# Discover Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Discover Software - reviews, pricing plans, popular comparisons to other Survey products and more.

Source: https://www.capterra.com/p/55638/Discover

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# 

 Discover Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Discover

## What is Discover?

Discover is Sawtooth Software's web-based survey platform that makes survey crafting easier than ever. Discover has all the typical capabilities (e.g.: single- or multiselect questions, skip logic, quota control) and much more: advanced choice exercises (MaxDiff for prioritization or choice exercises for conjoint analysis used in product and pricing research). Apart from these capabilities, Discover has impressive reporting capabilities (charting, crosstabs and even a market simulator.)

## What is Discover used for?

[Product Analytics](https://www.capterra.com/product-analytics-software/)[Market Research](https://www.capterra.com/market-research-software/)[Survey](https://www.capterra.com/survey-software/)

Top alternative

Featured

Overall rating

Based on 19 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$375

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Discover?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.sawtoothsoftware.com&name=Discover)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Discover

4.6 (19)

VS.

[4.8 (476)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting Price

$375

Other, Per Year

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (19)

Ease Of Use

4.9 (476)

Value For Money

4.3 (15)

Value For Money

4.8 (421)

Customer Service

4.9 (14)

Customer Service

4.7 (411)

## Discover alternatives

[4.7 (2,884)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting price

$139.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (964)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.7 (954)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/55638/Discover/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Access Controls/Permissions

Define levels of authorization for access to specific files or systems

API

Application programming interface that allows for integration with other systems/databases

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Conditional Logic

Capability of a software or system to make decisions and perform actions based on specified conditions

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Customizable Branding

Add customized logos and colors to align with company branding

Discover 34 features

Define levels of authorization for access to specific files or systems

Application programming interface that allows for integration with other systems/databases

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Capability of a software or system to make decisions and perform actions based on specified conditions

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Analyze survey results via statistical testing or crosstabs directly within the software

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Enable businesses to implement machine learning algorithms on business data such as sales and revenue

Manage and support multiple languages

Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service

Ability of websites, web applications, or mobile applications to function without an active internet connection

Conduct and manage panel discussions for the purpose of market research

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Survey design technique that directs respondents to different questions based on their previous answers

Integration of respondents' answers from previous survey questions into subsequent questions or text

Randomize the displayed order of questions and answer options

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Limit the number of participants with certain characteristics you want to complete the survey

Skip over or route respondents to different questions based on their previous answers

Apply statistical/mathematical models to sets of data

Allow media to be embedded in the question or answer options

Create and manage surveys

Manage sample of audience for conducting market research surveys

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.2 (19)

4.2

Based on 19 reviews

## Pricing

Value for money

4.3 (15)

Free Version

[View pricing plan details](https://www.capterra.com/p/55638/Discover/pricing/)

Free

$0.00

Professional

$375.00

Per User,Per Month

Value for money

4.3 (15)

4.3

Based on 15 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

4.9 (14)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (14)

4.9

Based on 14 reviews

## User reviews

Overall rating

4.6

Based on 19 reviews

Filter by rating

5(12)

4(6)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JW

Jelmer W.

Lecturer / Researcher

Higher Education

### "Discover in Class"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 25, 2020

Very practical, easy to use, students that need for example max-diff or conjoint love it, it provides them with a tool that really helps them in their graduation project.

Pros

Ease of use Outcomes are clear, especially for students: you have numbers and you can 'experiment' with market simulator

Cons

not sure... it might be useful to have a view on how the data is actually stored in a data sheet and how the caluculations are done, but I can imagine that that is not so desirable ;-)

Reasons for choosing Discover

Sawtooth provided excellent customer service; we could arrange a 'grant' for a graduate student and you now provide the Acedemic subscription (which I use with great succes in a graduation course now). The other products could not provide this.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

VC

Victoria C.

student

Education Management

### "Good survey making tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 22, 2020

Pros

I liked the survey analysis tool best from this software. The process of making the survey was easy and straight forward but the analysis tools are very useful.

Cons

Formatting survey questions was what I liked least about this survey. It was not user friendly when revising questions. Sometimes the questions would be different once it was published.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

LA

Lee A.

Assistant Professor

Higher Education

### "Great software! But different"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 17, 2020

Its fun and a different experience.

Pros

It's easy to use, but it is a little different than Survey Monkey or Qualtrics.

Cons

You need to think about it if you're not used to using it for conjoint analysis. Sometimes the question labeling is not altogether intuitive. That may be a function of the fact I don't teach or use this much. However, Sawtooth is changing that and motivating me to incorporate this in both my teaching and research streams as a marketing professor.

Reasons for choosing Discover

Free trial

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Professor of Marketing

Higher Education

### "Simplicity you can trust"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 16, 2020

Overall, great product. Many advanced features exist but they are nicely tucked away so that you can learn and use the techniques more readily.

Pros

Easy to learn, hard to break, methods I trust

Cons

I'm sure it is good practice to log me out automatically after a period of inactivity but I would like the option to extend the period a bit. I'm often spending a fair amount of time thinking or investigating an option and I get logged out a lot. It's not a big deal but certainly noticeable to me. Also, once in a while the MaxDiff module occasionally got stuck if I tried to make an edit. The survey keeps reloading and I have to close out the browser and log back in to get it unstuck.

Reasons for choosing Discover

My time is better spent doing research than writing code

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AY

Andrew Y.

Student

Electrical/Electronic Manufacturing

### "Helpful features"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

March 16, 2020

Overall the data is useful but creating the survey to get there is tough.

Pros

The CBC questions without a doubt are most helpful

Cons

Rearranging questions and question dependency is not an easy thing to do. Google forms has an easy logic flow for these questions. Also the look of the survey is very dull. I’m not sure if that’s on purpose or not.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SE

Shawn E.

Marketing Ph.D. Candidate

Higher Education

### "Extremely Intuitive and Powerful Conjoint Tools"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 16, 2020

Pros

Sawtooth provides the ability to investigate complex consumer preferences in a way that makes the set-up and implementation of the survey intuitive and simple. The ability to have the software facilitate preference combinations systematically makes setting-up the survey simple and gives me peace-of-mind that I haven't neglected to include questions that might limit my ability to address all the part-worth's I am interested in studying is of great value!

Cons

So far, I have yet to find any issues with the use of the software that I find problematic.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DN

Dimitrios N.

Lab. Teaching Faculty

Transportation/Trucking/Railroad

### "A moderate review"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 16, 2020

Fantastic!

Pros

The fact that it combines the creation of profiles with their analysis!

Cons

The fact that I could not attach prices per attribute/level.

Reasons for choosing Discover

Because it could create automatically create the profiles instead of just analyzing the results.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DN

David N.

Associate Professor

Marketing and Advertising

### "Sawtooth Lighthouse"

5.0

Overall Rating

5.0

5.0

Ease of Use

2.0

2.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

March 16, 2020

Pros

Undoubtedly the best tool for conjoint analysis. The available features are comprehensive.

Cons

There is a very steep learning curve to Lighthouse. You will likely need training.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 17, 2020

David, Thank you for your review! However, it seems you might have misplaced your review. It looks like you did a review for our Discover platform and only talked about our Lighthouse Studio Platform. We have another review page for Lighthouse Studio, if you would like to leave a review there!

SH

Steven H.

Assistant Professor

Higher Education

### "Excellent platform for conjoint studies"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 16, 2020

I am very happy with Discover. I have been using it to teach design courses (with a market research flavor) for over a decade, and Discover eases much of the burden that we used to have with Lighthouse (especially with uploading and hosting). Great product that I recommend!

Pros

The most important feature is the market-leading conjoint analysis capabilities, for which there are no peers. Over the past couple of years, Sawtooth has made the Discover platform easier and more powerful, which reduces the effort needed from me to use and teach the techniques to others.

Cons

It would be helpful for Sawtooth to provide short (2-5 minute) video tutorials for how to use certain features (e.g., setting up a CBC study, analyzing CBC results, using the market simulator).

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MH

Mohamed H.

Lecturer of Digital Analytics & Marketing Reseach

Higher Education

### "did not get it"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 16, 2020

good

Pros

Data collection and user friendliness of various features. Also, the ongoing training

Cons

it is not transferable to other similar software

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/55638/Discover/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)