Reynolds and Reynolds

Retail Management System


4.5 / 5
21 reviews


Average Ratings

21 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Installed - Windows
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Reynolds and Reynolds
  • www.reyrey.com
  • Founded 1866
  • United States

About Retail Management System

ERA-IGNITE is the foundation for Reynolds Retail Management System. It helps dealerships with parts management, sales management, inventory tracking, accounting, and service. Using a single name file, all of your customer data is stored in one place and easily accessible from all applications. ERA-IGNITE is known for its robust reporting, easy built-in training, and award-winning support.


Retail Management System Features

  • Accounting Management
  • Buy-Here Pay-Here Dealer
  • Collections Management
  • Contact Database
  • Document Management
  • Financing Management
  • Lease Management
  • New Car Dealer
  • Service Department
  • Used Car Dealer
  • Website Integration

Retail Management System Reviews Recently Reviewed!


Not well thought out

Nov 26, 2018
2/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

2 / 5
Customer Support

1 / 5
Value for Money

Pros: The Windows UI is nice improvement over the old blue screen of ERALink/Access. Navigation can be a bit troublesome sometimes but the help function usually can guide you to where you need to be.

I've been told by some of my users they like it and it has streamlined their daily work. But I've also heard from an equal amount of users who's daily routine has been negatively impacted by the change. Mainly by adding more clicks/steps to their processes.

Cons: The fact that we are being forced to change to this product, when they still have so many bugs to work out of it is very frustrating. Reynolds continues to make changes on how things like reports print, but never seem to give any thought to how that will impact users. They would greatly benefit from having their programmer leads visit a cross section of dealers to see the daily usage of the product to better understand how to improve it. As it is now, it is a bunch of programmers doing what they THINK a dealership would do, rather than what actually happens. This has driven my multi-point group to looking at their competition and could very well lead us to change providers. Even long time users/admins of ERA in our group (25+ year users) are cursing the changes without thought that Reynolds has done in Ignite.

Good But Not Great

Apr 16, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Full of features. Excellent reporting. Customer service is usually very quick and helpful.

Cons: Expensive. You pay for alot of features that should be included for the price you are already paying. Requires alot of on site server hardware.

Overall: We've used Reynolds for many years. Spent most of it using the classic terminal screen before switching to Ignite. While we did like Reynolds DMS, it was too expensive and was time for a change.

Work in automotive industry and use everyday for repair orders

Jul 27, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Because it's the only software I've ever used in this business I do not have anything to compare to, but I like that it's to use and train employees to use. It's universally used at most dealerships.

Cons: I do not like that it is not a windows based program and that it is hard to move around from screen to screen. I have heard that there is a windows version. I believe that we have an outdated version.

I worked as a vendor to dealerships and we jointly utilized this software for service data/marketing

Apr 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I liked that service advisors had a place to mention declined services. From there, the dealership can export the data to a marketing company or export the report for use by their in-house team.

Cons: Reynolds is rather strict with third parties accessing data do it can become costly to market. Even so, ignite is still a much better offering than their previous green screen offering.

Have been using Reynolds & Reynolds for over 30 years and ignite is a step foward.

Dec 14, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ignite is moving in the right direction toward a windows based system. It is very detailed and has the ability to save time and increase efficiency.

Cons: More Free Training videos would be helpful. Reynolds want to charge for most all of the in depth training.

Overall: Use everyday in the automotive business

Nice to not see the blue screen.

Apr 29, 2019
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I as so happy when Ignite was introduced, it was easy to work on as opposed to blue screen, had so many more features and benefits (car talk) at my fingertips.

Cons: Buying seats to use a great product, why would not want everyone on for ease and functionality of the product.

Being in the automobile business we used this extensively

Aug 11, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The ease of use as well as the "look" of the product on the computer. Reporting was especially easy to obtain.

Cons: Not having all of the data that we entered available in real time. Most was, however, there were some applications that were not.

Great DMS

Oct 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: We use Reynolds for our DMS and love how easy it is to use and how it intregrates with our CRM. Very easy to read reports!

Cons: Cost is a little high but based off of my experience with them its well worth it. Product is awesome!

Best Dealership DMS

Nov 16, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: simple maneuverability. It allows accounting to generate information quickly and easily.

Cons: price

Overall: I have worked with many other dealership systems, and the ERA system is by far the best one I have experienced.

Recommendations to other buyers: best system out there

Manage Inventory on the Lot More Effectively

Apr 04, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Excellent way beyond just using an Excel spreadsheet to track lot inventory as well as other aspects of running the dealership. Interactive with participants and very useful when used correctly and updated promptly. Will give sales consultants closure and comfort knowing the information they need is at their fingertips, rather than running off to the sales manager or GM.

Cons: Sometimes hard to get others to use the software effectively and correctly, there is a little bit of a learning curve to some and may seem overwhelming sometimes. Interface also perhaps in need of some updating.

Overall: Using Ignite has allowed the dealership I have experience with to stay much more connected and be run more efficiently. This software has been very beneficial for all users, and the business itself. It is hard to imagine life at the dealership running smoothly without software such as this.

The Best There Is

Dec 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: There isn't a thing about the product that we don't like or use

Cons: Cost

Overall: This program does it all! We use this product to follow up with customers, send out mass emails, and it's so easy to use!

Recommendations to other buyers: no

Dealership dms

Nov 07, 2016
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: easy to learn and use

Cons: out-dated product

Overall: Reynolds and Reynolds is a good product just a little out-dated but overall pretty good, easy to use easy to learn and navigate

Recommendations to other buyers: update please

It is an ok software if you have a current version

Dec 07, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use

Cons: None

Overall: It is very outdated unless you have a current up to date model. It is very easy to navigate through.

Recommendations to other buyers: None

love it

Jan 15, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: It's so simple and easy to use. I use ERA-IGNITE everyday at work and fine it one of the better softwares to use for service and writing purchase orders.

Cons: It just looks outdated. Rounded buttons or a new layout/theme would be great.

Best product for dealers!

Apr 25, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have used a few other products at other dealerships and they had minor issues but didn't make my job any easier. I really like the ignite program for its usefulness and ease of use. It is very straightforward and makes my job easier.

Cons: In order to use it you MUST take training courses in the program. If you have used it before that could be annoying.

Overall: I use this in the auto business as a parts person.

Reynolds and Reynolds just wasn't for us

Mar 08, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: What we did like about using the Reynolds and Reynolds system was that it was fairly user friendly and a pretty basic system.

Cons: What we ended up liking least about the Reynolds and Reynolds software was that it just did not do all the things we wanted our CRM to do or provide us with.

Good product

May 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the that the product is a windows based version. That really helps with multitasking. Customer support is above average.

Cons: The cost. They seem to know they have a good product and they are going to charge you for it. I think a lot of dealers switch from them due only to cost.

Overall: Overall good product. Easy to use.

I used this tool at John Bear Chevrolet Buick GMC in New Hamburg as the BDC manager

Jun 18, 2018
3/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like how all the information you need is attached to the customer and you can view sales and service history any time.

Cons: I dislike the interface. it is extremely outdated and needs to be modernized to keep up with the quickly changing industry

ERA is efficient above all else

Aug 15, 2017
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The product helps me do things quicker than previous software so the customers are not stuck waiting. The electronic signature is the best part.

Cons: Learning a new product is always time consuming, and this one took a while to get down. It's stressful that I cannot look up activity from a closed month without using EDM.

Overall: This product is a generation above blue screens.

Feels like the only product we can use.

Nov 03, 2016
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money

Comments: The customer support is not impressive the product has been around forever and feels like it is the only product the dealership can use. We have a love hate relationship with it:)

Excellent service

Dec 30, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Great customer support and service. Easy to tall to and very knowledgeable of products. Wouldn't hesitate to be a return customer