--- title: "Zeta Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Zeta Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/64468/Zeta-Mail-6/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # Zeta Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Zeta ## What is Zeta? Zeta delivers real growth. Powered by an industry leading combination of proprietary data and AI, ZMP enables marketers to create individualized omnichannel experiences that drive acquisition, revenue growth, and retention along with increased marketing efficiency. Recognize your best customers and prospects across channels and deliver the right offer and content at the right time and preferred channel based on unique attributes and more predictive insight. ## What is Zeta used for? [Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Zeta?[Manage this product listing](https://www.g2.com/products/zeta-marketing-platform/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Zeta 5.0 (1) VS. [4.7 (87)](https://www.capterra.com/p/174023/Customer-io/reviews/) Starting Price Contact vendor Starting Price $100 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.3 (498) Value For Money 4.0 (1) Value For Money 4.3 (377) Customer Service 5.0 (1) Customer Service 4.5 (389) ## Zeta alternatives [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [4.2 (532)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) [Ortto](https://www.capterra.com/p/131879/Autopilot/) [4.6 (113)](https://www.capterra.com/p/131879/Autopilot/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/131879/Autopilot/) [WebEngage](https://www.capterra.com/p/143401/WebEngage/) [4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/143401/WebEngage/) [Pushwoosh](https://www.capterra.com/p/163449/Pushwoosh/) [4.4 (21)](https://www.capterra.com/p/163449/Pushwoosh/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163449/Pushwoosh/) ## FAQs about Zeta Overview ### What company size and specific industries is Zeta built for? Zeta is designed for consumer brands of all sizes that need modern marketing tools to acquire, grow, and retain their best customers at lower cost. It is aimed at marketing teams focused on customer growth and retention rather than a single industry segment or company size. Features and Usability ### What are the key features of Zeta? Zeta offers email marketing, campaign management, and campaign scheduling, plus automation tools such as autoresponders and drip campaigns. It includes segmentation, contact and subscriber management, landing pages and web forms, A/B testing, tracking, analytics, reporting, and third-party integrations for multi-channel marketing. Getting Started and Support ### What training and onboarding options does Zeta offer? Zeta provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced visual guidance. Getting Started and Support ### What customer support options does Zeta offer? Zeta offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. No reviewer feedback about support is available here, so support quality, response times, and common frustrations cannot be described from user experience data. ## Features AI summary Based on 20,574 Customer Data Platform reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Zeta supports all three features that reviewers rate highest: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send campaigns, plan outreach at the right time, and keep subscriber information organized, allowing teams to run more consistent and targeted email marketing programs. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems API Application programming interface that allows for integration with other systems/databases Autoresponders Create and automatically send premade copy in response to customer messages Campaign Analytics Track and interpret campaign performance metrics Zeta 47 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Click Tracking: Track the amount of clicks on individual products to measure campaign results - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Email Tracking: Track delivered, received, and opened emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Capture: Automatically identify and save contact information of potential customers - List Management: Manage contacts across multiple mailing lists - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Analytics: Analyze and gain insights into data in real-time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Web Forms: Web form that allows users to enter data that is sent and processed for different reasons - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.0 (1) 4.0 Based on 1 reviews ## Pricing Value for money 4.0 (1) ### Starting price Free trial not available Value for money 4.0 (1) 4.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JD Jhoana D. Inside Sales Coordinator Newspapers ### "Intuitive design but limited capabilites" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 22, 2020 It was a good reliable platform for non complex campaigns. Pros I really liked the user interface because was friendly and easy to understand, even if you don't have previous experience with email marketing platforms. Cons They didn't have at the time workflow capabilities. The platform just allows you to send individual emails. This works well small companies but no for companies that need to do more complex campaigns such as trial journeys. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. 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