Who Uses This Software?

Home builders, real estate developers, new home sales & marketing agencies


Average Ratings

13 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Lasso CRM
  • www.lassodatasystems.com
  • Founded 2005
  • Canada

About Lasso CRM

Lasso is the leading provider of cloud-based CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably.


Lasso CRM Features

  • Campaign Management
  • Client/Property Matching
  • Contact Management
  • Email Marketing
  • Interaction Tracking
  • Lead Management
  • Property Alerts
  • Referral Tracking
  • Segmentation

Lasso CRM Reviews Recently Reviewed!


Lasso is a GREAT CRM database for LARGE companies ONLY!!

Jul 14, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Overall, Lasso is phenomenal! Because they do not really work with smaller companies, they do not offer affordable packages for companies less than 10 people!

Pros: Easy to use, lots of great features, great looking dashboard, outstanding customer service, and so much more. One great feature is the lasso email blast! It keeps track of your open % rate, who opened your emails, and also comes with website tracking that is extremely easy to use!

Cons: They do not offer products for smaller based companies, at an affordable rate! For companies less than 10 people, forget about it! I would recommend looking into something more similar to Prosperworks!

Lasso has been amazingly simple to use and keeps our contacts on track.

Apr 18, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love the ease of use! I train all of our salespeople to use Lasso (a team of around 20) and have been able to train each of them, even the "old school" pencil and paper guys, to use Lasso to maintain contact with their customers.

Cons: I would really love if Lasso integrated well with other construction management software for a more streamlined system.

Overall: Organization! Lasso has been instrumental in helping us organize our marketing initiatives.

Keeps our entire sales team on track

May 20, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Lasso CRM has given us a tool that allows our Online Advisor to follow up with leads from the website and phone calls, our onsite sales team to follow up with onsite prospects and our management team the tools to keep track of everything. The Lasso team takes the time to truly understand your business processes and helps you setup the system to work for your company. They are very responsive and helpful. Lasso has definitely improved the success of our sales team!

Cons: Nothing. We have been very satisfied with the product as well as the customer service.

Recommendations to other buyers: If you are in home building or real estate look at a CRM system that is built for those industries. You will be thankful that you did and you aren't trying to make a generic CRM system work for the specifics of our industry.

Capterra loader

Lasso is a Great CRM for a Great Price

Jan 12, 2019
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Lasso has all of the features that we had on the more well-known CRM system that we transitioned over from for a fraction of the price. It provides a robust way to take a customer from initial visit, to follow up, to close.

Cons: It's sometimes a bit difficult to locate things or make changes to users or settings. Options are often buried under other options in a way that's not always straightforward, so I've often found myself needing to ask Support for help. I've used CRMs for many years now, so most things should come pretty naturally at this point. Also, their email marketing system is pretty basic and it's difficult to built and format emails to be as nice as we could through a dedicated email marketing software.

Overall: Overall, we love Lasso! It's made specifically for builders, allowing us to manage more than just leads, but the homes they're interested in, too. We get all of our sales process, lead management, email marketing, and reporting all in one place.

Lasso CRM is straightforward and gets the job done; however, it is not very up to date.

Aug 24, 2017
3/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The software is intuitive and straightforward. Users learn how to operate it quickly. It is simple to keep track of emails and conversations with clients.

Cons: The software has limited creative functionality. The marketing templates are out of date. To send out high-end marketing materials, our company exports other items from a different CRM.

Why can't it just work?

Aug 08, 2017
2/5
Overall

3 / 5
Ease of Use

2 / 5
Features & Functionality

2 / 5
Customer Support

1 / 5
Value for Money

Comments: It's really just a mediocre CRM, at best, and horrible CRM, at worst. Good luck!

Pros: There aren't that many but I suppose it's easy on the eyes. The gentle colors make it easy to stare at it for hours and hours on end (which you will have to) without getting the SalesForce-Glazed-Over look that we're all used to.

Cons: Nothing just "works" out of the box. Everything requires customization and customer support. Every report that is worthwhile will require paying for their team to make it for you. The WYSIWYG email templates are just horrible - it's easier to make them in Word and copy the html over into the template. It's clunky - things aren't intuitive for the novice OR advanced user. You can't open multiple projects (locations) at once. It doesn't support incoming call tracking. You have to pay to change the state field from province to state (since they're Canadian).

Very Industry Specific

Feb 05, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I'd recommend it.

Pros: Easy to create email campaigns. Good customer support and, once you know how to use it, it has some amazing capabilities, like tracking what clients want. Overall, a great CRM for homebuilding.

Cons: I wish it acted a little more like a secretary and sent me notifications on a to-do list. But by way of organization, it's great.

Mar 26, 2013
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Comments: We are a medium sized home builder that has been looking for a better solution to manage our customers and track sales. We were looking for a tool that would do the simple job of gathering all of our customer's information, create traffic reports, analyze our sales, and provide some accountability from out sales agents. Lasso exceeded any expectation that I had for a CRM tool. Their analytics tool was AMAZING. I had no idea I would get that level of technology for the budget I was trying to fit it in. Jason and Dave have made us feel like we are joining a team with complete backed end support. I have been impressed by everything so far from the technology, free updates, training, and the simple interface of the system.

Sales Must

Apr 19, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: All the options are great. When adding clients in, it is very detail oriented. It's very easy to create templates and add the clients information. Eliminates a lot of extra work.

Cons: A lot of information is duplicated and transition from one location to another isn't very easy.

Lasso CRM Review

Feb 24, 2015
4/5
Overall

4 / 5
Ease of Use

3.5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: It's very reasonably priced for the amount of analytics that come with the technology.

Cons: The interface seemed too simple. IT could be upgraded to something a little more advanced.

Recommendations to other buyers: To evaluate software such as this, make sure to look at the overall ease of use as well as how it could be improved.

lasso crm review

Jul 09, 2015
2/5
Overall

2 / 5
Ease of Use

1.5 / 5
Features & Functionality
Likelihood to Recommend: 3.0/10 Not
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Pros: it is focused on the real estate market which is great for a market focused product. I do real estate part time, so i wouldn't use this all the time. But in my evaluation, i found it as a decent option. The software offers integration with Outlook and Mac Mail which can be used for data transfer. Since I am in outlook all the time, this is a big plus

Cons: seems a little expensive for what the product offers compared.The collaboration features of the software are limited and only one feature of workflow management is available. There are no features for quote management and territory management in the sales automation module.

Recommendations to other buyers: i would check all the other options that are available to compare the best solution. All in all, I think there is a better solution out there, that can do the same function more efficiently. Check out Prophet CRM

It's a good product. No wow though.

Feb 24, 2014
4/5
Overall

3.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

4.5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the mass mail and reminders. It's a good program for contact tracking and managing. It's easy to use.

Cons: The calendar has no ability to sync with Google, which keeps me switching between programs and can be cumbersome.

Recommendations to other buyers: Find one that syncs with whatever calendar you use.

Great CRM

Jul 13, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: They system has many features to help you maintain and gain a great relationship with the leads that are generated. Being able to tell their personality and leaving notes makes for a great follow up help.

Cons: If the system could manage to the duplicates that would be cool. It can be time consuming to go through them sometimes.