# Listrak Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Listrak Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/64230/Listrak --- # Listrak Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Listrak ## What is Listrak? Listrak’s email marketing capabilities go far beyond batch-and-blast. Our platform unifies customer data and behavior to deliver personalized, real-time email experiences that drive engagement and revenue. With predictive segmentation, automated lifecycle campaigns, and AI-powered recommendations, brands can reach the right customer with the right message—every time. From welcome series to win-back flows, Listrak helps you build smarter campaigns that convert, retain, and scale with your business. ## What is Listrak used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 73% Neutral 14% Negative 14% Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Listrak?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.listrak.com&name=Listrak) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Listrak 4.0 (22) VS. [4.5 (55)](https://www.capterra.com/p/151231/Xtremepush/reviews/) Starting Price Contact vendor Starting Price $250 Per Feature Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.7 (22) Ease Of Use 4.5 (138) Value For Money 3.7 (19) Value For Money 4.4 (112) Customer Service 4.1 (21) Customer Service 4.5 (121) ## Listrak alternatives [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [Braze](https://www.capterra.com/p/155423/Appboy/) [4.7 (168)](https://www.capterra.com/p/155423/Appboy/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155423/Appboy/) Highest Rated [SlickText](https://www.capterra.com/p/155430/SlickText-com/) [4.8 (268)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155430/SlickText-com/) [View all alternatives](https://www.capterra.com/p/64230/Listrak/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Management 5.0 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Contact Management 4.3 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Campaign Scheduling 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates CAN-SPAM Compliance 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Lead Qualification 3.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors List Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Listrak 120 features Send and receive text messages to communicate with clients or prospects in real-time Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Automatic reply functionality for incoming messages Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Define and maintain business rules that determine workflow capabilities and criteria Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service For Retail Stores Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Access software remotely via mobile devices Notifications via mobile devices Electronic coupons delivered to a mobile device that can be exchanged for a discount Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Manage and support multiple locations Allows users to manage data from a number of sources Process and analyze human language in text or audio form A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Enable custom polls/voting to facilitate decision-making or increase engagement Predict future data based on historical data sets Preview materials before finalizing projects Streamlining repetitive tasks and activities through automated and predefined workflows Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Trigger clickable pop-up messages Matrix barcode that stores information Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor and manage customers' perceptions about a business, product, or service Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Send individual or bulk text messages at predetermined times Track visibility and traffic from search engines Group leads or contacts based on their specific characteristics Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Short phone numbers that used to opt-in to SMS campaigns Send promotional campaigns or transactional messages via text messages Send messages via SMS Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Market event via social media tools Add or remove subscribers from mailing lists Gauge satisfaction and receive information for improvement and success Create, save, and re-purpose templates for emails, forms, etc. Messaging system designed for contests and sweepstakes Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Monitor activity of individuals who visit your website using cookies Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.0 (22) 4.0 Based on 22 reviews ## Pricing Value for money 3.7 (19) ### Starting price Contact vendor for pricing Free trial available Value for money 3.7 (19) 3.7 Based on 19 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (21) 4.1 Based on 21 reviews ## User reviews Overall rating 4.0 Based on 22 reviews Filter by rating 5(11) 4(5) 3(3) 2(2) 1(1) Mentioned topic Sorted by most recent JE Jose E. eCommerce Manager Retail ### "Good for email marketing but better options out there" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 August 15, 2024 Pros Listrak has a lot of standard functionality found in other email marketing apps. The support and client care team are great. Cons Listrak needs to sharpen presentation and implementation of its features. If choosing an email marketing app, it doesn't make sense to use vs going with other better known apps that are industry standard bearers. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) SMC was too complex to use for a small marketing team without a dedicated email marketing manager. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MV Mike V. VP Marketing Furniture ### "GHF & Listrak" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 11, 2023 The "Pro's" commentary sums it up. Both the agency and the client like the platform and will continue to use it, hopefully in a more robust way. Pros I tried to leave detailed comments in each of the previous categories, but I couldn't move forward until I wiped them out. So here, I'll say that the platform has been great to use. We have our advertising agency actually deploy our of the platform while my team provides the content. We have lead capture set up off our website. We are in the process of integrating a direct weekly feed of customer transactions for both analytics and a "thank you for your purchase" email with a video embedded from our owners. Thew reporting is great, our Listrak rep is very attentive to both the agency and us as the direct client. We've found the platform very expandable. I wish I'd known the SMS capability before I pulled the trigger with another platform ( which I'm happy with, but would rather keep all the communications under one roof). Our agency like the platform as well ( we brought it to them). Cons Can't think of any. In the future I hope to roll in SMS. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User Marketing Director Marketing and Advertising ### "Good software, way to expensive and hard to work with" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 August 29, 2022 good overall but we are locked into a contract and will likely move at the expiration Pros It does what we need from a high level email front Cons the cost as well as difficulty developing. very nickle and dimey. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SL Scott L. Senior Digital Marketer Marketing and Advertising ### "Good Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 5/10 November 23, 2021 So far, so good, working in this on behalf of a client. It took some time to get used to it. The automation builder is a bit more complex than other platforms I've used in the past. Pros Solid product, good email customization. Email reporting data is a bit tough to get used to, need to build out solid dashboards for quick references Cons It's on the more expensive side, I've used other platforms with stronger features that are less per month Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MN Manny N. Marketing Coordinator Consumer Services ### "Enjoyed using Listrak" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 14, 2021 Overall, really liked Listrak. Their analytics dashboard and what we were looking at was easy to get to, clean and readily available without having to dig. Pros This was the first ESP with my current company that I have used. While it was already selected and in place, there were some improvements we wanted to do. The live chat customer service people were pretty good, I still remember \[SENSITIVE CONTENT HIDDEN\] and he was my go-to guy whenever I could chat him directly. He was awesome and saved a lot of headache and aggravation when our account manager was \[SENSITIVE CONTENT HIDDEN\]. Cons I enjoyed working with the ESP. As I wasn't part of the onboarding process, learning/using their automated flow series was difficult. They didn't include marketing automated emails in their initial package and were quite expensive on a monthly and set-up fee price. Ultimately it's what caused us to move away from them. We also had several account managers and one was pretty terrible so that didn't help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CV Christine Vencil R. Recruiting Manager Construction ### "Best marketing and email service provider platform." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 February 6, 2021 Pros The best Listrak’s advantages for us is that they provide us Email automation and Conductor tool to deploy emails which is very easy and user friendly. By Listrak platform we can extract some of the terrific customer’s behavior and their data to know about our customers’ needs and their future and past thinking’s about our company. It gives us a dedicated account manager which helps us to manage all the mails perfectly and we can work on it easily. Cons Listrak’s features like popup messages and shopping cart are not understandable until we follow the Webinar or support process. Listrak’s analytic dashboard is not good because we need to visit multiple pages when we are finding the specific same data. When we use the SMS marketing platforms the SMS functionality is lacking so, this functionality needs to be more suitable and more user friendly. When we are working on Listrak’s then we have a failure to change the designs between desktop area and mobile. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PL Peter L. Digital Specialist Marketing and Advertising ### "Insane ROI" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 20, 2020 Fantastic. And their customer support team is second to non. I've never had a problem that chat could not fix. Highly recommend Listrak to everyone! Pros Email automation was a game changer for our clients. Producing an ROI sometimes 2 to 3 times other top performing marketing avenues. Outside automation the drag and drop easy to use platform to design weekly newsletters has helped increase consistent traffic as well as a loyal following. Agency or Individual Business, look into Listrak. You won't regret it. Cons Price is higher than their competitors but functionality and ease of use holds strong. Plus the ROI is amazing so it pays for itself. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reasons for choosing Listrak Ease of use and automated messaging. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BG Brad G. Director of Marketing Furniture ### "Hard to use, setup, and not happy" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 February 27, 2020 Pros The software has some type of solution for almost everything Cons They have solutions for everything and connections to everything, but the solutions are expensive and all cost extra for every little thing. The connections are incomplete and barely connect to the important data in useful ways. The solutions are bloated and slow. The setup and learning curve is terrible, and it was almost impossible to teach my employees how to use the platform effectively. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BR Bryan R. President Retail ### "Buyer Beware" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 January 7, 2020 Unfortunately none. We bought into their service but then they kept changing their pricing. They automatically renewed us in a contract we did not want to be in. The account executive would never followup with us and provide assistance. They promise free website connection but it costs us thousands of dollars to get their software to work correctly. They state they will provide assistance but they do not. They will automatically renew your contract based on the original document you sign. They do not honor their commitments. Pros We received good results with the email campaigns but that is something you could do with any CRM service. Cons Customer Service was poor. Training was poor. Followup from account executive was non existent. Once they get you locked in they do not treat you well. They automatically renew contracts without a review or caring what your business needs are. Reasons for choosing Listrak They were teamed up with UPS and there was cross selling done between UPS and Listrak. It has been a horrible experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Quan N. Web Developer Health, Wellness and Fitness ### "Listrak is a Good Program" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 3, 2020 We used Listrak to send sleek email campaigns and every time, it's been a seamless process. Pros The thing I like the most about Listrak is the ease in using the software. I love the flexibility it provides, and I am a fan of the heat maps. Cons I really can't think of anything negative to say about Listrak at all. I am a huge fan of the product! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/64230/Listrak/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)