# Oracle Eloqua Marketing Automation Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Oracle Eloqua Marketing Automation Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/64036/Oracle-Eloqua/pricing --- # Oracle Eloqua Marketing Automation Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Oracle Eloqua Marketing Automation ## What is Oracle Eloqua Marketing Automation? Oracle Eloqua Marketing Automation enables businesses to create seamless, personalized experiences to enhance B2B lead generation and drive revenue. With the ability to unify customer data, Eloqua allows businesses to identify and respond to buyer signals with automated campaigns across multiple channels. It provides AI-enabled capabilities to help make sense of data and create personalized customer journeys at scale. Account-based marketing strategies can also be strengthened with enriched account data and priority scoring. ## What is Oracle Eloqua Marketing Automation used for? [Lead Management](https://www.capterra.com/lead-management-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/)[Contact Management](https://www.capterra.com/contact-management-software/) Top alternative Featured Overall rating Based on 14 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $2000 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Oracle Eloqua Marketing Automation?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.oracle.com/&name=Oracle Eloqua Marketing Automation) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Oracle Eloqua Marketing Automation 4.0 (14) VS. [4.6 (6,028)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $2000 Per User Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 2.9 (9) Ease Of Use 4.5 (5,979) Value For Money 3.4 (8) Value For Money 4.3 (4,602) Customer Service 3.1 (7) Customer Service 4.4 (4,399) ## Oracle Eloqua Marketing Automation alternatives [4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.7 (133)](https://www.capterra.com/p/130149/bpm-online-CRM/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (20)](https://www.capterra.com/p/163298/Visual-Visitor/reviews/) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars Highest Rated [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178819/EngageBay-Marketing/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Calendar Management Track and manage schedules and meetings via an integrated calendar Campaign Analytics Track and interpret campaign performance metrics Oracle Eloqua Marketing Automation 32 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Group campaigns by project, client, or campaign for better management. Manage, organize, and store contact information Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Process of dividing customers into groups based on common characteristics Import and export data to and from software applications Send automated marketing emails based on user actions over a predetermined period Create and send email blasts/campaigns Pre-made examples and templates for emails Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Active reporting of data and metrics View and track pertinent metrics to find patterns and gain insights from data Group leads or contacts based on their specific characteristics Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.1 (8) 4.1 Based on 8 reviews ## Pricing Value for money 3.4 (8) Basic $2,000 Per User, Value for money 3.4 (8) 3.4 Based on 8 reviews ## Integrations [ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Jive](https://www.capterra.com/p/189555/Jive/)[ 6sense](https://www.capterra.com/p/158720/6sense/)[ Veeva CRM](https://www.capterra.com/p/129924/Veeva-CRM/)[ Oracle Service](https://www.capterra.com/p/227033/Oracle-Service/)[ Mintigo](https://www.capterra.com/p/131929/Mintigo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.1 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.1 (7) 3.1 Based on 7 reviews ## User reviews Overall rating 4.0 Based on 14 reviews Filter by rating 5(2) 4(10) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Marketing Specialist Computer Software ### "Oracle Eloqua Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 10, 2020 Pros The integration with other apps made the software favorable. Cons It is not so much user friendly and difficult to use at first. Switched from [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Integration to CRM Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VP Valerie P. ### "" 4.0 Overall Rating 4.0 4.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 March 5, 2019 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CL Chris L. Solution Architect Computer Software ### "Best of breed marketing automation solution" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 4, 2019 Pros Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels Cons Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Demand Generation Lead Computer Software ### "Great marketing automation platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 19, 2018 Pros Eloqua is well synced with Salesforce.com and with its visual interface it is easy to create multi-level drip campaigns Cons It lacks the enterprise functionality that the market leading marketing automation platform, Marketo, has. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM amar m. Director Computer Software ### "" 5.0 Overall Rating 5.0 5.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 October 21, 2018 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thibault R. ### "" 4.0 Overall Rating 4.0 4.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 December 6, 2017 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Technical Account Manager Computer Software ### "Full featured but clunky" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 November 14, 2017 Pros Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well. Cons Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Courtney B. Customer Marketing Manager Computer Software ### "" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 February 7, 2017 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Julia C. Global Digital Marketing Assistant Pharmaceuticals ### "" 4.0 Overall Rating 4.0 4.0 Ease of Use 0.0 0.0 Features 0.0 0.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 January 5, 2017 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KS Kevin S. Marketing Technology Manager Logistics and Supply Chain ### "" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 October 27, 2016 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/64036/Oracle-Eloqua/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)