# DealerCenter Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is DealerCenter the right Auto Dealer solution for you? Explore 1483 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/71935/DealerCenter/reviews

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DealerCenter

4.9 (1483)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Reviews of DealerCenter

Ease of use

4.8

Customer Service

4.9

## Pros and Cons in Reviews

Intuitive and accessible interface

97% positive reviews out of 357

Most reviewers find ease of use valuable, enabling quick adaptation, multitasking, and efficient daily operations.

Frequent slowdowns and glitches

42% negative reviews out of 125

Some users report performance and speed issues, including lag, slow loading, pop-ups, and occasional software glitches.

Comprehensive integration ecosystem

95% positive reviews out of 41

Most reviewers describe integrations as seamless, allowing smooth connections with finance, forms, and essential tools.

Centralized business management hub

100% positive reviews out of 29

Reviewers appreciate all-in-one platform for consolidating operations, reducing effort, and improving productivity.

## Showing most helpful reviews

Showing 1-25 of 1483 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ellen D.  
CFO  
Automotive  
Used the software for: 2+ years

### "All-In-One Solution"

February 24, 2026

5.0

fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.

Pros

multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost.

Cons

slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited.

Switched from

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

all in one solution needed for retail and wholesal deals

Review Source

DS

Daniel S.  
Manager  
Automotive  
Used the software for: 1-2 years

### "All in one solution for independent dealers"

June 18, 2026

5.0

Overall dealercenter has genuinely transformed how we run our dealership. Coming from a fragmented setup with different tools for each task to now having everything under one roof making our efficiency better then ever. Customer service is always available and are always a pleasure to speak to anytime I have issues which barely ever happens anymore.

Pros

As a used vehicle dealer their CRM has been critical for our successful. Dealercenter gives me most of the tools I need during my day to day use because it’s a dms, CRM and inventory manager all in one so it saves me money every month not having to pay multiple softwares.

Cons

There are 2 things have been bothersome to me about dealercenter and it’s the website they provide for displaying inventory and info. The website looks like it’s something made in the early 2000s. Secondly finding old deals is a pain to do.

Switched from

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

I needed an all in one solution and dealercenter turned out to be it.

Review Source

JK

JOSH K.  
DEALER PRINCIPAL  
Automotive  
Used the software for: 2+ years

### "DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS"

November 27, 2024

3.0

Pros

ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS.

Cons

IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLE

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SO

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

AG

Amanda G.  
CEO  
Automotive  
Used the software for: 2+ years

### "Onboarding with Tom T BHPH"

April 8, 2026

5.0

\[sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently. He also assisted with NOWPAY so our customers can make payments with ease. THANKS \[sensitive content hidden\] -GoJo Auto

Pros

BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink.

Cons

Can't think of anything right now but will amend if necessary. NOt really sure why I have to include this ?

Alternatives considered

[CDK Global](https://www.capterra.com/p/122988/CDK-Global/)

Reason for choosing DealerCenter

I use Eleads currently, CRM is not the best

Review Source

JA

Jay A.  
Sales and Finance Solutions Specialist  
Automotive  
Used the software for: Less than 6 months

### "Game Changer"

September 11, 2025

5.0

Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, \[sensitive content hidden\], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation.

Pros

I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up!

Cons

There's a bit of a learning curve, but that's to be expected I think when switching software companies.

Switched from

[IDMS](https://www.capterra.com/p/173877/iDMS/)

DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with.

Review Source

RR

Roy R.  
CEO  
Automotive  
Used the software for: 2+ years

### "Dealer Center is the way to go"

May 6, 2025

5.0

Its been great as I said in the last box, \[sensitive content hidden\] has got me covered.

Pros

Customer service and the products- Derek Helped me out and would chose over frazer any day.

Cons

Dont really have any. Its been a great experience with Dealer Center.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

DC was better- When you have people like Derek Its easy to make the switch.

Review Source

AE

Alisa E.  
Finance Manager  
Automotive  
Used the software for: 2+ years

### "No other has come closer"

December 3, 2024

5.0

My overall experience was hassle-free. And very convenient for all my needs.

Pros

Easy access to all portals. Love how easy it is to find all my clients and the way it adds information.

Cons

Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

Easier to understand and all in one feeling while using this CRM.

Review Source

EH

Earl H.  
Owner  
Retail  
Used the software for: 2+ years

### "DEALER CENTER BANG FOR THE BUCK"

November 28, 2024

5.0

Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it.

Pros

Cloud based. One source DMS and BDC.. integration abilty

Cons

To many changes. Eventually you get use to the changes.. all for a better experience

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

No charge for transferring customers and accounting information.. cost saving more functionality..

Review Source

SK

Steve K.  
President  
Automotive  
Used the software for: 1-2 years

### "Easy to use interface"

November 28, 2024

5.0

I've used DC for over two years and I've been very satisfied with my experience.

Pros

great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app.

Cons

Overseas tech support can be a little challenging at times... yet usually it works out fine.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Dealer Center had rich data and was web based.

Review Source

FE

Fred E.  
Owner  
Automotive  
Used the software for: 1-2 years

### "DealerCenter - All in One for Dealership Management"

January 14, 2025

5.0

Pros

I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management. I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed!

Cons

No complaints whatsoever, my rep is very responsive!!

Switched from

[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)

I wasn't getting the SEO results desired from CarsforSale

Review Source

AH

Ali H.  
Owner  
Automotive  
Used the software for: 2+ years

### "Facebook Marketplace tool is integrated"

October 1, 2024

5.0

Very easy and not always trying to sell me something

Pros

The usage and ease is one spot for everything i need for my business. Helping me boost my google standing and use social media. \[sensitive content hidden\] helped me a lot with switching from V12 for Facebook posting as well

Cons

Lots to learn but overall not so bad. Requires a few calls and everything is sold individually so it can rack up

Alternatives considered

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Reason for choosing DealerCenter

The technology and all in one for everything made it easier to track all of my business stuff

Review Source

CW

Curtis W.  
Owner  
Automotive  
Used the software for: 1-2 years

### "Great DMS and CRM software"

November 27, 2024

5.0

Great experience so far so good Cost Is very inexpensive compared to other competitors

Pros

Great utilization of product choices easy access to their selections

Cons

nothing to report at this time The only thing I would suggest is a better line of communication to reps.

Review Source

AB

Alex B.  
Buyer  
Automotive  
Used the software for: 2+ years

### "Dealercenter Review"

November 27, 2024

5.0

Overall I haven’t had many issues with dealercenter and could recommend.

Pros

I feel that the best part of Dealercenter is the ease of use.

Cons

I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.

Review Source

DT

Darko T.  
Owner  
Automotive  
Used the software for: 2+ years

### "Best DMS out there!"

November 29, 2024

5.0

Huge fan. They make it simple for any experience level to use comfortably.

Pros

The simplicity. It allows the dealer to focus on buying and selling. DC keeps everything organized for you.

Cons

Honestly, nothing. DC is the best out there.

Review Source

OM

Oswaldo M.  
salesman  
Automotive  
Used the software for: 2+ years

### "Ozzie review"

November 30, 2024

5.0

i been using it for 5 years, the very first time i use it it took me 1 day to get familiar with the process.

Pros

The program is very easy to use, i am very satisfied with it.

Cons

not found anything i dislike, been using it for 5 years.

Review Source

AS

Ange S.  
OFFICE MANAGER  
Automotive  
Used the software for: 2+ years

### "Seamless plateform"

November 27, 2024

5.0

Great experience, easy to operate, invaluable asset to my business.

Pros

Great plataform, seamless processes easy and quick to navigate.

Cons

"Outstanding titles window" need improvement, wont always update registrations uploaded all the time.

Review Source

GC

GEORGE C.  
FINANCE  
Libraries  
Used the software for: 2+ years

### "EASY TO USE IF YOUR NOT TECH SAVY"

November 28, 2024

5.0

10/10 THE NEW UPDATES BECOME LESS USER FRIENDLY

Pros

EASY TO USE ALL AROUND, YOU CAN NAVIGATE EASY ITS A BEST ONE FOR USING WITH WESTLAKE

Cons

THE NEW UPDATES BECOME LESS USER FRIENDLY

Review Source

RW

Rachel W.  
Manager  
Automotive  
Used the software for: 2+ years

### "Easy to Use!!!"

November 27, 2024

5.0

Great! Easy to use and friendly staff. Easy to add new lenders.

Pros

Easy to use and excellent customer service.

Cons

Cost of additional features. I wish more options were provided.

Review Source

jM

jason M.  
Sales  
Automotive  
Used the software for: 2+ years

### "Gold Member"

November 27, 2024

4.0

Pros

All customer information in one spot with credit apps

Cons

lots of clicking to navigate around and not all information is easy to locate.

Review Source

JP

JUDITH P.  
sales manager  
Accounting  
Used the software for: 2+ years

### "EXELLENT APPLICATION"

November 27, 2024

5.0

I HAVE BEEN WORKING FOR 3 YEARS WITH DC AND HAS BEEN VERY HELFULL FOR ME.

Pros

WE CAN DO ALL THE PROCESS IN THE SAME DEAL .

Cons

ALL THE FUNCTIONS ARE VERY GOOD AND MAKE WORK EASIER.

Review Source

PH

PERCY H.  
OWNER  
Automotive  
Used the software for: 1-2 years

### "Pretty Good DMS"

November 27, 2024

5.0

pretty good, pretty good, I like the way how is integrated with a lot of resources

Pros

everything is online, I like the integration with everything

Cons

I believe that the price is too high comparing the other options

Review Source

LF

Liz F.  
Assistant  
Automotive  
Used the software for: 2+ years

### "Very Happy"

November 27, 2024

5.0

We are very happy with the product in general.

Pros

Very user friendly and Support is always helpful.

Cons

Help screens are a little tricky to navigate.

Review Source

FC

Frankie C.  
finance manager  
Automotive  
Used the software for: 1-2 years

### "finance mgr"

November 29, 2024

5.0

experience was very good and easy input information

Pros

very easy to rehash your deal and finding process was the best

Cons

the fees were too much and interest rates were too high

Review Source

SR

Shana R.  
Office Manager  
Automotive  
Used the software for: 6-12 months

### "Great company"

November 27, 2024

5.0

It's been great. Would do it again in a heartbeat.

Pros

Ease of use. Simplified customer service. Overall good experience.

Cons

N/A-Nothing bad to say about the service.

Review Source

EK

Erica K.  
Owner  
Automotive  
Used the software for: I used a free trial

### "Kizzee brothers auto"

November 27, 2024

5.0

Wonderful and the person I spoke with was nice. He explained everything in detail and broke it down to my understanding so I think this is where I’m gonna go with Dealer center.

Pros

Everything thing was explained perfectly and the layout is amazing

Cons

Nothing there’s nothing bad I can say about it. Everything was great and very much explained

Review Source

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