# DealerCenter Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is DealerCenter the right Auto Dealer solution for you? Explore 1483 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/71935/DealerCenter/reviews --- DealerCenter 4.9 (1483) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated June 3rd, 2026 # Reviews of DealerCenter Ease of use 4.8 Customer Service 4.9 ## Pros and Cons in Reviews TP Tony P OwnerAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system.“ March 4, 2026 Cristin H Office managerAutomotive, 51 - 200 employeesUsed the software for: 1-2 years. “I also feel like the user interface looks a bit outdated, and the monthly subscription pricing can get a bit expensive as you add more license for the team“ July 3, 2026 Ellen D CFOAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.“ February 24, 2026 AE Alisa E Finance ManagerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p“ December 3, 2024 AG Amanda G CEOAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently.“ April 8, 2026 RH Ryan H General Sales ManagerAutomotive, 2 - 10 employeesUsed the software for: I used a free trial. “It can be difficult to print a deal sheet with multiple terms, or maybe I just don't know how but I looked everywhere“ November 27, 2024 EP Elios P ownerWireless, 2 - 10 employeesUsed the software for: 6-12 months. “Dealercenter offers the ability to take creditcard and debit card payments directly from our platform.“ April 15, 2025 AB Alex B BuyerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.“ November 27, 2024 ## Showing most helpful reviews Showing 1-25 of 1483 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cristin H. Office manager Automotive Used the software for: 1-2 years ### "Reliable inventory and deal management for dealerships" July 3, 2026 4.0 Overall. Dill center is a very reliable and comprehensive dealership management system. It works great for managing inventory and desking deals quickly on the sales floor. While the mobile app could be faster on the lot and the cost add up, it remains an essential tool that helps our dealership run smoothly every day Pros Dealer center is a great all-in-one platform that makes it incredibly easy to manage our vehicle inventory, run credit reports, and structure deals for customers. This is some updates very quickly, and having access to auction data and vehicle history reports directly in one place saves our sales team team by ton of time during the day Cons The mobile app can be quite slow and laggy when you are out on the lot trying to scan a VIN number or upload vehicle photos. I also feel like the user interface looks a bit outdated, and the monthly subscription pricing can get a bit expensive as you add more license for the team Review Source DS Daniel S. Manager Automotive Used the software for: 1-2 years ### "All in one solution for independent dealers" June 18, 2026 5.0 Overall dealercenter has genuinely transformed how we run our dealership. Coming from a fragmented setup with different tools for each task to now having everything under one roof making our efficiency better then ever. Customer service is always available and are always a pleasure to speak to anytime I have issues which barely ever happens anymore. Pros As a used vehicle dealer their CRM has been critical for our successful. Dealercenter gives me most of the tools I need during my day to day use because it’s a dms, CRM and inventory manager all in one so it saves me money every month not having to pay multiple softwares. Cons There are 2 things have been bothersome to me about dealercenter and it’s the website they provide for displaying inventory and info. The website looks like it’s something made in the early 2000s. Secondly finding old deals is a pain to do. Switched from [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) I needed an all in one solution and dealercenter turned out to be it. Review Source JK JOSH K. DEALER PRINCIPAL Automotive Used the software for: 2+ years ### "DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS" November 27, 2024 3.0 Pros ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS. Cons IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Reason for choosing DealerCenter PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLE Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SO Review Source Response from Nowcom Corporation December 4, 2024 Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help! Ellen D. CFO Automotive Used the software for: 2+ years ### "All-In-One Solution" February 24, 2026 5.0 fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management. Pros multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost. Cons slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited. Switched from [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) all in one solution needed for retail and wholesal deals Review Source JA Jay A. Sales and Finance Solutions Specialist Automotive Used the software for: Less than 6 months ### "Game Changer" September 11, 2025 5.0 Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, \[sensitive content hidden\], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation. Pros I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up! Cons There's a bit of a learning curve, but that's to be expected I think when switching software companies. Switched from [IDMS](https://www.capterra.com/p/173877/iDMS/) DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with. Review Source RR Roy R. CEO Automotive Used the software for: 2+ years ### "Dealer Center is the way to go" May 6, 2025 5.0 Its been great as I said in the last box, \[sensitive content hidden\] has got me covered. Pros Customer service and the products- Derek Helped me out and would chose over frazer any day. Cons Dont really have any. Its been a great experience with Dealer Center. Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) DC was better- When you have people like Derek Its easy to make the switch. Review Source AE Alisa E. Finance Manager Automotive Used the software for: 2+ years ### "No other has come closer" December 3, 2024 5.0 My overall experience was hassle-free. And very convenient for all my needs. Pros Easy access to all portals. Love how easy it is to find all my clients and the way it adds information. Cons Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Reason for choosing DealerCenter Easier to understand and all in one feeling while using this CRM. Review Source EH Earl H. Owner Retail Used the software for: 2+ years ### "DEALER CENTER BANG FOR THE BUCK" November 28, 2024 5.0 Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it. Pros Cloud based. One source DMS and BDC.. integration abilty Cons To many changes. Eventually you get use to the changes.. all for a better experience Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) No charge for transferring customers and accounting information.. cost saving more functionality.. Review Source SK Steve K. President Automotive Used the software for: 1-2 years ### "Easy to use interface" November 28, 2024 5.0 I've used DC for over two years and I've been very satisfied with my experience. Pros great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app. Cons Overseas tech support can be a little challenging at times... yet usually it works out fine. Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) Dealer Center had rich data and was web based. Review Source FE Fred E. Owner Automotive Used the software for: 1-2 years ### "DealerCenter - All in One for Dealership Management" January 14, 2025 5.0 Pros I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management. I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed! Cons No complaints whatsoever, my rep is very responsive!! Switched from [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) I wasn't getting the SEO results desired from CarsforSale Review Source jP jenny P. GENERAL MANAGER Automotive Used the software for: 6-12 months ### "dealercenter" November 27, 2024 5.0 When we signed up, it was very educational. The reps were very helpful Pros The ease of processing deals and the website integration, along with the customer service. Cons Quite a few glitches happen. Things seem to update and change often Review Source bL brent L. owner Automotive Used the software for: Less than 6 months ### "Getting there" November 27, 2024 4.0 The products themselves are very effective. there are some that im interested in that i haven't learned well enough to use.i have had very good customer service at times and other times it has been lacking. Pros integration potential to get rid of Fraser/separate website, cuddle being separate ect Cons need more support to integrate and eliminate redundant services that we have Review Source MC Milena C. Admin Manager Automotive Used the software for: 2+ years ### "Best DM around for the price" November 30, 2024 5.0 Excellent, I've tried other DMs and they don't compare, in my opinion. As I've helped many independent dealers open their dealerships, I always set them up with Dealer Center. Pros It's user-friendly, has a beautiful interface, and it is quite powerful. It's also flexible where you can add products useful to you as you need them, which keeps the pricing very competitive. It constantly has improvements that makes things better and better each time. Cons That it logs you off very randomly, and has a few kinks here and there when there are new updates. Review Source RV Rick V. Business Manager Automotive Used the software for: 2+ years ### "Multi efficient" November 27, 2024 5.0 Excellent because it allows all necessary info in one website from vehicle history to lender processing and funding Pros Accessibility and very diversified in uses Cons nothing all aspects of information about a vehicle or processing an application is present Review Source AP Aaron P. Buyer wholesaler Automotive Used the software for: 2+ years ### "Good all arounder" November 27, 2024 4.0 Positive. Helpful software that organizes deals. Pros ability to easily run autochecks. Run appraisals, get valuations. As a wholesaler software it checks some boxes. Cons messy UI on the home screen. Needs to be simplified. Dont need to see that much on the main screen. Review Source IM ISABEL M. OWNER Automotive Used the software for: 1-2 years ### "OWNER OF THE DEALERSHIP" November 27, 2024 5.0 MY EXPERIENCE WITH DEALER CENTER HAS BEEN EXCELLENT Pros It was much easier to process a deal and get funded Cons I DO NOT HAVE ANY COMPLAINTS AT ALL WITH DEALER CENTER Review Source RR Raymond R. Driver Accounting Used the software for: Less than 6 months ### "Car guy review " November 27, 2024 5.0 I have no problems with DealerCenter I strictly use it for work Pros That you upload a vehicle & it’s there immediately for everyone to see Cons Certain you can’t do on your phone through the app where you mandatory need a desktop which is not convenient Review Source HE Henry E. CEO Retail Used the software for: 6-12 months ### "My Best Honest truth" November 27, 2024 5.0 I like it because it makes my new business easier with inventories, sales and expenses updates Pros So professional and extremely efficient in response Cons Is a lot to learn on it. Lol... But as a new user and beginner. Am doing my possible to learn and understand all the features on it. Review Source RJ Risa J. sales rep Marketing and Advertising Used the software for: 2+ years ### "Internal Rep" November 27, 2024 4.0 great- its a great tool to utilize for dealership Pros All access tool one stop shop for dealerdhips Cons it has been glitchy lately. changing approvals fees etc. Review Source MT Mayra T. Finance Manager Automotive Used the software for: 1-2 years ### "Tricky Upgrades " November 27, 2024 5.0 Good Experience easier to navigate.Have work with other marketing companies. Pros It has a lot a tools it gets a little tricky. The new upgrades are a must .But glad that I can call and they can always assist. Cons Honestly the upgrades but once you get use to it it's okay. Review Source KO Kyle O. President Automotive Used the software for: 1-2 years ### "Great and effective CRM" November 19, 2024 5.0 Pros \[sensitive content hidden\] and the whole team are awesome. She spent over an hour giving me a tutorial on Fbook marketing. Time well spent. Also tracking my leads and where they are coming from. Cons Well, its not free! They are responsive but not cheap. Review Source TH Tim H. gm Automotive Used the software for: Less than 6 months ### "Easy quicck set up" November 27, 2024 5.0 \[sensitive content hidden\] has been great to work with getting set up, everything went very easy Pros The price and the functionality works out great for us. It has met all of our needs for a start up dealer Cons I wish that it just pulled cost increases back out of quickbooks, when you make a cost adjustment Review Source JH Jordan H. Sales Automotive Used the software for: Less than 6 months ### "Review for Jordan" November 27, 2024 3.0 besides the issues with phone calls and sending texts, it is user friendly Pros user friendly, all parts of dealership can be accessed from system Cons issues loading and making phone calls regularly, sending texts as well Review Source Response from Nowcom Corporation December 4, 2024 Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help! JW Jeremy W. Finance manager Retail Used the software for: 6-12 months ### "Lots of great features" November 27, 2024 5.0 Very good. Love that it’s we based if we didn’t have a CRM we totally would switch Pros Access to a lot of stuff, it’s basically a full CRM if needed Cons Can be very difficult to find some stuff at first but once you get the hang of it. Review Source EK Erica K. Owner Automotive Used the software for: I used a free trial ### "Kizzee brothers auto" November 27, 2024 5.0 Wonderful and the person I spoke with was nice. He explained everything in detail and broke it down to my understanding so I think this is where I’m gonna go with Dealer center. Pros Everything thing was explained perfectly and the layout is amazing Cons Nothing there’s nothing bad I can say about it. Everything was great and very much explained Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.