# Page 6 | Benchmark Email Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Benchmark Email the right Email Marketing solution for you? Explore 195 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/71152/Benchmark-Email/reviews

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Benchmark Email

4.3 (195)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 1st, 2026

# Page 6 - Reviews of Benchmark Email

## Showing most helpful reviews

Showing 126-150 of 195 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JS

James S.  
Administrative Assistant  
Religious Institutions  
Used the software for: 2+ years

### "Benchmark email has afforded us the abolity to communicate with ease to our contacts. "

June 20, 2017

5.0

Pros

It is extremely easy to use because of templates and graphical interface. The A.B. testing is very helpful as well.

Review Source

Response from Polaris Software

July 13, 2017

Hello James, Communication is key for any relationship. Thank you for trusting us with such an important aspect of your organization. If you haven't tried our new automation tool yet, I highly recommend you do! Automation Pro is a game changer for email marketing. All the best! - Daniel Miller

BC

Brian C.  
President/Publisher  
Newspapers  
Used the software for: 2+ years

### "Used for a while then switched"

January 26, 2021

3.0

We used it for 2-3 years then switched.

Pros

It was easy to turn a web post into an email, and list captures were fully integrated.

Cons

Not as many options as more modern products.

Review Source

SI

SYLVIA I.  
Marketing Director  
Oil & Energy  
Used the software for: 2+ years

### "Ideal E-mail Program"

May 30, 2019

4.0

I'm able to reach out to thousands of customers around the world each month with my e-news letter. I'm able to target certain groups easily and capitalize on the success of my campaigns.

Pros

Ease of use, value for your money, reporting functions

Cons

Photo uploader fails on a regular basis and have to call for assistance, customer service is not really friendly or always helpful

Review Source

Response from Polaris Software

May 31, 2019

Hello Sylvia, Thanks for your feedback. It helps us do better. We're constantly improving our features. Our image editor is one we're currently working on. - Benchmark Team

gR

greg R.  
CEO  
Building Materials  
Used the software for: Less than 6 months

### "REVIEW"

October 27, 2019

2.0

very poor I have used competitors and it's hassle free

Pros

What I liked most was the ability to create flyers' I also likes the custmer service people through chat box they were the best

Cons

I didnt like talking to the rep; She seemed every time that she just wanted to git rid of me; Benchmark showed that I had 400 un opened emails; I called many of these customers ( the 400 unopened) They did not even receive an email; ( scary) I then called bench mark and told them this; They responded that is because the un opened emails are in your customer's spam file , Once again I started calling customers and told them to check their spam and of course they did ( the benchmark emails were not in their spam either) Benchamark from what i can see is a very poor service; They tell you u have un opened emails and this is not true. (The emails not being sent) The rep is not helpful at all' I am going to have to cancel my credit card because something is not right with this company' Constant contact is much easier and effective i am sincerely sorry to have to make this review/ I t is not my style' Something is wrong with this company

Review Source

DB

Dan B.  
Director  
Automotive  
Used the software for: 2+ years

### "Pricy for infrequent use"

May 30, 2019

4.0

Pros

I like the interface, it works pretty well.

Cons

The price. It is expensive if you don't send frequent emails.

Review Source

Response from Polaris Software

June 5, 2019

Hello Dan, Thanks for the review. - Benchmark Team

TC

Tina C.  
Online Marketing Specialist  
Marketing and Advertising  
Used the software for:

### "Impressed with Benchmarks new features!"

August 19, 2014

5.0

I am a marketer for an eCommerce company in the Promotional Products industry, and have to consistently look up advertising emails from our suppliers to market. With Benchmark's new email editor, many of the emails I received have looked significantly better! One of our suppliers originally seem to email an image altogether, with the image itself linking to one landing page. Now, with the new editor, I see the same supplier advertising many promotional items, all properly linked, and incorporating beautiful banners as well! It has done well not only for that business, but for me to use these emails when I forward it to my customers. Since Benchmark has launched the new editor... their emails look amazing and simple to use!

Pros

Editor, Design, Customer Service, User-Friendly

Review Source

SC

Stephen C.  
President Emeritus  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Benchmark Email used by NPO's for Monthly Newsletters and Announcements"

May 23, 2019

5.0

We use it to send a monthly newsletter to all our Audi Club Lone Star members, and to make special announcements, enabling us to reach members that aren't on social media.

Pros

Very good at helping to maintain a good email reputation

Cons

The editor is confusing to use and often produces inexplicable results.

Review Source

Response from Polaris Software

May 31, 2019

Hello Stephen, Thank you for taking the time and leaving a review. Whenever you have a moment, please chat with us, we'd love to show you the different features our email editor has and answer any questions you may have. - Benchmark Team

DO

Dario O.  
Funding Specialist  
Facilities Services  
Used the software for: 2+ years

### "Benchmark - The Free Autoresponder"

September 10, 2018

5.0

Pros

In the past I used Mailchimp but nowdays as a Free autoresponder I use Benchmark. The main difference is that in Benchmark you can use 1 form for 2 different signups which you can't in Mailchimp and you get a full autoresponder as a free account with Benchmark. In Mailchimp you need to send emails manualy. The pricing also favours Benchmark.

Cons

Currently, the only con I can think of would be the user interface design which could be improved.

Review Source

FL

Faith L.  
Editor in Chief  
  
Used the software for: 6-12 months

### "It has been a very easy and useful way to manage email for my site"

June 20, 2017

5.0

Pros

This software is very easy to use. You don't have to have a whole lot of technical knowledge. As someone starting out and new I found it very useful

Cons

Some of the templates seem a little limited. Also it is like to see more ways for it to be a little more interactive

Review Source

Response from Polaris Software

July 13, 2017

Hello Faith, Thanks for the review and high rating :) We are happy to know our product fits your email marketing needs. In regards to some of the templates being limited and being more interactive, we would love to know more to see if there is anything we can add or improve to make our service better. If you have time, please reach out to us referencing this review page so we can discuss this further. Thank you in advance! - Daniel Miller

CK

Crystal K.  
Production Manager  
Printing  
Used the software for: 1-2 years

### "Decent Email Software"

May 31, 2019

4.0

Benchmark will reach some customers that Constant Contact will not, which is nice. They do have a lengthy approval process for lists which is good to make sure they keep the spam down but it makes sending an email the same day you add a list difficult.

Pros

It's really easy to use! You just pull blocks over where you need them so it's easy to build yourself a custom look instead of just using a template.

Cons

It's hard to customize the color and text. There are sets and palettes you can pick from, but if you want to mix and match or deviate from those presets it can be chore.

Review Source

Response from Polaris Software

June 5, 2019

Hello Crystal, Thanks for your review. - Benchmark Team

VL

Vincent L.  
Dir. Of Communication  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Producing campaigns easy and fast"

July 24, 2019

5.0

Very happy with the purchase, recieved a call from my account manager the day we started which really means a lot, especially in walking me through the initial set up. Very reasonable rates and they offer a great discount for non-profit orgs.

Pros

Very intuitive for a beginner/limited user of email software. I was able to produce and edit a great looking campaign within hours of purchasing my plan. The subscriber list transfer was also very smooth and testing the emails with my team was very easy prior to initiating the full send. Definitely like the easy to read analytics and reports generated.

Cons

I think the email body editing interface could have better formatting options, but it works great for what we need.

Reason for choosing Benchmark Email

Easy set up and month to month billing

Review Source

Kerry B.  
Independent Consultant  
Arts and Crafts  
Used the software for: 6-12 months

### "null"

November 19, 2016

5.0

Review Source

DH

Dave H.  
Manager  
Retail  
Used the software for: 2+ years

### "The easiest way to get people's attention"

May 30, 2019

5.0

I have made my own Email and I have called customer support for help and both ways have been an easy way to fill my building with eager customers.

Pros

The ability to drag photos to the correct locations.

Cons

I have no dislikes with the software. I do wish it was easier to make a new list though.

Review Source

Response from Polaris Software

June 5, 2019

Hello Dave, Thanks for your review and rating. Chat us and ask us about the different ways to make a new list. We'll be glad to help. - Benchmark Team

AH

Ana H.  
degree in computer science  
Education Management  
Used the software for: Less than 6 months

### " Very easy and intuitive tool to do email marketing."

May 7, 2020

4.0

It allowed me to create my first email marketing campaigns without having technical knowledge on the subject.

Pros

What I like most about benchmark is how easy it is to create and run a campaign, it guides you step by step and allows you to better organize the list of subscribers to email newsletters, it can be used for free with certain limitations as to to the number of emails and subscribers to handle. The templates available are modern and attractive even the free ones.

Cons

I could not integrate it correctly to program the newsletters of an ecommerce developed with the magento software, although benchmark offers that possibility my version of magento is not the latest version so it did not work well.

Review Source

JM

John M.  
CEO  
Health, Wellness and Fitness  
Used the software for: I used a free trial

### "New to Benchmark"

December 3, 2019

4.0

Pros

So far I really have enjoyed the ease to get quickly started on a project.

Cons

I would like a 1:4 column template. Can't add a 2nd user.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Review Source

TS

Tina S.  
Head of Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great platform, easy to use "

June 20, 2017

5.0

easy streamlined marketing that is directed to our clientel

Pros

Click and drag feature makes it easy, step by step instructions. Also the reporting is just what I need to see.

Cons

I think the price is a bit high for monthly e-newsletters, would like an option for quarterly too that would be less.

Review Source

Response from Polaris Software

July 13, 2017

Hello Tina, Glad to know you enjoy our drag and drop features along with our reporting. :) For your reference, we do offer loyalty pricing for 6 month and annual plans. (10% / 15% discounts). Please contact our team if you have questions on upgrading. Sincerely, - Daniel Miller

JG

John G.  
Email Manager  
Financial Services  
Used the software for: 1-2 years

### "My Review"

May 30, 2019

4.0

Pros

Inbox Cables Domains Mainly Comcast - really good open rates

Cons

The software Didn't inbox gmail very well

Review Source

Response from Polaris Software

June 5, 2019

Hello John, Thanks for your review. - Benchmark Team

dM

dave M.  
Executive  
Non-Profit Organization Management  
Used the software for: Less than 6 months

### "Email Blast Software"

January 25, 2020

5.0

Fast and easy. Great service.

Pros

Easy to use, got 1600 contacts and emails out in just a few hours from start to finish. Email design was easy and professional.

Cons

Like more CRM and custom field functionality

Reason for choosing Benchmark Email

ease of use, affordable, professional results.

Review Source

JL

Joslyn L.  
Marketing Coordinator  
Hospitality  
Used the software for: 1-2 years

### "Easy to Use "

May 30, 2019

4.0

Overall, my experience has been positive with Benchmark Email.

Pros

The interface is pretty intuitive and easy to use. The drag and drop editor makes designing simple.

Cons

I have had problems in the past uploading lists from Excel documents where the system would just freeze on the loading screen and never upload the list. In order to get the emails in the system, I either had to contact support and have them upload it or upload each email individually.

Review Source

Response from Polaris Software

June 5, 2019

Hello Joslyn, Thanks for your review. - Benchmark Team

VR

Verified Reviewer  
President  
Automotive  
Used the software for: 6-12 months

### "it works well."

May 26, 2019

5.0

It has been great to get the word out quickly and efficiently.

Pros

Easy email management for thousands of emails.

Cons

I have been able to find what i need online with help, so no cons for me.

Review Source

Response from Polaris Software

May 30, 2019

Hi, Thank you for your feedback! It's also great to know you're able to get the word out quickly and efficiently with our platform. - Benchmark Team

AR

Andreas R.  
CEO  
Entertainment  
Used the software for: 2+ years

### "We manage our >40k mailing well with Benchmark Email"

May 27, 2019

5.0

Pros

The new email editor is easy to use and powerful, and it's easy to keep the mailing list "clean".

Cons

Well, it's not cheap. But it seems to be a fair price for this software and service.

Review Source

Response from Polaris Software

May 30, 2019

Hello Andreas, Thanks for the review and high rating. We're glad you like our email editor and kudos to you for keeping your list clean. Thank you! - Benchmark Team

NG

Nikita G.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Loving It!"

March 14, 2020

5.0

Very happy!

Pros

As a new user to emailing lists, automations, etc., benchmark has been incredibly user friendly, simple and I actually switched over from mail chimp and much prefer it!

Cons

The pricing is a little high in my opinion with Canadian exchange factored in but otherwise no complains yet!

Switched from

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Mail chimp has no automation options unless the plan was paid and it wasn’t worth it to pay for the features they offered

Review Source

sF

salvatore F.  
Presidente  
Civic & Social Organization  
Used the software for: 2+ years

### "I'm lucky "

May 31, 2019

5.0

Very good,i've not reason to change it because it is complete. And i use the 40% potential of it!

Pros

Easy of use,organization,easy support in case of problems

Cons

I'd like to choose more writing characters and better icons

Reason for choosing Benchmark Email

The graphic and all the possibilities given

Review Source

Response from Polaris Software

June 5, 2019

Hello Salvatore, Thank you for your review and rating. - Benchmark Team

TS

Tomoichi S.  
General Manager  
Oil & Energy  
Used the software for: 6-12 months

### "personal user"

May 27, 2019

4.0

I am sending my recent article on my blog before posting.

Pros

Flexible functionality including multiple address lists.

Cons

Response is sometimes slow in Japan. Users cannot create personal templates.

Review Source

Response from Polaris Software

May 31, 2019

Hello Tomoichi, Thanks for your review. We'll send your feedback to our Japanese team. - Benchmark Team

GV

Geert V.  
owner  
Consumer Goods  
Used the software for: Less than 6 months

### "Easy to use software that will make your emails look more professional"

May 12, 2020

4.0

Pros

The way that Benchmark permits editing emails is very professional and makes it possible to send far better looking emails.

Cons

Though overall using the software is easy, there fails a tutorial that permits taking advantage of all possibilities the software offers.

Review Source

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