# Page 2 | VerticalResponse Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is VerticalResponse the right Campaign Management solution for you? Explore 61 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/61128/VerticalResponse/reviews --- VerticalResponse 3.8 (61) [View alternatives](https://www.capterra.com/p/61128/VerticalResponse/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of VerticalResponse ## Showing most helpful reviews Showing 26-50 of 61 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Marketing Associate - Digital and Technical Marketing Used the software for: 2+ years ### "Easy to use and stable platform" July 24, 2018 5.0 Pros It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed. Cons There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform. Review Source LK Lindsay K. Children's Ministry Assistant Religious Institutions Used the software for: 2+ years ### "Emails look good, but people don't see them. " December 21, 2016 3.0 Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them. Pros Super easy to use! Great templates help you create fabulous looking emails. Cons Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder. Review Source CS Chris S. Pastor Non-Profit Organization Management Used the software for: 2+ years ### "A Diamond in the rough!" February 1, 2019 5.0 I love Vertical Response. It makes it easy to time, share, send marketing campaigns across digital platforms and does so at an incredible price. (With a great incentive for non-profits!) Pros I love this software as it gives me the ability to send high-quality HTML e-mails to our groups. The design tools are nice and easy to use. It makes our marketing campaigns look great for a great price. Cons If you do not know about CSV documents it can be hard to upload lists and files to the server. A quick tutorial eases this problem. Review Source LP Lindsey P. Marketing Analytics Marketing and Advertising Used the software for: 1-2 years ### "Antiquated" August 11, 2022 3.0 Pros Easy to manipulate but often had a lot of blacklisted domains Cons Terrible send rates, hard to fo back and compare emails side by side; the html template often was imported Review Source RK Randy K. minister Religious Institutions Used the software for: 2+ years ### "I'm sick of it!" December 3, 2020 2.0 I have used VR for years to send out a weekly email for church. Never had any issues. All of a sudden it's "declining" my messages, calling them spam. I haven't changed ANYTHING! Sometimes I can get them to go out by using a different template. Today I had a message scheduled with no issues (usually it's rejected within minutes) I opened it up to add a new phone number to the text, Wham! it's rejected as spam. There's no reason for it. I'm sick of it. It's not worth the hassle. I guess I'll just use my personal email account. Pros It used to be so easy to use. Plus I could get the stats on whether my messages were opened. Cons Lately it's become a pain the rear. I haven't changed what I do; VR must have changed something. Review Source kalyn H. Program Developer Non-Profit Organization Management Used the software for: 6-12 months ### "Best customer service!" December 12, 2016 4.0 Vertical response is a great option for small-large nonprofits or organizations who are looking for a mass emailer. The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease. You can deliver your message in a clear, creative way! Pros Easy to use! User-friendly with many options. Also, has a very low spam rate! Cons Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country. Review Source LB Lakesha B. Ceo Used the software for: 1-2 years ### "Good " April 18, 2018 5.0 Pros I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record. Cons I had some user errors on my end but as far as the software i dont have any complaints that i can think of. Review Source AG Arienne G. Fundraising & Donor Relations Non-Profit Organization Management Used the software for: 2+ years ### "VerticalResponse" April 22, 2021 4.0 I've had a great experience with them. They're always helpful but I've rarely had to connect because they are just so user-friendly! Pros I love VerticalResponse. They have been crucial in helping our organization communicate with our community. They are very easy to use and have access to connect with social media channels for smooth analytics. Cons Without paying for it which can be difficult for non-profits, there is not a lot of room for automation email series but if you don't need to do that, this program is the best. Review Source HT Hiro T. Manager Restaurants Used the software for: 2+ years ### "Using the free one" October 9, 2020 4.0 Pros For beginner, it is easy to use. Fast and has plenty templates that you can use. It has few integrations with free CMS. API is great. Free with limited user. Few email providers will block their email blast. Cons The limited user are so little. The integration needs improvement. Lack of automatization and reports. No apps for the phones, so you must do it in your computer. Support is not helpful and less attentive, maybe because I am using free edition. Review Source SR Sharon R. Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Vertical Response Software" October 8, 2020 4.0 My overall experience with Vertical Response has been positive. I will continue to use them in the upcoming years. Pros I enjoy the newest feature of about 4 years that allows the email to be responsive. This feature allows my gym members to access the newsletter from their cell phone or tablet. I also enjoy the pre-made templates that are easy to for me to plug into and allows me to upload photos and websites. Cons A lot of my emails end up going to the gym members spam. I have to pay per email and this is unnecessary waste of money for me. There should be an easy way to upload my emails to vertical response as a file instead of entering each new member. Reason for choosing VerticalResponse When I first opened my business I was referred to this product through a fellow small business owner. Review Source VR Verified Reviewer Owner Gambling & Casinos Used the software for: 2+ years ### "A decent way to get in touch with your customers" December 19, 2018 3.0 The price is a bit higher than some of the alternatives, but it makes sending to your email contacts easy without the need for any special software Pros Simple to use to send to your customers all from a web interface Cons Hard to get support when you need it, things take a long time and sometimes it can impede your workflow. Review Source DC Daniel C. Pastor Religious Institutions Used the software for: 6-12 months ### "Vertical Response gets the word out!" September 11, 2019 5.0 My former church used VR to email electronic copies of the newsletter to all members for whom we had email addresses, which cut back on our paper usage. Pros When I did use VR at a former church, I liked the ease of being able to send email blasts to the entire congregation. The software itself is complex and is capable of many functions, but its interface is simple and user-friendly. In addition, the emails stick out from the regular commercial emails one receives on a day-to-day basis. Cons What I liked least about this software is that a occasionally, the VR email would end up in members' junk mailboxes--but that is the fault of the email server and not VR. Review Source VR Verified Reviewer Marketing Director, Japan Institutional Division Chemicals Used the software for: 2+ years ### "It works, but there are better alternatives for less." July 1, 2018 3.0 Pros It does what it says it will - emails are sent reliably and the tracking functionality works well every time. Cons The cost is too high compared to other options which do exactly the same thing. There is no usability benefit to using this service, in my opinion. Review Source SF Sue F. President Non-Profit Organization Management Used the software for: 2+ years ### "Best Newsletter Software" August 26, 2019 5.0 Pros Everything about Vertical Response is great. They have built-in templates for your newsletter or you can design your own. Very easy to use and you can have multiple mailing lists Cons You can't always know who has actually read your newsletter. Review Source JD Jackie D. Director of "Bark"eting Non-Profit Organization Management Used the software for: 2+ years ### "Vertical Response " July 21, 2020 3.0 Our experience has been good. There is an ability to send out large audience emails for free- at least once a month- the free program offers more mailings than the Mailchimp that we use for our daily messages. We save vertical response to mail out to over 3000 donors. Pros There are several templates for you to pick an exiting design and personalize it. Cons You can't attach a file- you have to put it within the template and I prefer doing newsletters outside of the platform and attaching as a PDF I would like them to add more templates for animal rescue Reason for choosing VerticalResponse Premade templates, good free program for our non-profit. Review Source CS Claudette S. Offie Manager Staffing and Recruiting Used the software for: 6-12 months ### " love using Vertical Response for my email marketing because it's very user-friendly" May 31, 2018 5.0 Convenient and easy to use. Has really helped our business gro Pros Easy to use and user friendly, had no problems learning this software quickly and proficiently. Just wish our office had discoveryed this sooner Cons There isn't anything so far that I dislike about this software. Easy to use, use friendly. Only wish we had found it sooner! Review Source April H. Director of Business and IT Financial Services Used the software for: 1-2 years ### "Very helpful for a small non profit!" July 23, 2018 5.0 Pros I love their new update! Being able to send the follow up email at a later date is so awesome. I can set it for 30 days and then not worry about forgetting. Cons The reporting options on the survey results needs some work. I would like to see percentages for each answer. Review Source AJ Aaron J. manager/sr. designer Used the software for: 2+ years ### "A reliable email marketing company." March 29, 2018 4.0 Weekly email marketing. Easy to use and affordable monthly plans. Pros It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well. Cons None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable. Review Source VR Verified Reviewer Demand gen marketing ops specialist Marketing and Advertising Used the software for: Less than 6 months ### "Super annoying platform " December 23, 2020 1.0 Overall, very difficult if you want to send mass emails. I do not recommend this software Pros The email editor is ok to use if you need to get something out quickly and they make the testing functionality pretty easy. Cons To send emails, you have to wait for review from customer support and if you need something out urgent it takes about 48 hours for support to get back to you, completely terrible process and I do not recommend! Review Source Kavita B. Founder Music Used the software for: 6-12 months ### "null" March 3, 2016 4.0 Review Source HM Hasnain M. Thoughtleader Used the software for: 6-12 months ### "Value for money for bulk email marketing" June 7, 2017 3.0 Pros Very easy to use, a light on the pocket way to get started with email marketing. We used it for one of my previous organizations called SCNext to email flyers and updates to our members. Worked like a charm and plus the free version had many features which we rode along for a long time. Cons Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks Review Source ES Emily S. Small Groups Director Non-Profit Organization Management Used the software for: 2+ years ### "Some features are frustrating" April 24, 2019 3.0 We use it weekly to send emails to our church community. I use it monthly to send an update to our partners. Pros I like that you can track reader engagement to see how many open the email and how many clicked on something. Cons I don't like that it doesn't have your emails automatically, and if someone unsubscribes they cannot be added back in even if they want to be. Review Source Denise G. Security Guard Security and Investigations Used the software for: Less than 6 months ### "Wonderful for my small side business" July 22, 2019 5.0 Pros Vertical Response has been wonderful to be able to use to stay connected to my customers. Cons It would be nice to have easier less cumbersome ways of tracking who's opened, read, and bounced emails Review Source SH Sierra H. Photographer Photography Used the software for: 2+ years ### "Good value for mass emailing" February 24, 2019 4.0 It's a good value and once you have a template you like it works well. Pros This is a very affordable solution for sending mass emails. The templates are also very helpful especially if the emails you plan to send are all the same format. Cons It is difficult to rearrange photo and text boxes. Review Source DM Dean M. Marketing Analyst Computer & Network Security Used the software for: 6-12 months ### "VerticalResponse Review" September 30, 2018 2.0 Overall, it was a valuable learning curve for my organization! Pros This software gets the job done. The best features is most likely the reporting visualizations. Cons The deliverability with a lot of organizations was extremely low, and I thought the pricing was pretty high in relation. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)