# Page 2 | SmartSurvey Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is SmartSurvey the right Survey solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/57112/SmartSurvey/reviews

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SmartSurvey

4.6 (114)

[View alternatives](https://www.capterra.com/p/57112/SmartSurvey/alternatives/)

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Last updated March 13th, 2026

# Page 2 - Reviews of SmartSurvey

## Showing most helpful reviews

Showing 26-50 of 114 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

GH

Gill H.  
Marketing and Fundraising  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Not user friendly at all, very impersonal service, confusing"

July 23, 2025

2.0

The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing. Smart Survey use to be much better than this.

Pros

Looks professional for users. .

Cons

Support is totally impersonal .

Review Source

Response from SmartSurvey

July 30, 2025

Hi Gill, thank you for taking the time to share your thoughts. We really appreciate your feedback and are sorry to hear your recent experience hasn't met your expectations. We’re sharing your comments with our Product and Support teams as part of our ongoing efforts to improve. We aim to respond to support queries quickly and over 97% of our customers currently receive a response within 2 hours. We do also offer a phone number within the app for direct contact if you'd prefer to speak to someone. On the login verification and test email issues, these are often caused by local email security settings—many of which are designed to prevent junk, spam, or phishing emails from hitting your inbox. That said, we know it can be frustrating and we’d love to help get this working more smoothly for you. If you’re open to it, please do call or raise a support ticket from your account and we'll happily set-up a call with you to go through in further detail. Best wishes, The SmartSurvey Team

NN

Nick N.  
Owner  
Textiles  
Used the software for: 6-12 months

### "Smart Survey"

July 29, 2025

5.0

Pros

I like that it’s flexible for any kind of survey needs and the language translation helps include more people.

Cons

You’ve always got to check the previews though, ’cause sometimes the template might not match the one you edited or were aiming for.

Review Source

Response from SmartSurvey

July 30, 2025

Thanks so much for your review—we’re really glad to hear you’re finding SmartSurvey flexible and that the language translation features are helping you reach more people to gather insights from. It's good to hear your feedback around the previews as well. If you could drop us a ticket from your account, we'd love to understand your use-case and then share the feedback with our Product team as we continue to improve the survey editing experience and make things feel more seamless. Really appreciate you taking the time to share your thoughts! Best wishes, The SmartSurvey Team

TH

Trevor H.  
Product Trainer  
Electrical/Electronic Manufacturing  
Used the software for: 1-2 years

### "Training Survey"

May 29, 2025

4.0

I find Smart Survey easy to create and modify surveys and create reports and I like that language translation tool.

Pros

The way in which you can use custom variables to identify individuals and language translation templates

Cons

It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved

Review Source

Response from SmartSurvey

July 30, 2025

Thanks so much for the lovely review—it's great to hear you're finding SmartSurvey easy to use and that the language translation and custom variable features are working well for you. We really appreciate the mention about exports too. We're always looking for ways to improve and feedback like this is really valuable—it’s been shared with the Product team to feed into future updates. Thanks again for taking the time to share your experience. Best wishes, The SmartSurvey Team

SK

Sharon K.  
Employee Engagement Consultant  
Market Research  
Used the software for: 2+ years

### "Excellent Software and service"

October 23, 2024

5.0

Brilliant, known them a long time, highly recommend (though prefer you use me to get the best out of it! : O )

Pros

its flexibility and professional, great for all types of services and research purposes

Cons

Unsure of roadmap which would be great and generally knowing some top tips etc

Review Source

Response from SmartSurvey

October 30, 2024

Hi Sharon, Thanks for taking the time to leave us a review. We're really happy to see us matching your use-case for service and research purposes. It's very interesting to read your thoughts on a roadmap as we're currently discussing if, and how, we may introduce something like this. We will also be updating our Masterclass (https://www.smartsurvey.co.uk/masterclass) section in the near future to give out some more tips and advice. Once again, thanks for the feedback, The SmartSurvey Team

PB

Paul B.  
Business Analyst  
Government Administration  
Used the software for: Less than 6 months

### "Fun to use, could be easier."

October 11, 2024

4.0

An enjoyable platform to use, that can quickly become addictive. Results are professional and impressive.

Pros

Easy to use. Intuitive functions and flexible features that allow really complicated questions to be broken down into sections which change based on the responses.

Cons

The design screen does not fully represent the eventual look and feel of the survey which causes the need for frequent preview and rework.

Review Source

Response from SmartSurvey

October 30, 2024

Hi Paul, thanks for the review, rating and constructive feedback. I'll ensure your comments reach our Product team regarding the design screen and the need to preview to rework. Best wishes, The SmartSurvey Team

KN

Katie N.  
Principal Business Intelligence Officer  
Government Administration  
Used the software for: 2+ years

### "Smart for Local Authority "

July 26, 2024

5.0

Pros

Easy to use, lots of customisation, strong reporting features and fab customer service. Really easy to use product and good value for money.

Cons

There is no real downfall to the software, we just need help with API's and plug ins from other departments, and it does not have a ' web page / engagement page' but we can embed these into existing websites.

Switched from

[NVivo](https://www.capterra.com/p/171501/NVivo/)

Better value for money and better functionality / reporting.

Review Source

DP

David P.  
Webmaster  
Non-Profit Organization Management  
Used the software for: I used a free trial

### "Smart Survey First Time User"

September 28, 2024

5.0

I have only recently found Smart Survey, and I have to say I'm very impressed. My support ticket was resolved very quickly, particularly important to me at the moment as I want to make the most of my 14 day trial period. I had a couple of questions regarding monthly billing, so I phoned. All of my concerns were answered very clearly by \[sensitive content hidden\]. When the time comes for the live survey I'm planning I will definitely use Smart Survey it beats Survey Monkey by miles. Thank you

Pros

Feature rich, reasonable costs, the ability to pay by month rather than having to take out a 12 month subscription

Cons

Found it difficult to navigate between some of the setup options, but I'm sure this will ease as I use it more

Alternatives considered

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Reason for choosing SmartSurvey

Survey Monkey has many bad reviews on Trust Pilot related to billing. This was a particularly important consideration for me

Review Source

Response from SmartSurvey

October 4, 2024

Thank you so much for your kind review. We're thrilled to hear you're impressed with SmartSurvey, it means the world to us. We appreciate your feedback about the navigation. We're always working to improve user experience, and I'll pass your feedback along to our product team. We are constantly striving to respond to our customers as quickly as possible so the insight into our response times, and clarity are hugely welcomed. Thank you for choosing SmartSurvey for your upcoming live survey!

AI

Abdurauf I.  
Confirmation offer  
Education Management  
Used the software for: I used a free trial

### "SmartSurvey"

January 13, 2024

5.0

Pros

It makes me feel happy when I use it online

Cons

Nothing it is very important to use it i don't think about it is least important

Review Source

Response from SmartSurvey

September 27, 2024

Hi Abdurauf, thank you so much for taking the time to leave a review about our product. We really value our customers feedback. Best wishes, Nathan

CA

Carlos A.  
Sócio Gerente  
Human Resources  
Used the software for: 2+ years

### "Satisfacao"

July 26, 2024

5.0

Estou gostando, uso com frequência para realizar minhas pesquisas.

Pros

Funcionalidade, recursos, relatórios e agilidade.

Cons

Administrar e realizar pesquisas de satisfação on line pelo celular.

Review Source

MJ

Meda J.  
Team support administrator  
Government Administration  
Used the software for: 1-2 years

### "Great overall!"

June 14, 2024

5.0

Overall, my experience with SmartSurvey has been positive. The platform's user-friendly interface allowed for easy survey creation and distribution. Responsive customer support was helpful as well.

Pros

I liked SmartSurvey's user-friendly interface, extensive customization options, and detailed analytics. Customer service is also very impressive!

Cons

Some advanced features are complex and require a learning curve.

Review Source

MZ

Maria Z.  
CEO  
E-Learning  
Used the software for: Less than 6 months

### "Just Try It"

July 6, 2024

5.0

Pros

Offers detailed survey functionalities and data insights Can detect cheating

Cons

Would probably add more design features.

Review Source

JF

Joshua F.  
File Clerk/ Receptionist/Office Services  
Legal Services  
Used the software for: Less than 6 months

### "What Do You Choose?: A Surveyed Survey"

July 6, 2023

4.0

Overall, this is a fantastic program. I really enjoyed using it!!

Pros

I love it's simplicity, and easy to use features, while still having enough detail to perform complex tasks. It has great options, and even with upgrading to the Professional Option, which can be kind of expensive, it delivers incredibly impressive results.

Cons

One of the most negative things about it are some of the free features that require upgrading to the Professional version. Upgrading can be kind of expensive, specially compared to some other versions that have some of the same features for free.

Review Source

Tony H.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "The best choice for non-profit organisations"

September 7, 2020

5.0

It's the best way to find out what your audience really thinks. They could be members, residents, users or colleagues. Conducting an anonymouse survey of them with Smart Survey encourgaes them to give you honest opinions and that helps you work out your priorities and strategies moving forward.

Pros

Smart Survey is very easy to use for non-professionals. Sometimes small, non-profit organisations need to do some market research but don't have the professional expertise or resources to outsource it. Smart Survey is a really good choice for them, because it has all the essential features and functionality needed for a professional survey and is easy to learn and implement. Above all it looks professional and has an authoritative sounding name so that when you publish the survey online it looks good. That helps people to respond.

Cons

I can't really think of anything I don't like about it.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

"Smart Survey" feels better, sounds better and looks better than "Survey Monkey"!

Review Source

Response from SmartSurvey

September 15, 2020

Hi Tony, Thank you for taking the time to write a review. We're so pleased to hear you are enjoying using SmartSurvey! If there is anything you need, please feel free to get in touch with the support or sales team they will be happy to help. Kind regards, Neil

VR

Verified Reviewer  
HR Manager  
Non-Profit Organization Management  
Used the software for: 2+ years

### "HR & Quality Manager"

October 9, 2020

5.0

We have been able to use the product to collect feedback from external users, communicate and consult with our own workforce, data capture for reporting and beyond. Functionality for creating surveys and reporting exceeds our requirements.

Pros

Easy to set up variety of surveys depending on your output requirements. Excellent reporting functionality.

Cons

We haven't experienced any issues with the product.

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Cost and more suited functionality.

Review Source

jK

jamie K.  
Monitoring & Evaluation Officer  
Non-Profit Organization Management  
Used the software for: 2+ years

### "best survey software"

March 21, 2023

5.0

the real benefit for the software are it saves my time and it helped me do my survey accurately

Pros

user friendly software helps my survey more interesting

Cons

every aspect of the software worked well with me

Review Source

PC

Pamela C.  
Senior Building Standards Surveyor  
  
Used the software for: 1-2 years

### "Fantastic! Exactly what we need to be able to collate information effectively."

February 13, 2018

4.0

Pros

The ease of use and simplicity of the programme. I am creating the surveys on behalf of Local Authority Building Standards Scotland. We are currently looking at our membership and require to see if we are currently meeting their needs and where we need to improve. Smart survey as a tool to be able to collate this information is fantastic and the fact that it produces the tables and diagrams for you and makes us as a group move on from the spreadsheet and having to interrogate the information provided saving on valuable man hours as the admin and management team are put together from staff from the 32 Local Authorities and this is not a job we are paid to do this is just for us to hopefully in Scotland improve the services we provide to the customer. We issued our 1st survey at the beginning of February and still have 2 weeks for it to run but it is brilliant seeing the information coming in and being able to see we are making progress and that we are not to far of the mark. The way it is presented is very easy to analysis with lots of tools available to assist. If stuck customer helpline is exactly what is says on the tin help...no question to small or silly.

Cons

There are some questions that need to be adapted but on discussion I was told there are ongoing developments (matrix questions in multiple answers currently all fields require to be completed even if the response is zero - a default of zero if not completed would be perfect)

Review Source

VR

Verified Reviewer  
Managing Director  
Information Technology and Services  
Used the software for: Less than 6 months

### "One of the best customer support out there"

September 24, 2020

4.0

Pros

Easy to use, simple to implement, straight to the point, reasonably priced.

Cons

Some of the respondents were not from the relevant field as requested. Some did not provide relevant answers to the questions. There is a little bit of cleaning needed in SmartSurvey's database to address the former; as far as the latter goes this is not something that they can really control, so I won't take any points away for that.

Alternatives considered

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Reason for choosing SmartSurvey

Pricing, customised approach, account management

Switched from

[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)

Pricing, customised approach, account management

Review Source

Response from SmartSurvey

October 1, 2020

Thank you for your review, the positive feedback is much appreciated! Kind regards, Neil

PM

Peter M.  
Consultant  
Management Consulting  
Used the software for: 2+ years

### "Fantastic survey software"

April 13, 2020

5.0

Fantastic. I think they called me once to check it was all okay, but that was literally a question as to whether there was anything they could do. The rest of the time, the site worked perfectly, downloads of the data were simple. Bottom line is it worked as they said it would and you cant ask for more than that.

Pros

So simple to set up the questionnaires Easy for participants to access (multiple ways to access the site- QR codes, weblinks etc) Brilliant behind the scenes options- things like being able to annonomise respondents by removing IP addresses was a huge benefit for my study and meant i was able to make sure i didnt breach any GDPR requirements

Cons

There is nothing about this that i feel is a con.

Review Source

CS

Charles S.  
Executive Committee member  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Extremely easy to use questionnaire software, suitable for both small and large organisations"

July 5, 2017

5.0

Affordable, flexible questionnaire design, administration and management

Pros

It is very easy to set up a questionnaire, and there is a very good range of question types and answers. Images and video can be embedded in a question, broadening the design. The design-test-redesign cycle is well implemented. The whole questionnaire can be easily branded to give a unique look. Deployment is simple, and with multiple versions easily set up. Usefully for a forum, it is possible to produce a print copy of on-line survey with ease, so that the same questionnaire can be used on street stalls or visiting where online use is not possible or low. There is also support for publishing links to the survey via social media such as Twitter or Facebook. Analysis facilities are good, with basic summaries and a frequency count of answers immediately available. This aids continuous tracking of the survey. There are good export features, so data can be moved to Excel or R for more detailed review. I found this a very useful software suite and can wholeheartedly recommend it. The speed at which a survey can be prepared and sent out, and distributed via a variety of means such as email lists, social media or web sites makes it a very effective tool for carrying out a wide variety of consultations, such as in planning and community surveys. Local authorities would benefit from a slightly more expensive version that could allow them to get to know their community views in greater depth.

Review Source

VR

Verified Reviewer  
Customer Service Advisor  
Banking  
Used the software for: Less than 6 months

### "Easy to use even for beginners "

March 3, 2018

4.0

the ease of creating surveys quickly and the ability to create and collect results very quickly which was convenient for me

Pros

i came across this site when doing my dissertation when i was weighing up my options on which platform to use, with this one i found that like some of the others it was one which is very simple and easy to use and gave the user a lot of control over the layout of the service and the format of the questions that can be asked and even as a beginner knew to this i was able to glide through the navigation and have a good play around with all of its features and found it was pretty easy to create services gather results and even export and downloa the results in different formats

Cons

sometimes you would like to format text of the questions for example if i wanted to bold something that was important for some reason i had a problem doing this and had to just leave it out but it just didnt work

Review Source

VR

Verified Reviewer  
Technology Consultant  
Information Technology and Services  
Used the software for: Less than 6 months

### "Excellent surveying tool"

April 29, 2023

5.0

Overall, the SmartSurvey app has been very useful in rolling out surveys, collecting data for research and development and automating the survey forms.

Pros

SmartSurvey is a very good application to rollout surveys, automate the forms, data collection and market research. Not just these, it has excellent reporting capabilities which helps to extract a meaningful information out of the data collected. The tool is very easy to use and can be customized as per our requirements. It allows to add queries of all types and has various options like drop down, radio buttons, logic creation capabilities, etc. Overall, I find it a fantastic application to conduct online surveys.

Cons

The forms have very minimal options to customize the look and feel of the forms. Also, the free basic version has very less features which lets the users to upgrade mandatorily.

Review Source

hW

hasini W.  
Software Engineer  
Computer Software  
Used the software for: 1-2 years

### "survey creator"

February 12, 2023

5.0

I have used smart survey to create questionnaire for my university research module feedback collection. I found this software as an easy and quick way to collect responses.

Pros

There are plenty of structures and templates that I can choose from and can customize contents into the surveys. I get triggered once responses are completed. I love the pre selected answers where users do not have to respond to those questions.

Cons

I think analytical features could improve and I hope there will be more updates in the near future.

Review Source

DL

Dan L.  
Project and Compliance Manager  
Insurance  
Used the software for: Less than 6 months

### "A very good system for NPS "

February 21, 2020

4.0

We can now see our customers responses instantly and this help the business to identify trends quickly. Dependent on what package you have the option to change/add to your surveys without having to go via the support team is very beneficial. The sales team did not try and over sell and didn't put any pressure on us to make a decision if we wanted to buy.

Pros

The system is easy to use and we could quickly navigate around it to create and update our surveys. The staff are always polite and helpful and the response to queries raised are answered very quickly.

Cons

The help guides are good but a few questions we have had are not covered which means a call or ticket being raised. Not easy to add more than one logo onto the survey (co-branding) and instruction from help line was just trial and error.

Reason for choosing SmartSurvey

Suited our needs and cost

Review Source

VR

Verified Reviewer  
Business & Quality Assurance Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "All in one platform for Surveys"

August 26, 2021

5.0

Customer feedback on products.

Pros

Simple yet great application with exceptional ease of use and cost friendly. Results are available as soon as the survey is complete. User Interface is amazing and a piece of art. Customization in picking up the pattern is the best feature, you can customize your survey as per need, could be a ranking based survey or question answer based, or can get simple feedback. There are multiple themes available which lessen the work load. It is an amazing software.

Cons

Nothing much to add here, it meets all the needs.

Review Source

CW

Clare W.  
Director  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great software for creating surveys and collating results "

June 21, 2022

5.0

Create tool to create regular member surveys to find out their satisfaction, market research to find out if there’s any other services we can provide

Pros

Really easy to create a good customer survey and collate the results to analyse

Cons

There isn’t anything negative I can think of

Review Source

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