--- title: "DealerCenter Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about DealerCenter Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/71935/DealerCenter/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # DealerCenter Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) DealerCenter ## What is DealerCenter? DealerCenter is the leading Dealer Management System (DMS) for independent auto dealers, supporting over 22,000 dealerships with tools for seamless, end-to-end operations. From inventory tracking and a complete CRM to hosted websites and a powerful mobile app, DealerCenter simplifies every step of dealership management. With solutions for cash deals, financing, and Buy Here Pay Here, DealerCenter is a trusted partner for efficiency and accuracy in automotive sales and operations. Join thousands of dealers who rely on DealerCenter to centralize and grow their businesses. ## What is DealerCenter used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Accounting](https://www.capterra.com/accounting-software/) Recognitions Shortlist Overall rating Based on 1,486 user reviews Reviews sentiment Positive 97% Neutral 2% Negative 1% Pros & cons Intuitive and accessible interface Comprehensive software integrations Frequent lags and slow response Starting price $99 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Sales Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## DealerCenter alternatives Highest Rated [4.8 (130)](https://www.capterra.com/p/134106/Striven/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.2 (1,339)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.2 (2,085)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.5 (178)](https://www.capterra.com/p/225762/Accelo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/71935/DealerCenter/alternatives/) ## FAQs about DealerCenter Overview ### What problems does DealerCenter solve? DealerCenter solves fragmented dealership workflows by bringing vehicle inventory, customer leads, credit applications, deal structuring, lender submissions, paperwork, and website listings into one system. Independent dealers, sales managers, finance teams, and buy-here-pay-here operators use it to reduce rekeying, track inventory costs, publish vehicles to marketing sites, and manage deals from auction to sale. Answer based on 685 reviews Overview ### Which roles and teams benefit most from DealerCenter? DealerCenter is most used by dealership owners, general managers, and executives who oversee inventory, sales performance, and daily operations. Finance managers use it to structure deals, manage lender submissions, and complete compliance paperwork. Sales managers and sales teams rely on it to track leads, organize customer follow-up, and manage vehicle sales. Answer based on 1326 reviews Overview ### What company size and industries is DealerCenter built for? DealerCenter is built for small automotive dealerships, with 99% of reviewers from small businesses and 92% in automotive. It serves independent auto dealers, buy here pay here dealerships, franchise dealerships, used car dealers, and automotive sales professionals. Smaller shares of reviewers work in retail (3%) and accounting (1%). Answer based on 1485 reviews Features and Usability ### What are the key features of DealerCenter? DealerCenter includes dealership-focused inventory management for tracking vehicles, details, photos, and listings, plus website integration for publishing inventory. Its lead management and sales pipeline management organize incoming leads and follow-ups. Financing management supports credit applications and deal structuring, while reporting/analytics tracks sales performance, inventory turns, and marketing budgets. Answer based on 54 reviews Pricing ### How much does it cost and what fees or limitations are included? DealerCenter starts at $40 per month for QuickBooks, with BHPH at $50, DMS and CRM Plus at $99, and CRM Pro at $199 monthly. A free trial is available. Reviewers often value the monthly cost, but report that separate modules, added services, and additional licenses can increase total spending. Answer based on 232 reviews Integrations ### Which third-party tools and platforms does DealerCenter integrate with? DealerCenter integrates with QuickBooks Online Advanced for accounting and financial management workflows. This connection supports dealerships that need to coordinate DealerCenter data with QuickBooks Online Advanced as part of their operational and bookkeeping processes. Answer based on 61 reviews Getting Started and Support ### How easy is it to onboard and train a team on DealerCenter? DealerCenter offers in-person training, live online sessions, webinars, and documentation. Reviewers report that sales staff and new users often learn core DMS and CRM workflows quickly with guided training, while administrators and teams adopting advanced features need more time, practice, and follow-up support to become fully proficient. Answer based on 161 reviews Getting Started and Support ### What customer support options does DealerCenter offer, and how do users rate the experience? DealerCenter offers email/help desk, phone support, and chat. Users frequently describe support representatives as responsive, knowledgeable, patient, and helpful with setup, training, customization, and issue resolution. Some users report delayed callbacks, inconsistent response times, and occasional difficulty resolving technical or compliance-related problems, though follow-up is often reported. Answer based on 715 reviews Security ### How does DealerCenter handle data security and access control? DealerCenter uses single sign-on and encrypted CRM emails, while requiring frequent password changes, reported as every three months by some users. Reviewers describe the platform as secure, but frequent logins and password resets can lead to account lockouts. Some also report that user permissions need improvement, including controls over vehicle-cost changes and finalized deals. Answer based on 12 reviews ## Who uses DealerCenter? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Intuitive and accessible interface 97% positive reviews out of 357 Most reviewers describe ease of use as enabling quick adaptation, efficient multitasking, and streamlined daily tasks. Frequent lags and slow response 41% negative reviews out of 126 Some users report performance and speed issues, including slow loading, glitches, and delays during routine operations. Comprehensive software integrations 95% positive reviews out of 41 Most reviewers find integrations simplify workflows, connect essential tools, and allow seamless data sharing across systems. Centralized business management hub 100% positive reviews out of 29 Reviewers appreciate all-in-one platform for consolidating operations, saving time, and improving organization. ## Features AI summary Based on 1,696 Auto Dealer reviews Capterra reviewers highlight these as the features buyers care about most when choosing auto dealer software: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) DealerCenter includes **Inventory Management** and **Customer Database**, giving dealerships a way to track available vehicles and keep buyer information organized in one system. However, it does not offer **Reporting & Statistics**. Instead, it provides other highly rated capabilities, including **Lead Management** (**53%**) and **Third-Party Integrations** (**65%**), which help businesses manage sales opportunities and connect their software with other tools, allowing teams to stay organized and respond to customers more efficiently. Inventory Management 4.7 (106) 54.72% of 106 reviewers that rated this feature as important or highly important With this capability, you can easily track, organize, and update vehicle details, pricing, and reports in one place. Reviewers appreciate how it simplifies inventory tracking, offers clear data, and is user-friendly for both new and experienced staff. Customer Database 4.8 (14) 78.57% of 14 reviewers that rated this feature as important or highly important A collection of customer information such as contact details, demographics, previous interactions, etc. Lead Management 4.8 (77) 61.04% of 77 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Third-Party Integrations 4.4 (25) 60.00% of 25 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Website Integration 4.7 (81) 56.79% of 81 reviewers that rated this feature as important or highly important DealerCenter offers seamless website integration, letting you update inventory in real time and customize your site. Users think it’s easy to set up, keeps listings current, and integrates well with dealership platforms for nationwide sales and financing. Reporting/Analytics 4.7 (83) 54.22% of 83 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data DealerCenter 40 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Accounting Integration: Integrate with a third-party accounting system - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Barcode/Ticket Scanning: Scan barcodes to ensure accurate pricing and label tracking - Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method - Client Management: Manage contact details and communication with clients - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Document Management: Store, manage, and track all electronic documents in a centralized location - Financial Management: Plan, manage, and track the financial activities of an individual or organization - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - For Small Businesses: Designed for small businesses - Interaction Tracking: Track interaction history by documenting conversations for contacts - Inventory Control: Monitor product stock levels - Inventory Management: With this capability, you can easily track, organize, and update vehicle details, pricing, and reports in one place. Reviewers appreciate how it simplifies inventory tracking, offers clear data, and is user-friendly for both new and experienced staff. - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Invoice Processing: Creation, processing, verification, and execution of invoices till the payment is made - Lead Capture: Automatically identify and save contact information of potential customers - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Mobile Access: Access software remotely via mobile devices - New Car Dealer: For new car dealerships - Payment Collection: Tracking, managing, and initiating the transfer of funds for overdue customer payments - Payment Processing: Accept, record, and reconcile financial transactions - QuickBooks Integration: Integrates with QuickBooks - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Remote Access/Control: Access work applications remotely, for when working away from the office and/or traveling - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Sales Pipeline Management: Pipeline view and tracking lead status - Sales Reports: Reports specific to sales analysis for trends and strategies - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: DealerCenter offers seamless website integration, letting you update inventory in real time and customize your site. Users think it’s easy to set up, keeps listings current, and integrates well with dealership platforms for nationwide sales and financing. - Website Management: Built-in website builder or integration with third-party site --- Get Advice We can help you find the software with the features you need. Features 4.8 (1,482) 4.8 Based on 1,482 reviews ## Pricing Value for money 4.8 (1293) Free Trial [View pricing plan details](https://www.capterra.com/p/71935/DealerCenter/pricing/) DMS $99.00 Flat Rate,Per Month It includes: - Contract Management With Free Forms Library - Dealertrack and CUDL Access - Efax Deal Submissions to Any Lender - F&I Express and AUL Integrations - Full Inventory Management - GWC - Mobile App Access - Routeone Buy Here Pay Here (BHPH) $50.00 Flat Rate,Per Month It includes: - Total Portfolio Management - Datalinx Credit Bureau Reporting Services - Irregular Payments Processing - Related Finance Company (RFC) Management - 500 Outbound or Inbound Total Text Messages - Automated Recurring Payments QuickBooks $40.00 Flat Rate,Per Month It includes: - Solution Designed With Industry Leading SGC Certified Public Accountant - Post All Journal Entries Into Quick Books - Track All Vehicle Sales and Cost Transactions in Your G/L Chart of Accounts CRM Plus $99.00 Flat Rate,Per Month It includes: - User Level Assignments and Activity Reporting - DealerCenter Mobile App with Notifications and Reminders - 2000 Outbound or Inbound Total Text Messages - Internet Lead Management - Email, Text and Live Video Calls - Campaign Tracking and Reporting - Manage Appointments, Tasks and Activities - Facebook Messenger Integration CRM Pro $199.00 Flat Rate,Per Month It includes: - Click-to-Call and Call Recording - Automated Workflows and Advanced Settings - Campaign Marketing with Event Automation - Road to the Sale (RTTS) Customization - Premium Training and Implementation - 4000 Outbound or Inbound Total Text Messages Value for money 4.8 (1,293) 4.8 Based on 1,293 reviews ## Integrations [ QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (1319) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (1,319) 4.9 Based on 1,319 reviews ## User reviews Overall rating 4.9 Based on 1,486 reviews Filter by rating Counts reflect reviews available in this feed. 5(1334) 4(113) 3(23) 2(5) 1(11) Mentioned topic Recent reviews first, then most helpful RE Reviewer Manager Used the software for: 1-3 years ### "\[sensitive content hidden\] was great" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 28, 2026 \[sensitive content hidden\] . was very helpful with the online signup process. Everything was smooth, my questions were answered. Pros DMS is great. I used Frazer in the past and AutoDigital Dealer and DealerCenter is a better exprience. Cons None that I can think of at this moment. The rep was very helpful and the onboarding process was a breeze. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Manager Used the software for: 3-5 years ### "AI agent an ROI tracking!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 18, 2026 \[sensitive content hidden\] and the team have been really helpful in ensuring that we understand how to operate and use the system as simply as possible. Pros The CRM is really useful in tracking our ROI in marketing. The new AI Sales agent is also pretty useful in contacting our leads right away. We are new to the service but excited about its opportunites Cons Sometimes it can be tough to manage settings since the system is pretty large and as someone who isnt computer savvy that can be challenging. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 1-3 years ### "Owner of dealership" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 1, 2026 Overall experience has been a good 5 years of having Dealercenter. Never once had to call them about any issues and they always reach out first. Pros It helps with managing a dealership. And they are always updating their platform to perform at its best. Also the rep that handle your accounts are always really cool. Cons Nothing much to dislike about a program that helps you from start to finishing a car deal. Maybe some will complain about pricing of subscription cost Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Cristin H. Office manager Used the software for: 1-3 years ### "Reliable inventory and deal management for dealerships" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 6, 2026 Overall. Dill center is a very reliable and comprehensive dealership management system. It works great for managing inventory and desking deals quickly on the sales floor. While the mobile app could be faster on the lot and the cost add up, it remains an essential tool that helps our dealership run smoothly every day Pros Dealer center is a great all-in-one platform that makes it incredibly easy to manage our vehicle inventory, run credit reports, and structure deals for customers. This is some updates very quickly, and having access to auction data and vehicle history reports directly in one place saves our sales team team by ton of time during the day Cons The mobile app can be quite slow and laggy when you are out on the lot trying to scan a VIN number or upload vehicle photos. I also feel like the user interface looks a bit outdated, and the monthly subscription pricing can get a bit expensive as you add more license for the team Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Manager Used the software for: 1-3 years ### "All in one solution for independent dealers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 20, 2026 Overall dealercenter has genuinely transformed how we run our dealership. Coming from a fragmented setup with different tools for each task to now having everything under one roof making our efficiency better then ever. Customer service is always available and are always a pleasure to speak to anytime I have issues which barely ever happens anymore. Pros As a used vehicle dealer their CRM has been critical for our successful. Dealercenter gives me most of the tools I need during my day to day use because it’s a dms, CRM and inventory manager all in one so it saves me money every month not having to pay multiple softwares. Cons There are 2 things have been bothersome to me about dealercenter and it’s the website they provide for displaying inventory and info. The website looks like it’s something made in the early 2000s. Secondly finding old deals is a pain to do. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer owner Used the software for: 3-5 years ### "Dealercenter supports the little dealers too!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 6, 2026 they constantly support any issues I have and support my business like I'm a large customer even though we are extremely small Pros very professional, and timely. their response time to any issues or questions that come up is incredible. Cons nothing negative during my experience. Every time I leave a message I get a response the next day if its after hours Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CEO Used the software for: 3-5 years ### "Onboarding with Tom T BHPH" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 13, 2026 \[sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently. He also assisted with NOWPAY so our customers can make payments with ease. THANKS \[sensitive content hidden\] -GoJo Auto Pros BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink. Cons Can't think of anything right now but will amend if necessary. NOt really sure why I have to include this ? Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer finance manager Used the software for: 1-3 years ### "Highly recommend for any dealership looking for an efficient and reliable system." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 30, 2026 The site is user-friendly, and everything is laid out in a way that saves time and avoids confusion. Their customer service is also top-notch—very helpful, responsive, and genuinely friendly. Pros DealerCenter has been extremely easy to use and makes the entire process smooth from start to finish Cons We did run into an issue regarding a buyback that appeared to be based on a misunderstanding. While we appreciated the initial support, it was frustrating that we were unable to escalate the matter or speak with a supervisor to further explain the situation. Having that level of access would make a big difference in resolving more complex issues and improving the overall experience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 1-3 years ### "DealerCenter DMS Review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 10, 2026 DealerCenter’s DMS has completely transformed how we run our dealership. The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system. It’s simplified our daily operations, improved organization across the board, and saved us a ton of time. After using DealerCenter, there’s no chance we’d consider switching back to Wayne Reaves Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer CFO Used the software for: 3-5 years ### "All-In-One Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 25, 2026 fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management. Pros multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost. Cons slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/71935/DealerCenter/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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