# SmartSurvey Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is SmartSurvey the right Survey solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/57112/SmartSurvey/reviews --- SmartSurvey 4.6 (114) [View alternatives](https://www.capterra.com/p/57112/SmartSurvey/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of SmartSurvey Ease of use 4.7 Customer Service 4.7 ## Pros and Cons in Reviews PB Paul B Business AnalystGovernment Administration, 51 - 200 employeesUsed the software for: Less than 6 months. “Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which change based on the responses.“ October 11, 2024 PB Paul B Business AnalystGovernment Administration, 51 - 200 employeesUsed the software for: Less than 6 months. “The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent preview and rework.“ October 11, 2024 NN Nick N OwnerTextiles, 11 - 50 employeesUsed the software for: 6-12 months. “I like that it’s flexible for any kind of survey needs and the language translation helps include more people.“ July 29, 2025 AB Annabel B ConsultantLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “The new pricing structure is a little more confusing and my costs went up upon migration from the legacy account.“ September 18, 2020 TH Trevor H Product TrainerElectrical/Electronic Manufacturing, 201 - 500 employeesUsed the software for: 1-2 years. “I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool.“ May 29, 2025 DM Danny M Category managerMarketing and Advertising, 10,001+ employeesUsed the software for: 6-12 months. “Chart function is limited“ July 1, 2020 MJ Meda J Team support administratorGovernment Administration, 201 - 500 employeesUsed the software for: 1-2 years. “I liked SmartSurvey's user-friendly interface, extensive customization options, and detailed analytics.“ June 14, 2024 JG Jessica G StudentAccounting, Self-employedUsed the software for: Less than 6 months. “Little bit expensive without the student discount.“ September 25, 2020 ## Showing most helpful reviews Showing 1-25 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Suzanne M. Research Analyst Real Estate Used the software for: Less than 6 months ### "Easy to use product, with great customer service" November 14, 2017 4.0 High quality surveys are straightforward to put together and send to a large number of people. Pros We are using SmartSurvey to gather views from both our employees and our customers. We have set up a few surveys now, collecting responses in the form of free text boxes, radio buttons and drop downs. The dashboard is easy to navigate. It is helpful to have the option to use pre-programmed questions and our own corporate template. The response formats are professional and the skip logic is easy to implement. There are comprehensive online guides for each stage of creating and using the survey. Where we needed additional help, the customer service was prompt. Cons It doesn't seem possible to customise the formatting of text within a question (italic, bold, paragraphs etc.); this would be a useful tool. Review Source Response from SmartSurvey November 15, 2017 Hi Suzanne, thanks for your feedback. Re your query about customising the formatting of text within a question - when you go into edit a question, there is an 'enable editor' button in the bottom right hand corner that turns on all the standard formatting features, such as bolding and italicising etc. Hope that helps. NY Nicole Y. Administrator Individual & Family Services Used the software for: 2+ years ### "Excellent system and fabulous support" July 26, 2024 5.0 I've been using the system for over four years. We started out with a basic account that did everything we needed at the time. It is so easy to use and adaptable that we've extended our usage and tools and now use SmartSurvey for all documents that we ask our clients to complete. We can analyse responses and create reports without effort. Pros We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations. The support is exceptional. Whenever I've had an issue or needed support the team have gone well beyond expectations. Cons There is really nothing I would change. It even has a quick learning curve so even less obvious features are mastered first time. Reason for choosing SmartSurvey SmartSurvey provide everything we needed, including excellent support and communication. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) SmartSurvey were able to evidence a secure platform, were incredibly helpful in the setup period, and the system was very easy to use. Review Source AS Allison S. Managing Director Used the software for: 1-2 years ### "SmartSurvey does not meet design requirements." June 26, 2018 3.0 Pros SmartSurvey is a platform that does have very good functions to be considered one of the best in the market of surveys, however, it should be stressed that this platform is very good to maintain opinions with a better status. Cons SmartSurvey does not fulfill what it promises, because when you go to the registration page, the design is very nice, but when you finish the registration, they send you to a page where nothing that was previously seen is like that, since they give a design horrible with colors that do not attract attention. Review Source AD Andrew D. Research analyst Government Administration Used the software for: 2+ years ### "SmartSurvey - the Smart Choice!" October 8, 2020 5.0 Excellent experience - I'd recommend this to anyone! Pros Easy to use, with helpful support available. Many templates, example questions and question types with the ability to write your own surveys with your own images and logos. Cons There could be more exported data types, and more options within the analysis reports. Reason for choosing SmartSurvey Ease of use, and UK based Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) SmartSurvey is UK based so lessening some GDPR issues Review Source AB Annabel B. Consultant Legal Services Used the software for: 2+ years ### "Good customer experience" September 18, 2020 5.0 very useful for global or in house company surveys Pros Happy with the ease of use of this product, the underlying software is flexible and makes production of useful reports fairly easy. Cons Would prefer more options around free text reporting. The new pricing structure is a little more confusing and my costs went up upon migration from the legacy account. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) clients told us the data security was better as data hosted in the UK Review Source Response from SmartSurvey September 21, 2020 Hi Annabel, Thanks for taking the time to leave a review. Your feedback is much appreciated. Kind regards, Neil MD Melissa D. HR Controller Automotive Used the software for: Less than 6 months ### "Easy Survey to run" October 7, 2020 5.0 Pros The survey was easy to use and the results were easy to analyse Cons There is nothing I can say which I didn't like. It was just what I wanted Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing SmartSurvey it was easy to use and the support that I got before upgrading was so helpful Review Source Response from SmartSurvey October 8, 2020 Hi Melissa, Thank you for your kind words. We are so pleased you have enjoyed using SmartSurvey and great to hear our Sales and Support teams were on hand to help you both before and after purchase. Many thanks, Neil NB Nicholas B. Associate and Project Manager Used the software for: Less than 6 months ### "Quick to start, good support, but it can also take some time to figure out all the details" November 1, 2017 5.0 Pros I've been using SmartSurvey for social science research for about 6 weeks now, and agreed to write a brief review and first impressions of the product and my experience using it in return for a not-for-profit discount on the product. I'm using the service to conduct open-ended social scientific questionnaires about how online communities help people care for those with chronic health conditions, and have so far found SmartSurvey to be quite a nice way for doing so. It allows me to post links to surveys within online communities and efficiently each a globally distributed population. I was originally attracted to the product because I needed a service provider that adhere to EU data privacy laws but offer a product that is in English (since this my native language and the common language of my respondents). A lot of the US providers could not meet the requirements, especially regarding data deletion. SmartSurvey quickly responded to a question I had on this account and told me they could guarantee that upon request, survey data would be deleted from active servers within a week and from backups within 30 days. Most US providers could not come close to guaranteeing this. While you can get a basic survey going quickly, there is a lot of customizability on the back end, and this can take some time to learn. My experience is that documentation is good and support tickets I have submitted have always been answered promptly and helpfully. Cons One example of the tool's behavior that takes some getting used to so this is not so much a con as a part of the tool that is a bit more complex and takes more time to learn is the anonymous response function. This function hides respondent IP and geographic information from responses when activated. However, if it is off, and then someone responds, and you then turn it on, the system seems to continue to log the information, although it hides. You can then turn the setting back off and reveal all this information. This means a survey is not a truly anonymous UNLESS you design it so from the get go. Similarly, it is possible to activate both the complete it later function, which lets respondents save incomplete surveys by entering a name and email (identifying information that allows them to receive a unique link). But this identifying information will only be permanently hidden if you set the anonymous response feature to on before your first response. Otherwise, the complete it later function undoes the anonymous response setting. So make sure you peruse the full set of privacy features before opening up your survey to respondents so that the settings are correct before you begin. (Also, if you are testing features, be sure to start with a fresh, unopened survey, rather than just changing features on a survey that for which you have already gathered test responses.) Review Source Sara E. Alumni Relations Officer Education Management Used the software for: 2+ years ### "SmartSurvey is very easy to use and we use it regularly" February 5, 2019 5.0 I write lots of stories for our Alumni Community. I use SmartSurvey to set up typical Q&A for people to fill out so rather than emailing people the questions every time I simply direct them to the Smart Survey URL (which you can customise). Pros Ease of use - you can set up surveys quickly and easily and also view results in anyway you prefer. Cons I have yet to find anything I don't like. Review Source Carlos O. Lecturer Education Management Used the software for: Less than 6 months ### "Excellent for student research" March 28, 2020 5.0 Very positive Pros It has all the features necessary for academic research and it is flexible with its plans. This is especially important for students and individual academic researchers. Ans it's very easy to use and it gives a professional appearance to the survey. Cons I had no issues, except for not knowing how the program classified complete and incomplete surveys, so I had to write and the following morning I had the answer to my question. Reason for choosing SmartSurvey The other products offer academic pricing but you have to pay for a whole year, instead of just the time you need it for. Review Source Mark E. Marketing and Business Partnerships Officer Mental Health Care Used the software for: Less than 6 months ### "Great survey product " October 30, 2017 5.0 It enables us to better support our clients. Pros We've only just started using SmartSurvey but so far it seems like a great survey product which meets our needs. Cons Haven't spotted anything yet as such. Although I would suggest some initial set up support from SmartSurvey would be useful to help familiarize with the UI and the different product features, especially if like us you've never used any survey software. Review Source MJ Meda J. Team support administrator Government Administration Used the software for: 1-2 years ### "Great overall!" June 14, 2024 5.0 Overall, my experience with SmartSurvey has been positive. The platform's user-friendly interface allowed for easy survey creation and distribution. Responsive customer support was helpful as well. Pros I liked SmartSurvey's user-friendly interface, extensive customization options, and detailed analytics. Customer service is also very impressive! Cons Some advanced features are complex and require a learning curve. Review Source PC Pamela C. Senior Building Standards Surveyor Used the software for: 1-2 years ### "Fantastic! Exactly what we need to be able to collate information effectively." February 13, 2018 4.0 Pros The ease of use and simplicity of the programme. I am creating the surveys on behalf of Local Authority Building Standards Scotland. We are currently looking at our membership and require to see if we are currently meeting their needs and where we need to improve. Smart survey as a tool to be able to collate this information is fantastic and the fact that it produces the tables and diagrams for you and makes us as a group move on from the spreadsheet and having to interrogate the information provided saving on valuable man hours as the admin and management team are put together from staff from the 32 Local Authorities and this is not a job we are paid to do this is just for us to hopefully in Scotland improve the services we provide to the customer. We issued our 1st survey at the beginning of February and still have 2 weeks for it to run but it is brilliant seeing the information coming in and being able to see we are making progress and that we are not to far of the mark. The way it is presented is very easy to analysis with lots of tools available to assist. If stuck customer helpline is exactly what is says on the tin help...no question to small or silly. Cons There are some questions that need to be adapted but on discussion I was told there are ongoing developments (matrix questions in multiple answers currently all fields require to be completed even if the response is zero - a default of zero if not completed would be perfect) Review Source MZ Maria Z. CEO E-Learning Used the software for: Less than 6 months ### "Just Try It" July 6, 2024 5.0 Pros Offers detailed survey functionalities and data insights Can detect cheating Cons Would probably add more design features. Review Source TM Thais M. Business Owner Environmental Services Used the software for: 6-12 months ### "Very easy to use survey and a very good customer service!" August 17, 2020 5.0 I run a survey every year to ask residents to carry out a bird box survey in several developments. Smart survey has been a very good platform to do this. Pros I have used this software to organise a bird box survey for the last two years. The best feature is the easy of use, you do not need a lot of time to get acquainted with the features. Also, it is a British software- I like to go local when choosing apps etc. Cons I guess every time I want to set the ending time, I have to ask google. Maybe make that more obvious? But that is just me as I used it only for 4 months every year, so from year to year, I forget! Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing SmartSurvey Literally because it is British. Review Source Response from SmartSurvey September 21, 2020 Hi Thais, Thank you for taking the time to leave a review. It's great to hear you enjoy using SmartSurvey. I will pass your feedback on to our product manager. Kind regards, Neil AB Amy B. Special Ed Gifted Teacher Education Management Used the software for: 2+ years ### "Have filled out survey's using this app/software. Easy to navigate and fill out." July 19, 2018 5.0 Giving information I thought was important to the organization asking for the input. Pros It was easy to navigate as a user. I don't have any experience at the other end of those seeking information. Cons I did not have any cons as a user. Screen was a good size, easy to read and easy to flip through pages. Length was determined by those seeking information and sometimes this was long. Review Source AS Ashwyn S. Founder & Chair Music Used the software for: 1-2 years ### "SmartSurvey, smart choice" June 30, 2020 4.0 It did exactly what we wanted it to do at a reasonable price. We even got a discount as a not-for-profit. Pros Easy to use, versatile, flexible and provision of useful and easily worked with statistics/data Cons Sometimes it was a little difficult to find some settings. Reason for choosing SmartSurvey It was the best value offering what we needed. Review Source Response from SmartSurvey July 1, 2020 Thanks for taking the time to leave a review Ashwyn, your feedback is much appreciated :) Kind regards, Neil CK Chitua K. Chief of Staff Banking Used the software for: 1-2 years ### "A great tool for corporate surveys" October 9, 2020 5.0 Positive Pros The tool is very intuitive and easy to use. It has multiple functionalities, such as the ability to send via multiple methods and the integration with Salesforce. I also like the ability to create different tracking links for various target groups. The company staff are also very responsive, knowledgeable and helpful. Cons Perhaps the graphical displays of the results could be nicer Review Source TG Teddy G. Secretary Non-Profit Organization Management Used the software for: 1-2 years ### "Surveys When Needed" November 29, 2018 5.0 If you're needing to survey a group of people, this is a fantastic way to do so. Easy breezy. Pros I use this software when I need to send out short surveys to our committee members. It took me a bit to get the hang out creating the survey, but other than that it's been great. Cons It took me a but to figure it out. That might be a user error on my part, nothing wrong with the software. Review Source Response from SmartSurvey December 3, 2018 Hi Teddy, Thank you for taking the time to review our software! We are really pleased to hear that it has been effective for you when distributing your surveys to a group of people. We are interested to hear a bit more about how you found its ease of use, and which parts you found not to be clear so that we can make strides to improve these for any future use. Thanks, SmartSurvey. YR Yvonne R. UK Apprenticeship Network Support Senior Advisor Used the software for: 2+ years ### "Straightforward online survey system with great customer support" August 23, 2017 4.0 Ease of use, competitive price, helpful customer support, ease of reporting and ability to develop surveys that are unique and tailored to our requirements. Pros When initially looking at options for an online survey tool, SmartSurvey offered by far the best service for a competitive price. When enquiring about the service the customer service answered all of our questions and we signed up with multiple accounts. Many people have accessed SmartSurvey and no one has had any difficulties in creating surveys or analyising them. The ease of use and expert customer support is great service. Cons Having used SmartSurvey for a number of years now we have not had any issue or found anything we 'least' like. Review Source EW Elaine W. Operational Support Manager Hospital & Health Care Used the software for: I used a free trial ### "Absolutely fantastic product" April 6, 2021 5.0 I highly recommend this product, the software itself is great, easy to use and gives a great survey experience. The customer service team have been absolutely great, responsive, helpful and more than happy to assist in any way they can. Well done Smart Survey! I have widely shared within our Trust what a great product this is. Pros I cannot praise this product enough, the simplicity, the detailed and complex features and options and the finished product, absolutely fantastic Cons I honestly can't really fault this system, the only thing I would say is that 7 days may just be a little short for the trial - 14 days would be better. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) It was limited and expensive Review Source LC Laura C. Head of Marketing Legal Services Used the software for: Less than 6 months ### "Great simple solution for the price" June 30, 2020 4.0 Good. Ease of use and efficiency has hugely helped us respond quickly and gather data effectively. Pros This software is extremely easy to use and set up. Overall we're very happy with it. Cons The reporting and downloads could be improved, but perhaps are better with a higher package, we have the basic. Review Source Response from SmartSurvey July 1, 2020 Hi Laura, Thanks so much for leaving a review your feedback is much appreciated. You will be pleased to hear that we currently have a new reporting interface in Beta which we hope will be released to all users soon. This will provide much-enhanced filtering capability and updated UI to the results section of the app. We are also working on new chart types and the ability to customise charts which we hope will launch in the next quarter. Thanks again for taking the time to leave a review. Kind regards, Neil SJ Sarah J. Support Officer Used the software for: 1-2 years ### "Great, user-friendly survey platform" March 7, 2018 5.0 The need to upgrade to access all features such as exporting the data to excel, but this is entirely understandable. Pros We have used other survey platforms before, but have found that smart survey offers the best value and is very user friendly. A great way to gather data and feedback. We will continue to use their service. Review Source KS Kim S. Director Museums and Institutions Used the software for: Less than 6 months ### "Easy to use " September 25, 2020 5.0 Pros I do find it easy to use, I appreciate how easy it is to design surveys with the options presented and then to manipulate the data. I generally export to excel, which works fine, as the presentation / graphic options are a bit limited on the responses page itself. Cons I would like to be able to change the fonts / formats of the graphs and charts but that is minor. Review Source Response from SmartSurvey September 28, 2020 Hi Kim, Thank you for taking the time to leave a review, your positive feedback is much appreciated. We have a refresh of the charts functionality in roadmap, it should be in product in the next 6 months. Many thanks, Neil DB David B. Deputy Head Academic Education Management Used the software for: 6-12 months ### "Up and running quickly, easy to create survey, excellent support." July 23, 2017 5.0 Allowed us to carry out one aspect of our pupil voice quickly and easily. Pros The user experience is excellent - it was very straightforward to create a form, preview it, test it and then extract the results. Every type of form field I wanted was available and the interface made it easy to create the forms I wanted. Support was excellent too - there's a good FAQ available but if not, support replied usually on the same day and often within a couple of hours. Cons Storing the forms in the folder structure needs a bit of work. At the moment I can only have one folder level - at least two levels of nested folders would make it easier to keep things in order. I have put this in as a feature request. Review Source BU Belal U. Sr. Executive Apparel & Fashion Used the software for: Less than 6 months ### "Best for Survey" December 17, 2023 5.0 Pros The best application for tracking customer satisfaction & engagement. Cons We did not found any least option for this app. Review Source Response from SmartSurvey January 3, 2024 Hi Belal, Thank you so much for taking the time to review SmartSurvey. We do appreciate customers efforts to leave feedback, and we do take this into account as we continue to develop our features. Best wishes, The SmartSurvey team Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.