# Discover Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Discover the right Survey solution for you? Explore 19 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/55638/Discover/reviews

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Discover

4.6 (19)

[View alternatives](https://www.capterra.com/p/55638/Discover/alternatives/)

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Last updated March 13th, 2026

# Reviews of Discover

Ease of use

4.2

Customer Service

4.9

## Showing most helpful reviews

Showing 1-19 of 19 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Professor of Marketing  
Higher Education  
Used the software for: 6-12 months

### "Simplicity you can trust"

March 16, 2020

5.0

Overall, great product. Many advanced features exist but they are nicely tucked away so that you can learn and use the techniques more readily.

Pros

Easy to learn, hard to break, methods I trust

Cons

I'm sure it is good practice to log me out automatically after a period of inactivity but I would like the option to extend the period a bit. I'm often spending a fair amount of time thinking or investigating an option and I get logged out a lot. It's not a big deal but certainly noticeable to me. Also, once in a while the MaxDiff module occasionally got stuck if I tried to make an edit. The survey keeps reloading and I have to close out the browser and log back in to get it unstuck.

Reason for choosing Discover

My time is better spent doing research than writing code

Review Source

GD

Grant D.  
Principal, Founder  
Market Research  
Used the software for: 6-12 months

### "Great Survey Tool for the Money That's Regularly Updated and Improved"

March 6, 2020

5.0

I really enjoy the whole body of literature available within the Sawtooth site. It seems there's no question we've asked that someone else hasn't already asked and for which there is a clear and concise answer already available within the technical papers or forums. The support team is really helpful and responsive as well.

Pros

Discover is a great online survey tool for general interview questions, but especially for MaxDiff and conjoint. The platform is intuitive and the conjoint analysis is very easy to understand compared with other survey tools. You can't find another platform that offers conjoint with this level of quality at this price. And I like that Discover is regularly updated with new features. It has been a great tool for us!

Cons

Integrating a Discover survey with an outside panel or another survey can be a process, but it's easier now than it used to be. The support team is really helpful for that. The biggest limitation for us is that we can't distribute the survey by email within the Discover platform and need to use an outside party. But once you have that arrangement set up, integration with Discover is fairly easy.

Alternatives considered

[XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)

Reason for choosing Discover

A combination of price and functionality. Other survey tools that claim to offer conjoint don't allow for any interpolation between price points, which was a huge limitation for us. The functions within Discover, combined with a competitive price, made it a great choice.

Review Source

AY

Andrew Y.  
Student  
Electrical/Electronic Manufacturing  
Used the software for: Less than 6 months

### "Helpful features"

March 16, 2020

4.0

Overall the data is useful but creating the survey to get there is tough.

Pros

The CBC questions without a doubt are most helpful

Cons

Rearranging questions and question dependency is not an easy thing to do. Google forms has an easy logic flow for these questions. Also the look of the survey is very dull. I’m not sure if that’s on purpose or not.

Review Source

CW

Catherine W.  
Manager of Market Research  
Information Technology and Services  
Used the software for: 6-12 months

### "Excellent Product for Light Market Research Use"

March 5, 2020

5.0

Overall, it's a great tool. Easy to use, but we needed more horsepower and the LCA.

Pros

I love the intuitive and easy to use nature of Discover. It makes it so that anyone can start doing quant analysis. It's almost idiot proof, since it recommends things like sample size, which really helps as far as being able to delegate survey design to others on my team. Other pros include features like the maxDiff analyzer which has the Turf Analysis, which everyone seems to love.

Cons

I ultimately had to upgrade to Lighthouse Studio because of the nature of our business. We have to do very complex CBC questions with quite a few attributes. This complication as well as skip logic needed for co-fielding (discover might do that, to be honest, but I didn't try), make it simpler to just go to Lighthouse. I also with that Discover could do LCA Segmentation. I feel like that's an absolute must have.

Alternatives considered

[XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[quantilope Agile Insights Software](https://www.capterra.com/p/166736/quantilope-Agile-Insights-Software/)

Reason for choosing Discover

Less expensive. We are just beginning to do more quant work, so it was easier to get buy in for a less expensive product.

Review Source

SH

Steven H.  
Assistant Professor  
Higher Education  
Used the software for: 2+ years

### "Excellent platform for conjoint studies"

March 16, 2020

5.0

I am very happy with Discover. I have been using it to teach design courses (with a market research flavor) for over a decade, and Discover eases much of the burden that we used to have with Lighthouse (especially with uploading and hosting). Great product that I recommend!

Pros

The most important feature is the market-leading conjoint analysis capabilities, for which there are no peers. Over the past couple of years, Sawtooth has made the Discover platform easier and more powerful, which reduces the effort needed from me to use and teach the techniques to others.

Cons

It would be helpful for Sawtooth to provide short (2-5 minute) video tutorials for how to use certain features (e.g., setting up a CBC study, analyzing CBC results, using the market simulator).

Review Source

JW

Jelmer W.  
Lecturer / Researcher  
Higher Education  
Used the software for: 6-12 months

### "Discover in Class"

March 25, 2020

4.0

Very practical, easy to use, students that need for example max-diff or conjoint love it, it provides them with a tool that really helps them in their graduation project.

Pros

Ease of use Outcomes are clear, especially for students: you have numbers and you can 'experiment' with market simulator

Cons

not sure... it might be useful to have a view on how the data is actually stored in a data sheet and how the caluculations are done, but I can imagine that that is not so desirable ;-)

Reason for choosing Discover

Sawtooth provided excellent customer service; we could arrange a 'grant' for a graduate student and you now provide the Acedemic subscription (which I use with great succes in a graduation course now). The other products could not provide this.

Review Source

EG

Enda G.  
Product Manager  
Consumer Services  
Used the software for: Less than 6 months

### "Product Managers should be using this tool!"

March 9, 2020

5.0

So far, although early days, I find it valuable - easy to use. The proof is that for a complex research method , I can get going quickly and with enough confidence from the supporting documentation/community that I can get the value out of the tool.

Pros

It makes a complex research method very easy and actionable to use, for non-academics. The user interface is easy to use, and the tool has everything I need to get going to use for work. Being able to build via the web and also share the survey all in one place, is invaluable as it saves so much time jumping from excel to survey tools and analysis.

Cons

I'd love a nicer UI but it's a minor point as I get all I need and require from the tool as is.

Reason for choosing Discover

Sawtooth is an authority on the subect, and I've since purchased several of the ebooks on the site. This brings great confidence that I'm using the tool built by the subject matter experts - at the price we paid, I think it's very fair value for money.

Review Source

LR

Lina R.  
Pricing coach  
Marketing and Advertising  
Used the software for: 2+ years

### "Practical and helpfull"

March 6, 2020

5.0

Its our primary tool to make our pricing methology confiable. Helpfull to take pricing decitions

Pros

Easy to use, easy to interpretate, powerfull and helpfull to get the info our clients need in the pricing decitions

Cons

It would be great to have quota time and the interfaz for connecting panel companies

Review Source

SE

Shawn E.  
Marketing Ph.D. Candidate  
Higher Education  
Used the software for: Less than 6 months

### "Extremely Intuitive and Powerful Conjoint Tools"

March 16, 2020

5.0

Pros

Sawtooth provides the ability to investigate complex consumer preferences in a way that makes the set-up and implementation of the survey intuitive and simple. The ability to have the software facilitate preference combinations systematically makes setting-up the survey simple and gives me peace-of-mind that I haven't neglected to include questions that might limit my ability to address all the part-worth's I am interested in studying is of great value!

Cons

So far, I have yet to find any issues with the use of the software that I find problematic.

Review Source

FC

Felipe C.  
Price Anlyst  
Banking  
Used the software for: Less than 6 months

### "Great Software"

March 10, 2020

5.0

really good experience with the software and the support given by the software team

Pros

is a very versatile platform, great conjoint tool

Cons

they can add more complex tools that allow more elaborated analisis

Review Source

Sebastian M.  
Ing  
Financial Services  
Used the software for: Less than 6 months

### "Experiencia"

March 5, 2020

5.0

Pros

La facilidad de uso, y la experiencia de usuario.

Cons

Tener mas modularidad para hacer experimentos, mejoras constantes en fucionalidades.

Review Source

MM

MARTHA M.  
Senior Smart Consultant  
Information Technology and Services  
Used the software for: 6-12 months

### "Una herramienta versátil "

March 6, 2020

3.0

estudio de mercado

Pros

Rapidez del análisis, output para excel.

Cons

Integración con otras herramientas, poder meter enlaces o imágenes en las preguntas, a veces es un poco encorsetado, plantillas cerradas (mejor una para cada usuario)

Review Source

LA

Lee A.  
Assistant Professor  
Higher Education  
Used the software for: I used a free trial

### "Great software! But different"

March 17, 2020

4.0

Its fun and a different experience.

Pros

It's easy to use, but it is a little different than Survey Monkey or Qualtrics.

Cons

You need to think about it if you're not used to using it for conjoint analysis. Sometimes the question labeling is not altogether intuitive. That may be a function of the fact I don't teach or use this much. However, Sawtooth is changing that and motivating me to incorporate this in both my teaching and research streams as a marketing professor.

Reason for choosing Discover

Free trial

Review Source

DN

David N.  
Associate Professor  
Marketing and Advertising  
Used the software for: I used a free trial

### "Sawtooth Lighthouse"

March 16, 2020

5.0

Pros

Undoubtedly the best tool for conjoint analysis. The available features are comprehensive.

Cons

There is a very steep learning curve to Lighthouse. You will likely need training.

Review Source

Response from Sawtooth Software

March 17, 2020

David, Thank you for your review! However, it seems you might have misplaced your review. It looks like you did a review for our Discover platform and only talked about our Lighthouse Studio Platform. We have another review page for Lighthouse Studio, if you would like to leave a review there!

NB

Nick B.  
Analyst  
Food & Beverages  
Used the software for: 6-12 months

### "Excellent Analysis"

March 9, 2020

4.0

Pros

The analysis that Sawtooth creates is extremely easy to understand and quick to action on. The report that is created quickly gives you all the information you need to make decisions.

Cons

maxdiff max of 30 options seemed too low. Unless there is a reason 30 is the max it seemed to cap us unnecessarily.

Review Source

DN

Dimitrios N.  
Lab. Teaching Faculty  
Transportation/Trucking/Railroad  
Used the software for: I used a free trial

### "A moderate review"

March 16, 2020

5.0

Fantastic!

Pros

The fact that it combines the creation of profiles with their analysis!

Cons

The fact that I could not attach prices per attribute/level.

Reason for choosing Discover

Because it could create automatically create the profiles instead of just analyzing the results.

Review Source

MH

Mohamed H.  
Lecturer of Digital Analytics & Marketing Reseach  
Higher Education  
Used the software for: I used a free trial

### "did not get it"

March 16, 2020

5.0

good

Pros

Data collection and user friendliness of various features. Also, the ongoing training

Cons

it is not transferable to other similar software

Review Source

VC

Victoria C.  
student  
Education Management  
Used the software for: I used a free trial

### "Good survey making tool"

March 22, 2020

4.0

Pros

I liked the survey analysis tool best from this software. The process of making the survey was easy and straight forward but the analysis tools are very useful.

Cons

Formatting survey questions was what I liked least about this survey. It was not user friendly when revising questions. Sometimes the questions would be different once it was published.

Review Source

BG

Babbette G.  
Director, Market Research & Analytics  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "New User Review"

March 6, 2020

4.0

Ok so far. Been using <6 months.

Pros

Quick set-up and analysis for MaxDiff. Experimental design done for you.

Cons

Clunky and tedious to program non-MaxDiff questions, e.g. demographic questions and skip logic vs. Qualtrics

Reason for choosing Discover

Favorable price

Review Source

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