--- title: "VerticalResponse Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about VerticalResponse Software - reviews, pricing plans, popular comparisons to other Campaign Management products and more." source_url: "https://www.capterra.com/p/61128/VerticalResponse/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # VerticalResponse Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) VerticalResponse ## What is VerticalResponse? VerticalResponse provides email marketing tools that help businesses with A/B testing, auto-responding, email scheduling, campaign tracking, and more. Send professional-looking emails like newsletters, offers and promotions, and invites without a designer or any HTML coding. IT offers a variety of templates that automatically adapt to look great whether they are read on PCs, phones, or tablets. ## What is VerticalResponse used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[Email Management](https://www.capterra.com/email-management-software/) Top alternative Featured Overall rating Based on 61 user reviews Reviews sentiment Positive 64% Neutral 28% Negative 8% Starting price $13 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for VerticalResponse?[Manage this product listing](https://www.g2.com/products/verticalresponse-verticalresponse/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### VerticalResponse 3.8 (61) VS. [4.6 (3,526)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $13 per user, per month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (60) Ease Of Use 4.6 (3,514) Value For Money 4.1 (54) Value For Money 4.5 (3,091) Customer Service 4.0 (49) Customer Service 4.5 (3,090) ## VerticalResponse alternatives [4.5 (6,261)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.8 (657)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/61128/VerticalResponse/alternatives/) ## FAQs about VerticalResponse Overview ### What problems does VerticalResponse solve? VerticalResponse solves the challenge of turning contact spreadsheets into targeted newsletters, donor updates, member communications, and email campaigns without coding. Teams can build branded messages, manage opt-ins and mailing lists, schedule sends and follow-ups, and track opens and engagement. Nonprofits, churches, small businesses, and membership organizations benefit most. Answer based on 40 reviews Overview ### Which roles and teams benefit most from VerticalResponse? VerticalResponse is most used by small-business owners, marketing teams, and nonprofit or community leaders who need to create and send email campaigns. Marketing managers handle audience outreach and campaign automation, while executive directors, pastors, and program leaders communicate updates, events, and fundraising messages to supporters and members. Answer based on 54 reviews Overview ### What company size and specific industries is VerticalResponse built for? VerticalResponse is designed for small businesses and non-profit organizations, making it a fit for smaller teams that need email marketing and outreach tools. It is not aimed at large enterprises or broad industry use, but at organizations with limited staff and focused communication needs. Features and Usability ### What are the key features of VerticalResponse? VerticalResponse includes core email campaign management with customizable email templates, a WYSIWYG editor, responsive email design, and scheduling. Contact and list management support segmented sends, while email tracking and campaign analytics report opens, clicks, bounces, and unsubscribes. It also provides signup forms, landing pages, autoresponders, and customer surveys. Answer based on 30 reviews Pricing ### How much does it cost and what fees or limitations are included? VerticalResponse offers Email Marketing Basic at $13 per month, alongside Email Marketing Pro and Surveys Basic at 19 per month. A free version and free trial are available. Reviewers often call monthly plans affordable, though some report pricing feels high versus alternatives, limited free users, and a need for more price bands. Answer based on 22 reviews Integrations ### Which third-party tools and platforms does VerticalResponse integrate with? VerticalResponse integrates with 15 third-party tools, including Google Workspace, Salesforce Sales Cloud, QuickBooks Online, WordPress, Zapier, Jotform, Ecwid, Wishpond, and Sumo. It also connects with Dasheroo, Picreel, Justuno, LeadSync, MailOptin, and Coevera for marketing, ecommerce, and productivity workflows. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does VerticalResponse offer? VerticalResponse provides webinars, documentation, and videos to help teams get started. Webinars support live, guided instruction, videos offer visual walkthroughs for specific tasks, and documentation gives written reference material for self-paced review and setup guidance. Answer based on 1 reviews Getting Started and Support ### What customer support options does VerticalResponse offer? VerticalResponse provides Email/Help Desk, Phone Support, 24/7 Live Rep, and Chat. Reviewers describe support experiences unevenly: some say customer service is pleasant and helpful, while others report slow replies, limited assistance, and frustration when urgent issues need faster attention. Answer based on 9 reviews Email ### How well does VerticalResponse handle email marketing? VerticalResponse makes newsletter creation, contact uploads, scheduling, and basic campaign tracking accessible for small organizations and marketing teams. Users value its templates, signup forms, personalization, and follow-up options, but email deliverability receives mixed feedback. Some recipients find messages in spam or clutter folders, and campaign approval or editor limitations can delay urgent sends. Answer based on 30 reviews ## Features AI summary Based on 4,141 Campaign Management reviews Capterra reviewers highlight these as the features buyers care about most when choosing campaign management software: - **Email Management** (**56%** of reviewers rated this feature as critical) - **Email Marketing** (**67%**) - **Campaign Scheduling** (**58%**) VerticalResponse includes **Email Marketing**, but it does not include **Email Management** or **Campaign Scheduling**. Instead, it offers **Contact Management** (**50%**), which still gives teams a way to organize audience data and keep outreach lists up to date. That can help businesses run more targeted campaigns and maintain cleaner customer records, providing teams with better visibility into who they are reaching and how they manage campaign audiences. Email Marketing 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Contact Management 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 3.8 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Archiving & Retention 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Campaign Analytics 3.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Email Campaign Management 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns VerticalResponse 34 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Management: Manage, organize, and store contact information - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Forms: Customize contracts and forms to collect specific information - Data Recovery: Ability to restore deleted, hidden, or lost data from an email server/system - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Email Monitoring: Ability to oversee and optimize the operations of a mail server - Email Sequences: Set up automated email sequences to streamline outreach and engage leads/contacts - Email Templates: Pre-made examples and templates for emails - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - List Management: Manage contacts across multiple mailing lists - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Promotion: Market event via social media tools - Spam Blocker: Filters used to determine different types of malware threats - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 3.6 (59) 3.6 Based on 59 reviews ## Pricing Value for money 4.1 (54) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/61128/VerticalResponse/pricing/) Surveys Free $0.00 It includes: - Unlimited Surveys - 10 Questions per survey - 100 respondents per survey Email Marketing Basic $13.00 Flat Rate,Per Month It includes: - All core email features - Unlimited landing pages - Test Kit credits for purchase - Customizable pop-up forms - Live customer support - Send unlimited emails - Remove VerticalResponse branding Email Marketing Pro $19.00 Flat Rate,Per Month It includes: - 10 Test Kit credit - Advanced reporting - Delivery rate review - A/B subject line testing Surveys Basic $19.00 Flat Rate,Per Month It includes: - Ask Unlimited questions - Survey unlimited respondents - Randomization your questions - Incorporate skip logic - Remove VerticalResponse branding - Download Reports Value for money 4.1 (54) 4.1 Based on 54 reviews ## Integrations [ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Jotform](https://www.capterra.com/p/158456/JotForm-4-0/)[ Ecwid](https://www.capterra.com/p/143648/Ecwid/)[ Coevera](https://www.capterra.com/p/125911/Coevera/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (49) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (49) 4.0 Based on 49 reviews ## User reviews Overall rating 3.8 Based on 61 reviews Filter by rating 5(18) 4(21) 3(17) 2(4) 1(1) Mentioned topic Sorted by most recent MB Mary Beth M. Development Director Non-Profit Organization Management ### "VerticalResponse" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 22, 2025 We used VerticalResponse at our non profit for almost 10 years before deciding to switch to Constant Contact. The support we received was always helpful and timely and the pricing was aligned with our meager budget for communications. Pros The budget friendly webbased platform helped us to launch our first ever online/digital newsletter. It was so easy to use and gave us great insight into who was engaging in our emails through the metrics. Cons We wished to have more integration with our other platforms (social media channels, Canva, etc) and found it lacking compared to other platforms. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We needed more integrations with our other platforms to simplify, streamline and for efficiency. Our team is 1-2 people and communications was a very small part of our daily responsibilities. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SD Samuel D. NGO Manager Non-Profit Organization Management ### "The best email marketing for budget conscious organisations" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 September 21, 2022 Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially. Pros This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars. Cons It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective. Reasons for choosing VerticalResponse Because the provide a free service to charities and NPOs which saves us a lot of money Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lindsey P. Marketing Analytics Marketing and Advertising ### "Antiquated" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 August 11, 2022 Pros Easy to manipulate but often had a lot of blacklisted domains Cons Terrible send rates, hard to fo back and compare emails side by side; the html template often was imported Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Antonio M. Frelancer Marketing and Advertising ### "Vertical Response Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 8, 2021 This is an extraordinary system that can expand with your organization. So while you are early in development you can save money and when you develop it can develop with you as far as the number of clients you can track and mail delivery. I go as far as saying that everybody should utilize Vertical Response. Pros I found it extraordinary for keeping a DB of clients and to have the option to refresh rapidly. The devices that they furnish you with for working out messages are especially simple to utilize. I love the simplified capacity that offers anybody the chance to construct elegant-looking messages with no broad experience. Likewise, web tools accessible that permit you to make online information exchanges are useful. Essential is the capacity to make numerous projects without significant delay. Cons The system doesn't permit you to connect to all online media, your only choices are Facebook and Twitter. They ought to incorporate Instagram, Linkedin, and so forth Perhaps be considerably greater with more templates by and large. At times you can discover it takes various links to result in a single change. I wish there was a search field at the highest point of the screen that permitted me to hop straight to a customer's entrance to update it on the spot. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Arienne G. Fundraising & Donor Relations Non-Profit Organization Management ### "VerticalResponse" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 22, 2021 I've had a great experience with them. They're always helpful but I've rarely had to connect because they are just so user-friendly! Pros I love VerticalResponse. They have been crucial in helping our organization communicate with our community. They are very easy to use and have access to connect with social media channels for smooth analytics. Cons Without paying for it which can be difficult for non-profits, there is not a lot of room for automation email series but if you don't need to do that, this program is the best. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BH Brian H. Owner Health, Wellness and Fitness ### "Impossible to deal with" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 April 8, 2021 I have used Vertical Response for over 15 years but they have become impossible to work with. I built a list using their tools, sign up form, landing page and email verification yet they continue to reject my campaigns because they keep asking me where the list came from. I email regularly to a small group (under 100 emails) and yet they randomly choose not to deliver the emails to the list (verified through their processes). They offer no phone support, only by email which takes 24 hours for a response, and then ask the same questions that were already answered in the previous reply. They have become a horrible excuse for an email marketing company. Pros Easy to build an email. Fairly straight forward WYSIWYG as long as you're using an approved browser Cons The software is fine but the company's policies keep shutting down my campaigns for no good reason and their customer support is almost non existent. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JD Jennifer D. Director of Development Education Management ### "Frequent Formatting Issues" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 January 19, 2021 Overall, with the formatting issues, it became too frustrating to use and work with. I spent more time trying to fix errors. We found a free option that worked far better for our needs. Pros Overall, it was easy to build a professional-looking email. There are a lot of features to make it look cohesive and on-brand with the font and color customizations. You can send to a segmented list or to a larger audience. You don't need coding experience and it's intuitive enough for an everyday user to figure out. It is responsive for viewing on laptop or mobile. Emails can be posted on social. Cons We ran into a lot of formatting issues that couldn't be explained or corrected. For example, in the final email, text was showing up purple, even though it was formatted as black. We would double-check everything, but in the final email, one paragraph would be purple. This happened multiple times and we finally had to switch. It was also sometimes adjust the font size to a different size than we originally had. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Demand gen marketing ops specialist Marketing and Advertising ### "Super annoying platform " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 23, 2020 Overall, very difficult if you want to send mass emails. I do not recommend this software Pros The email editor is ok to use if you need to get something out quickly and they make the testing functionality pretty easy. Cons To send emails, you have to wait for review from customer support and if you need something out urgent it takes about 48 hours for support to get back to you, completely terrible process and I do not recommend! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RK Randy K. minister Religious Institutions ### "I'm sick of it!" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 December 3, 2020 I have used VR for years to send out a weekly email for church. Never had any issues. All of a sudden it's "declining" my messages, calling them spam. I haven't changed ANYTHING! Sometimes I can get them to go out by using a different template. Today I had a message scheduled with no issues (usually it's rejected within minutes) I opened it up to add a new phone number to the text, Wham! it's rejected as spam. There's no reason for it. I'm sick of it. It's not worth the hassle. I guess I'll just use my personal email account. Pros It used to be so easy to use. Plus I could get the stats on whether my messages were opened. Cons Lately it's become a pain the rear. I haven't changed what I do; VR must have changed something. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HT Hiro T. Manager Restaurants ### "Using the free one" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 October 9, 2020 Pros For beginner, it is easy to use. Fast and has plenty templates that you can use. It has few integrations with free CMS. API is great. Free with limited user. Few email providers will block their email blast. Cons The limited user are so little. The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer. Support is not helpful and less attentive, maybe because I am using free edition. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/61128/VerticalResponse/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.