---
title: "Salesforce Sales Cloud Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Salesforce Sales Cloud Software - reviews, pricing plans, popular comparisons to other CRM products and more."
source_url: "https://www.capterra.com/p/61368/Salesforce/"
page_type: "product"
language: "en"
---

# 

 Salesforce Sales Cloud Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 22, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Salesforce Sales Cloud

## What is Salesforce Sales Cloud?

Build a customer 360 with a CRM that is deeply integrated across sales, service, marketing, commerce, and more with trusted AI, data, analytics, and collaboration in one integrated solution. Discover how Einstein 1 helps you become an AI Enterprise by growing relationships, productivity, and your bottom line – all at the same time.

## What is Salesforce Sales Cloud used for?

[CRM](https://www.capterra.com/customer-relationship-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Customer Service](https://www.capterra.com/customer-service-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 18,799 user reviews

Reviews sentiment

Positive

90%

Neutral

8%

Negative

2%

Pros & cons

Comprehensive sales and activity tracking

Integrated client relationship management

High and escalating pricing structure

Frequent bugs and performance issues

Starting price

$25

Per User, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

-   CRM / 2026
-   Sales Enablement / 2026
-   Contact Management / 2025
-   Inside Sales / 2025
-   Lead Management / 2025
-   Sales Force Automation / 2025
-   Sales Forecasting / 2025
-   Sales Tracking / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Salesforce Sales Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.salesforce.com&name=Salesforce Sales Cloud)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Salesforce Sales Cloud

4.4 (18,799)

VS.

[4.3 (6,987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

$25

Per User, Per Month

Starting Price

$14

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (18,134)

Ease Of Use

4.2 (4,376)

Value For Money

4.0 (12,820)

Value For Money

4.3 (3,507)

Customer Service

4.1 (14,052)

Customer Service

4.1 (3,516)

## Salesforce Sales Cloud alternatives

Highest Rated

[4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

[4.5 (4,475)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152373/HubSpot-CRM/)

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

[4.4 (5,839)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

Starting price

$50.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/157279/Dynamics-365/)

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)

[4.5 (824)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

Starting price

$20.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/152769/eWay-CRM/)

[View all alternatives](https://www.capterra.com/p/61368/Salesforce/alternatives/)

## FAQs about Salesforce Sales Cloud

Overview

### What problems does Salesforce Sales Cloud solve?

Salesforce Sales Cloud solves scattered customer data, missed follow-ups, unclear pipeline stages, manual status updates, and weak forecasting by centralizing accounts, opportunities, tasks, notes, and reporting in one system. Sales reps, sales managers, RevOps, marketing, onboarding, and customer support teams benefit most from better visibility, handoffs, and automation.

Answer based on 6780 reviews

Overview

### Which roles and teams benefit most from Salesforce Sales Cloud?

Salesforce Sales Cloud is most used by sales teams, account managers, and business development leaders who track pipelines, manage customer relationships, and forecast revenue. Executives and owners use dashboards for performance visibility, while marketing, operations, customer success, and IT teams rely on it to coordinate handoffs, reporting, and process automation.

Answer based on 16647 reviews

Overview

### What company size and industries is Salesforce Sales Cloud built for?

Salesforce Sales Cloud is for sales teams, sales managers, marketing teams, and partner managers, with 57% of reviewers from small businesses and Computer Software the top industry at 14%. It also serves enterprises at 24% and midsize businesses at 19%, especially in Information Technology and Services (8%) and Marketing and Advertising (6%).

Answer based on 18793 reviews

Features and Usability

### What are the key features of Salesforce Sales Cloud?

Salesforce Sales Cloud includes core CRM features like lead management, opportunity management, contact management, and sales pipeline tracking. Reviewers also focus on differentiators such as customizable reports and dashboards, workflow automation, and API-based integrations, plus activity tracking and calendar sync for managing daily sales work.

Answer based on 3223 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Salesforce Sales Cloud starts at $25/user/month for Starter Suite for up to five users, with Pro Suite at 100, Enterprise at 165, Unlimited at 330, and Einstein 1 Sales at 500, plus a free trial. Reviewers often cite high per-user costs, annual billing on higher tiers, and extra spending for customization, integrations, or add-ons.

Answer based on 2963 reviews

Integrations

### Which third-party tools and platforms does Salesforce Sales Cloud integrate with?

Salesforce Sales Cloud integrates with over 40 third-party tools, including Microsoft Outlook, Microsoft Excel, Gmail, Slack, Marketo Engage, Mailchimp, Google Calendar, and Zapier. Reviewer mentions also point to SalesLoft and Outreach, while the catalog adds options such as DocuSign, Five9, Box, Dropbox, and Google Drive.

Answer based on 2081 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Salesforce Sales Cloud?

Salesforce Sales Cloud offers in-person training, live online sessions, webinars, documentation, and videos, plus self-paced Trailhead modules that many beginners pick up quickly. Sales reps and users familiar with CRM often onboard faster, while admins, report builders, and teams with heavy customization usually need more time, structured training, and ongoing practice.

Answer based on 2854 reviews

Getting Started and Support

### What customer support options does Salesforce Sales Cloud offer, and how do users rate the experience?

Salesforce Sales Cloud offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. User feedback on support is mixed: some describe helpful guidance and useful self-service resources, while others report delayed responses, difficulty reaching a live representative, outdated documentation, and frustration when issues involve customization or billing.

Answer based on 3144 reviews

Security

### How does Salesforce Sales Cloud handle data security and access control?

Salesforce Sales Cloud uses granular permissions, role- and profile-based access, tiered and layered security, and field-, record-, and object-level visibility controls. Reviewers also mention encryption, secure APIs, two-factor authentication, and authenticator-based login. Some note permission setup can be complex, occasional access errors occur, and frequent password resets or verification prompts can feel burdensome.

Answer based on 418 reviews

## Who uses Salesforce Sales Cloud?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Comprehensive sales and activity tracking

94% positive reviews out of 1227

Most reviewers describe tracking as robust, enabling centralized oversight of sales, leads, and customer interactions.

Sandra A.

Client Development Manager, 51 - 200 employees.

"I liked using Salesforce Sales Cloud because it was user friendly, allowed us to track accounts from start to finish throughout the process and it was fun to use"

High and escalating pricing structure

63% negative reviews out of 1955

Most users comment pricing is expensive, with additional costs for features, support, and scaling as business needs grow.

John S.

Manager, 201 - 500 employees.

"Salesforce Sales Cloud is over-priced for what similar competitors can deliver."

Integrated client relationship management

92% positive reviews out of 988

Most reviewers find client management tools facilitate tracking communications, maintaining records, and improving customer relationships.

Lars W.

Sales and Strategic Partnership VP, 501 - 1,000 employees.

"Salesforce Sales Cloud allows us to engage easily with our clients and customers which help create great working relationships with them."

Frequent bugs and performance issues

79% negative reviews out of 1550

Most users report recurring bugs, slow loading, crashes, and technical glitches that disrupt daily operations and productivity.

Afthaab W.

Senior Sales Consultant, 201 - 500 employees.

"I find the that salesforce tends to be relatively unstable, and seems to have connection issues often, which can affect productivity."

Centralized business organization tool

93% positive reviews out of 555

Most reviewers indicate organization features streamline workflows, consolidate information, and help manage tasks efficiently.

Francesca H.

Development Officer, 11 - 50 employees.

"The robust capacity for organizing information is unmatched."

Challenging updates and version changes

51% negative reviews out of 744

Some reviewers describe updates and version changes as confusing, disruptive, and often causing interface or compatibility issues.

Bo K.

Customer Service Ambassador, 10,001+ employees.

"It constantly asks for updates to the latest version otherwise some features may not work properly."

## Features

AI summary

Based on 14,670 CRM reviews

Capterra data shows that buyers of CRM software rank the following features as their top priorities:

-   **Contact Management** (**44%** of reviewers rated this feature as critical)
-   **Sales Pipeline Management** (**43%**)
-   **Lead Management** (**44%**)

Salesforce Sales Cloud supports all three of the features reviewers rate most highly: **Contact Management**, **Sales Pipeline Management**, and **Lead Management**. Together, these capabilities help businesses keep customer records organized, track deals through each stage of the sales cycle, and manage new prospects more effectively, allowing teams to improve follow-up, maintain visibility into revenue opportunities, and close sales with greater consistency.

Contact Management

4.5 (1,867)

64.27% of 1867 reviewers that rated this feature as important or highly important

It helps you track customer interactions, manage relationships, and personalize communication. Some reviewers find the interface intuitive, value integration with Gmail and social media, and like AI insights, but note occasional issues with missing information and automation for updating contacts.

Sales Pipeline Management

4.5 (1,239)

64.81% of 1239 reviewers that rated this feature as important or highly important

Salesforce Sales Cloud offers a structured way to track deals from lead to close, providing visual dashboards and automation. Users think it simplifies prioritizing opportunities, forecasting revenue, and collaborating, though some feel native tools need customization for complex pipelines.

Lead Capture

4.4 (454)

56.61% of 454 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Data Import/Export

4.4 (431)

56.38% of 431 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Task Management

4.4 (538)

56.88% of 538 reviewers that rated this feature as important or highly important

Create, manage and track all task activities and progression

Reporting/Analytics

4.4 (1,143)

64.39% of 1143 reviewers that rated this feature as important or highly important

With this aspect, you gain actionable insights through customizable reports and dashboards, supporting data-driven decisions. Reviewers indicate it’s user-friendly and integrates with Tableau and Einstein, but some wish for easier report building and more flexible analytics without add-ons.

Salesforce Sales Cloud 208 features

### All Features
- "What If" Scenarios: Method used in decision-making that allows businesses to input variables to forecast potential outcomes or possibilities
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.
- Accounting Integration: Integrate with a third-party accounting system
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Ad hoc Reporting: Generate one-off reports that meet information requirements
- Agent Management: Create and manage agent profiles and activities, such as on-boarding, license details, sales, documents, etc.
- AI/Machine Learning: Software program that continuously adjusts its behavior based on observed data
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Appointment Scheduling: Schedule appointments via a calendar
- Approval Process Control: Manage the process of evaluating documents or requests submitted for approval
- Assignment Management: Assign issues and tasks based on availability or required skills
- Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
- Auto-Dialer: System that automatically dials calls
- Automatic Call Distribution: Distribute/route/connect calls
- Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously
- Bid Management: Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison
- Budgeting/Forecasting: Create budgets based on historical data and future projections
- Business Card/Badge Scanning: Capture contact information by scanning a physical item and having the system automatically extract data from the scan
- Business Process Control: Define and maintain business rules that determine workflow capabilities and criteria
- Buyer Management: Track all information required to develop and sell lots in housing projects
- Calendar Sync: Synchronize with other calendars to view mutual availability and schedules
- Calendar/Reminder System: Notifications/alerts for upcoming events or tasks
- Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.
- Call List Management: Manage and track all past and future calls.
- Call Logging: Collects essential call data such as call origin, call destination, call length, and other transaction details
- Call Monitoring: Listen to live phone conversations for the purpose of training and assessing agent performance
- Call Recording: Record the audio of phone conversations for quality assurance purposes
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Change Order Management: Tracks all change orders submitted across projects and updates the budget to reflect the most recent costs
- Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance
- Chat/Messaging: Communicate using direct chat or messages within the system
- Client Management: Manage contact details and communication with clients
- Client Portal: Private online space that lets businesses securely share documents and provide information access to clients
- Client Tracking: Track all company interactions with current clients
- Client/Property Matching: Match clients or tenants with suitable properties based on their specific requirements, preferences and budget
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Commission Management: Tracking, calculating, and paying commissions and earnings to employees
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience
- Configurable Workflow: Configure existing workflows to meet your organization's needs
- Contact Database: It gives you a centralized, customizable space to store and manage all contact details, communication history, and segmentation. Reviewers appreciate the intuitive organization, advanced search, and easy updates, but some mention enrichment and duplicate management require external tools.
- Contact Management: It helps you track customer interactions, manage relationships, and personalize communication. Some reviewers find the interface intuitive, value integration with Gmail and social media, and like AI insights, but note occasional issues with missing information and automation for updating contacts.
- Contract/License Management: Track, store, and access client contracts or licenses
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- CRM Integration: Integration with third-party CRM systems
- Customer Database: With this capability, you can centralize and organize all client information, making it easy to track interactions, sales status, and trends. Reviewers appreciate the secure storage, customizable fields, and seamless access, though some mention challenges with searching and handling multiple email IDs.
- Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Management: Store and organize information about customers and previous interactions
- Customer Portal: A website or login for customers to access information
- Customer Profiles: Record customer information, purchase history, and other notes
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customer Social Profiles: Track customers' activities across social networks and maintain details about their demographics, preferences & more
- Customer Support: Provide online support for your customers through live chat or help desk functionality
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Dashboard Creation: Creation and customization of dashboards
- Data Entry: The process of entering information or updating records in a computer system or database
- Data Import/Export: Import and export data to and from software applications
- Data Integration: Combining data from different sources and providing a unified view
- Data Management: Ability to handle large datasets
- Data Security: Protect sensitive data for digital privacy
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Data Visualization: Graphical representation of data
- Deal Management: Defines specific deal parameters to negotiate and secure deals
- Document Management: Store, manage, and track all electronic documents in a centralized location
- Document Storage: Store and organize documents in a centralized system
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Dynamic Modeling: Ability to learn and adapt from interactions with environment and data, and to model varying behavior over time.
- Electronic Signature: Digitally sign online documents
- Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Templates: Pre-made examples and templates for emails
- Email Tracking: Track delivered, received, and opened emails
- Employee Management: Track employee schedules, availability, and performance across projects and tasks
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Estimating: Estimate expected cost based on various factors before a project begins
- Field Sales Management: Manage or track sales completed by field teams/employees
- Financial Management: Plan, manage, and track the financial activities of an individual or organization
- For AEC Industry: Primarily serving architecture, engineering, and construction industry professionals
- For Insurance Industry: Intended to be used by insurers
- For iPad Devices: Operate/access software on iPad Devices
- For Mac Devices: Operate/access software on Mac Devices
- For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals.
- For Real Estate Agencies: For businesses/agents that manage selling, renting, or management of homes, land, and buildings for the owners.
- For Sales Teams/Organizations: Caters to sales teams
- For Small Businesses: Designed for small businesses
- For Startups: Primarily serving startup companies
- Forecasting: Form predictions based on past and present data/trends
- Goal Management: Allows employees to set and manage work or career related goals
- Graphical Data Presentation: Visual representation of data using various graphical elements such as charts, graphs, maps & other visual aids
- Inbox Management: Organize, prioritize, and manage incoming communications
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- Internal Chat Integration: Incorporation of a chat or messaging system within an organization's internal communication infrastructure
- Job Costing: Calculate total itemized costs, including initial costs and any changes
- Job Scheduling: Planning and managing the execution of tasks or jobs within a computer system, network, or other automated environments
- Key Performance Indicators: Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity
- Knowledge Base Management: Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
- Knowledge Management: Gather, organize, share, and analyze knowledge in terms of resources, documents, and people skills
- Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects
- Lead Assignment: Manually or automatically assign leads to sales reps
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Distribution: Route and distribute your leads to third party buyers
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Nurturing: Engage with a lead throughout the sales process by actively providing information
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
- Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules
- Listing Management: Create, edit, and monitor product or property details displayed on listing websites (i.e. agency websites, third party listing sites)
- Live Chat: Ability to chat online in real time
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Medical History Records: Records of patients' medical history
- Meeting Management: Manage the process of planning and scheduling meetings, including agenda creation
- Mobile Access: Access software remotely via mobile devices
- Mobile App: Access the system via a mobile application
- Modeling & Simulation: Using physical, mathematical, or logical models as a basis for simulations to generate data for managerial or technical decision-making
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Multi-Currency: Manage and handle various international currencies
- Multiple Projects: Ability to handle several projects simultaneously
- Onboarding: Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service
- Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue
- Patient Communications: Allow communication between the company and patients via messages, SMS, emails, phone, and more
- Patient Management: Managing and tracking patient health, progress, communication, and treatment plans
- Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Personalization: Adjust communications based on previous interactions or personal preferences
- Physician Management: Track and organize physician schedules and pertinent information
- Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
- Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.
- Predictive Analytics: Predict future data based on historical data sets
- Presentation Tools: Share and present designs
- Price Optimization: Track factors that affect pricing and adjust prices accordingly to increase sales
- Prioritization: Arrange tasks based on the level of priority or urgency
- Product Catalog: Present a catalog of inventory that customers can view
- Progress Tracking: Reporting on how each user, task or process has advanced since its initiation
- Project Management: Plan and coordinate all the resources, costs and time needed to execute assignments
- Project Time Tracking: Measure time to completion or hours worked for projects
- Project Tracking: Monitor the progress of projects from start to finish
- Projections: Estimate or forecast of a future scenario based on the study of present trends
- Proposal Generation: Create proposals based on costs of labor and materials
- Proposal Management: Creating, submitting, and tracking a sales proposal or bid submitted in response to a request for proposal.
- Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams
- Purchase Order Management: Create, send, and track purchase orders and their statuses
- Quotes/Estimates: Generate quotes or estimates for customers
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Real-Time Updates: Receive system updates as soon as any changes are made
- Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement
- Referral Tracking: Log and store the source of contacts/leads
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: With this aspect, you gain actionable insights through customizable reports and dashboards, supporting data-driven decisions. Reviewers indicate it’s user-friendly and integrates with Tableau and Einstein, but some wish for easier report building and more flexible analytics without add-ons.
- Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals
- Sales Activity Management: Define, track, and/or automate sales activities and sales processes
- Sales Approval: Ensure that quotes/invoices are correct before sending to customers
- Sales Automation: Automate processes to manage leads, contacts, opportunities and sales activities
- Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.
- Sales Onboarding & Training: Process of training new hires by providing them with sales tools and knowledge needed to complete the job
- Sales Pipeline Management: Salesforce Sales Cloud offers a structured way to track deals from lead to close, providing visual dashboards and automation. Users think it simplifies prioritizing opportunities, forecasting revenue, and collaborating, though some feel native tools need customization for complex pipelines.
- Sales Reports: Reports specific to sales analysis for trends and strategies
- Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
- Scheduling: Plan availability and assign specific time slots for tasks and resources
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Segmentation: Group leads or contacts based on their specific characteristics
- Self Service Portal: Online portal through which end users can access the system, manage tasks, or obtain information
- Shared Contacts: Share contacts with other applications like Gmail and CRM
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Statistical Analysis: Apply statistical/mathematical models to sets of data
- Subcontractor Management: Track information, qualifications, and contact details of subcontractors
- Support Ticket Management: Allow customers/users to submit support queries and service requests
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Task Management: Create, manage and track all task activities and progression
- Task Progress Tracking: Track the status and progress of tasks
- Task Scheduling: Track and manage the scheduling of tasks
- Team Collaboration: Allow multiple team members to edit and work on the same document
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Territory Management: Organize customer data and accounts by user or geography
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- To-Do List: A digital list of items that need to be completed
- Training Management: Track employee/learner's progression through training programs
- Transaction Management: Manage, record and track all business exchanges in form of money and its related interactions in the system
- User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
- Version Control: Track revisions and updates made to files and navigate between different versions
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Warranty Tracking: Track the duration and expiration of warranty as well as any obligations under that warranty
- Web-based Deployment: SaaS, web-based, online deployment
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- Workflow Management: Create, design and manage workflows for repetitive tasks

---

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We can help you find the software with the features you need.

Features

4.4 (17,919)

4.4

Based on 17,919 reviews

## Pricing

Value for money

4.0 (12820)

Free Trial

[View pricing plan details](https://www.capterra.com/p/61368/Salesforce/pricing/)

Starter Suite

$25.00

Per User,Per Month

It includes:

-   Lead Management
-   Account Management
-   Contact Management
-   Opportunity Management
-   Email Integration
-   Automated Activity Capture

Pro Suite

$100.00

Per User,Per Month

It includes:

-   Forecast Management
-   Customizable Reports & Dashboards
-   Quoting
-   Contracting

Enterprise

$165.00

Per User,Per Month

It includes:

-   Advanced Pipeline Management
-   Deal Insights
-   Conversation Intelligence
-   Workflow Automation
-   Approvals Automation

Unlimited

$330.00

Per User,Per Month

It includes:

-   Predictive AI
-   Sales Engagement
-   Premier Success Plan
-   Full Sandbox

Einstein 1 Sales

$500.00

Per User,Per Month

It includes:

-   Performance Management
-   Sales Programs
-   Team Collaboration with Slack
-   Data Cloud
-   Revenue Intelligence

Value for money

4.0 (12,820)

4.0

Based on 12,820 reviews

## Integrations

[

Google Drive](https://www.capterra.com/p/161425/Drive/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Gmail](https://www.capterra.com/p/202338/Gmail/)[

GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.1 (14052)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.1 (14,052)

4.1

Based on 14,052 reviews

## User reviews

Overall rating

4.4

Based on 18,799 reviews

Filter by rating

5(9930)

4(6678)

3(1716)

2(301)

1(174)

Mentioned topic

Sorted by most recent

CC

Craig C.

Consultant of Continuous Improvement

Insurance

### "Salesforce is a great CRM and productivity tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

July 29, 2026

Salesforce Sales Cloud has been easy to use and helpful in my work. Understanding where I’m at with a given customer at a glance and the AI-supported forecasting stand out. Would definitely recommend!

Pros

Salesforce Sales Cloud is very easy to use. I haven’t been using it for long, but I found the UI and navigation to be very intuitive. There are more complex features that are harder to understand, but the learning curve wasn’t too steep. In addition, the forecasting tools and visibility into progress have been super helpful.

Cons

So far, so good for me. Luckily, we have an administrator that’s very helpful whenever I have questions, which has helped me hit the ground running. There are also some add-ons I’m interested in, but can’t justify the increased cost.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AC

Andy C.

Sales Director

Sporting Goods

### "Great sales pipeline management tool."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 26, 2026

As far as Salesforce Sales Cloud, it has proved effective in connecting the dots between team members and tracking the activities in the sales pipeline. The set-up was a bit cumbersome but when it was in place, we did notice a definite improvement in the management of our Leads and Opportunities. Customer service has been fairly responsive but sometimes issues seem to have taken a while to resolve.

Pros

My team processes many cases each day and Salesforce Sales Cloud keeps all our leads and deals organized in one place. Customizing out out/layouts for products and type of client has been a terrific advantage. Also, thank you to the reporting features, as this has helped rationalize our quarterly review, with people looking at forecasts and performance reports.

Cons

Taking longer than anticipated to get it up and running and working well, particularly when making the integration with our current systems. Certain functions are unnecessarily complicated for our needs, and it's taken time to train employees on all of the functions it can perform. It would have been helpful to have a clearer onboarding process.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Marquita M.

Phone Operator

Computer & Network Security

### "Streamlined Our Entire Sales Pipeline"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 25, 2026

Salesforce Sales Cloud offers a comprehensive platform for modern pipeline management, driven by integrated AI agents and real-time data insights. Key strengths include smart automation, deep analytics, and unified account planning.

Pros

Salesforce Sales Cloud is loved by users and sales experts for its unmatched scalability, advanced AI-driven automation, and a centralized data model that streamlines the entire pipeline

Cons

While Salesforce Sales Cloud is a market leader, users and administrators frequently point out its steep learning curve, high total cost of ownership, and complex implementation process as its biggest drawbacks.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Bruno M.

Sales Executive

Automotive

### "An excellent Customer Relationship Management platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

July 22, 2026

Overall, I had a positive experience using Salesforce software. Salesforce helped us to attract new clients from different industries. For this reason, I recommend this CRM program to every professional in the field of Sales and Marketing who wants to develop their business.

Pros

I used Salesforce as an IT Marketing Intern for Traveledex. It helped me to establish relationships with our company’s customers. The CRM software has many advantages for this purpose, but some minor disadvantages as well. Firstly, it offers centralised customer information, including contact details, communication history, and sales opportunities. I like this feature because it visually represents sales improvement opportunities. Indeed, Salesforce helps the whole sales team, including me, to prospect new customers, manage the leads, control the whole sales pipeline, and maintain relationships with existing partners. Moreover, it is possible to organise these leads in terms of websites, social media, and email marketing.

Cons

However, since I am using this software, I noticed several disadvantages and limitations. Firstly, Salesforce might be expensive for some companies, especially small business owners or start-up organisations. Secondly, it is not easy to customise Salesforce according to the specific needs of the organisation. Indeed, this process requires professional assistance from specialists in the field of CRM software. Another disadvantage is that it might be challenging for new employees to learn how to use this software. Since Salesforce offers many functions and features, such companies usually provide training to new employees. This way, they teach them to work with data, navigate the software, use the dashboard, and employ visual tools and automation processes. Salesforce demands experienced and well-trained staff. Finally, the software requires a specialist who can control and maintain the system and monitor the security of the data.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AM

Anna M.

Sales and Marketing Manager

Staffing and Recruiting

### "Salesforce Sales Cloud is a Friendly and Reliable Tool that Streamlines Our Marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 21, 2026

Overall, Salesforce Sales Cloud is a sensational platform. With Salesforce Sales Cloud, the experience is superb.

Pros

Salesforce Sales Cloud is a friendly and accurate platform that streamlines our marketing processes. I like the simplicity of Salesforce Sales Cloud's interface.

Cons

I have zero regrets when using Salesforce Sales Cloud. Salesforce Sales Cloud has powerful features that meet our needs.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RS

Ricky S.

VP World Class Maintenance Maintenance and Reliability

Facilities Services

### "Salesforce Sales Cloud"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 21, 2026

Salesforce provides total control over our sales funnel, supporting the long-term growth of WORLD CLASS MAINTENANCE.

Pros

Securing multi-year infrastructure maintenance agreements relies on rigorous sales tracking. Salesforce Sales Cloud centralizes complete prospect histories, active tenders, and scope expansion opportunities on existing sites.

Cons

Users require thorough training, and the requirement to complete numerous data fields can feel cumbersome to sales teams accustomed to field operations.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Ankith T.

Software Developer

Information Technology and Services

### "A Reliable CRM That Keeps Sales Organized"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

July 19, 2026

Overall, my experience has been very good. Before using Salesforce, customer details and sales updates were spread across emails and spreadsheets, making it easy to miss follow-ups. Now everything is stored in one place, so tracking leads and managing customer relationships is much easier. It has helped our team stay organized, improve follow-ups, and close deals more efficiently.

Pros

What I like most about Salesforce Sales Cloud is that it keeps all customer and sales information in one place. I can easily track leads, follow up with customers, and see the progress of deals without searching through emails or spreadsheets. The dashboards are useful for getting a quick overview, and it helps the team stay organized.

Cons

The biggest challenge is that it takes time to learn because there are so many features and settings. Some simple tasks require a few extra clicks, and customizing the system can be difficult without technical knowledge. It can also be expensive for smaller businesses.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

BB

Blake B.

Field inspector

Environmental Services

### "My Salesforce Cloud review! "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

2.0

2.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 19, 2026

Overall we LOVE salesforce cloud. It’s been a lifesaver for our customer base. Generated more leads which in the end result, put more money back in our pockets. 10/10

Pros

What I love about salesforce cloud is the sales pipeline building tools they offer. The lead management is my favorite. It’s so simple and easy to use. Anyone could get the hang within a day of training.

Cons

The only takeaway I would have is how many different menu bars or options I have to go through to get to one place. Find a way to make it one or two buttons. Which sometimes I know can be tricky. Especially within an app.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

IW

Isla W.

Sales Operations Manager

Sports

### "A solid choice for sales teams"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 18, 2026

Overall, my experience with Salesforce Sales Cloud has been very positive, with the platform providing a robust set of tools that enable efficient sales management and customer engagement. However, I've encountered some minor issues with navigation and customization, which have slightly impacted my productivity.

Pros

Salesforce Sales Cloud's pipeline management features are pretty solid, allowing us to track leads and deals with ease. The user interface is intuitive, and customisation options are plentiful. We've been using it for about a year now, and it's become an integral part of our sales process.

Cons

One minor complaint I have is that the reporting features can be a bit clunky at times, and it took a bit to figure out how to get the data we needed. However, this isn't a huge deal, and we've managed to work around it. Overall, it's a good product, but not perfect.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

John J.

CEO

Information Technology and Services

### "Is a subscription-based model still viable?"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

5/10

July 16, 2026

Overall I don't use it as much. With it being subscription based I have created my own crm system to use for the company. I still use Salesforce, but I don't know for how much longer I will be using it, that pay model is outdated now and not necessary.

Pros

Salesforce Sales Cloud is definitely a solid CRM system. I like how I can easily add new contacts, update the sales funnel, etc. It is fairly easy to use.

Cons

I'm put off that it is based on a subscription model. I would prefer it be software-to-purchase and own model. As for the product itself, it has almost too many features to use, but it is a solid app.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reasons for choosing Salesforce Sales Cloud

I found Salesforce to fit with my business needs a little better than Zoho and Hubspot, but they are all pretty good at what they do.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)

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