# DealerCenter Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about DealerCenter Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more.

Source: https://www.capterra.com/p/71935/DealerCenter

---

# 

 DealerCenter Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 20, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

DealerCenter

## What is DealerCenter?

DealerCenter is the leading Dealer Management System (DMS) for independent auto dealers, supporting over 22,000 dealerships with tools for seamless, end-to-end operations. From inventory tracking and a complete CRM to hosted websites and a powerful mobile app, DealerCenter simplifies every step of dealership management. With solutions for cash deals, financing, and Buy Here Pay Here, DealerCenter is a trusted partner for efficiency and accuracy in automotive sales and operations. Join thousands of dealers who rely on DealerCenter to centralize and grow their businesses.

## What is DealerCenter used for?

[Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)[Accounting](https://www.capterra.com/accounting-software/)

Overall rating

Based on 1,480 user reviews

Reviews sentiment

Positive

97%

Neutral

2%

Negative

1%

Pros & cons

Intuitive and accessible interface

Comprehensive third-party integrations

Frequent lags and slowdowns

Starting price

$99

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## DealerCenter alternatives

[4.3 (638)](https://www.capterra.com/p/76/Intacct/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

[4.2 (2,007)](https://www.capterra.com/p/135757/NetSuite/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.2 (1,300)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[4.2 (989)](https://www.capterra.com/p/113540/Bitrix24/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

82%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/71935/DealerCenter/alternatives/)

## Who uses DealerCenter?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Intuitive and accessible interface

97% positive reviews out of 357

Most users report ease of use allows quick adaptation, efficient multitasking, and streamlines daily operations for various experience levels.

Frequent lags and slowdowns

42% negative reviews out of 125

Some reviewers find performance and speed problematic, citing slow loading times, occasional glitches, and delays that disrupt workflow and efficiency.

Comprehensive third-party integrations

95% positive reviews out of 41

Most reviewers describe integrations as seamless, connecting essential tools and automating workflows without manual data entry or technical difficulties.

Centralized business management hub

100% positive reviews out of 29

Most reviewers indicate all-in-one platform enables managing every aspect of business from a single location, reducing wasted time and increasing productivity.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Inventory Management

4.7 (101)

52.48% of 101 reviewers that rated this feature as important or highly important

DealerCenter offers a convenient way to track, organize, and manage vehicle inventory, including details, images, and pricing. Reviewers appreciate the intuitive interface, easy reporting, and ability to replace other inventory tools, making daily operations smoother.

Website Integration

4.7 (79)

55.70% of 79 reviewers that rated this feature as important or highly important

With this capability, you can seamlessly sync inventory and updates with your website. Users think integration is quick, customizable, and user-friendly, allowing real-time updates and professional inventory displays that help boost sales and streamline dealership workflow.

Reporting/Analytics

4.7 (78)

51.28% of 78 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

For Automotive Dealerships

4.9 (77)

64.94% of 77 reviewers that rated this feature as important or highly important

For automotive/car dealerships

Lead Management

4.8 (74)

59.46% of 74 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Financing Management

4.8 (65)

50.77% of 65 reviewers that rated this feature as important or highly important

Financing arranged by the dealership

DealerCenter 39 features

Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc.

Integrate with a third-party accounting system

Manage various aspects of appointments including booking, rescheduling, canceling

Scan barcodes to ensure accurate pricing and label tracking

For auto dealerships that operate using the "Buy Here, Pay Here" method

Manage contact details and communication with clients

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Manage, organize, and store contact information

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Store, manage, and track all electronic documents in a centralized location

Plan, manage, and track the financial activities of an individual or organization

Financing arranged by the dealership

For automotive/car dealerships

Designed for small businesses

Track interaction history by documenting conversations for contacts

DealerCenter offers a convenient way to track, organize, and manage vehicle inventory, including details, images, and pricing. Reviewers appreciate the intuitive interface, easy reporting, and ability to replace other inventory tools, making daily operations smoother.

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Creation, processing, verification, and execution of invoices till the payment is made

Automatically identify and save contact information of potential customers

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Access software remotely via mobile devices

For new car dealerships

Tracking, managing, and initiating the transfer of funds for overdue customer payments

Accept, record, and reconcile financial transactions

Integrates with QuickBooks

Timed notification for any upcoming task, deadline, appointment, or activity

Access work applications remotely, for when working away from the office and/or traveling

View and track pertinent metrics to find patterns and gain insights from data

Track and monitor operations on the sales floor

Pipeline view and tracking lead status

Reports specific to sales analysis for trends and strategies

Search and filter data across systems to locate required information by entering keywords or certain criteria

Set up connections to third-party platforms to improve business processes

For used/pre-owned car dealerships

With this capability, you can seamlessly sync inventory and updates with your website. Users think integration is quick, customizable, and user-friendly, allowing real-time updates and professional inventory displays that help boost sales and streamline dealership workflow.

Built-in website builder or integration with third-party site

Get Advice

We can help you find the software with the features you need.

Features

4.8 (1,476)

4.8

Based on 1,476 reviews

## Pricing

Value for money

4.8 (1287)

Free Trial

[View pricing plan details](https://www.capterra.com/p/71935/DealerCenter/pricing/)

DMS

$99.00

Flat Rate,Per Month

It includes:

-   Contract Management With Free Forms Library
-   Dealertrack and CUDL Access
-   Efax Deal Submissions to Any Lender
-   F&I Express and AUL Integrations
-   Full Inventory Management
-   GWC
-   Mobile App Access
-   Routeone

Buy Here Pay Here (BHPH)

$50.00

Flat Rate,Per Month

It includes:

-   500 Outbound or Inbound Total Text Messages
-   Automated Recurring Payments
-   Datalinx Credit Bureau Reporting Services
-   Irregular Payments Processing
-   Related Finance Company (RFC) Management
-   Total Portfolio Management

QuickBooks

$40.00

Flat Rate,Per Month

It includes:

-   Post All Journal Entries Into Quick Books
-   Solution Designed With Industry Leading SGC Certified Public Accountant
-   Track All Vehicle Sales and Cost Transactions in Your G/L Chart of Accounts

CRM Plus

$99.00

Flat Rate,Per Month

It includes:

-   Internet Lead Management
-   Campaign Tracking and Reporting
-   Email, Text and Live Video Calls
-   Manage Appointments, Tasks and Activities
-   Facebook Messenger Integration
-   User Level Assignments and Activity Reporting
-   DealerCenter Mobile App with Notifications and Reminders
-   2000 Outbound or Inbound Total Text Messages

CRM Pro

$199.00

Flat Rate,Per Month

It includes:

-   Click-to-Call and Call Recording
-   Automated Workflows and Advanced Settings
-   Campaign Marketing with Event Automation
-   Road to the Sale (RTTS) Customization
-   Premium Training and Implementation
-   4000 Outbound or Inbound Total Text Messages

Value for money

4.8 (1,287)

4.8

Based on 1,287 reviews

## Integrations

[

QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.9 (1313)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (1,313)

4.9

Based on 1,313 reviews

## User reviews

Overall rating

4.9

Based on 1,480 reviews

Filter by rating

5(1329)

4(112)

3(23)

2(5)

1(11)

Mentioned topic

Sorted by most recent

AG

Amanda G.

CEO

Automotive

### "Onboarding with Tom T BHPH"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 8, 2026

\[sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently. He also assisted with NOWPAY so our customers can make payments with ease. THANKS \[sensitive content hidden\] -GoJo Auto

Pros

BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink.

Cons

Can't think of anything right now but will amend if necessary. NOt really sure why I have to include this ?

Alternatives considered

[CDK Global](https://www.capterra.com/p/122988/CDK-Global/)

Reasons for choosing DealerCenter

I use Eleads currently, CRM is not the best

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DS

Dari S.

finance manager

Automotive

### "Highly recommend for any dealership looking for an efficient and reliable system."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 27, 2026

The site is user-friendly, and everything is laid out in a way that saves time and avoids confusion. Their customer service is also top-notch—very helpful, responsive, and genuinely friendly.

Pros

DealerCenter has been extremely easy to use and makes the entire process smooth from start to finish

Cons

We did run into an issue regarding a buyback that appeared to be based on a misunderstanding. While we appreciated the initial support, it was frustrating that we were unable to escalate the matter or speak with a supervisor to further explain the situation. Having that level of access would make a big difference in resolving more complex issues and improving the overall experience.

Switched from

[Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/)

We wanted to be able to get customers financed as well as advertise our vehicles and manage our website all in one platform to make things more efficient.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TP

Tony P.

Owner

Automotive

### "DealerCenter DMS Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 4, 2026

DealerCenter’s DMS has completely transformed how we run our dealership. The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system. It’s simplified our daily operations, improved organization across the board, and saved us a ton of time. After using DealerCenter, there’s no chance we’d consider switching back to Wayne Reaves

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Ellen D.

CFO

Automotive

### "All-In-One Solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

February 24, 2026

fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.

Pros

multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost.

Cons

slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited.

Switched from

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

all in one solution needed for retail and wholesal deals

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ET

Elaine T.

Sales Mananger

Retail

### "\[sensitive content hidden\] is awesome and takes care of us!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 10, 2026

I have been working with \[sensitive content hidden\], she has been training me and asssisting me with all me set up. She is very friendly, calls when she says she will and always goes over and beyond to make sure im happy and satisfied with everything.

Pros

I love the way it allows you to do everything you need to run the business. I am able to keep track of all activity of me and my team.

Cons

Honsetly i would say none, but if i had to pick something it would be the process of setting everything up, its worth it just takes some time. And \[sensitive content hidden\] has been awesome helping with that.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JA

Jay A.

Sales and Finance Solutions Specialist

Automotive

### "Game Changer"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 11, 2025

Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, \[sensitive content hidden\], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation.

Pros

I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up!

Cons

There's a bit of a learning curve, but that's to be expected I think when switching software companies.

Switched from

[IDMS](https://www.capterra.com/p/173877/iDMS/)

DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RR

Roy R.

CEO

Automotive

### "Dealer Center is the way to go"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 6, 2025

Its been great as I said in the last box, \[sensitive content hidden\] has got me covered.

Pros

Customer service and the products- Derek Helped me out and would chose over frazer any day.

Cons

Dont really have any. Its been a great experience with Dealer Center.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

DC was better- When you have people like Derek Its easy to make the switch.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MM

Mansour M.

Owner

Automotive

### "A Game-Changer for My Dealership Operations"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 30, 2025

Overall, my experience with DealerCenter has been excellent. It’s truly a one-stop shop for everything I need to run my dealership. From managing my website to working directly with finance companies within the platform, it streamlines my daily operations. Running AutoCheck reports is quick and seamless, and the mobile app makes it easy to update my inventory on the go. Everything works together smoothly, and with great customer support especially from my rep \[sensitive content hidden\],I always feel taken care of.

Pros

What I like most about DealerCenter is the top-notch customer service. Anytime I need help, they’re quick to respond and always find a solution. My rep,\[sensitive content hidden\], goes above and beyond every time. I genuinely enjoy using the DMS. It’s user-friendly, efficient, and backed by a team that truly cares.

Cons

I love Dealercenter and everything that comes with it. I don't have anything negative to say about this software

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

EP

Elios P.

owner

Wireless

### "GREAT SOFTWARE"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 15, 2025

Pros

Dealercenter offers the ability to take creditcard and debit card payments directly from our platform. As a BHPH dealer is crucial to make it easy to collect monthly payments and offer autopay. We used USbank before as our merchant provider and the fees are way too high. Switched over to Nowpay and the setup was easy, convenient and huge savings!

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JZ

Joey Z.

Owner

Automotive

### "Excellent Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 11, 2025

Pros

\[sensitive content hidden\] was great and a big help assisting me with my print packs. Service was exccellent!

Cons

nothing

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/71935/DealerCenter/reviews/)

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Popular comparisons

[Carsforsale.com vs DealerCenter](https://www.capterra.com/compare/71935-178449/DealerCenter-vs-CarsForSale)[AutoManager vs DealerCenter](https://www.capterra.com/compare/71935-10010509/DealerCenter-vs-DeskManager)

[Odoo vs DealerCenter](https://www.capterra.com/compare/71935-135618/DealerCenter-vs-Odoo)[Frazer vs DealerCenter](https://www.capterra.com/compare/34553-71935/Frazer-Auto-Dealer-Software-vs-DealerCenter) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)