--- title: "SmartSurvey Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is SmartSurvey the right Survey solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/57112/SmartSurvey/reviews/" page_type: "reviews" language: "en" --- SmartSurvey 4.6 (114) [View alternatives](https://www.capterra.com/p/57112/SmartSurvey/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of SmartSurvey Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews PB Paul B Business AnalystGovernment Administration, 51 - 200 employeesUsed the software for: Less than 6 months. “Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which change based on the responses.“ October 11, 2024 PB Paul B Business AnalystGovernment Administration, 51 - 200 employeesUsed the software for: Less than 6 months. “The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent preview and rework.“ October 11, 2024 TH Trevor H Product TrainerElectrical/Electronic Manufacturing, 201 - 500 employeesUsed the software for: 1-2 years. “I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool.“ May 29, 2025 AB Annabel B ConsultantLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “The new pricing structure is a little more confusing and my costs went up upon migration from the legacy account.“ September 18, 2020 NN Nick N OwnerTextiles, 11 - 50 employeesUsed the software for: 6-12 months. “I like that it’s flexible for any kind of survey needs and the language translation helps include more people.“ July 29, 2025 JG Jessica G StudentAccounting, Self-employedUsed the software for: Less than 6 months. “Little bit expensive without the student discount.“ September 25, 2020 DP David P WebmasterNon-Profit Organization Management, Self-employedUsed the software for: I used a free trial. “My support ticket was resolved very quickly, particularly important to me at the moment as I want to make the most of my 14 day trial period. “ September 28, 2024 ## Showing most helpful reviews Showing 1-25 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Suzanne M. Research Analyst Real Estate Used the software for: Less than 6 months ### "Easy to use product, with great customer service" November 14, 2017 4.0 High quality surveys are straightforward to put together and send to a large number of people. Pros We are using SmartSurvey to gather views from both our employees and our customers. We have set up a few surveys now, collecting responses in the form of free text boxes, radio buttons and drop downs. The dashboard is easy to navigate. It is helpful to have the option to use pre-programmed questions and our own corporate template. The response formats are professional and the skip logic is easy to implement. There are comprehensive online guides for each stage of creating and using the survey. Where we needed additional help, the customer service was prompt. Cons It doesn't seem possible to customise the formatting of text within a question (italic, bold, paragraphs etc.); this would be a useful tool. Review Source Response from SmartSurvey November 15, 2017 Hi Suzanne, thanks for your feedback. Re your query about customising the formatting of text within a question - when you go into edit a question, there is an 'enable editor' button in the bottom right hand corner that turns on all the standard formatting features, such as bolding and italicising etc. Hope that helps. AD Andrew D. Research analyst Government Administration Used the software for: 2+ years ### "SmartSurvey - the Smart Choice!" October 8, 2020 5.0 Excellent experience - I'd recommend this to anyone! Pros Easy to use, with helpful support available. Many templates, example questions and question types with the ability to write your own surveys with your own images and logos. Cons There could be more exported data types, and more options within the analysis reports. Reason for choosing SmartSurvey Ease of use, and UK based Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) SmartSurvey is UK based so lessening some GDPR issues Review Source AS Allison S. Managing Director Used the software for: 1-2 years ### "SmartSurvey does not meet design requirements." June 26, 2018 3.0 Pros SmartSurvey is a platform that does have very good functions to be considered one of the best in the market of surveys, however, it should be stressed that this platform is very good to maintain opinions with a better status. Cons SmartSurvey does not fulfill what it promises, because when you go to the registration page, the design is very nice, but when you finish the registration, they send you to a page where nothing that was previously seen is like that, since they give a design horrible with colors that do not attract attention. Review Source AB Annabel B. Consultant Legal Services Used the software for: 2+ years ### "Good customer experience" September 18, 2020 5.0 very useful for global or in house company surveys Pros Happy with the ease of use of this product, the underlying software is flexible and makes production of useful reports fairly easy. Cons Would prefer more options around free text reporting. The new pricing structure is a little more confusing and my costs went up upon migration from the legacy account. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) clients told us the data security was better as data hosted in the UK Review Source Response from SmartSurvey September 21, 2020 Hi Annabel, Thanks for taking the time to leave a review. Your feedback is much appreciated. Kind regards, Neil MD Melissa D. HR Controller Automotive Used the software for: Less than 6 months ### "Easy Survey to run" October 7, 2020 5.0 Pros The survey was easy to use and the results were easy to analyse Cons There is nothing I can say which I didn't like. It was just what I wanted Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing SmartSurvey it was easy to use and the support that I got before upgrading was so helpful Review Source Response from SmartSurvey October 8, 2020 Hi Melissa, Thank you for your kind words. We are so pleased you have enjoyed using SmartSurvey and great to hear our Sales and Support teams were on hand to help you both before and after purchase. Many thanks, Neil NB Nicholas B. Associate and Project Manager Used the software for: Less than 6 months ### "Quick to start, good support, but it can also take some time to figure out all the details" November 1, 2017 5.0 Pros I've been using SmartSurvey for social science research for about 6 weeks now, and agreed to write a brief review and first impressions of the product and my experience using it in return for a not-for-profit discount on the product. I'm using the service to conduct open-ended social scientific questionnaires about how online communities help people care for those with chronic health conditions, and have so far found SmartSurvey to be quite a nice way for doing so. It allows me to post links to surveys within online communities and efficiently each a globally distributed population. I was originally attracted to the product because I needed a service provider that adhere to EU data privacy laws but offer a product that is in English (since this my native language and the common language of my respondents). A lot of the US providers could not meet the requirements, especially regarding data deletion. SmartSurvey quickly responded to a question I had on this account and told me they could guarantee that upon request, survey data would be deleted from active servers within a week and from backups within 30 days. Most US providers could not come close to guaranteeing this. While you can get a basic survey going quickly, there is a lot of customizability on the back end, and this can take some time to learn. My experience is that documentation is good and support tickets I have submitted have always been answered promptly and helpfully. Cons One example of the tool's behavior that takes some getting used to so this is not so much a con as a part of the tool that is a bit more complex and takes more time to learn is the anonymous response function. This function hides respondent IP and geographic information from responses when activated. However, if it is off, and then someone responds, and you then turn it on, the system seems to continue to log the information, although it hides. You can then turn the setting back off and reveal all this information. This means a survey is not a truly anonymous UNLESS you design it so from the get go. Similarly, it is possible to activate both the complete it later function, which lets respondents save incomplete surveys by entering a name and email (identifying information that allows them to receive a unique link). But this identifying information will only be permanently hidden if you set the anonymous response feature to on before your first response. Otherwise, the complete it later function undoes the anonymous response setting. So make sure you peruse the full set of privacy features before opening up your survey to respondents so that the settings are correct before you begin. (Also, if you are testing features, be sure to start with a fresh, unopened survey, rather than just changing features on a survey that for which you have already gathered test responses.) Review Source Sara E. Alumni Relations Officer Education Management Used the software for: 2+ years ### "SmartSurvey is very easy to use and we use it regularly" February 5, 2019 5.0 I write lots of stories for our Alumni Community. I use SmartSurvey to set up typical Q&A for people to fill out so rather than emailing people the questions every time I simply direct them to the Smart Survey URL (which you can customise). Pros Ease of use - you can set up surveys quickly and easily and also view results in anyway you prefer. Cons I have yet to find anything I don't like. Review Source Carlos O. Lecturer Education Management Used the software for: Less than 6 months ### "Excellent for student research" March 28, 2020 5.0 Very positive Pros It has all the features necessary for academic research and it is flexible with its plans. This is especially important for students and individual academic researchers. Ans it's very easy to use and it gives a professional appearance to the survey. Cons I had no issues, except for not knowing how the program classified complete and incomplete surveys, so I had to write and the following morning I had the answer to my question. Reason for choosing SmartSurvey The other products offer academic pricing but you have to pay for a whole year, instead of just the time you need it for. Review Source Mark E. Marketing and Business Partnerships Officer Mental Health Care Used the software for: Less than 6 months ### "Great survey product " October 30, 2017 5.0 It enables us to better support our clients. Pros We've only just started using SmartSurvey but so far it seems like a great survey product which meets our needs. Cons Haven't spotted anything yet as such. Although I would suggest some initial set up support from SmartSurvey would be useful to help familiarize with the UI and the different product features, especially if like us you've never used any survey software. Review Source KS Kayla S. Customer Service Representative Printing Used the software for: ### "Nothing Spectacular, does well enough" March 8, 2018 3.0 Pros \-Easy to use after a brief learning curve -Simple to make or take surveys -Can get plenty of responses Cons \-User Interface could be more streamlined from designers side -Loading Problems on survey-taker side. Review Source JJ Janine J. Founder Arts and Crafts Used the software for: 2+ years ### "Basic Account Is Perfect For The Small Non Profit" October 6, 2020 5.0 I user the software to collect data for a book club. It's absolutely perfect. The users have responded very well. The reporting features ate very comprehensive. I love how I can choose the option to receive an email each time someone responds. Pros Because I am an occasional user, I am very happy to have the option of a free basic account, with the option to upgrade for enhanced features should I ever need to. It's the perfect way to try out the software and whilst there are restrictions on the features, numbers of questions and the number of surveys that can be sent, for the occasional user with less than 100 responders per month, it's absolutely perfect. The software is very feature rich even at the basic level, and were I a company I would not have any qualms about paying to use the advanced features. It's very user friendly and easy to use even for the beginner Cons It would be great to have the option to renumber or re-order survey responses, or to print a summary. At present I don't have the budget to upgrade to acquire these type of features as they are "nice to have" rather than essential, but it's certainly something I would consider. Reason for choosing SmartSurvey The free basic option. Because it is for life and not a free trial I am very loyal and recommend to all my friends, many of who have bought paid accounts. Because I only really use it once a year for about 50 users, a monthly fee doesn't represent a very good return for me. It would be nice to have the option to upgrade and downgrade in 30 day slots for a one off non re-occuring payment. I would certainly consider this. Review Source PC Pamela C. Senior Building Standards Surveyor Used the software for: 1-2 years ### "Fantastic! Exactly what we need to be able to collate information effectively." February 13, 2018 4.0 Pros The ease of use and simplicity of the programme. I am creating the surveys on behalf of Local Authority Building Standards Scotland. We are currently looking at our membership and require to see if we are currently meeting their needs and where we need to improve. Smart survey as a tool to be able to collate this information is fantastic and the fact that it produces the tables and diagrams for you and makes us as a group move on from the spreadsheet and having to interrogate the information provided saving on valuable man hours as the admin and management team are put together from staff from the 32 Local Authorities and this is not a job we are paid to do this is just for us to hopefully in Scotland improve the services we provide to the customer. We issued our 1st survey at the beginning of February and still have 2 weeks for it to run but it is brilliant seeing the information coming in and being able to see we are making progress and that we are not to far of the mark. The way it is presented is very easy to analysis with lots of tools available to assist. If stuck customer helpline is exactly what is says on the tin help...no question to small or silly. Cons There are some questions that need to be adapted but on discussion I was told there are ongoing developments (matrix questions in multiple answers currently all fields require to be completed even if the response is zero - a default of zero if not completed would be perfect) Review Source CS Charles S. Executive Committee member Non-Profit Organization Management Used the software for: Less than 6 months ### "Extremely easy to use questionnaire software, suitable for both small and large organisations" July 5, 2017 5.0 Affordable, flexible questionnaire design, administration and management Pros It is very easy to set up a questionnaire, and there is a very good range of question types and answers. Images and video can be embedded in a question, broadening the design. The design-test-redesign cycle is well implemented. The whole questionnaire can be easily branded to give a unique look. Deployment is simple, and with multiple versions easily set up. Usefully for a forum, it is possible to produce a print copy of on-line survey with ease, so that the same questionnaire can be used on street stalls or visiting where online use is not possible or low. There is also support for publishing links to the survey via social media such as Twitter or Facebook. Analysis facilities are good, with basic summaries and a frequency count of answers immediately available. This aids continuous tracking of the survey. There are good export features, so data can be moved to Excel or R for more detailed review. I found this a very useful software suite and can wholeheartedly recommend it. The speed at which a survey can be prepared and sent out, and distributed via a variety of means such as email lists, social media or web sites makes it a very effective tool for carrying out a wide variety of consultations, such as in planning and community surveys. Local authorities would benefit from a slightly more expensive version that could allow them to get to know their community views in greater depth. Review Source DL Dan L. Project and Compliance Manager Insurance Used the software for: Less than 6 months ### "A very good system for NPS " February 21, 2020 4.0 We can now see our customers responses instantly and this help the business to identify trends quickly. Dependent on what package you have the option to change/add to your surveys without having to go via the support team is very beneficial. The sales team did not try and over sell and didn't put any pressure on us to make a decision if we wanted to buy. Pros The system is easy to use and we could quickly navigate around it to create and update our surveys. The staff are always polite and helpful and the response to queries raised are answered very quickly. Cons The help guides are good but a few questions we have had are not covered which means a call or ticket being raised. Not easy to add more than one logo onto the survey (co-branding) and instruction from help line was just trial and error. Reason for choosing SmartSurvey Suited our needs and cost Review Source RA Ruxshin A. Inspector Hospital & Health Care Used the software for: 6-12 months ### "Great tool" June 21, 2024 5.0 Pros How easy it is to use! Very good navigation Cons It is a little limited on the things that your able to do. Review Source RR Robin R. Recruiter Used the software for: 1-2 years ### "Satisfactory surveys with verified information" April 4, 2018 5.0 Pros This is the only survey which verifies the demographic information of the attendee of a survey that is created thus making it more legitimate. Cons Because it is free it is also used by fraudsters creating scams, we advise them to make it more secured. Review Source AH Andrew H. Senior Electrical Engineer Construction Used the software for: 6-12 months ### "Creating a questionnaire " June 30, 2020 5.0 Pros Once you had navigated through the web page the software was easy to use. There were the options of using question templates but you could also make your own. The graphical diagrams of the results enhanced the content of my dissertation. Cons It took a couple of attempts to navigate the website to create the questionnaire. To create diagrams, charts etc you are required to upgrade to get this facility. Review Source Response from SmartSurvey July 2, 2020 Hi Andrew, Thankyou for taking the time to leave a review, your feedback is much appreciated! Kind regards, Neil NW Natasha W. Founding Director Management Consulting Used the software for: 6-12 months ### "Highly recommend" July 9, 2020 5.0 My overall experience with SmartSurvey has been frictionless, allowing me to efficiently complete my work activities Pros The ease of use and the features such as analytical insights, alongside confidence that all of the data I am collecting is GDPR compliant Cons Nothing. The software is easy to use and customer support is available if required. Reason for choosing SmartSurvey Customer service GDPR compliance Review Source Response from SmartSurvey July 10, 2020 Hi Natasha, Thanks so much for your review. It's really pleasing to hear you have found the software easy to use and you have been happy with your experience overall. Kind regards, Neil ST Sarah T. Network Operations Manager Education Management Used the software for: Less than 6 months ### "Excellent customer service, brilliant survey tool and great value" August 27, 2017 4.0 Huge increased ability to canvass our existing client base, plus the potential to canvass a wider group. We can use this software for course/service/event feedback, to assess the demand for future courses/services, to understand how schools manage certain functions with a view to best-practice sharing opportunities. Surveys are far quicker for school personnel to complete than lengthy responses to emails or opening and completing email attachments. As such response rates have been vastly improved. Pros Customer service - quicker, more cohesive and proactive than other survey vendors we approached. The system is extremely easy to navigate and the option to use/view pre-populated questions was very useful. Data Output - the responses are very easy to read and quantify, meaning both at a glance and indepth analysis can be performed very quickly. Cons I'd perhaps like there to be more options for the background choices on the Pro version - as its designed for professional users I felt it would benefit from a greater range of choices. This was a minor complaint though ! Review Source JR Jackie R. Head of Research Hospitality Used the software for: 2+ years ### "Really intuitive to use and great customer support" August 9, 2016 5.0 Easy to use despite loads of features - offers great value for money compared to other tools and has first class support. Pros Easy to use, great functionality and adding new features all the time. Multi-language support is great and the servers are in the UK so Safe Harbour isn't an issue. Review Source LG Lisa G. Director Used the software for: 2+ years ### "Easy to use with a great end result!" August 27, 2017 5.0 Pros It's a dream to use and there is a steadfast back up team to answer any questions you may have. The templates are great - very professional Review Source LR Lorne R. Graduate Student Research Used the software for: 6-12 months ### "Great for research " April 6, 2020 5.0 Very satisfied overall. Great for my graduate research! Pros Easy to use, simple interface, great report options Cons Some of the output of tables and charts could use a bit more work as the resolution and sizing is sometimes spotty. Review Source MZ Maria Z. CEO E-Learning Used the software for: Less than 6 months ### "Just Try It" July 6, 2024 5.0 Pros Offers detailed survey functionalities and data insights Can detect cheating Cons Would probably add more design features. Review Source DB David B. Deputy Head Academic Education Management Used the software for: 6-12 months ### "Up and running quickly, easy to create survey, excellent support." July 23, 2017 5.0 Allowed us to carry out one aspect of our pupil voice quickly and easily. Pros The user experience is excellent - it was very straightforward to create a form, preview it, test it and then extract the results. Every type of form field I wanted was available and the interface made it easy to create the forms I wanted. Support was excellent too - there's a good FAQ available but if not, support replied usually on the same day and often within a couple of hours. Cons Storing the forms in the folder structure needs a bit of work. At the moment I can only have one folder level - at least two levels of nested folders would make it easier to keep things in order. I have put this in as a feature request. Review Source BU Belal U. Sr. Executive Apparel & Fashion Used the software for: Less than 6 months ### "Best for Survey" December 17, 2023 5.0 Pros The best application for tracking customer satisfaction & engagement. Cons We did not found any least option for this app. Review Source Response from SmartSurvey January 3, 2024 Hi Belal, Thank you so much for taking the time to review SmartSurvey. We do appreciate customers efforts to leave feedback, and we do take this into account as we continue to develop our features. Best wishes, The SmartSurvey team Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.