# HRmarketer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about HRmarketer Software - reviews, pricing plans, popular comparisons to other Remote Work products and more. Source: https://www.capterra.com/p/53408/HRmarketer --- # HRmarketer Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) HRmarketer ## What is HRmarketer? Software that provides information and tools that helps organizations make more people aware of their brand, company and content, including a Collaboration and Advocacy platform that makes it easy for companies and their team members to work together to promote and amplify the company brand and content. ## What is HRmarketer used for? [Advocacy](https://www.capterra.com/advocacy-software/)[Remote Work](https://www.capterra.com/remote-work-software/) Top alternative Featured Overall rating Based on 8 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $299 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for HRmarketer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.hrmarketer.com&name=HRmarketer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### HRmarketer 4.8 (8) VS. [4.4 (15,367)](https://www.capterra.com/p/19319/JIRA/reviews/) Starting Price $299 Per User, Per Month Starting Price $7.91 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.9 (8) Ease Of Use 4.1 (14,410) Value For Money 5.0 (8) Value For Money 4.3 (9,814) Customer Service 5.0 (8) Customer Service 4.2 (9,570) ## HRmarketer alternatives Highest Rated [4.6 (6,035)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (2,988)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.5 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/53408/HRmarketer/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management Manage, organize, and store contact information Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Customer Segmentation Process of dividing customers into groups based on common characteristics Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Event Triggered Actions Predefined actions automatically performed on the occurance of specific events HRmarketer 9 features An @mention is a way to tag or notify a specific person about a message/post Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Process of dividing customers into groups based on common characteristics Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events View and track pertinent metrics to find patterns and gain insights from data Strategize and implement rewards for returning customers, employees and other members Get Advice We can help you find the software with the features you need. Features 4.8 (8) 4.8 Based on 8 reviews ## Pricing Value for money 5.0 (8) Basic $299.00 Per User,Per Month Value for money 5.0 (8) 5.0 Based on 8 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (8) 5.0 Based on 8 reviews ## User reviews Overall rating 4.8 Based on 8 reviews Filter by rating 5(6) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Strategic Marketing and HR Computer Software ### "HRmarketer helps me stay on top of industry trends " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2018 I enjoy working with their team and the reports are beautiful. Pros Team provides exceptional customer service. They are willing to listen and make adjustments based on customer feedback. The tool includes a comprehensive list of HR voices and shares relevant industry topics. Cons The tool can be a little cumbersome and combines HR, media, vendor, influencer, and analyst voices in a way that may differ from any given organization. I do wish they pulled in more information than blogs and Twitter. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 5, 2018 Hi, Thanks so much for the review! I would be interested in learning more about your statement "I do wish they pulled in more information than blogs and Twitter.". If we learn more, we can likely get you the data that you need. Please share your specifics with Rhonda or myself and we will see what can be done to better meet your needs:-) Thanks again for the wonderful review. We do appreciate it! - Mark Larry C. HRTechAlliances.com Co-Founder & Chief Connector Human Resources ### "I've utilized HRm for eight years. My most important HR marketing reference & vendor toolbox." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 2, 2018 My business grows because of the insights I gain from HRm . Not a passive tool it helps me get my work done. Pros Reliable & accessible content delivered in a user-friendly interface. In a social media world, I need the insight that HRmarketer validates and it's tools that leverage my social visibility. Cons I would like to see attendee rating reviews on the 1,000+ HR shows HRm tracks. They use to have to allow users to record their HR show experiences. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 2, 2018 Thank you Larry - and thanks for your continued loyalty and support. Glad our software is helping you do your work. Ewing G. WorldWide Research Leader - Watson (A.I.) for Talent ### "Seamless way to collaborate on social. We took a non-social audience and made them social in a day." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 31, 2018 Great to way to collaborate and share social content to enable others to participate without intense training (that nobody has time for!). Pros I like the scoreboard because it drives behavior. Social takes time for people to "see the light" - especially if they are unfamiliar or are nay sayers. This tool highlights the data behind the actions, and presents it in a gamified way so that you get a little boost in team chemistry and participation. It also like to be able to go back Cons Not all social data points are able to be pulled into their dashboard but I hear they are working on this in Q3. So some impressions may be more powerful than presented, but at least the tool doesn't OVERstate the data, that would be worse. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 1, 2018 Awesome - thanks for the review Ewing. Yes, we are rapidly adding more metrics to measure social sharing effectiveness and reach. ZM Zachary M. Global Vice President Human Resources ### "HR Marketer helps HRO Today align content!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 10, 2017 HR Marketer has been a successful partnership with HRO Today for the last 3 years. HR Marketer helps us to review and confirm what people in our industry are talking about and therefore, better schedule discussions, articles, content and plan events! In addition, we utilize their press release feature to share company news and information. It is so simple to utilize and we love the functionality. The HR Marketer technology to track, understand and evaluate trends in the industry, identify key thought leaders and topics is very helpful to us in planning webinars and discussions for our customers and members. As well, the event tool, helps us to remain aware of when industry events are taking place and provides us with the key details we need to know about them. We are very happy to have HR Marketer as a partner! Pros Easy to utilize, great features, great customer service and team to work with you. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor January 10, 2017 Hi Zachary, Thank you so much for the review. What I continue to be most proud of (aside from our great software) is the customer service we provide to help customers maximize their use of the software. So thank you for recognizing this when you wrote: "great customer service and team to work with you". LK Lauren K. Community Manager Marketing and Advertising ### "Makes finding and scheduling content a breeze" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 29, 2016 I use HRMarketer almost on a daily basis to schedule social content. It is incredibly easy to use and with the new scheduling update, I save myself almost an hour scheduling content. I love that you can follow blog feeds and share directly from the feed rather than having to track down a URL from the blog itself. HRMarketer also provides a lot of insight into what is popular in the HR space at this time, which helps with scheduling relevant content. The analytics that are provided make my job easy too. I can see which post worked and which didn't quickly. The HRMarketer team is excellent when it comes to customer service. Any time I have a problem or question, they respond quickly and work to help find a solution. It's refreshing to work with a company that acts like a person and not a corporation. Pros Ease of use, scheduling platform, blog feeds, Being able to see what people are talking about, personalized customer service Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 30, 2016 Hi Lauren, thanks for the review! Glad you love our new feed sharing functionality. We also show you the dates that you last shared a particilaur URL to help you manage your shares. And yes, our customer love is superb so we're so happy you recognize our customer service :-) MM Michael M. CEO and Principal Analyst ### "HRmarketer - Best product out there on the market like this - HUGE time saver!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2016 This software saves me an enormous amount of time every day. It has also helped me to elevate my professional brand in a way I could never have done on my own. Tripled my social media following with high-quality followers and allowed me to stay on top of what is relevant and trending in HR and HR Technology. Pros Easy to use. Tons of functionality with some amazing automation features that aren't cheesy or that look disingenuous. Cons I still need to validate that the content I am sharing is newsworthy and that I properly attribute content, but not sure software could ever solve for this problem. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 20, 2016 Michael, thanks for the review! It's wonderful to get such a great review from a respected social influencer/analyst in the human resources marketplace. We built the software to help social marketers get their social marketing done more strategically and in less time. Thank you for recognizing this. DD Declan D. CEO Information Technology and Services ### "HRMarketer is the most powerful platform in HR Social Media, because of the data and the people." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2016 Going into HR social with an early stage software company with limited budget and social media knowledge, using the usual sharing and analytics tools didn't make sense to solve the true problem - getting demos for the software from directors, managers, and C Level executives. Teaching a team, and a salesperson who was intimidated by most Tech, to use social tools was one challenge. Getting them to understand who to follow, what content to create for search and social, separating the influencers from the introducers, and being able to do this for 1 hour a day would have been impossible without HRmarketer. Because when we login, everything about HR Social is there, all the info and data sorted not just by software, but by super smart people who know HR Social. Instead of spending our time gathering social information and basically throwing spaghetti against the social wall, we learned quickly to focus on Twitter for HR Social, then LinkedIn, and lastly Facebook (which wasn't a good fit here). The content we created got noticed, shared, and generated search traffic within weeks, because we knew what to focus on. Finally, and I think HRmarketer is the only company with software doing this - we had HRmarketer's Member Services to create a white paper at half the price quoted by competitors, but then they were just writing white papers. What they offer is a complete system, and their information on HR Social - from data to what to do with it - is unmatched in the HR Social industry in my opinion. HRmarketer made HR Social so easy for all skill levels, something I rarely see. Pros Easy setup - all we had to do was enter keywords we already had, and then HRmarketer was filled with the data - from influencers to content recommendations, trending hashtags, and everything else - related to HR Social business.. The content shared was excellent, got retweets and reshares, and most of all, established the brand and built trust. Excellence has a way of doing that. And it's just there waiting for you when you login. This accelerated the process tremendously. Sharing schedules and sharing tools - they help us organize and improve results with built in intelligence, like knowing the hashtags we should share, and so much more. Research - we found conferences, speaking opportunities, press contacts and methods to reach them the right way. The entire HR Social strategy was built from Research and Insight. Premium Support - included with every membership. Personal, intelligent support by people who live, breathe, and eat HR Social daily. Rare to get that kind of smarts out of support. Cons Research and Insight have 2 separate logins - minor inconvenience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 20, 2016 Thanks Declan! You nailed our key differentiator and that is "data". Unlike most social marketing software, HRmarketer comes preloaded with actionable data for the HR, recruiting and benefits space. So glad you recognize this and took the time to write a review. MT Michael T. CEO Information Technology and Services ### "HRmarketer drives Social Leads " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 8, 2016 Using HRmarketer Insight, not only have we been able to create a targeted following of HR professionals. The compACT newly launched web site gained top 10 SEO positioning much quicker than expected. And the social marketing we do using HRmarketer is a big reason why. Pros Fully loaded with HR Social data in a niche HR market - compensation management - that is difficult to manage. We achieved 5X results over our nearest competitor spending only 2 hours a week. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor August 8, 2016 We like to say our Members are partners in HR Social. Thank you for the kind words. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)