# ERA-IGNITE Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ERA-IGNITE Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more. Source: https://www.capterra.com/p/65169/ERA --- # ERA-IGNITE Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) ERA-IGNITE ## What is ERA-IGNITE? ERA-IGNITE is the foundation for Reynolds Retail Management System. It helps dealerships with parts management, sales management, inventory tracking, accounting, and service. Using a single name file, all of your customer data is stored in one place and easily accessible from all applications. ERA-IGNITE is known for its robust reporting, easy built-in training, and award-winning support. ## What is ERA-IGNITE used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Auto Dealer Accounting](https://www.capterra.com/auto-dealer-accounting-software/)[Project Accounting](https://www.capterra.com/project-accounting-software/) Top alternative Featured Overall rating Based on 39 user reviews Reviews sentiment Positive 82% Neutral 8% Negative 10% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ERA-IGNITE?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.reyrey.com&name=ERA-IGNITE) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ERA-IGNITE 4.2 (39) VS. [4.9 (1,479)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price Contact vendor Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (39) Ease Of Use 4.8 (2,363) Value For Money 3.4 (35) Value For Money 4.8 (2,206) Customer Service 4.2 (35) Customer Service 4.9 (2,185) ## ERA-IGNITE alternatives [4.4 (3,273)](https://www.capterra.com/p/120109/Xero/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.3 (608)](https://www.capterra.com/p/76/Intacct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.3 (135)](https://www.capterra.com/p/133966/Accounting-Seed/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.2 (2,003)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/65169/ERA/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. For Automotive Dealerships 3.8 (9) 66.67% of 9 reviewers that rated this feature as important or highly important For automotive/car dealerships Reporting/Analytics 3.9 (7) 57.14% of 7 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Contact Database 3.6 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Document Management 3.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Store, manage, and track all electronic documents in a centralized location Accounting 4.5 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. Inventory Management 4.3 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply ERA-IGNITE 16 features Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. Centralized database of stakeholders and their contact information such as names, address, phone number etc. Store, manage, and track all electronic documents in a centralized location Generate reports to assess the financial performance of an organization For automotive/car dealerships Centralized accounting record which tracks all financial transactions Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items For new car dealerships Track parts inventory levels and manage re-stocking View and track pertinent metrics to find patterns and gain insights from data Track and monitor operations on the sales floor Manage in-house automobile service department Manage, record and track all business exchanges in form of money and its related interactions in the system For used/pre-owned car dealerships Seamlessly integrates with 3rd party websites Get Advice We can help you find the software with the features you need. Features 4.2 (39) 4.2 Based on 39 reviews ## Pricing Value for money 3.4 (35) ### Starting price Contact vendor for pricing Free trial not available Value for money 3.4 (35) 3.4 Based on 35 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (35) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (35) 4.2 Based on 35 reviews ## User reviews Overall rating 4.2 Based on 39 reviews Filter by rating 5(20) 4(12) 3(3) 2(2) 1(2) Mentioned topic Sorted by most recent GP Garrett P. Technician Automotive ### "An Attempt was Made" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 2, 2025 Overall I understand Power was outdated, but to make such a change and for it to be so much more of an agonizing process. While I expect this review to fall on deaf ears because companies don’t actually care about the end user when your backing trucks of cash up to the bank from all the forced upgrades and “Training” provided. I just wish someone spend a couple days shadowing the end users so the can see first hand our experiences. Pros It’s puts the parts, advisors, and techs all on the same screen. The Memo sections is very useful when communicating between those departments. Cons Its user interface is horrible and not very intuitive. Without someone holding hand through the training process you’ll never figure out on your own. Supposedly this is a more advance system but you have to have separate apps for each process. (example: there’s an app for the Multipoint inspections and a separate app for the pictures and videos for that multipoint inspection.) While other programs such as TruVideo or RecVision can do everything all in one place. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 9, 2025 Garrett, thank you for this review of ERA-IGNITE. We’re always looking for ways to improve so we appreciate any and all customer feedback. Please reach out if you'd like to discuss this further, you're still having issues, or you have additional questions. When installing ERA-IGNITE, we try to make sure customers have all the support and training they need during the transition. We also have guides within our software to help people as they’re getting used to a new system. Simply click the Help button in ERA-IGNITE or press F1 at any time to access Smart Center for helpful articles, videos, and training classes. If you ever feel like you need additional assistance, please contact your sales rep, call our Technical Assistance Center, or check out the training opportunities available on our website. JH Jace H. Sr. Project Manager Computer Software ### "Bang your head against the keyboard learning, but everything will be accurate" 3.0 Overall Rating 3.0 3.0 Ease of Use 1.0 1.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 December 3, 2024 We had switched from ADP to Reynolds, this was not a choice. Our dealership was purchased by a larger corporation and they were contracted with Reynolds already. This took everyone by surprise and we went from ADP which was easy to use, to this cluster made by Reynolds Pros They did have a very nice looking final invoice that the customer would recieve and their support team was great to work with. Cons This is not a product that is simple to learn, it is not intuitive and there are not any helpful articles built into the tool itself. There are so many different codes that you have to remember and different steps involved to even get an invoice ready to print Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) It was not by choice, we were forced into using this new product by higher ups Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor December 13, 2024 Jace, thank you for your review of ERA-IGNITE. We’re sorry to hear that the transition to Reynolds didn’t go smoothly for you. For learning on the fly in the software, you can access Smart Center at any time by clicking the Help button within ERA-IGNITE or pressing F1 on your keyboard. Smart Center has articles, videos, and training classes you can access at any time. Our Software Education department also offers ongoing training and can provide tips and tricks to make things like printing an invoice easier. If you’re still having issues, please contact us so we can point you in the right direction for assistance! HL Holly L. Business Development Manager Automotive ### "Makes Service Customer follow up Easy." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 18, 2024 Pros This product is amazing for the service department. The Service advisors are able to put notes on their ROs so that follow up is easier. Cons The only thing I can think of that would be a con is that there is a lot to learn. There are training classes available but the amount of information can be overwhelming in one day. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 19, 2024 Holly, thank you for reviewing and recommending ERA-IGNITE! There certainly is a lot to learn. If you ever need additional training or just have questions, please contact us by emailing SED@reyrey.com or calling 937-485-1700! RH REBECCA H. WARRANTY CLERK Automotive ### "EASY ONCE YOU PLAY AROUND WITH IT A WHILE" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 February 1, 2024 GOOD, COULD BE A LITTLE MORE STREAMLINED TO GET TO CERTAIN PLACES BUT NOT BAD Pros ONCE YOU FIGURE OUT WHERE EVERYTHING IS, IT BECOMES SECOND NATURE TO DO THINGS IN THE PROGRAM Cons THERE ARE A LOT OF TEDIOUS STEPS TO DO ANYTHING Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 8, 2024 Rebecca, thanks for reviewing and recommending ERA-IGNITE! We're always looking for opportunities to improve and we appreciate your feedback. DG Daniel G. Parts Sales Automotive ### "Extremely complex / Not user friendly " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 0/10 June 21, 2023 Just give me a basic system that I can actually use to build a quote without 50 different functions. I just want to sell parts quickly and easily. Pros Nothing so far. Way too easy to get confused Cons I’m just trying to sell parts, training built in does not substitute for hands on coaching. Way too many screens, price codes, drop down menu, etc. Someone needs to be willing to take the time to train me on the system. Way to difficult to use. Even Motorbase (electric motor industry) was better than this (just not by much) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 8, 2024 Daniel, we're sorry to hear that you're having a difficult time with ERA-IGNITE. We place a heavy emphasis on training and support when installing new customers. If you're still having issues, you can find training opportunities on our website, reach out to a sales rep, or you can always call our Technical Assistance Center. SG Steve G. parts counter Automotive ### "ease of use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 July 29, 2022 overall ease of use is key. just need to be good at where to go as far as steps. Pros ease of use, you need to be an expert to help yourself to all the functions. Cons too many steps to get to other functions. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor August 2, 2022 Steve, thank you for being a Reynolds customer and sharing your review of ERA-IGNITE. We're always looking for ways to streamline our products and make things easier for the end user. If you're interested in additional training, please email SED@reyrey.com or call 937-485-1700. TG Tami G. owner Automotive ### "Good Product but Over priced" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 3/10 July 14, 2022 Pros This product was easy to use, we used it for 16 years Cons The technology was out dated and it was very expensive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 20, 2022 Tami, thank you for your review. We're constantly updating ERA-IGNITE so that it can hold onto its place as the industry standard that delivers proven results. BD Bob D. ADVISOR Automotive ### "always busted" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 14, 2022 literally would sacrifice goats to the devil to have my old blue screen dos system back. Pros freezes. resizes, doesnt execute commands. have to enter everything twice. Cons to like something least i would have to like anything at all Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 20, 2022 Bob, we're sorry to hear about the issues you're having with ERA-IGNITE. Please call our Support team at 800-767-0080 or provide your contact information here so that we can assist you. PB Paul B. Parts Manager Automotive ### "Era Ignite Good but not as good as the blue screens" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 1, 2022 the need to go back & forth between Ignite and blue screens is a pain. Pros I have used ignite since its release in 2012 & found it difficult at first but once they started improving it got better I still like the blue screen better. Cons Right now I use it mostly for doing inventory jobs and the program seems to be all over the place and hard to find all the features that were grouped under the same function on the blue screens. I also have a customer that has too many old inventories listed and it will not let us delete them which hinders us from doing current inventories. Switched from [CDK Global](https://www.capterra.com/p/122988/CDK-Global/) The company got bought out. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 8, 2022 Thanks for passing this along, Paul. We're always looking for ways to improve ERA-IGNITE and we appreciate getting feedback like this. If you'd like to speak with someone about the specific issues you're having, please call us at (800) 767-0080. SA Stacy A. Director of Business Development Automotive ### "DMS that could use some updating" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 June 22, 2022 Pros Era Ignite is light years above the old blue screen. Fairly easy to use. Cons Does not integrate with many other products Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 23, 2022 Thanks for the review, Stacy! ERA-IGNITE is designed to be the foundation of a dealer's Retail Management System. We believe in offering products and solutions that are built to work together, not just intended to integrate as an afterthought. We welcome all customer feedback and appreciate your input. If you have further questions or concerns, give us a call at (800) 767-0080. Thanks again! [View all Reviews](https://www.capterra.com/p/65169/ERA/reviews/) Popular comparisons [Carsforsale.com vs ERA-IGNITE](https://www.capterra.com/compare/65169-178449/ERA-vs-CarsForSale)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)