# Page 27 | Salesforce Sales Cloud Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 27 - Is Salesforce Sales Cloud the right Contact Management solution for you? Explore 18784 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/61368/Salesforce/reviews --- Salesforce Sales Cloud 4.4 (18784) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 7th, 2026 # Page 27 - Reviews of Salesforce Sales Cloud ## Showing most helpful reviews Showing 651-675 of 18784 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use HM Hussain M. Vice president Computer Hardware Used the software for: 1-2 years ### "Sales force sales cloud Review" February 16, 2024 5.0 Wonderful software to control , motovate and generate sales. Pros Single window for sales, sales forecast, purchase forcast and revenue. Since connected with cloud technology so only one base server require to control whole team Cons It does not give you notificatiin for not achievement of the sales team Review Source CS Charlotte S. Chief Operating Officer Marketing and Advertising Used the software for: 1-2 years ### "Salesforce Sales Cloud review" September 26, 2023 5.0 I am the COO of our company, so my main focus is not sales, although I have multiple key accounts under my umbrella. I might not use all the "deeper" functionalities, but it is easy to learn, and find your way around if you are new to the program. We have expanded our use of Salesforce since we started, and we definitely have not reached the end of the program's usability. Pros Reports - easy overview over open, or likely to close deals, good filtering optionsConnectedness - how you can see connections between different stakeholders/roles in different projects with different account managers. It helps us understand what are client and their clinets are involved in or what they have in their pipeline. Cons We haven't found an easy way to create quotes directly in Salesforce, this would be a major improvement for us, as well as if we could use it for invoicing purposes. That would streamline our financial processes a lot. Switched from [PandaDoc](https://www.capterra.com/p/131735/PandaDoc/) We wanted an all-round, well-interconnected software for multiple purposes connected to sales, and we previously dabbled with multiple software to send quotes, and keep track of sales and our clients. Review Source Anya C. Marketing and Communications Manager Real Estate Used the software for: 6-12 months ### "Sales Cloud simplifies enterprise marketing reporting" June 4, 2023 5.0 Some parts of the company use SAP CRM. It is simple to use, makes sense and provides a one-stop shop for the things I require. It streamlines travel and cost information, everything is in one place. Several tasks, such as sales administration or Customer Service Help Desk, have been done in the app without using various utilities. Checking invoicing, getting orders, placing orders, having balance sheets and being profitable is easily found. These tools give an overview of the customers' capabilities. Pros Intuitive and simple to use, multiple emails can be managed and behavior can be set for autoresponders. Case management from start to finish is exceptional, and the mobile app is good, but has some limitations in how it works, although it is recommended for use. The platform supports the work of tracking progress and reporting, which helps us to better understand the information we have gathered. SAP CRM is a good tool for medium-sized companies that want to manage their customer relationships through a single pane of glass. Transformations can be done comfortably and easily in different circumstances. Cons Operating a second SAP computer is costly and requires more planning and system configuration. SAP CRM is not very intuitive and could be improved further. Unlike CRM products, using and learning about this one is more complicated. Review Source Doug B. Salesforce Administrator Computer Software Used the software for: 2+ years ### "It does it all" October 23, 2020 5.0 SF is the tool to have. It's already an amazing platform but continues to grow. SF continually invests in new products that enhance the features already available and continually rolls out updates with 3 major releases per year. Like any technology, it's consistently improving but they are already a leader and mainstay in this space. Pros Most people believe SF to be a CRM and while that is true, it's much more than that. It's a platform that leverages the technology of the CRM and is so easily customized that it can manage your entire business. This is the next generation of technology for every business need. Cons While the capabilities are nearly endless, not everything is offered out of the box. SF offers a lot of different products and has an extensive community of 3rd party app providers that allow for additional functionality that can be installed. Some of these products are free while others are paid beyond the initial licensing purchase through SF. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing Salesforce Sales Cloud The features that SF offers and the ease of customization make it the leader. Review Source Lori B. Director of Client Services Financial Services Used the software for: 2+ years ### "Old Reliable" August 23, 2022 5.0 Pros I like the fact that SalesForce has been around for a very long time. I do not have to worry that there will be product changes, management changes or other disruptions that would affect my access to the software. Cons It is pricey and you will have to pay for a build to customize. The financial outlay for a new company can be significant. The support lines are sometimes lacking in specific knowledge and find that we can fix our issues ourselves faster. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) Reason for choosing Salesforce Sales Cloud Reliability and it was similar to software that we had previously worked on. Review Source RM Rebecca M. Marketing lead Information Technology and Services Used the software for: 2+ years ### "A product that everyone uses, and no one likes" June 6, 2022 3.0 It's a platform that most companies use, but it seems like it's popular just became it's common. It doesn't actually do a better job than other platforms out there. It's just like, the language everyone knows, so we all continue to speak it. Pros It integrates with a lot of platforms including Marketing Automation, Customer Support tools and ticketing services, Lead Acquisition & Enrichment, and ABM tools. Cons There haven't been any improvements to the platform in many years. You can't report on leads and contacts in the same view; campaigns are very static for managing and attributing influence over pipeline and conversion. The reporting overall is very limited. There's no ability to do multi-touch attribution, unless you pay for a very expensive add-on software. Review Source Ric H. Financial Representative Financial Services Used the software for: 2+ years ### "The Universal Sale " November 23, 2023 5.0 Would not be able to do my job effectively without it Pros Salesforce not only can house your entire client base, but also gives you the necessary data on how your sales efforts to suit clients needs have gone, as well as having a proper chain of getting clients to different departments Cons It can take a while to load, but realistically it does have so much data to house that’s to be expected Review Source EG Evita G. Program Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Salesforce: A user-friendly CRM System" September 14, 2019 5.0 The non-profit organization that I work for, Interfaith Caregivers has been using Salesforce for a year. I'm so glad that we decided on this system because I have used it previously in other places of work. One of the reasons why we went with Salesforce was to manage a marketing/fundraiser campaign that we have every year. We were able to store our donor and board members and create a campaign just for them to use as a communication tool and to begin the fundraiser campaign for our annual gala. It was also very easy and much needed to track donor and fundraiser payments for the gala. We are able to store multiple templates which consist of donor thank you letters in the template field. This is a very helpful feature! Pros The non-profit organization that I work for, Interfaith Caregivers has been using Salesforce for a year. I'm so glad that we decided on this system because I have used it previously in other places of work. One of the reasons why we went with Salesforce was to manage a marketing/fundraiser campaign that we have every year. We were able to store our donor and board members and create a campaign just for them to use as a communication tool and to begin the fundraiser campaign for our annual gala. It was also very easy and much needed to track donor and fundraiser payments for the gala. We are able to store multiple templates which consist of donor thank you letters in the template field. This is a very helpful feature! Cons It is hard for me to dislike Salesforce. I appreciate the fact that we were able to get the nonprofit discount. Also we were able to use the 10 free licenses since we have 10 employees! I would say the only thing is that I look forward to seeing how Salesforce will continue to grow and evolve and offer other packages to improve the CRM experience. Currently I have not ran into any problems. Switched from [CAREWORKS](https://www.capterra.com/p/179554/CAREWORKS/) We were using a very old version of Careworks. Perhaps I believe a 2009 version and had minimum help with the administrator or a representative if anything went wrong with Careworks. Plus the Careworks version that we had was NOT user-friendly. If you were in a record to edit it, you had to after editing save each individual page. There were also many custom fields that were not needed for our organization and tracking the data that we needed. It was time to leave the stone age and get modern technology. Review Source TK Tanner K. Lead Sales & Marketing Analyst Construction Used the software for: 2+ years ### "Salesforce, move from spiral notebooks to the cloud. " May 20, 2022 5.0 Lots of backend management to make all the processes flow together correctly, then internal training to get users to follow instructions on how to use the platform. Pros Stores customer information for future sales & makes it easy to track how opportunities advance threw stages. Cons Requires an experienced engineer to develop the Org so that each part can be can work together. Sometimes this creates an issue of overlapping processes & more complications. Reason for choosing Salesforce Sales Cloud We moved from manual pen & paper tracking from each individual rep. Review Source JG Joey G. Demand Generation Manager Computer Software Used the software for: 2+ years ### "Overall a fan of Salesforce Sales Cloud" August 18, 2023 5.0 Pros It's generally an easy-to-use tool that helps our business run. Both the contact and lead management get the job done and the reporting is easy enough to use to help us analyze our performance. Cons It can at times be a finicky platform. Sometimes the way the software silos data is difficult because it affects our reporting (i.e., different data objects like leads, contacts, accounts, and opportunities that cannot all be reported on in the same report) but overall the experience is very good and the workflows allow my side of the business to run well and reliably. Review Source SS Shari S. CEO Consumer Goods Used the software for: 2+ years ### "Sales Cloud helps us to build our business" June 29, 2023 5.0 We are building an amazing data base and procedure - and plan to connect more capabilities and apps to our system to create a full supply chain ERP flowing out of our Salesforce Sales Cloud CRM. Pros We love CPQ and working with opportunities - it helps the sales teams maintain control of their jobs and potential jobs. Citizen developers can excel in this environment - teach others and help expand the capabilities of the overall system. Cons It is a difficult implementation - not easy for everyone to become a citizen developer and when features need to be added a tech person often required. Alternatives considered [NetSuite](https://www.capterra.com/p/135757/NetSuite/)[SAP Business One](https://www.capterra.com/p/214667/SAP-Business-One/) Reason for choosing Salesforce Sales Cloud I wanted to build my entire ERP on a platform where citizen developers could help build it out. Review Source Kevin B. Sr. Account Executive Computer Software Used the software for: 2+ years ### "Salesforce is the premier CRM in the market, and this platform offers the most ROI." March 21, 2018 5.0 This helps my and my team realize more ROI by helping automate and report on what is necessary for us to keep recorded in CRM. The laborious tasks that team members hate dealing with can be taken care of by the Salesforce platform itself, causing less friction with management and 100% accurate reporting in CRM. Salesforce helps me keep track of my progress as an employee and offers transparency as to what I can do to improve my processes and learn to succeed to higher degrees and frequencies. Pros I like all of the automation and customization available with Salesforce. It is great having access to a tool that is capable of taking so much of the human decision out of the equation so that the team members can focus on their responsibilities and allow Salesforce to do the heavy lifting. If can be tiresome to try to always remember what needs to be logged/updated when and where, and Salesforce makes reporting compliance easy for any team of any size. Customizing it offers great value as well, as there are numerous departments in every company, and we all would like to use Salesforce differently. I get to have layouts and processes that match my team, while not being bothered with those of other departments. Cons What I like least is that Salesforce has sub-par support. There is a lot of complexity to their platform, and because of that, a lot of questions arise. The team at Salesforce, even if you pay for premier support, is not all that responsive or helpful. There is a lot that they themselves don't necessarily know and maybe have to track down the appropriate internal resources to get the answers. Another thing is that Salesforce seems to neglect very important features requests from Salesforce Ideas posts. Clients are offering their feedback and suggestions firsthand, but certain requests that would benefit every company (such as being able to sort reports by more than just a single field) get left in the dust for UI updates to try to wow or entice new clients. Salesforce definitely has a direction of its own, and although they do build new and helpful aspects to the tech, you are on their wagon wherever they choose to pull it. Review Source VR Verified Reviewer Salesforce Administrator Staffing and Recruiting Used the software for: 2+ years ### "Salesforce is Most Capable Platform" November 1, 2018 5.0 Overall experience has been great. We have grown as a company at 30% percent since adopting. We launched on the Lighting UI and I highly recommend the same for anyone that is looking to launch the product. There are a ton of resources that will help with implementation which is great! Pros The best part and worst part of being on the Salesforce platform is the ability to customize the tool to your needs. If you have a specific process, permission, security that you need to be able to accommodate, you will always have the ability on the platform. The mobile app is great and is used most of our users. There are some areas for improvement, but overall great. Salesforce also does a great job of implementing new features and changes based on their community feedback. The Ideaexchange is an amazing tool and SF does a great job basing their changes on wheat the people want. Finally, TrailHead is the best in the business. The ability to self teach is amazing and SF does a wonderful job keeping all the moduels up to date. Cons The same thing why Salesforce is great with flexibility and customization also make things very difficult. The best way to describe this is Salesforce is a like a beautiful house on the outside. They give you the roof/doors/walls, BUT what you put in the house and how you arrange is all your own doing. This makes it difficult if you need a specific issue taken care of, you will need to reach out to a developer to accomplish unless you have one in-house. Also the App exchange although very great, can get very expensive. A lot of companies make a living taking a Salesforce idea and perfecting, then selling on the app exchange. This can come in handy, but also at a cost. Review Source VR Verified Reviewer Ingeniero de Software Telecommunications Used the software for: 2+ years ### "Es 100% recomendable para manejar clientes corporativos" June 28, 2023 5.0 El manejo de clientes corporativos es lo mejor que hemos visto con respecto a CRMs Pros La interfaz, la van mejorando cada vez y haciéndola más intuitiva para el usuario final, y la velocidad de respuesta a pesar de la gran cantidad de usuarios conectados. Cons Hay opciones que no son tan fáciles de manejar el inicio, pero se una vez se aprenden, es genial el producto. Review Source SM Serhii M. Service Desk Analyst Information Technology and Services Used the software for: 2+ years ### "Sales Force" August 4, 2021 5.0 We are mostly communicating with clients throughout inside emails integration, all recipients receive replies really fast with no delays, overall performance is amazing, great CRM with tons of cool features and filter, easy to use and navigate. Pros Lead creation in Sales Force is amazing, tons of necessary fields for different types of business. Easy to browse with filters which work great and provide great range of categories. Email automation also works amazing, we only had some problems with it during general Sales Force maintenance, but nothing to complain about. If you were used to old version of interface you can use it, enjoy new lighting look, you can also switch to it with only one click. Cons Long general maintenance once a while from Sales Force which can paralyze your work for some period of time. A lot of features which can confuse new users, but if you will go through it and spend some time you will be satisfied. Review Source AY Alvaro Y. Customer Success Partner Logistics and Supply Chain Used the software for: 1-2 years ### "Salesforce Review" May 21, 2023 4.0 Overall, I would say salesforce it's a really well developed software. Sometimes it can be a pain specially for the account owners, as they tend to look at business as being close to customer and in the "field", not behind a laptop. But when used strategically and with a positive perspective, it can be your right hand regarding access to information and organization of business opportunities. Pros \- Intuitive and well developed UX- Great visibility of all the sales process- Mapping business opportunities with associated products and certain revenue and GP Cons \- Some default features for some products- Compatibility of data does not always let you have clear information Review Source Shontel B. Customer Service Rep Retail Used the software for: 2+ years ### "Great platform used across a lot of great corporations. " August 3, 2023 4.0 Pretty well, I hasn't caused too many problems and are more reliable than other systems I have used. Pros Easy to use, organized, has a lot of great features and function for all users. Intergration of other apps have been easy to introduce and use as well. Cons Sometimes the system can run slow if you try to move too fast or save your work as you go. On other parts if you don't save your work a certain way it can erase anything else you've entered on the page. (I believe this is being fixed as now they allow the administrators to block the access of copying information from within the platform. ) Review Source WHC William H. C. CEO & President Internet Used the software for: 2+ years ### "Good But Not Great. Should Do More for the Money." December 14, 2020 4.0 Customer support is extremely limited, despite the high cost of the software. No flexibility in the number of users from year to year (you pay the same rate whether you need the same number of users throughout the year or not. Salesforce promotes lots of great-sounding features and capabilities, but you have to pay extra for all but the most basic tools. Pros Application strengths: Excellent client/prospect sales activity tracking, lead capturing/assignment/, and sales funnel management. Easy access to the application from both desktop and mobile devices. Cons Application Weaknesses: Does not integrate well with Microsoft 365 / Microsoft Office (Outlook), Mailchimp, and various social media channels. Built-in email message creation is horrible and unreliable, randomly sending un-formatted and embarrassing messages. Initial application setup and new employee first-time orientation are difficult and time-consuming. Reason for choosing Salesforce Sales Cloud It was too difficult to migrate our sales and client data to a new application. Basically, we are stuck with Salesforce or we much choose to lose years of valuable client data and correspondence. Review Source Jonathan I. Sales & Marketing Manager Insurance Used the software for: 2+ years ### "Salesforce is a very complex, intricate and versatile all-in-one CRM" November 16, 2017 4.0 Pros What I like most about Salesforce is the capability of being an all-in-one CRM. In the insurance business, there is a very wide variety of details to track: client information, sales statistics, commissions, important dates, data from insurance carriers, and more. Salesforce has the ability to customize the fields so that we can keep track of as much information that we want to. Another example of the versatility of Salesforce is that it can be used by all departments of a company. SeniorQuote has deployed Salesforce with our sales agents, case managers, finance department, administrators, marketing specialists and data analysts. We have incorporated plug-ins with Salesforce to make it versatile for our needs. We were able to incorporate inContact with our Salesforce to have a built-in phone dialer for our agents. We also incorporated Marketo's automation software to have the ability to use digital marketing with the ease of a "click" while surveying our extensive database of leads. We purchased additional support, which has been a huge help. Response time is good. I put in tickets for help which are answered anywhere between minutes after my request up to 24 hours. The assistance we receive is often stellar, and the representatives are very knowledgeable. The only quirk with them is they are sometimes in foreign countries and some instances I've dealt with people with poor communication skills. Cons What turns me off about Salesforce is the configuration. It could be pertinent to SeniorQuote, because we did not hire a licensed Salesforce administrator to configure and maintain our Salesforce account. After going through it without an administrator, I would highly recommend having one on staff (as appropriate to company size) Simply put: the more complicated or detailed your CRM will be, the higher the likelihood you will need an in-house administrator. I have used Salesforce with three different companies and have witnessed the many problems that arise when you don't have someone who is an EXPERT at Salesforce to help you out. At the very least, I suggest buying the Additional Support. Review Source Emily S. Sales Operations Manager Human Resources Used the software for: 2+ years ### "Forever a Love Hate Relationship as an SFDC Admin" September 9, 2021 4.0 If you are a brand new Salesforce customer, regardless of your company size, MAKE SURE YOU RESEARCH AND HIRE A SOLID AND TRUSTWORTHY TEAM TO SETUP YOUR INSTANCE out-of-the-box and that THEY DOCUMENT DOCUMENT DOCUMENT everything they've done within SFDC. Also, PICK YOUR ADMINS, POWER-USERS, AND DEVELOPERS CAREFULLY AND MINDFULLY! Do NOT let inexperienced/basic users have admin rights. SFDC is SOOOOOOOO easy to mess all the way up if you're not careful and will end up costing your company way more money and time to fix and typically, as I have seen personally too many times, \[SENSITIVE CONTENT\]'s will just blame the tool itself and fire their SFDC resources assuming it's their fault the platform doesn't meet needs and even just cancel the contract. Then they're left scrambling to meet even basic business needs while putting their large goals in an unattainable/unachievable position. Never trust a \[SENSITIVE CONTENT\] to know anything about or be reliable sources for what is done in and with SFDC. Pros I LOVE Lightning as a whole, and I personally believe it was Salesforce's best huge update/release since I first started using the platform in 2011. My favorite Lightning feature is Lightning App Builder for its non-code-based UI and its simplified yet vast customization capabilities. I also f\*ing love AppExchange, Trailhead, and the seemingly endless list of available integrations. Cons I'm sorry (but not sorry) to say, I HATE how very very little SFDC has improved their incumbent reporting and dashboard functionalities and UI. It's been one of the primary areas of SFDC, as an admin, I use the absolute most yet I always find myself having to resort to external reporting/data analysis tools (shout out to my Ride-or-Die, Excel!) to accomplish all of the data analysis and reporting needed in my role. Einstein Analytics (formerly Wave Analytics) is a godsend but costs a little too much ON TOP OF the already exorbitant price we pay just for base licenses. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Salesforce Sales Cloud Salesforce leads the CRM industry, of course, so it's usually a companies first choice when acquiring a CRM. It integrates with almost everything, has a nebulous laundry list of functionalities and customizations, there's super valuable free resources available from AppExchange to Trailhead and more, and so on. Review Source Liz K. Paralegal Law Practice Used the software for: 2+ years ### "Love, love, love Salesforce" April 22, 2022 5.0 Saleforce has really helped take our business to a new level in terms of information storage, processing our procedures and workflow, and having a useful and accurate client portal. Pros See all my comments on the related features. It is a stellar service for managing your business' data, contacts, workflow, and other processes and information. The fact that it is so customizable for your specific business needs and can integrate with social media, web portals, and other things is amazing too. Cons Was difficult to onboard our business to Saleforce. Setting up customizable features is confusing and requires a Saleforce expert. Wasn't intuitive to use at first, but once you get used to it, it's great. Reason for choosing Salesforce Sales Cloud It was selected by the parent company that acquired our business so we had no say; however, when we broke away from that parent company, there was no going with another service provider. Review Source VR Verified Reviewer Salesforce Admin Hospital & Health Care Used the software for: 2+ years ### "May the SalesFORCE be with you!" December 17, 2020 5.0 Salesforce is a game-changer for our organization. We've reported out on items that previously we hadn't in years. There's very little manual effort now as we have so many triggers setup for automation. Pros Without Salesforce our organization simply would not be able to function as quickly as we do now. We have so many automation processes and workflows setup that has saved us a lot of time. We use this platform across 15 departments in our organization, and it continues to grow. Everyone who sees the benefits of this great CRM... asks for User licenses... it's that good. We love the Contact Management, Lead-> Opportunity tracking and most importantly the Reports and Dashboards! Cons Salesforce can be pricey especially as it grows within an organization, so that would be the one setup. However, they do offer a Non-Profit Starter pack that I'd recommend small non-profit organizations to look into. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing Salesforce Sales Cloud Salesforce seemed to be the Enterprise leader and due to the open-API features, it was a no brainer to move forward. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Salesforce was true cloud based and has dominated the market. We felt it's time for us to join the cloud movement. Review Source SM Susan M. Contractor Designer Architecture & Planning Used the software for: 6-12 months ### "A Great Choice for a Powerful and Adaptable Program" November 15, 2023 3.0 My overall experience is good. I wish I could say it was great, but weighing the pros and cons, there are struggles with this program. Pros The most potent and adaptable sales platform is Salesforce Sales Cloud. This platform is essential for all shapes and sizes of sales departments, as it is specifically designed with the sales department in mind. We have been using this platform at my company for a very long time and have made numerous adjustments. This platform is mostly used by me for reporting and keeping track of out in the field activities. The procedure of generating reports and accounts is quite easy. I can add the contacts and notes manually, or I can import the list using a data loader. I can state that the customization is ideal for this platform because I have made numerous changes to the contacts and accounts properties. Cons The full functionality can be difficult for someone who is not that technically inclined. Being a small business owner, the cost is super high on a monthly basis, and can be hard to manage with all other expenses we need to manage. The customer support could be better when it comes to training and questions. Review Source Cha Y. Technical Support Engineer 1 (I5) Information Technology and Services Used the software for: 2+ years ### "Salesforce is one of the best programs that you can integrate into your company." September 27, 2022 5.0 It is incredible how this program has the ability to offer you a wide variety of options for the descent of a company and get many more sales that contribute to the business, Salesforce is one of the best programs that you can integrate into your company, from an excellent admiration and control of all your data until the management and correct interaction with all your clients, this program will reinforce the weaknesses that your work operation may have and will improve them to be your main virtues, in my work there is no other program more complete than Salesforce, Since there are so many possibilities that are achieved with the help of this amazing software, it makes my job much easier and more effective when starting. Pros This program presents a totally simple interface to work with and that each of its users can concentrate on increasing the sales of their business and the entry of new clients to the company. This program is an administrative space where all the processes and procedures can be built. with the purpose of the constant growth of the company, one of the best things that this program has is the control and domain that each of its users acquires at the moment of implementing Salesforce in their workplace, as well as being a program that focuses on the management of advertising and marketing of the company with the same purpose of generating many more sales and new relationships for the business, it is by far the best CRM that has a host of options and benefits for the company and for my development . Cons Without a doubt, the area and all the marketing functions can improve, we understand that it is not a program that focuses only on this area, but it can improve a lot in each of the new updates, this in order to reach more places and clients who are interested in our services and on the other hand it could be a bit complicated due to the amount of information to integrate certain contents multiple ways, in general I work very well and I like the performance of the program. Review Source Daniel F. Production Specialist Financial Services Used the software for: 2+ years ### "Popular CRM for Corporate Sales and Marketing" November 24, 2020 5.0 Overall for the corporate world, SalesForce is quickly becoming the go-to program for sales and marketing email campaigns, client engagement, and analytics. It is the CRM platform that most corporate environments are seeking out individuals with some level of knowledge to be able to run and navigate. Pros We use SalesForce at my company to create and manage email campaigns, as well as for our advisors it's a way to keep track of their clients, and how they communicate with their clients. We can create and manage all email campaigns from SalesForce. which include updated client list, merging client list, scheduling when campaigns will go out, and analytics of the email campaign. Cons What can be cumbersome about SalesForce is that it's not the easiest of platforms to learn. you can not just jump in and start working. There some learning of the CRM involved before you are able to use it proficiently. Also, there are two parts to SalesForce, SaleForce which is primarily what a sales team would use, and marketing cloud, which is primarily what marketing will use. The issue is if you work in both it can be tiring switching back and forth between the two when working on a campaign. When doing this requires a high level of attention to detail. 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