# Page 2 | Benchmark Email Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Benchmark Email the right Email Marketing solution for you? Explore 195 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/71152/Benchmark-Email/reviews

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Benchmark Email

4.3 (195)

[View alternatives](https://www.capterra.com/p/71152/Benchmark-Email/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 1st, 2026

# Page 2 - Reviews of Benchmark Email

## Showing most helpful reviews

Showing 26-50 of 195 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

CM

Chrisarn M.  
Marketing Officer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Benchmark Email Offers Excellent Marketing Services"

April 30, 2024

5.0

Pros

I like the efficiency of Benchmark Email. Benchmark Email offers accurate and dependable marketing services.

Cons

Benchmark Email has been so efficient. I like Benchmark Email's accuracy and flawlessness.

Review Source

AS

Abhilash S.  
Accountant  
Textiles  
Used the software for: 1-2 years

### "I Love the Powerful Features of Benchmark Email"

April 29, 2024

5.0

Pros

With Benchmark Email, we are able to make email marketing smooth. It is a powerful tool with great capabilities.

Cons

Benchmark Email is amazing. I haven't seen any dislikes.

Review Source

Elisa Q.  
Web designer e marketin  
Marketing and Advertising  
Used the software for: 1-2 years

### "ottima email marketing"

March 21, 2024

4.0

Nel complesso l'esperienza è ottima, nulla a cui vedere con alcuni competitor, soprattutto di quelli meno costosi. investire su un buon software porta sempre risultati. Testing A/B e monitoraggio campagne ottimo.

Pros

Semplice da utilizzare e intuitivo, soprattutto per chi come me utlizza Wordpress e html/Css spesso se non sempre. Grafica ottima, monitoraggio e analisi campagne completo. Possibilità di A/B Testing e un database ben gestito. Email Responsive.

Cons

Nel mio utilizzo non ho trovato inconvenienti, anzi.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Benchmark Email

Aveva una proposta e funzioni che soddisfano di più le mie richieste, come la parte di lead e monitoraggio, oltre che alla "classica" email marketing.

Switched from

[MailUp](https://www.capterra.com/p/127970/MailUp/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Da un offerta più completa, sia al livello di monitoraggio che di lead e grafica.

Review Source

Response from Polaris Software

March 26, 2024

Elisa, thank you for taking the time to leave a review! We are so glad you are finding us intuitive. Let us know how we can continue to provide an excellent experience!

JJ

Juan J.  
WebMaster  
Marketing and Advertising  
Used the software for: 2+ years

### "Unlimited emails per day, this is how I summarize this efficient platform"

October 18, 2021

5.0

In the company where we use this tool, we send between 10,000 and 15,000 emails a day, the most important thing is that at the end of the month there are more than 250,000 emails to our databases, with open rates always above 10% and with tools tracking, landing pages and many other functions we have always stressed that Benchmark Email is the best company of its kind in the world. Others much more recognized may offer the same, but at prices well above what they grant, so you will always be grateful with this tool

Pros

The main feature to highlight is the price (what they provide for that excellent price is hard to match for many other competing companies) and its excellent function of being able to send thousands of emails per day to my lists, without thinking that they will charge me extras or that my emails will end.

Cons

It will sound strange, but in more than 5 years of using this Benchmark Email platform, we have never had problems of any kind, they have always served us excellently, they have always offered us improvements at unbeatable prices and we have never had problems.

Alternatives considered

[Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

The main issue was the price.

Review Source

FC

Frank C.  
Co-founder & Executive Director  
Religious Institutions  
Used the software for: 2+ years

### "Benchmark Email Is The Benchmark of Email Marketing "

March 30, 2023

5.0

We have used BE since 2016 and only have one other similar service in case we need a backup, but have not needed it. Benchmark Email service is a sure thing we have come to depend on because 90% of our subscribers communicate with us by email rather than social media.

Pros

Benchmark Email has an archive page of past email campaigns sent. This also has very good SEO! It also has a community area that works like a blog, but needs some attention to the design and updating the social share buttons. So when we send out an email we also link to either of the above for subscribers to keep track if they missed an email or want to share it. We don't need to depend on a blog or website, though we have that too.

Cons

With regards to the archive page the emails send often post out or order, so I have to go in there from time to time an put them in order. There are other glitches like this but not often, that don't really affect the emails being sent, however support has always been accommodating either with a fix or a solution.

Alternatives considered

[Sender](https://www.capterra.com/p/139770/SENDER/)

Reason for choosing Benchmark Email

Sender is more affordable but does not have an archive page, Buttondown does have an archive page but at the time the UI was not as friendly. Buttondown is also run by one person, and we found (the people at) Benchmark Email to be more responsive, friendly, and treat us like family. You want an email marketing service to get your emails to the inbox, and thus you have to have a good relationship with the people behind it all to make that happen .. it's all about teamwork. The support at BE is extremely accommodating in comparison, especially when asking simple questions at first to learn your way around the product.

Switched from

[Sender](https://www.capterra.com/p/139770/SENDER/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

We used BE as a back up to TinyLetter, when \[sensitive content hidden\] of BE was more active. It was a family vibe we found from them, and still to this day. When TL no longer supported their product, and there were more and more glitches with designing mails, and then TL content filters went strong, our mails were either bouncing or not being delivered. This is when we moved to BenchmarkEmail and have been with them since 2016. We have used others over the years to have as a back up, but Benchmark Email is the Benchmark of email marketing as far a we are concerned.

Review Source

VR

Verified Reviewer  
Consultante en communication  
Marketing and Advertising  
Used the software for: 6-12 months

### "Presque parfait"

February 19, 2023

5.0

Moi qui traînais les pieds pour lancer ma newsletter, je le fais maintenant avec plaisir.C'est simple, intuitif et performant. L'interface est très agréable à utiliser.

Pros

Benchmark email est super intuitif et facile à utiliser. De nombreux templates et des conseils avisés. Un service client réactif et des gros plus comme l'intelligence artificielle pour éviter le syndrome de la page blanche.

Cons

Je n'ai pas trouvé comment rattacher un contact à une ou plusieurs listes depuis la fiche contact et c'est dommage ça me ferait gagner du temps.

Reason for choosing Benchmark Email

Pour sa facilité d'utilisation et ses fonctionnalités en plus

Review Source

IF

Ilenia F.  
Accounting Officer  
Hospital & Health Care  
Used the software for: 1-2 years

### "The Ideal Email Marketing Solution "

April 29, 2024

5.0

Pros

Content management and handling email marketing is easy. It is smooth and easy to manage

Cons

With Benchmark Email, it is all smooth. No serious cons.

Review Source

VR

Verified Reviewer  
Administrador bbdd  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Reseña bencina el email "

January 30, 2023

5.0

Experiencia muy buena, lo recomiendo

Pros

Lo que más me gusta es la forma de gestionar cualquier campaña de marketing a través del correo electrónico, me facilita y agiliza el trabajo

Cons

Aún no he encontrado nada que no me agrade

Review Source

BM

Belén M.  
Gerente de Ventas  
Information Technology and Services  
Used the software for: 2+ years

### "La atención al cliente es mala y no te dan soluciones"

November 8, 2022

2.0

Cuando trate de comunicarme con el area de soporte solo se cierran a su contrato, cuando otras empresas te cobran solo lo usado y te reembolsan para canje en otros productos. No te brindan un libro de reclamaciones, por lo que simplemente se lavan las manos. Dinero perdido. NO RECOMIENDO ESTA EMPRESA PARA NADA.

Pros

En su momento cuando recién la utilizamos era útil, pero al día de hoy con tantas otras plataformas con mas funcionalidades, no vale la pena. Han subido ahora mas sus precios.

Cons

La poca funcionalidad y sincronizacion con otras plataformas. La atencion al cliente es pobre, no te brindan soluciones a problemas, solo te niegan la ayuda. Ademas que me cobraron un año entero (mas caro sin avisar) y cuando me queje 20 días despues (antes del mes) no me quisieron reembolsar el dinero. $321 al agua, cuando ya no usamos la plataforma.

Reason for choosing Benchmark Email

En su momento porque era mas economica, ya no lo es.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Esto fue hace 3 años, cuando buscabamos una mejor plataforma. Al dia de hoy hay otras plataformas mas economicas que tienen varias funcionalidades todas integradas por el mismo precio.

Review Source

JV

Jackson V.  
IT Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Benchmark Email Is Reliable"

March 14, 2024

5.0

Pros

I like the efficient features of Benchmark Email. Benchmark Email is easy to manage.

Cons

No dislikes for Benchmark Email. Benchmark Email has been impressive.

Review Source

Response from Polaris Software

March 26, 2024

Jackson, thank you for taking time to leave your kind words. We strive to make email marketing the simplest part of your day, and it is great to hear that you are finding everything easy to manage. Take care, and do reach out should any needs arise!

MB

Marcy B.  
CEO  
Events Services  
Used the software for: 2+ years

### "Great list management and decent email software"

May 30, 2019

4.0

Benchmark helps us communicate with our clients in a way that is both easy for us to use and easy on the eyes (for clients).

Pros

Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark. I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list). Somewhat easy to use when creating emails -- selecting blocks and design \[but the source code isn't as easy to decipher and use (my commands do not seem to "take").\] Using attachments and links and media is pretty easy as well. The reports (opens, click thrus etc) are very good! \[However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).\]

Cons

I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send). Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email. Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.

Review Source

Response from Polaris Software

June 5, 2019

Hello Marcy, Thanks for your feedback. Whenever you have a moment, chat with us and let us know about your concerns, we'll be glad to assist you. - Benchmark Team

AD

Andrew D.  
Research Manager  
Market Research  
Used the software for: 1-2 years

### "Easy to use platform"

May 24, 2019

5.0

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Alternatives considered

[Typeform](https://www.capterra.com/p/137289/Typeform/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Benchmark Email

I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

Review Source

Response from Polaris Software

May 30, 2019

Hello Andrew, Thank you for the review and high rating. Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability. - Benchmark Team

RG

Ranjan G.  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "Using Benchmark for last 8-9 years"

June 12, 2019

1.0

Excellent - till a year back Poor - since the last few months (just unacceptable) Unless there is restoration of Benchmark used to be, we will stop using the platform

Pros

Ease of use ... pro-active helpdesk This has been reason that we have been using the platform for so many years

Cons

There has been a serious deterioration in the quality of the platform. Delivery rates have dropped upto by about 90-95% of what it used to be. Frivolous checks have been introduced that even your helpdesk is helpless to explain. Currently the platform as good as useless for us and already we have started working parallel to other platforms where are getting similar results that we used to get using Benchmark. All our emails through your platform is directed only to our clients or prospective clients who have signed with us to receive communication from us.

Review Source

Response from Polaris Software

July 10, 2019

Hi Ranjan, We're sorry to hear that you feel this way. Email is a constantly evolving medium and we work hard to keep our processes up-to-date with best practices to ensure deliverability. While I don't have the information I need to identify your account and speak to the issues at hand, if you would contact our support team via phone, chat and email, we can review your account to see where we may be able to help. - Benchmark Team

CM

Carla M.  
IT Manager  
Hospital & Health Care  
Used the software for: 1-2 years

### "An Email Marketing Solution that Meets Our Expectations"

April 8, 2024

5.0

Pros

The features of Benchmark Email have been meeting our expectations. Benchmark Email has been easy to implement. I love the capabilities of Benchmark Email.

Cons

No dislikes for Benchmark Email. Benchmark Email is so amazing.

Review Source

Response from Polaris Software

April 29, 2024

Carla, thanks for taking time out of your busy day to leave a review! We are happy to hear that Benchmark Email is everything you expected in your email marketing solution.

MB

Marika B.  
Human Resources Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Benchmark Email: A Reliable Email Marketing Solution"

March 27, 2024

5.0

Pros

Benchmark Email is an affordable and reliable to use. It has been an accurate email marketing solution.

Cons

Benchmark Email has been flawless. Benchmark Email has been the best.

Review Source

Response from Polaris Software

March 28, 2024

Hi Markika, thanks for taking time to leave your feedback! We're happy you've had a positive experience. Let us know how we can continue to help you meet your marketing goals!

Rita K.  
Assistante  
Human Resources  
Used the software for: 1-2 years

### "Benchmark Email outils automatique d'emailing pour entreprise "

October 22, 2023

5.0

Pros

Benchmark Email outils automatique d'emailing pour entreprise

Cons

Pas d'inconvénients dans l'utilisation de Benchmark Email

Review Source

CV

Craig V.  
Operations Manager  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "An Antiquated Platform With Horrible Customer Service"

November 18, 2021

3.0

Benchmark simply didn't meet our needs. Switching to Mailchimp was simple and one of the best decisions we could have made at the time.

Pros

The overall functionality of the system was adequate and did what we needed it to do at the time (2011-2012). System was fairly intuitive

Cons

Bounce rates would change drastically for no apparent reason. Customer support was of no assistance at the time and was located offshore, so they were hard to reach during our normal business hours. We rarely dealt with the same rep, which was time consuming as we had to explain our situation on multiple occasions.

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Benchmark could not explain why our bounce rates were erratic and could therefore not offer any solutions.

Review Source

AN

Alberto N.  
Sales Support  
Food & Beverages  
Used the software for: 1-2 years

### "Easy to access platform"

May 28, 2023

4.0

Pros

Benchmark Email stands out with its advanced scheduling feature, keeping contacts informed even when I'm busy. Although the interface lacks some intuitiveness, the exceptional customer service compensates. Unlike other platforms, Benchmark allows unlimited emails without extra charges, based on the number of records. Its simplicity makes writing newsletters enjoyable, impressing parents with personalized updates and photos.

Cons

While Benchmark Email falls short in image storage for my subscription level, its deliverability needs improvement as emails often end up in spam folders. Resending emails to soft bounces and through contacts is problematic. Text formatting glitches occur, and the requirement to create segments for targeted emails is inconvenient. Unfortunately, my website's lack of integration with Benchmark is an additional challenge. The frequent change in email senders hampers recipient spam filters.

Review Source

NW

Noel W.  
Owner/Yoga Instructor  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Easy to use email marketing software"

February 21, 2022

5.0

Excellent customer service right from the get go

Pros

I like that Benchmark is clean looking and easy to navigate. You can create an email in no time. I like the email templates.

Cons

I don't like that I have to create a segment to email a few people in my list. Also my current website doesn't integrate with Benchmark to save emails. They said they were working on that feature, however. So not Benchmark issue.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[MailerLite](https://www.capterra.com/p/136603/MailerLite/)

Reason for choosing Benchmark Email

No fuss interfaces and easy to use for my small business. Plus I was connected with a very helpful sales rep

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

MailChimp isn't easy to use and has virtually no customer service. I'm a yoga instructor, not an IT specialist

Review Source

DC

Derrick C.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Great but needs improvement "

May 31, 2019

3.0

Its a decent program but for the money, it is to many glitches that need to be addressed. Spell check needs to be added back into the program as well.

Pros

Easy to Use Clean layout Ease of customizing templates Training other team members on how to use is easy

Cons

Customer service is not that great - Most are not American so language is hard to understand Too many glitches when working in templates Have to send several TEST emails to make sure the functions are correct The same email delivered to different members of my team show up differently or have different links A lot of bugs in the back that need to be addressed No Spell check function anymore The image editor is not that great uploading lists can be a pain sometimes you have to do them multiple times in order for them to get uploaded

Review Source

Response from Polaris Software

June 5, 2019

Hello Derrick, Thanks for your feedback. Whenever you have a moment, chat with us and let us know your concerns. We'll be glad to offer you a solution. - Benchmark Team

MP

Maria P.  
Human Resource Manager  
Education Management  
Used the software for: 1-2 years

### "Benchmark Email: A Superior Email Marketing Solution"

April 2, 2024

5.0

Pros

This email marketing solution has been easy to use. I like the great capabilities of Benchmark Email.

Cons

No dislikes or weaknesses for Benchmark Email. Benchmark Email is reliable.

Review Source

Response from Polaris Software

April 9, 2024

Maria, Thank you for your review. We are pleased to here that we've been a reliable email marketing solution for your organization, and are here for you should you need anything!

matthew W.  
Credit Repair  
Financial Services  
Used the software for: Less than 6 months

### "Very complex but never saw any results yield"

March 27, 2023

4.0

I love the application i think maybe given more time id be able to work the system like a pro

Pros

I like there is 24/7 live chat support also the drag and drop feature helped A TON !

Cons

The email delivery could be better and im filling up my files almost too quick

Switched from

[GMass](https://www.capterra.com/p/168452/GMass/)

Wanted better email templates

Review Source

MM

Michael M.  
CEO  
Media Production  
Used the software for: 2+ years

### "Happy customer"

May 30, 2019

5.0

Overall I enjoy using it very much.

Pros

Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

Cons

Sometimes there is massive delays in receiving test emails.

Alternatives considered

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Benchmark Email

Because they charge you by the number of emails that you send. benchmark does not do that.

Review Source

Response from Polaris Software

May 31, 2019

Hello Michael, Thank you for your review. Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help. - Benchmark Team

Bob T.  
Online Radio Expert/Host; Podcast Host; Ordained Minister/Award Winning Author/Prof. Public Speaker  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "My Review of Benchmark Email"

September 18, 2018

5.0

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Review Source

Abigail N.  
Social Media Specialist  
Architecture & Planning  
Used the software for: Less than 6 months

### "A great Alternative to MailChimp"

November 11, 2016

3.0

I'm almost always on the lookout for free marketing software's to test out and after using SendinBlue and MailChimp, I wanted something with email marketing automation similar to MailChimp but with a smooth UI and design the abilities of MailChimp. I found Benchmark while searching for free email automation software's on Google. I wanted an email marketing software to create an email course. I could have used SendinBlue but I wanted one that would notify me whenever someone joins the course, I also wanted a software that integrated with Facebook. Benchmarks free plan caught my eyes and I signed up after asking the online support a few questions. Pros: Responsive templates somewhat similar to Active Hosted Drag and Drop editor. Creating templates email templates were easy and the customization options were great. Cons: I asked the customer support if I could add an image header in the email signup form (MailChimp supports this) and he said yes. Sadly, like Zoho Forms and SendinBlue forms, the design options for signup forms are very limited and doesn't allow more branding options.

Pros

Simple email editor, The free plan comes with features for beginners to email marketing or for bloggers and small businesses.

Cons

The email automation in the freeplan only allows one-off emails like welcome emails. What i wanted was to create drip campigns such as email courses but unfortunately the free plan doesnt allow that. I wish they had stated what the freeplan can and cannot do before i signed up, because i was looking forward to A/B testing, indepth reports and creating drip campigns but the free plan doesn't allow that.

Review Source

Response from Polaris Software

December 12, 2016

Hello Abigail, Thank you for the detailed review! In regards to the image on your signup form, we made some improvements to our signup form tools and you should be able to add in an image to the form. Please contact our support team if you have questions on how to do this. We thank you for using our service and sharing the good word with the world! Please keep an eye out for some new automation tools. :)

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