# Oracle Eloqua Marketing Automation Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Oracle Eloqua Marketing Automation the right Marketing Automation solution for you? Explore 14 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/64036/Oracle-Eloqua/reviews --- Oracle Eloqua Marketing Automation 4 (14) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Oracle Eloqua Marketing Automation Ease of use 2.9 Customer Service 3.1 ## Showing most helpful reviews Showing 1-14 of 14 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Amy B. Marketing Systems Support Coordinator Construction Used the software for: 1-2 years ### "Marketing Campaign Workhorse" September 15, 2016 4.0 Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua. Pros The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource. Cons Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas. Review Source CL Chris L. Solution Architect Computer Software Used the software for: 2+ years ### "Best of breed marketing automation solution" January 4, 2019 4.0 Pros Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels Cons Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing Review Source VR Verified Reviewer Technical Account Manager Computer Software Used the software for: 1-2 years ### "Full featured but clunky" November 14, 2017 4.0 Pros Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well. Cons Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion. Review Source VR Verified Reviewer Senior Demand Generation Lead Computer Software Used the software for: 6-12 months ### "Great marketing automation platform" November 19, 2018 5.0 Pros Eloqua is well synced with Salesforce.com and with its visual interface it is easy to create multi-level drip campaigns Cons It lacks the enterprise functionality that the market leading marketing automation platform, Marketo, has. Review Source VR Verified Reviewer Marketing Specialist Computer Software Used the software for: I used a free trial ### "Oracle Eloqua Review" March 10, 2020 4.0 Pros The integration with other apps made the software favorable. Cons It is not so much user friendly and difficult to use at first. Switched from [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Integration to CRM Review Source Mika C. Director of Marketing Financial Services Used the software for: 2+ years ### "null" August 3, 2016 4.0 Review Source Samuel G. Founder & Head of Strategic Marketing Campaigns Marketing and Advertising Used the software for: 1-2 years ### "null" October 9, 2015 3.0 Review Source Scott H. Founder Marketing and Advertising Used the software for: 1-2 years ### "null" June 21, 2016 4.0 Review Source Courtney B. Customer Marketing Manager Computer Software Used the software for: 6-12 months ### "null" February 7, 2017 3.0 Review Source KS Kevin S. Marketing Technology Manager Logistics and Supply Chain Used the software for: 2+ years ### "null" October 27, 2016 4.0 Review Source Thibault R. Used the software for: ### "null" December 6, 2017 4.0 Review Source VP Valerie P. Used the software for: ### "null" March 5, 2019 4.0 Review Source aM amar M. Director Computer Software Used the software for: ### "null" October 21, 2018 5.0 Review Source JC Julia C. Global Digital Marketing Assistant Pharmaceuticals Used the software for: Less than 6 months ### "null" January 5, 2017 4.0 Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.