Who Uses This Software?

Small businesses and non-profit organizations worldwide.


Average Ratings

23 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $8.80/month
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Deluxe
  • www.verticalresponse.com
  • Founded 2001
  • United States

About VerticalResponse

VerticalResponse provides email marketing tools that help small businesses stay connected with their customers. Send professional-looking emails like newsletters, offers and promotions, and invites without a designer or any HTML coding. Choose from a variety of templates that automatically adapt to look great whether they are read on PCs, phones or tablets. And with a couple of clicks, reach even more people by sharing the same message on Facebook and Twitter.


VerticalResponse Features

  • Data Recovery
  • Email Archiving
  • Email Monitoring
  • Queue Manager
  • Response Management
  • Routing
  • Shared Inboxes
  • Signature Management
  • Spam Blocker
  • Whitelisting / Blacklisting
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

VerticalResponse Reviews Recently Reviewed!


Email Campaign Designer

May 14, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: VerticalResponse allows you to create email campaigns and easily distribute them to your contacts and distribution lists.

Cons: Unfortunately, VerticalResponse's interface is a bit dated and very clunky. Compared to other options on the market, it is not as intuitive or user-friendly.

Mass emailing made easy!

Apr 30, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.

Cons: Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.

Good

Apr 18, 2018
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.

Cons: I had some user errors on my end but as far as the software i dont have any complaints that i can think of.

A reliable email marketing company.

Mar 29, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well.

Cons: None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable.

Overall: Weekly email marketing. Easy to use and affordable monthly plans.

Capterra-loader

Gets the job done

Mar 05, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons: At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Overall: Ease of use

I've used Vertical Response for about two years.

Feb 22, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Vertical Response is a pioneer in email marketing and they had a very good community of marketers. I've learned a ton from them and the software was decent. Also the monthly newsletter "What's the topic, Popick" was interesting and useful.

Cons: I couldn't top up my account and Customer Service was useless. I just couldn't used their software. I'm sure that now situation changed.

Overall: Excellent community.

I used Vertical Response to send out newsletters and updates for a small nonprofit.

Feb 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to use, and very easy to get started. I did not have much experience in email marketing or HTML, and still found the templates available straight forward and understandable.

Cons: I sincerely do not have any negative feedback about this program. I would like to see more of how the reports & analytics could be built out.

Overall: Free and easy to use.

Overall a decent email solution

Nov 14, 2017
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money

Pros: I really like the list building and segmenting functionality, it provides a great email testing solution.

Cons: Designing emails isn't quite as simple, the templates aren't the highest quality and the customer service is merely adequate.

We are a non-profit and using this for mass mailing has been helpful.

Aug 15, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The capability to make custom emails using a multitude of possible templates. Having the capability to import contacts and examine the the open rates and follow the effectiveness of any email campaign. Being a non-profit we were able to use the free version.

Cons: Sometimes the emails got caught in the receivers SPAM or so we think because many emails were not opened and we received responses or comments from our membership that they did not receive the emails that were sent.

Overall: It was a free service and enabled us to reach our membership with news and announcements.

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

Jul 15, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons: With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

Overall: Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Vertical Response provides a convenient and easy way for our company to produce attractive e-blasts.

Jun 27, 2017
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I really appreciate its straightforward and simplistic user interface. It makes it easy to put eblasts together in a snap.

Cons: It can be difficult to manipulate the layout of elements in the eblast. Sometimes I will move one thing and it will distort the entire layout.

Value for money for bulk email marketing

Jun 07, 2017
3/5
Overall
5 / 5
Ease of Use
2 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money

Pros: Very easy to use, a light on the pocket way to get started with email marketing. We used it for one of my previous organizations called SCNext to email flyers and updates to our members. Worked like a charm and plus the free version had many features which we rode along for a long time.

Cons: Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks

Marketing - Campaign - Analysis

Feb 23, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Value for Money

Comments: VerticalResponse is a good choice for an email marketing solution when you also need advanced image-editing features. There's no guarantee that your contacts who use Gmail will receive your emails, though. Creating segmented email campaigns is also more difficult with this application than with the best email marketing services.

However the templates and marketing responses were quite healthier.

Awesome Support

Feb 23, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: With it's robust feature set, Vertical Response can overwhelm a first time user. However, Vertical Response integrates seamlessly with social media and CRM software to provide a comprehensive email marketing platform. In addition, Vertical Response now offers a free trial to test their email marketing service before committing to paid options.

Marketing Tool

Feb 23, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: This tool sends the marketing emails with beautiful templates
Create signup forms with matching templates
Schedule social network updates on Twitter and Facebook
Autoresponders to welcome new signups to your lists
Reports that show the reach of your emails and social networks

Emails look good, but people don't see them.

Dec 21, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Super easy to use! Great templates help you create fabulous looking emails.

Cons: Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.

Overall: Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.

Easy to Use!

Dec 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Great e-mail marketing tool that is easy to use and great design features. It allows me to personalize everything and really make a statement with my e-mails.

Best customer service!

Dec 12, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to use! User-friendly with many options. Also, has a very low spam rate!

Cons: Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.

Overall: Vertical response is a great option for small-large nonprofits or organizations who are looking for a mass emailer. The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease. You can deliver your message in a clear, creative way!

Hard to Use, Better Alternatives Available

Dec 08, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: We used VR for a couple months but were not happy with the reporting features. We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists.

Mar 12, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Jan 03, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Mar 20, 2016
5/5
Overall

Mar 02, 2016
4/5
Overall
3 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money