have a lot of those. Last request, posting of RO's from Service to accounting would be nice to see them right away instead of delayed. Understandable though. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CV Cody V. Finance Director Automotive ### "AUTO/MATE IS A NIGHTMARE." 2.0 Overall Rating 2.0 2.0 Ease of Use 4.0 4.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 24, 2024 Very unhappy. Wish my company never signed the contract. Pros The only positive to auto/mate is is at 6:00pm I get to shut it down and not have to worry about it till the next morning. Cons Everything, website feed integration is a nightmare, cannot print certain forms CDK can. Its just a way inferior product o CDK. Switched from [CDK Global](https://www.capterra.com/p/122988/CDK-Global/) Pressure from people who didnt know how to use CDK. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Geoffrey L. Project Manager Automotive ### "Excellent tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 31, 2022 Auto-Mate is an automation software of robotic processes through the RPA and BPA platform in order to automate business workflow in a comprehensive manner, it is a center for the perfection of automation to collect people, processes and technology Needed to increase the benefits of the business. automation. It is an easy-to-use tool that provides support when you need it. The Android version contains predetermined elections for beginner users, since as a tool it has a potential to save work time and recoil. Pros I like Auto/Mate, since it is a strategy of automation of companies with flexibility of the critical processes of a company to maximize efficiency in the organization. Cons I do not like Auto/Mate, because it's a bit complex, because it's free, it does not have a lot of integration of applications and can access another after culminating one, it's a bit old, but it works. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BW Bobby W. Service Manager Automotive ### "Great Company That Cares About Their Clients!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 21, 2021 It's been great, they're a great company. Pros There are so many good things about this system, but the one thing as a service manager I like the most is they have the option for a service department to schedule by technician which is something that no one else does and I don't know why. I hope they never get rid of this feature because there are still many departments out there that like to schedule that way and they show that they care about ALL of their customers by allowing this. Cons Really there are none, they could do better on some of their reports but other than that, the dealership I worked for loved this DMS. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ET Edgar T. Scarboro Mazda Automotive ### "Feature-Rich CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 5, 2020 Overall, it has been a good experience. Much better than VINSolutions. Pros A lot of features, including a full suite of CRM, data mining, and more. Great customer support. Compatible with a lot of software Cons Can be difficult to navigate. Need to think like a software. Can use an upgrade on how the interface looks Switched from [Connect CRM](https://www.capterra.com/p/83633/Complete-Dealership/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LS Lisa S. Finance Manager Automotive ### "Automotive CRM done right" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 19, 2020 I have only been working within DealerSocket for a short time but it is clearly heads above what I have used in the past. The integration of past/current/future customer interactions gives me a realistic view of potential opportunities and pitfalls. Pros I love that DealerSocket combines so much functionality in one place. I can finally truly analyze customer interactions. Cons I have not yet found anything that I do not like about Dealersocket. I really appreciate the training videos. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Jon B. Rsd Automotive ### "DS" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 October 28, 2020 A good tool which requires time and patience to learn Pros I liked the automation and simplicity to set up campaigns along with reporting and alerts when customers engaged Cons Complicated. It takes a long time to learn and unfortunately most do not even scratch the surface of capability. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TD Tony D. Internet Sales Manager Automotive ### "DealerSocket" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 28, 2020 Good, not great. Would simply but lacked alot of functionality that could have been useful. Pros It was clean and simple enough to use. However, many functions I needed would not work or was offered. Cons Failed to properly print my forms correctly on many occasions. Photo id function on the drivers license add customer feature would not not work properly. Reasons for choosing Auto/Mate Less money. But left DealerSocket after 2 yrs. Now with VIN. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. WS William S. GM Marketing and Advertising ### "Great product but complicated to use" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 3/10 August 20, 2020 It's a very complete system but very dificult to train staff that aren't to computer knowledgeable Pros It's a fast wat to process leads and has many templates to choose from Cons It's very complicated to train staff to use it Switched from [AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) Much easier to use Reasons for choosing Auto/Mate Was referred to DealerSocket by colleagues in the same industry Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GD Gavin D. Marketing Manager Automotive ### "The Best Automotive CRM, Period." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 18, 2020 My overall experience has been extremely positive! DealerSocket is our dealership's go-to software for nearly everything, and each of our reps spend at least 6+ hours every day in it with very little complaints. We love DealerSocket! Pros DealerSocket has outdone itself with their fully-loaded CRM. It's simple enough that non-users can jump right in and feel like they know what they're doing, but it's incredibly rich in features that it would take month to learn how to utilize all of them. Cons Some features crash or don't work quite often, but it usually doesn't detract from the overall experience because support has been helpful whenever we call them. Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Reasons for choosing Auto/Mate DealerSocket was more intuitive and was seen as an overall better value than Dealertrack. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/51450/DealerSocket/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Carsforsale.com vs Auto/Mate](https://www.capterra.com/compare/51450-178449/DealerSocket-vs-CarsForSale) [CDK Global vs Auto/Mate](https://www.capterra.com/compare/51450-122988/DealerSocket-vs-CDK-Global)