# VerticalResponse Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about VerticalResponse Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more. Source: https://www.capterra.com/p/61128/VerticalResponse/ --- # VerticalResponse Software Review 2026: Features, Integrations, Pros & Cons Last updated on February 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) VerticalResponse ## What is VerticalResponse? VerticalResponse provides email marketing tools that help businesses with A/B testing, auto-responding, email scheduling, campaign tracking, and more. Send professional-looking emails like newsletters, offers and promotions, and invites without a designer or any HTML coding. IT offers a variety of templates that automatically adapt to look great whether they are read on PCs, phones, or tablets. ## What is VerticalResponse used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Top alternative Featured Overall rating Based on 61 user reviews Reviews sentiment Positive 64% Neutral 28% Negative 8% Starting price $13 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for VerticalResponse?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://verticalresponse.com&name=VerticalResponse) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### VerticalResponse 3.8 (61) VS. [4.3 (2,937)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting Price $13 per user, per month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (60) Ease Of Use 4.3 (2,885) Value For Money 4.1 (54) Value For Money 4.1 (2,208) Customer Service 4.0 (49) Customer Service 4.2 (2,052) ## VerticalResponse alternatives [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,495)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,491)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,648)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,321)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [View all alternatives](https://www.capterra.com/p/61128/VerticalResponse/alternatives/) ## FAQs about VerticalResponse Overview ### Which roles and teams benefit most from VerticalResponse? VerticalResponse is most used by small-business owners, managers, marketing teams, and nonprofit or ministry leaders who need simple email campaigns and audience outreach. Executives and operations leaders use it to promote services, share updates, manage donor or community communications, and track engagement without adding complex marketing software. Answer based on 54 reviews Overview ### What company size and specific industries is VerticalResponse built for? VerticalResponse is designed for small businesses and non-profit organizations that need email marketing tools. It is built for smaller teams across a range of sectors, with a focus on organizations that want a straightforward way to manage campaigns, contacts, and outreach without enterprise-level complexity. Features and Usability ### What are the key features of VerticalResponse? VerticalResponse includes core email marketing features like email templates, a WYSIWYG editor, contact and list management, segmentation, and email tracking for opens and clicks. Differentiating features include responsive email design, landing pages and signup forms, autoresponders, customer surveys, and social promotion for scheduled posts alongside campaigns. Answer based on 30 reviews Overview ### Is VerticalResponse good for email marketing? VerticalResponse works well for basic email marketing, especially for small businesses, nonprofits, and community organizations launching newsletters. Many teams value the templates, list management, scheduling, and campaign tracking, while some find automation, segmentation, integrations, and deliverability less competitive than other email marketing platforms. Answer based on 23 reviews Pricing ### How much does it cost and what fees or limitations are included? VerticalResponse starts at $13/month for Email Marketing Basic, with Email Marketing Pro and Surveys Basic at 19/month. A free version and free trial are available, and reviewers often call it affordable for nonprofits and beginners, though some cite limited integrations, basic reporting, upload friction, and higher pricing versus alternatives. Answer based on 22 reviews Integrations ### Which third-party tools and platforms does VerticalResponse integrate with? VerticalResponse integrates with 15 third-party tools and platforms, including Google Workspace, Jotform, QuickBooks Online, Salesforce Sales Cloud, WordPress, Zapier, Ecwid, and Wishpond. It also connects with Coevera, Dasheroo, Justuno, LeadSync, MailOptin, Picreel, and Sumo for e-commerce, CRM, form, and marketing workflows. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does VerticalResponse offer? VerticalResponse provides webinars, documentation, and videos to help teams get started. Webinars support live, guided instruction, documentation offers written reference material for setup and feature checks, and videos provide recorded walkthroughs for self-paced learning and review. Answer based on 1 reviews Getting Started and Support ### What customer support options does VerticalResponse offer? VerticalResponse provides email/help desk, phone support, 24/7 live rep, and chat. User feedback on support is mixed: some describe customer service as pleasant or adequate, while others report slow replies, unhelpful assistance, and frustrating delays when urgent issues need attention. Answer based on 9 reviews Features and Usability ### How well does VerticalResponse work for sending emails? VerticalResponse makes email sending simple for newsletters, updates, and recurring campaigns, especially for small teams, churches, and nonprofits. Many users like the templates, list uploads, scheduling, and follow-up tools, but some report spam-folder delivery issues, campaign rejections, and an editor that can feel limiting for detailed formatting. Answer based on 30 reviews ## Features AI summary Based on 4,096 Campaign Management reviews Capterra reviewers highlight these as the features buyers value most when comparing campaign management software: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**68%**) - **Campaign Scheduling** (**59%**) VerticalResponse includes **Email Marketing**, one of the top features buyers look for in this category. However, it does not include **Email Management** or **Campaign Scheduling**. Instead, it offers **Contact Management** (**50%**), which can still support campaign organization by helping teams maintain audience lists and keep customer information up to date. Together, these features help businesses run targeted outreach and manage contacts more effectively, allowing teams to keep campaigns organized and communication relevant. Email Marketing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Contact Management 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Archiving & Retention 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Campaign Analytics 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Email Campaign Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns VerticalResponse 34 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Create and automatically send premade copy in response to customer messages Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Track the amount of clicks on individual products to measure campaign results Manage, organize, and store contact information Tool to send questionnaires to customers to gauge feedback Customize contracts and forms to collect specific information Ability to restore deleted, hidden, or lost data from an email server/system Plan, execute, and analyze email marketing campaigns Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Predefined actions automatically performed on the occurance of specific events Store and manage images Create landing pages or online forms designed to capture new leads and prospects Manage contacts across multiple mailing lists Observe and track the demand, usage, progress or quality of a system, product, or user Monitor wait time and abandonment for incoming requests that have not been routed Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Market event via social media tools Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Create, save, and re-purpose templates for emails, forms, etc. Web form that allows users to enter data that is sent and processed for different reasons What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 3.6 (59) 3.6 Based on 59 reviews ## Pricing Value for money 4.1 (54) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/61128/VerticalResponse/pricing/) Surveys Free $0.00 It includes: - Unlimited Surveys - 10 Questions per survey - 100 respondents per survey Email Marketing Basic $13.00 Flat Rate,Per Month It includes: - All core email features - Unlimited landing pages - Test Kit credits for purchase - Customizable pop-up forms - Live customer support - Send unlimited emails - Remove VerticalResponse branding Email Marketing Pro $19.00 Flat Rate,Per Month It includes: - 10 Test Kit credit - Advanced reporting - Delivery rate review - A/B subject line testing Surveys Basic $19.00 Flat Rate,Per Month It includes: - Ask Unlimited questions - Survey unlimited respondents - Randomization your questions - Incorporate skip logic - Remove VerticalResponse branding - Download Reports Value for money 4.1 (54) 4.1 Based on 54 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[ Ecwid](https://www.capterra.com/p/143648/Ecwid/)[ Coevera](https://www.capterra.com/p/125911/Coevera/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (49) 4.0 Based on 49 reviews ## User reviews Overall rating 3.8 Based on 61 reviews Filter by rating 5(18) 4(21) 3(17) 2(4) 1(1) Mentioned topic Sorted by most recent MB Mary Beth M. Development Director Non-Profit Organization Management ### "VerticalResponse" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 22, 2025 We used VerticalResponse at our non profit for almost 10 years before deciding to switch to Constant Contact. The support we received was always helpful and timely and the pricing was aligned with our meager budget for communications. Pros The budget friendly webbased platform helped us to launch our first ever online/digital newsletter. It was so easy to use and gave us great insight into who was engaging in our emails through the metrics. Cons We wished to have more integration with our other platforms (social media channels, Canva, etc) and found it lacking compared to other platforms. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We needed more integrations with our other platforms to simplify, streamline and for efficiency. Our team is 1-2 people and communications was a very small part of our daily responsibilities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SD Samuel D. NGO Manager Non-Profit Organization Management ### "The best email marketing for budget conscious organisations" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 September 21, 2022 Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially. Pros This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars. Cons It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mail chimp became to expensive for the number of contacts we have and the number of newsletters we were sending out. Reasons for choosing VerticalResponse Because the provide a free service to charities and NPOs which saves us a lot of money Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lindsey P. Marketing Analytics Marketing and Advertising ### "Antiquated" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 August 11, 2022 Pros Easy to manipulate but often had a lot of blacklisted domains Cons Terrible send rates, hard to fo back and compare emails side by side; the html template often was imported Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Antonio M. Frelancer Marketing and Advertising ### "Vertical Response Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 8, 2021 This is an extraordinary system that can expand with your organization. So while you are early in development you can save money and when you develop it can develop with you as far as the number of clients you can track and mail delivery. I go as far as saying that everybody should utilize Vertical Response. Pros I found it extraordinary for keeping a DB of clients and to have the option to refresh rapidly. The devices that they furnish you with for working out messages are especially simple to utilize. I love the simplified capacity that offers anybody the chance to construct elegant-looking messages with no broad experience. Likewise, web tools accessible that permit you to make online information exchanges are useful. Essential is the capacity to make numerous projects without significant delay. Cons The system doesn't permit you to connect to all online media, your only choices are Facebook and Twitter. They ought to incorporate Instagram, Linkedin, and so forth Perhaps be considerably greater with more templates by and large. At times you can discover it takes various links to result in a single change. I wish there was a search field at the highest point of the screen that permitted me to hop straight to a customer's entrance to update it on the spot. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Arienne G. Fundraising & Donor Relations Non-Profit Organization Management ### "VerticalResponse" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 22, 2021 I've had a great experience with them. They're always helpful but I've rarely had to connect because they are just so user-friendly! Pros I love VerticalResponse. They have been crucial in helping our organization communicate with our community. They are very easy to use and have access to connect with social media channels for smooth analytics. Cons Without paying for it which can be difficult for non-profits, there is not a lot of room for automation email series but if you don't need to do that, this program is the best. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BH Brian H. Owner Health, Wellness and Fitness ### "Impossible to deal with" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 8, 2021 I have used Vertical Response for over 15 years but they have become impossible to work with. I built a list using their tools, sign up form, landing page and email verification yet they continue to reject my campaigns because they keep asking me where the list came from. I email regularly to a small group (under 100 emails) and yet they randomly choose not to deliver the emails to the list (verified through their processes). They offer no phone support, only by email which takes 24 hours for a response, and then ask the same questions that were already answered in the previous reply. They have become a horrible excuse for an email marketing company. Pros Easy to build an email. Fairly straight forward WYSIWYG as long as you're using an approved browser Cons The software is fine but the company's policies keep shutting down my campaigns for no good reason and their customer support is almost non existent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JD Jennifer D. Director of Development Education Management ### "Frequent Formatting Issues" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 January 19, 2021 Overall, with the formatting issues, it became too frustrating to use and work with. I spent more time trying to fix errors. We found a free option that worked far better for our needs. Pros Overall, it was easy to build a professional-looking email. There are a lot of features to make it look cohesive and on-brand with the font and color customizations. You can send to a segmented list or to a larger audience. You don't need coding experience and it's intuitive enough for an everyday user to figure out. It is responsive for viewing on laptop or mobile. Emails can be posted on social. Cons We ran into a lot of formatting issues that couldn't be explained or corrected. For example, in the final email, text was showing up purple, even though it was formatted as black. We would double-check everything, but in the final email, one paragraph would be purple. This happened multiple times and we finally had to switch. It was also sometimes adjust the font size to a different size than we originally had. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Demand gen marketing ops specialist Marketing and Advertising ### "Super annoying platform " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 23, 2020 Overall, very difficult if you want to send mass emails. I do not recommend this software Pros The email editor is ok to use if you need to get something out quickly and they make the testing functionality pretty easy. Cons To send emails, you have to wait for review from customer support and if you need something out urgent it takes about 48 hours for support to get back to you, completely terrible process and I do not recommend! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RK Randy K. minister Religious Institutions ### "I'm sick of it!" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 December 3, 2020 I have used VR for years to send out a weekly email for church. Never had any issues. All of a sudden it's "declining" my messages, calling them spam. I haven't changed ANYTHING! Sometimes I can get them to go out by using a different template. Today I had a message scheduled with no issues (usually it's rejected within minutes) I opened it up to add a new phone number to the text, Wham! it's rejected as spam. There's no reason for it. I'm sick of it. It's not worth the hassle. I guess I'll just use my personal email account. Pros It used to be so easy to use. Plus I could get the stats on whether my messages were opened. Cons Lately it's become a pain the rear. I haven't changed what I do; VR must have changed something. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HT Hiro T. Manager Restaurants ### "Using the free one" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 October 9, 2020 Pros For beginner, it is easy to use. Fast and has plenty templates that you can use. It has few integrations with free CMS. API is great. Free with limited user. Few email providers will block their email blast. Cons The limited user are so little. The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer. Support is not helpful and less attentive, maybe because I am using free edition. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/61128/VerticalResponse/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.