# Page 3 | Benchmark Email Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Benchmark Email the right Email Marketing solution for you? Explore 195 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/71152/Benchmark-Email/reviews --- Benchmark Email 4.3 (195) [View alternatives](https://www.capterra.com/p/71152/Benchmark-Email/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 1st, 2026 # Page 3 - Reviews of Benchmark Email ## Showing most helpful reviews Showing 51-75 of 195 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Intern Environmental Services Used the software for: 1-2 years ### "Benchmark Email is Indeed the Benchmark" March 26, 2019 5.0 Benchmark Email continues to raise the bar and continue to be the benchmark in terms of creating genuine email campaigns and automated emails. We are closer to our clients now because of this amazing platform Pros It has a drag and drop email design which makes it really easy to use. It is also possible to send out automated emails and personalized emails to help drive revenue. Their customer relations is also really impressive Cons Everything works perfectly in my opinion. There is virtually nothing to dislike Review Source Response from Polaris Software June 5, 2019 Hello, Thanks for your review. - Benchmark Team Mathew H. Vice President Business Development & Strategy Used the software for: Less than 6 months ### "simple yet powerful " July 10, 2018 4.0 Pros benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus. Cons Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better. Review Source Response from Polaris Software July 12, 2018 Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review. Elle D. Company Owner Design Used the software for: Less than 6 months ### "A strong contender for the existing market leaders" March 26, 2024 5.0 Pros I came across Benchmark when a client decided to use them. I found it very easy to use and to set up for them. Cons I haven't found any cons thus far. Everything seems to be fairly simple to do. Review Source Response from Polaris Software March 27, 2024 Elle, thanks for taking time to leave your feedback! We're glad you've found Benchmark Email easy to use. We have an agency program that you may find relevant for any other clients you bring on: https://www.benchmarkemail.com/partners/agencies/ . Cheers! VR Verified Reviewer Team Leader Information Technology and Services Used the software for: 6-12 months ### "Really good but expensive and complicated" February 12, 2022 4.0 Pros \- accurate statistics - easy to use - flexible design (emails looks good on any screen/device) Cons \- price is too high - pretty slow support - it is hard to adjust scheduled emails considering all available settings (especially time zones) Review Source VR Verified Reviewer Director of Corporate Communications Hospital & Health Care Used the software for: 2+ years ### "Simple, Effective Tool" January 24, 2019 4.0 Benchmark was an excellent starter tool for our company's email marketing campaigns. We eventually needed to move on to a tool with more functionality, integrations and features, but I would highly recommend Benchmark to those starting out with email marketing! Pros Benchmark was a very easy-to-use tool for our team's email campaigns. You need very little design experience to create beautiful campaigns. All of the features are very intuitive. Cons Benchmark doesn't offer the same features as some of the other big players; the automation is limited and tracking/analytics don't stack up. For the price and basic features though, it's a win. Review Source Response from Polaris Software June 5, 2019 Hi, Thank you for the review. - Benchmark Team VR Verified Reviewer Chief Executive Officer Entertainment Used the software for: 1-2 years ### "Used for our monthly investor updates " September 20, 2022 4.0 Great! Just annoying to have emails go to spam. Pros I liked how simple it was to create email groups, template emails and email campaigns. It's literally the easiest one to use and I used MailChimp for a long time before switching to Benchmark. Cons My emails would often go to Junk. I even "warmed up" my email, but I still had problems. Reason for choosing Benchmark Email Brother recommendation. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Brother recommended me. Review Source VR Verified Reviewer Coordinator of Development Education Management Used the software for: 1-2 years ### "Does basic functions well" February 7, 2018 4.0 Benchmark helped us keep all of our data organized and made it easy to connect with our supporters. Pros Benchmark was a great launching pad for my organization's email campaigns. Eventually we switched to Mailchimp because it allowed us more options for special offers and was easier to integrate with other systems. However, Benchmark got the job done initially and was easy to then export our contacts when moving to a new system. Cons Benchmark does not offer as much as mailchimp for tracking, growth, and integration. It is a more basic email campaign management software, but does the basics very well. Review Source Response from Polaris Software February 9, 2018 Thanks for the review! I know our integration options aren't as extensive as some of our competitors but we are working fast to expand these. Thank you for your business and we wish you the best! :) Bruno C. IT Service Engineer Marketing and Advertising Used the software for: Less than 6 months ### "A good option, but not the best option" November 18, 2021 5.0 I provide consultancy as a freelancer for the implementation and operation of IT and marketing services for self-employed professionals and small retailers, such as lawyers, dentists and real estate agencies. In order to find a tool to use as a standard for mail marketing, I recently tested Benchmark mail, but I decided not to stick with it. Pros Clean, intuitive interface, user doesn't need to learn anything. Just log in and start using. For what it offers, it has a lower monthly price than competitors of the same level. Cons I needed customer service support and my issue took days to get answered and resolved. Furthermore, although it is possible to create campaigns, newsletters and customer journeys through automation, on other platforms this can be done in a much more intuitive way. Alternatives considered [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Outfunnel](https://www.capterra.com/p/181249/Outfunnel/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Dashly](https://www.capterra.com/p/175471/Dashly/) Review Source Gavin W. Sales & Marketing Used the software for: 6-12 months ### "Love our experience with Benchmark so far!" November 7, 2017 5.0 Pros We love how easy it is to build emails in benchmark. The drag and drop editor is perfect for our newsletters. Cons Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options.Would love to see more customization options in the drag and drop editor. It can be difficult to match emails to your branding with the font and font weight options. Review Source Response from Polaris Software November 10, 2017 Gavin, Thanks for the review and sharing your experience with others :) . In regards to matching fonts with your brand, I know it can be a pain sometimes, specially since we only show web-friendly fonts and styles. You are able to make custom font changes if you play with the HTML code though. Here is a quick blog that can help you with that: https://www.psd2html.com/blog/non-web-fonts.html Fatima P. Director Used the software for: 6-12 months ### "My Experience with Benchmark Email." April 4, 2018 5.0 Easy to use. Uncomplicated. Great customer support. Great value. Great tool for managing mass emailing, client lists, sign up forms, autoresponders, email campaigns and surveys. Pros Great tool for email marketing campaigns. Its templates are responsive and mobile friendly. Drag and drop option. Offers free surveys. Easy to incorporate social sharing. The Editor for the email campaign is easy to use. Its simple to use and has a free plan. Cons I consider Benchmar email to be one of the best Email Marketing tools. If there is something that could improve, for me would be: The automation its not clear enough. There isn't very much analytics on the free version. Review Source Response from Polaris Software April 5, 2018 Thank you for these kind words and support! We are working hard to improve our Automation tools to have more clarity and functionality. Thanks for your feedback and for choosing Benchmark :) AM Amanda M. Marketing Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Good but better customer communication needed" May 23, 2019 4.0 Overall, the program works well. Communication needs worked on. Pros The software is easy to use and offers a variety of layouts. Cons Over the past 12 months or so, Benchmark has removed several internal functions. No communication about the changes was shared and we did not find out until we had to contact customer service. Each time we were told that Benchmark now recommends third-party add-ins. Review Source Response from Polaris Software June 5, 2019 Hello Amanda, Thanks for your review. We will take your feedback into consideration. - Benchmark Team VR Verified Reviewer President and CEO Fund-Raising Used the software for: Less than 6 months ### "Great customer service!" November 10, 2022 5.0 I'm impressed with how professional they are, as well as how accessible. It's not hard to reach someone when something goes wrong (which is usually due to my inexperience with their interface). Pros Benchmark is head and shoulders above our experiences with other firms. While the interface is not quite as intuitive as I would like, it is easy enough to master, and there is ample customer service to help along the way. I cannot say enough good things about the people I've dealt with there so far. Cons I did have a problem with importing a graphic, even though it was in a format normally accepted (jpeg). Haven't found the time to resolve this, but that's on me, not them. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp literally became unusable. Could only get error messages and I only thank heavens I had the presence of mind to grab our address list before it shut us down completely. No response from the company on any platform or means of communicating. Review Source Isaac B. Director Recreational Facilities and Services Used the software for: 2+ years ### "Great email marketing software!" May 23, 2019 5.0 We have been able to keep in touch with our customers more consistently and easily! We have been able to directly track emails sent out to segmented lists that have converted into immediate sales. Pros A great combination of ease of use and high functionality. Cons There really isn't anything I don't like about the software. Review Source Response from Polaris Software May 31, 2019 Hello Isaac, Thank you for your great feedback. We're glad to know Benchmark has helped you convert your communication into immediate sales. - Benchmark Team JW Jeetendraa W. Propreitor Leisure, Travel & Tourism Used the software for: 2+ years ### "Best for email marketing" May 24, 2019 5.0 Its good and price effective. Pros Very easy to use.As you don't require a trained staff to work on benchmark. Cons More templates to be included. As for travels there are very few. You must include new templates in every 2/3 months. So that we dont use the same templates again and again. Also templates options for Indian Festivals. Review Source Response from Polaris Software June 5, 2019 Hello Jeetendraa, Thank you for the review and high rating. We will take into consideration the templates request. - Benchmark Team JN Jessica N. Director Non-Profit Organization Management Used the software for: 2+ years ### "Review" May 23, 2019 4.0 Easy comunication of our services and products to our contacts. Pros Is easy to use, and have a good team of client support. Cons The editor should be easy adjust to the client design, and i would like to know how to use all the tools but the informations or videos are in english and it will be good to have it in my own language. Review Source Response from Polaris Software June 5, 2019 Hello Jessica, Thank you for the review and high rating! Chat with us at any time and ask for our spanish YouTube channel. - Benchmark Team Pablo R. Project Manager Education Management Used the software for: 6-12 months ### "e-mail marketing for dummies" January 22, 2023 5.0 Pros WE use benchmark to send all kinds of e-mails: from internal communications to present things to customers. Love the easy way to produce content. Cons I would like to introduce more videos, but the tool doesn't make it easy. Review Source MH Michelle H. Owner Arts and Crafts Used the software for: Less than 6 months ### "It just didn't work for me." December 5, 2016 4.0 I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it? Pros The emails look very professional and the software is easy to use. Cons I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark. Review Source Response from Polaris Software December 5, 2016 Hello Michelle, Thank you for this feedback, it really means a lot to us. Based on your feedback, I understand your decision to use an alternative service. Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well. We are also working on more education to help our users understand best email marketing practices. Again, Thank You for this feedback and we hope the next time you try us, your experience is much better. - Daniel Miller VR Verified Reviewer VP, Marketing & Communications Consumer Goods Used the software for: 2+ years ### "I recommended Benchmark to a friend today!" August 21, 2018 5.0 This is a great option for low-budget/no-budget marketing teams! Pros I think it is SO much more user-friendly than other email services. In general, it's drag and drop and extremely flexible. You can do quite a bit with a no-cost version, including more emails per month than I could ever use. Cons I would like more image storage for the level I use. Review Source VR Verified Reviewer Diretor Media Production Used the software for: 2+ years ### "Review " May 23, 2019 4.0 We have been using it for a long time Pros This software is practical to use in a daily v Cons The e-mail sender is always changing so the receiver can not record the e-mail address in is non spam list. Reason for choosing Benchmark Email Because I got to know it first Review Source Response from Polaris Software May 31, 2019 Hi, Thank you for your feedback. Whenever you have a moment, please chat with us, we'd love to assist you on the email sender matter. - Benchmark Team JC Julia C. Theater Board Non-Profit Organization Management Used the software for: Less than 6 months ### "Overall usage" December 28, 2019 2.0 It's been time consuming to figure out how to get the campaigns to the parents in my\\our contact so they do get the messages that they need to know for their child's participation in the our program without having the email end up in spam. We did not have so much problems with the Mailchimp service which leads me to think that Benchmark is just not as well known and accepted. Pros Easy to learn. Able to provide multiple user access through subaccounts dependent on the plan selected. Subaccount users have the freedom to add contact and send campaigns. Able to resend email to people who have not opened the campaign. Cons Most of the email appears to be arriving in people's spam inboxes. Can't seem to resend email to people who have soft bounces. Can't seem to resend email through contact. Sometime text formatting does not seem to work. When using the enter email address option to resend, not sure why it is asking for a list name and email addresses versus just email addresses alone. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing Benchmark Email Cost and feature Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Feature and cost Review Source AH Abed H. Therapist, Geologist, Researcher Mental Health Care Used the software for: Less than 6 months ### "Benchmark Email" September 27, 2019 4.0 No benefits yet Pros Ease of use. Nice design, Makes it easy to track performance Cons I have sent the first email yesterday. Out of 409 people, only 75 have viewed the mail so far. No one registered online yet. One concern is that emails go to promotion or to junk. Another, is that marketing for your software is misleading. Is started with the free plan thinking that I can upload up to 2400 contacts and email them. The free plan did not work properly, I was allowed to email 250 persons a month, and I wasnt allowed to upload the contact list because your check found out that I have more than 5% invalid emails ( I believe this is a policy to force upgrading to pro, which we were going to do after testing the performance of benchmark). Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Benchmark Email My friends at my other job use benchmark so I would be able to ask them questions. Also it was stated that we are allowed to send 2400 email on Free Plan, I was surprised yesterday that I am only allowed 250 a month. And I had issues uploading the contact list which required that I purchase the pro vrsion. Review Source EB Eduardo B. CEO Marketing and Advertising Used the software for: 6-12 months ### "My Review" September 6, 2022 4.0 Good enough in order to be used for E-Mail Marketing Pros It has many Features for e-mail marketing Cons It does not offer a trial with enough amount of e-mails included...it offers a very limited features for it and people needs to check quality on this matter first (sometimes) Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[SendPulse](https://www.capterra.com/p/146369/SendPulse/) Reason for choosing Benchmark Email I did not do that Review Source VR Verified Reviewer Owner Entertainment Used the software for: 2+ years ### "Benchmark Email Saves me money" May 23, 2019 5.0 Benchmark email saw this my problem of keeping in contact monthly with my clients. I find that I’m able to keep my name in front of them and distribute information to them very efficiently. When I relied on mailings I did it much less frequently and it cost a lot more. Paying yearly reduces the fee so much that it’s a no brainer not to use benchmark. And I’ve tried to lease three other services. I found all the others are use more difficult to create and do the emails and much more expensive . Pros Benchmark software allows me to easily create catchy emails to keep in contact with my clients . I can easily create emails and track it’s openings and click rates. Cons The software is very good occasionally since I do a lot of my work on the iPad I may have the occasional issue where I need to get on the laptop to do something. But that issue is usually because I’m on an iPad not a PC . Review Source Response from Polaris Software May 31, 2019 Hi, Thank you for your review and high rating. We would love to hear your feedback on what part of our email editor is not responsive enough to use your iPad. We're always looking to improve our platform features. - Benchmark Team Two Way Play -. Used the software for: Less than 6 months ### "Benchmark- EXCELLENT in every way!" March 9, 2016 5.0 No one asked us to write this review--we just want to make sure you know that Benchmark has been absolutely excellent! Two Way Play has engaged with Benchmark to send out a large number of emails announcing the release of our app, Knock-Knock! Who's There? and the upcoming app books in the series. Their software is extremely user-friendly, even for those who are not tech-savvy. The visuals, instructions, and tutorials are clear, plentiful, and easy to follow. And their Customer Service is superb! They are super-knowledgeable and responsive. All EXCELLENT! Pros Superb Customer Service--responsive and highly knowledgeable Simple, User-friendly software, even for the non-tech-savvy Plenty of instructions, visuals, tutorials to walk you through it Links to social media networks Great tracking of emails and outcomes Cons None! (We tried using Mail Chimp but it was so complex and confusing that the investment of time and learning curve wasn't worth it! But with Benchmark, you can step right in and begin!) We highly recommend Benchmark! Review Source MP Mitch P. Used the software for: Less than 6 months ### "Terrible support and errors on site." August 18, 2016 1.0 I was very excited to try Benchmark due to its high reviews in various places. I am extremely disappointed by the lack of support received from my national account manager, Tom Mitchell. First he emails to ask if he can help with any questions, then he doesn't respond even with a simple help article about why an email might be "under review," and after I provided screenshots and detailed analysis of HIS product's problems, he wanted to deflect me to chat support. I'm a chief strategy officer. I'm not going to use live chat support, sorry. It seems like this platform is meant for small fries and not for real businesses. I'll be going over to Mailchimp or Constant Contact... they'll at least make an effort to win my business. Pros Easy to use. Cons The support received from the company over a simple error with an email "opens" report. Review Source Response from Polaris Software December 12, 2016 Hello Mitch, Thank you for taking the time to provide us with feedback. I am sorry and disappointed that we weren't able to provide the level of service you expected. As you mention, we are always highly rated and we pride ourselves in having an excellent customer service and support team. I will be sure to take this feedback to our team so we can learn from our mistakes and impress our users with our product and service. Again, apologizes from the team and we hope the next time you try us, we can exceed your expectations! Similar Products Featured