# ERA-IGNITE Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ERA-IGNITE the right Auto Dealer solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/65169/ERA/reviews --- ERA-IGNITE 4.2 (39) [View alternatives](https://www.capterra.com/p/65169/ERA/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ERA-IGNITE Ease of use 3.8 Customer Service 4.2 ## Pros and Cons in Reviews PB Paul B Parts ManagerAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “I have used ignite since its release in 2012 & found it difficult at first but once they started improving it got better I still like the blue screen better.“ July 1, 2022 GP Garrett P TechnicianAutomotive, 201 - 500 employeesUsed the software for: Less than 6 months. “Its user interface is horrible and not very intuitive.“ July 2, 2025 JH Jace H Sr. Project ManagerComputer Software, 51 - 200 employeesUsed the software for: 1-2 years. “This is not a product that is simple to learn, it is not intuitive and there are not any helpful articles built into the tool itself.“ December 3, 2024 ## Showing most helpful reviews Showing 1-25 of 39 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Tammy L. Tech support me Computer & Network Security Used the software for: 6-12 months ### "Era-Ignite... Management software by Reynolds and Reynolds. They have out did there selfs" April 26, 2020 5.0 Reynolds and Reynolds has opened up the next generation of management software for business small or large. Pros This incredible software is user friendly for any level employee. It practically walks you through the process of any departments record saving so much time rather than through different screens it's all built in. Cons There is nothing I can say that I didn't absolutely love about Era- Ignite. This software is exceptional and so far advanced. Review Source Response from Reynolds and Reynolds April 28, 2020 Tammy, thanks for your review of ERA-IGNITE. We're glad that the user-friendly and intuitive design is making business a little easier for you. HL Holly L. Business Development Manager Automotive Used the software for: 1-2 years ### "Makes Service Customer follow up Easy." September 18, 2024 5.0 Pros This product is amazing for the service department. The Service advisors are able to put notes on their ROs so that follow up is easier. Cons The only thing I can think of that would be a con is that there is a lot to learn. There are training classes available but the amount of information can be overwhelming in one day. Review Source Response from Reynolds and Reynolds September 19, 2024 Holly, thank you for reviewing and recommending ERA-IGNITE! There certainly is a lot to learn. If you ever need additional training or just have questions, please contact us by emailing SED@reyrey.com or calling 937-485-1700! GP Garrett P. Technician Automotive Used the software for: Less than 6 months ### "An Attempt was Made" July 2, 2025 2.0 Overall I understand Power was outdated, but to make such a change and for it to be so much more of an agonizing process. While I expect this review to fall on deaf ears because companies don’t actually care about the end user when your backing trucks of cash up to the bank from all the forced upgrades and “Training” provided. I just wish someone spend a couple days shadowing the end users so the can see first hand our experiences. Pros It’s puts the parts, advisors, and techs all on the same screen. The Memo sections is very useful when communicating between those departments. Cons Its user interface is horrible and not very intuitive. Without someone holding hand through the training process you’ll never figure out on your own. Supposedly this is a more advance system but you have to have separate apps for each process. (example: there’s an app for the Multipoint inspections and a separate app for the pictures and videos for that multipoint inspection.) While other programs such as TruVideo or RecVision can do everything all in one place. Review Source Response from Reynolds and Reynolds July 9, 2025 Garrett, thank you for this review of ERA-IGNITE. We’re always looking for ways to improve so we appreciate any and all customer feedback. Please reach out if you'd like to discuss this further, you're still having issues, or you have additional questions. When installing ERA-IGNITE, we try to make sure customers have all the support and training they need during the transition. We also have guides within our software to help people as they’re getting used to a new system. Simply click the Help button in ERA-IGNITE or press F1 at any time to access Smart Center for helpful articles, videos, and training classes. If you ever feel like you need additional assistance, please contact your sales rep, call our Technical Assistance Center, or check out the training opportunities available on our website. VR Verified Reviewer Owner Used the software for: 2+ years ### "Have been using Reynolds & Reynolds for over 30 years and ignite is a step foward." December 14, 2017 4.0 Use everyday in the automotive business Pros Ignite is moving in the right direction toward a windows based system. It is very detailed and has the ability to save time and increase efficiency. Cons More Free Training videos would be helpful. Reynolds want to charge for most all of the in depth training. Review Source JJ Justin J. Parts Manager Automotive Used the software for: 2+ years ### "Good But Not Great" April 17, 2019 4.0 We've used Reynolds for many years. Spent most of it using the classic terminal screen before switching to Ignite. While we did like Reynolds DMS, it was too expensive and was time for a change. Pros Full of features. Excellent reporting. Customer service is usually very quick and helpful. Cons Expensive. You pay for alot of features that should be included for the price you are already paying. Requires alot of on site server hardware. Review Source JH Jace H. Sr. Project Manager Computer Software Used the software for: 1-2 years ### "Bang your head against the keyboard learning, but everything will be accurate" December 3, 2024 3.0 We had switched from ADP to Reynolds, this was not a choice. Our dealership was purchased by a larger corporation and they were contracted with Reynolds already. This took everyone by surprise and we went from ADP which was easy to use, to this cluster made by Reynolds Pros They did have a very nice looking final invoice that the customer would recieve and their support team was great to work with. Cons This is not a product that is simple to learn, it is not intuitive and there are not any helpful articles built into the tool itself. There are so many different codes that you have to remember and different steps involved to even get an invoice ready to print Switched from [ADP Workforce Now](https://www.capterra.com/p/155895/WorkforceNow/) It was not by choice, we were forced into using this new product by higher ups Review Source Response from Reynolds and Reynolds December 13, 2024 Jace, thank you for your review of ERA-IGNITE. We’re sorry to hear that the transition to Reynolds didn’t go smoothly for you. For learning on the fly in the software, you can access Smart Center at any time by clicking the Help button within ERA-IGNITE or pressing F1 on your keyboard. Smart Center has articles, videos, and training classes you can access at any time. Our Software Education department also offers ongoing training and can provide tips and tricks to make things like printing an invoice easier. If you’re still having issues, please contact us so we can point you in the right direction for assistance! VR Verified Reviewer Director of IT Automotive Used the software for: 2+ years ### "Not well thought out" November 26, 2018 2.0 Pros The Windows UI is nice improvement over the old blue screen of ERALink/Access. Navigation can be a bit troublesome sometimes but the help function usually can guide you to where you need to be. I've been told by some of my users they like it and it has streamlined their daily work. But I've also heard from an equal amount of users who's daily routine has been negatively impacted by the change. Mainly by adding more clicks/steps to their processes. Cons The fact that we are being forced to change to this product, when they still have so many bugs to work out of it is very frustrating. Reynolds continues to make changes on how things like reports print, but never seem to give any thought to how that will impact users. They would greatly benefit from having their programmer leads visit a cross section of dealers to see the daily usage of the product to better understand how to improve it. As it is now, it is a bunch of programmers doing what they THINK a dealership would do, rather than what actually happens. This has driven my multi-point group to looking at their competition and could very well lead us to change providers. Even long time users/admins of ERA in our group (25+ year users) are cursing the changes without thought that Reynolds has done in Ignite. Review Source VR Verified Reviewer Digital Marketing Manager Automotive Used the software for: 6-12 months ### "I used this tool at John Bear Chevrolet Buick GMC in New Hamburg as the BDC manager" June 18, 2018 3.0 Pros I like how all the information you need is attached to the customer and you can view sales and service history any time. Cons I dislike the interface. it is extremely outdated and needs to be modernized to keep up with the quickly changing industry Review Source Shira R. receptionist Automotive Used the software for: 6-12 months ### "love it" January 15, 2019 5.0 Pros It's so simple and easy to use. I use ERA-IGNITE everyday at work and fine it one of the better softwares to use for service and writing purchase orders. Cons It just looks outdated. Rounded buttons or a new layout/theme would be great. Review Source VR Verified Reviewer Service Manager Automotive Used the software for: 6-12 months ### "Good product" May 16, 2018 4.0 Overall good product. Easy to use. Pros I like the that the product is a windows based version. That really helps with multitasking. Customer support is above average. Cons The cost. They seem to know they have a good product and they are going to charge you for it. I think a lot of dealers switch from them due only to cost. Review Source SS Samantha S. Internet Manager Automotive Used the software for: 2+ years ### "It is an ok software if you have a current version" December 7, 2016 5.0 It is very outdated unless you have a current up to date model. It is very easy to navigate through. Pros Easy to use Cons None Review Source CC Chris C. controller/CPA Automotive Used the software for: 2+ years ### "Best Dealership DMS" November 16, 2016 5.0 I have worked with many other dealership systems, and the ERA system is by far the best one I have experienced. Pros simple maneuverability. It allows accounting to generate information quickly and easily. Cons price Review Source KJ Kristina J. HR Generalist Automotive Used the software for: 6-12 months ### "ERA is efficient above all else" August 15, 2017 4.0 This product is a generation above blue screens. Pros The product helps me do things quicker than previous software so the customers are not stuck waiting. The electronic signature is the best part. Cons Learning a new product is always time consuming, and this one took a while to get down. It's stressful that I cannot look up activity from a closed month without using EDM. Review Source PB Paul B. Parts Manager Automotive Used the software for: 2+ years ### "Era Ignite Good but not as good as the blue screens" July 1, 2022 4.0 the need to go back & forth between Ignite and blue screens is a pain. Pros I have used ignite since its release in 2012 & found it difficult at first but once they started improving it got better I still like the blue screen better. Cons Right now I use it mostly for doing inventory jobs and the program seems to be all over the place and hard to find all the features that were grouped under the same function on the blue screens. I also have a customer that has too many old inventories listed and it will not let us delete them which hinders us from doing current inventories. Switched from [CDK Global](https://www.capterra.com/p/122988/CDK-Global/) The company got bought out. Review Source Response from Reynolds and Reynolds July 8, 2022 Thanks for passing this along, Paul. We're always looking for ways to improve ERA-IGNITE and we appreciate getting feedback like this. If you'd like to speak with someone about the specific issues you're having, please call us at (800) 767-0080. RH REBECCA H. WARRANTY CLERK Automotive Used the software for: 1-2 years ### "EASY ONCE YOU PLAY AROUND WITH IT A WHILE" February 1, 2024 5.0 GOOD, COULD BE A LITTLE MORE STREAMLINED TO GET TO CERTAIN PLACES BUT NOT BAD Pros ONCE YOU FIGURE OUT WHERE EVERYTHING IS, IT BECOMES SECOND NATURE TO DO THINGS IN THE PROGRAM Cons THERE ARE A LOT OF TEDIOUS STEPS TO DO ANYTHING Review Source Response from Reynolds and Reynolds February 8, 2024 Rebecca, thanks for reviewing and recommending ERA-IGNITE! We're always looking for opportunities to improve and we appreciate your feedback. JT Jordan T. Internal Advisor Automotive Used the software for: 2+ years ### "I Love ReynoldsReynolds" February 8, 2022 5.0 Excellent Pros Excellent easy software to use when you're on R&R.. Era ignite (blue screen) is a little tougher but the rest of the software is very simple and enjoyable to use! It's hard to make a mistake using this software as it typically catches any mistakes made on the retail and accounting end! Thanks for that! Cons Wish it looked more modern, otherwise i have no complaints! Review Source Response from Reynolds and Reynolds February 9, 2022 Thanks for writing this review! We really appreciate the positive feedback, and we are glad to hear ERA-IGNITE helps to keep your dealership data accurate. CJ Chad J. General Manager Automotive Used the software for: 2+ years ### "Best Product on the market but too expensive compared to other solutions" December 11, 2021 5.0 Pros It does everything easily - easy to understand, easy to use and learn Cons It is too expensive compared to other solutions. We switched to Dealer Track and saved several thousand dollars per month Review Source Response from Reynolds and Reynolds December 16, 2021 Chad, thank you for providing this feedback. We take pride in offering the best product on the market and we believe in the value that ERA-IGNITE can deliver for our customers. If the new solution doesn't work out, we hope you'll reach out to one of our sales representatives to discuss switching back. KL Kevin L. Account Representative Industrial Automation Used the software for: 2+ years ### "ERA-IGNITE is worth it once you're trained!" April 28, 2021 5.0 Pros The features are endless once you're fully trained on ERA-IGNITE. Reporting is great and it integrates well with many other solutions, especially Reynolds & Reynolds solutions. Cons The learning curve from ERA to ERA-IGNITE is steep, as is any transition from a DOS system to Windows-based. It's clear that ERA-IGNITE is core software for Reynolds and Reynolds so there is no slowing down this change. The best you can do is adopt early and take training seriously so you don't get behind on your daily tasks. Review Source Response from Reynolds and Reynolds April 22, 2022 Kevin, we couldn't agree more about the importance of training! Like you said, ERA-IGNITE has so many great features that make life easier. With our 'Net Classes and free webinars, and our award-winning support team, we're here to help customers unlock all the benefits ERA-IGNITE has to offer. Check out all of our current training options at reyrey.com/training SG Steve G. parts counter Automotive Used the software for: 2+ years ### "ease of use" July 29, 2022 4.0 overall ease of use is key. just need to be good at where to go as far as steps. Pros ease of use, you need to be an expert to help yourself to all the functions. Cons too many steps to get to other functions. Review Source Response from Reynolds and Reynolds August 2, 2022 Steve, thank you for being a Reynolds customer and sharing your review of ERA-IGNITE. We're always looking for ways to streamline our products and make things easier for the end user. If you're interested in additional training, please email SED@reyrey.com or call 937-485-1700. AS Alex S. Manager Automotive Used the software for: 2+ years ### "Honest" April 15, 2022 4.0 I've been using ERA-Ignite for years, there are other products out there, but many don't integrate as well with other products. Pros The software does offer a lot of reporting. Cons This is not an easy software to use, and the provided training is clunky. Review Source Response from Reynolds and Reynolds April 25, 2022 Alex, thank you for sharing this feedback with us. We'd love to hear more about how our training offerings could be improved. Please contact us by emailing SED@reyrey.com or calling 937-485-1700 to see if we can help. If it's easier, feel free to leave your contact information and we can reach out to you directly. RS Rick S. BDC Director Automotive Used the software for: 2+ years ### "ERA-Ignite has many valuable features" March 3, 2022 5.0 The reporting side allows you to create your own reports and schedule them to run Pros You can set up your own preferences and shortcuts to make it easy to get to the areas you use frequently Cons Allowing access to certain areas within system is not easy Review Source Response from Reynolds and Reynolds March 4, 2022 Rick, Thank you for reviewing ERA-IGNITE! We're happy to hear that it's easy to run the reports you need and that you're utilizing shortcuts. If you're having issues with granting the proper levels of access, please reach out to our support team at (800) 767-0080 to see if we can help. Thank you! JR Johnathon R. General Sales Manager Automotive Used the software for: 2+ years ### "You can't go wrong with ERA-IGNITE! " February 23, 2022 5.0 Pros Easy to use and support made transitioning over as painless as possible! Cons Report building can be tricky at first but there's tons of info online to teach you! Review Source Response from Reynolds and Reynolds February 25, 2022 Johnathon, Thank you for being a Reynolds customer and reviewing ERA-IGNITE. We take pride in having the best products, support and training in the industry! SA Stacy A. Director of Business Development Automotive Used the software for: 2+ years ### "DMS that could use some updating" June 22, 2022 4.0 Pros Era Ignite is light years above the old blue screen. Fairly easy to use. Cons Does not integrate with many other products Review Source Response from Reynolds and Reynolds June 23, 2022 Thanks for the review, Stacy! ERA-IGNITE is designed to be the foundation of a dealer's Retail Management System. We believe in offering products and solutions that are built to work together, not just intended to integrate as an afterthought. We welcome all customer feedback and appreciate your input. If you have further questions or concerns, give us a call at (800) 767-0080. Thanks again! wS william S. president Automotive Used the software for: 2+ years ### "review of ERA Ignite" March 27, 2021 4.0 I have been satisfied ececpt the annual cost of living increases of 4% annually and the legnyh of the contract Pros It is much easier to use than Era and the Blue screen applications are Cons There are so many functions i do not know about . Both myself and the staff need better training Review Source Response from Reynolds and Reynolds March 31, 2021 William, thanks for sharing your thoughts on ERA-IGNITE. For training options for you and your team, check out our training page (reyrey.com/training) or contact our Software Education department by emailing: SED@reyrey.com. We have free webinars and paid courses designed to help you get the most out of our products. Thanks for being a Reynolds customer! BD Bob D. ADVISOR Automotive Used the software for: 2+ years ### "always busted" July 14, 2022 1.0 literally would sacrifice goats to the devil to have my old blue screen dos system back. Pros freezes. resizes, doesnt execute commands. have to enter everything twice. Cons to like something least i would have to like anything at all Review Source Response from Reynolds and Reynolds July 20, 2022 Bob, we're sorry to hear about the issues you're having with ERA-IGNITE. 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