# Page 2 | ERA-IGNITE Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is ERA-IGNITE the right Auto Dealer solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/65169/ERA/reviews

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ERA-IGNITE

4.2 (39)

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Last updated March 13th, 2026

# Page 2 - Reviews of ERA-IGNITE

## Showing most helpful reviews

Showing 26-39 of 39 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DG

Daniel G.  
Parts Sales  
Automotive  
Used the software for: Less than 6 months

### "Extremely complex / Not user friendly "

June 21, 2023

1.0

Just give me a basic system that I can actually use to build a quote without 50 different functions. I just want to sell parts quickly and easily.

Pros

Nothing so far. Way too easy to get confused

Cons

I’m just trying to sell parts, training built in does not substitute for hands on coaching. Way too many screens, price codes, drop down menu, etc. Someone needs to be willing to take the time to train me on the system. Way to difficult to use. Even Motorbase (electric motor industry) was better than this (just not by much)

Review Source

Response from Reynolds and Reynolds

February 8, 2024

Daniel, we're sorry to hear that you're having a difficult time with ERA-IGNITE. We place a heavy emphasis on training and support when installing new customers. If you're still having issues, you can find training opportunities on our website, reach out to a sales rep, or you can always call our Technical Assistance Center.

TG

Tami G.  
owner  
Automotive  
Used the software for: 2+ years

### "Good Product but Over priced"

July 14, 2022

4.0

Pros

This product was easy to use, we used it for 16 years

Cons

The technology was out dated and it was very expensive

Review Source

Response from Reynolds and Reynolds

July 20, 2022

Tami, thank you for your review. We're constantly updating ERA-IGNITE so that it can hold onto its place as the industry standard that delivers proven results.

DS

Debra S.  
IT/Marketing  
Automotive  
Used the software for: 2+ years

### "Nice to not see the blue screen."

April 29, 2019

5.0

Pros

I as so happy when Ignite was introduced, it was easy to work on as opposed to blue screen, had so many more features and benefits (car talk) at my fingertips.

Cons

Buying seats to use a great product, why would not want everyone on for ease and functionality of the product.

Review Source

JS

Jennifer S.  
Warranty admin  
Automotive  
Used the software for: 2+ years

### "Work in automotive industry and use everyday for repair orders"

July 27, 2017

5.0

Pros

Because it's the only software I've ever used in this business I do not have anything to compare to, but I like that it's to use and train employees to use. It's universally used at most dealerships.

Cons

I do not like that it is not a windows based program and that it is hard to move around from screen to screen. I have heard that there is a windows version. I believe that we have an outdated version.

Review Source

NH

Nathan H.  
Data Processing Rep  
  
Used the software for: 2+ years

### "I worked as a vendor to dealerships and we jointly utilized this software for service data/marketing"

April 10, 2018

5.0

Pros

I liked that service advisors had a place to mention declined services. From there, the dealership can export the data to a marketing company or export the report for use by their in-house team.

Cons

Reynolds is rather strict with third parties accessing data do it can become costly to market. Even so, ignite is still a much better offering than their previous green screen offering.

Review Source

CB

Casey B.  
Internet Manager  
Automotive  
Used the software for: 2+ years

### "The Best There Is"

December 6, 2016

5.0

This program does it all! We use this product to follow up with customers, send out mass emails, and it's so easy to use!

Pros

There isn't a thing about the product that we don't like or use

Cons

Cost

Review Source

MS

Maxwell S.  
Student  
Financial Services  
Used the software for: Less than 6 months

### "Manage Inventory on the Lot More Effectively"

April 4, 2019

4.0

Using Ignite has allowed the dealership I have experience with to stay much more connected and be run more efficiently. This software has been very beneficial for all users, and the business itself. It is hard to imagine life at the dealership running smoothly without software such as this.

Pros

Excellent way beyond just using an Excel spreadsheet to track lot inventory as well as other aspects of running the dealership. Interactive with participants and very useful when used correctly and updated promptly. Will give sales consultants closure and comfort knowing the information they need is at their fingertips, rather than running off to the sales manager or GM.

Cons

Sometimes hard to get others to use the software effectively and correctly, there is a little bit of a learning curve to some and may seem overwhelming sometimes. Interface also perhaps in need of some updating.

Review Source

SP

SANDRA P.  
Corporate Systems Trainer  
  
Used the software for: 1-2 years

### "Reynolds and Reynolds just wasn't for us"

March 8, 2018

3.0

Pros

What we did like about using the Reynolds and Reynolds system was that it was fairly user friendly and a pretty basic system.

Cons

What we ended up liking least about the Reynolds and Reynolds software was that it just did not do all the things we wanted our CRM to do or provide us with.

Review Source

LG

Lisa G.  
Office Manager  
Automotive  
Used the software for: 2+ years

### "Being in the automobile business we used this extensively"

August 11, 2017

5.0

Pros

The ease of use as well as the "look" of the product on the computer. Reporting was especially easy to obtain.

Cons

Not having all of the data that we entered available in real time. Most was, however, there were some applications that were not.

Review Source

JB

Jason B.  
Internet Manager  
  
Used the software for: 2+ years

### "Great DMS"

October 5, 2017

5.0

Pros

We use Reynolds for our DMS and love how easy it is to use and how it intregrates with our CRM. Very easy to read reports!

Cons

Cost is a little high but based off of my experience with them its well worth it. Product is awesome!

Review Source

cF

chris F.  
internet director  
Automotive  
Used the software for: 2+ years

### "Dealership dms"

November 7, 2016

5.0

Reynolds and Reynolds is a good product just a little out-dated but overall pretty good, easy to use easy to learn and navigate

Pros

easy to learn and use

Cons

out-dated product

Review Source

CE

Christa E.  
Parts Advisor  
Automotive  
Used the software for: Less than 6 months

### "Best product for dealers!"

April 25, 2019

5.0

I use this in the auto business as a parts person.

Pros

I have used a few other products at other dealerships and they had minor issues but didn't make my job any easier. I really like the ignite program for its usefulness and ease of use. It is very straightforward and makes my job easier.

Cons

In order to use it you MUST take training courses in the program. If you have used it before that could be annoying.

Review Source

MD

Melissa D.  
  
  
Used the software for:

### "Feels like the only product we can use."

November 3, 2016

4.0

The customer support is not impressive the product has been around forever and feels like it is the only product the dealership can use. We have a love hate relationship with it:)

Review Source

WD

Will D.  
  
  
Used the software for:

### "Excellent service"

December 30, 2016

5.0

Great customer support and service. Easy to tall to and very knowledgeable of products. Wouldn't hesitate to be a return customer

Review Source

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