Who Uses This Software?

For marketers and for businesses of all sizes.


Average Ratings

9 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact Listrak for pricing details
  • Deployment
    Installed - Windows
  • Training
    Documentation
    Webinars
    Live Online
    In Person

Vendor Details

  • Listrak
  • www.listrak.com
  • Founded 2000
  • United States

About Listrak

Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Listrak has more than a decade of digital marketing experience, serves more than 1,000 clients, and works with leading brands.


Listrak Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Channel Attribution
  • Contextual Targeting
  • Coupons
  • Email Marketing
  • Engagement Monitoring
  • Location-Based Marketing
  • Push Notifications
  • Text Messaging
  • Text-to-Win
  • 2-Way Messaging
  • Contact Management
  • Mass Texting
  • Message Personalization
  • MMS
  • Mobile Coupons
  • Mobile Keywords
  • Polls/Voting
  • Reporting/Analytics
  • Scheduled Messaging
  • Shortcodes
  • Text-to-Win

Listrak Reviews Recently Reviewed!


Have been using them for years

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love Listrak's dedication to my company and team. They are always looking for better ways to improve the account and support my team.

Cons: Sometimes their technology is not exactly what we need. I mean that we tend to have a complicated way/process that sometimes does not jive with their system. So really its not their fault, we just have a complicated business.

Overall: Overall I would recommend Listrak. I have been using them as my ESP for 5 years now and have had great success building my program and campaigns.

Definitely get Listrak if you are data-driven and analytical

May 26, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Having a dedicated account manager to help lead you in the right direction is really great. Rep. has done the absolute best job in providing us with guidance. Listrak's support team has also been incredibly helpful in certain scenarios, too.

Cons: Listrak is for sure a more premium-priced service, and while there are quite a few competitors that offer contracts that are month to month, just know that your account manager is on your side and does have the authorization to provide a bit of leeway if you're ever in a bind. That is definitely something we can appreciate.

Overall: Listrak has been around since 1999. If that doesn't scream, "we know data" to you, I don't know what else can. As a Listrak user for over 4 years, we have been able to extract some terrific customer behavior data to get to know our customers better and tailor to their needs.

Capterra loader

Worked well for my small business, had all the features I wanted and didn't limit me.

Jan 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Listrak is a great option for companies that was to start exploring with marketing automation and email marketing. Personally, I think it's better than the common softwares that dominate the SERPs. I was able to manage our email lists with ease. It automatically keeps us CAN-SPAM compliant. They are continually improving and adding new features. Their tech support is also very personal and reachable.

Cons: It can be easy to seriously irreversibly mess with your lists since you have such access. Just make sure you ask around before you make any major changes. I think their interface could be a little more comprehensive.

Overall: It can do everything I wanted to do with my marketing emails. Simple or robust.

Capterra loader

I'm a big fan!

Feb 01, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Years back I worked for a company that passed on Listrak for another solution. Four years later at another company, I compared the same products again and was shocked to see how Listrak had made massive improvements to their site, offerings, and image. Selected them this time and was amazed at the support they provided and the remarkable products.

Cons: They have so many tools you are going to need to focus to take full advantage of them. Don't just check the box with this one. Dive in head first, and watch your business grow. Seriously, no puffery here.

Overall: Excellent from implementation to support. Amazing products. Couldn't help but increase their services each year.

Capterra loader

Highly Recommended Email Marketing Tool

Dec 05, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Easy functionality. Drag and drop facility. We can make an email template very easily. As a Digital Marketing guy I highly recommend this tool.

Cons: In the beginning we have to read all the documents carefully and setup the software. Some features can not be understand until you go through the Webinar or support. Shopping cart abandonment and popup message are the examples.

Listrak offer a robust email marketing solution.

May 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Great features such as welcome series, segmentation, easy importing of subsribers, and all the standard features you may want and some you never even heard of like the product recommender.

Cons: The software is only as advanced as you want to get, so right out of the box there is a big learning curve, fortunately they offer great phone and eamil support, and lessons you can go over at your own pace.

Overall: Helped us get more advanced with email marketing.

Capterra loader

Intuitive and relatively full of features

Sep 26, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: Listrak is relatively easy to use, though set up is a little bit of a pain. Loved the customer service received all the way from the first call with the sales rep on.

Cons: Built in reporting is a little limited.

Overall: Would recommend for companies with larger lists.

Confusing interface

Jan 28, 2019
3/5
Overall

2 / 5
Ease of Use

2 / 5
Features & Functionality
Likelihood to Recommend: 3.0/10 Not
Likely
Extremely
Likely

Pros: It gets the job done as far as sending emails.

Cons: Creating segments is tedious, as the system refreshes after every selection. If your segment requires multiple criteria, you will have to wait for the system to refresh after each selection you make, which adds quite a bit of time to the process. When downloading reports, the data is never formatted properly (numbers are formatted as text), and when you're working with a report of hundreds of thousands of subscribers, it's not a quick process for Excel to reformat those cells. So again, a simple process ends up taking way longer than it should.

Wonderful Company

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Great team to work with! Very effective software. We've seen a huge increase in returning customers and sales.

Cons: It takes quite a bit of time to set up, but other than that, it has been wonderful for us! We've loved Listrak so far.