# DealerCenter Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is DealerCenter the right Auto Dealer Accounting solution for you? Explore 1480 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/71935/DealerCenter/reviews

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DealerCenter

4.9 (1480)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 20th, 2026

# Reviews of DealerCenter

Ease of use

4.8

Customer Service

4.9

## Pros and Cons in Reviews

TP

Tony P

OwnerAutomotive, 2 - 10 employeesUsed the software for: 1-2 years.

“The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system.“

March 4, 2026

AE

Alisa E

Finance ManagerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years.

“Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p“

December 3, 2024

Ellen D

CFOAutomotive, 11 - 50 employeesUsed the software for: More than 2 years.

“we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.“

February 24, 2026

RH

Ryan H

General Sales ManagerAutomotive, 2 - 10 employeesUsed the software for: I used a free trial.

“It can be difficult to print a deal sheet with multiple terms, or maybe I just don't know how but I looked everywhere“

November 27, 2024

EP

Elios P

ownerWireless, 2 - 10 employeesUsed the software for: 6-12 months.

“Dealercenter offers the ability to take creditcard and debit card payments directly from our platform.“

April 15, 2025

AB

Alex B

BuyerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years.

“I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.“

November 27, 2024

AG

Amanda G

CEOAutomotive, 2 - 10 employeesUsed the software for: More than 2 years.

“sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently.“

April 8, 2026

JT

Joshua T

ManagerAutomotive, 2 - 10 employeesUsed the software for: 6-12 months.

“Also, if someone making any sort of dealer service sees this, please quit adding 'dealer' to you name. “

November 27, 2024

## Showing most helpful reviews

Showing 1-25 of 1480 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ellen D.  
CFO  
Automotive  
Used the software for: 2+ years

### "All-In-One Solution"

February 24, 2026

5.0

fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.

Pros

multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost.

Cons

slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited.

Switched from

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

all in one solution needed for retail and wholesal deals

Review Source

JA

Jay A.  
Sales and Finance Solutions Specialist  
Automotive  
Used the software for: Less than 6 months

### "Game Changer"

September 11, 2025

5.0

Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, \[sensitive content hidden\], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation.

Pros

I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up!

Cons

There's a bit of a learning curve, but that's to be expected I think when switching software companies.

Switched from

[IDMS](https://www.capterra.com/p/173877/iDMS/)

DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with.

Review Source

JK

JOSH K.  
DEALER PRINCIPAL  
Automotive  
Used the software for: 2+ years

### "DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS"

November 27, 2024

3.0

Pros

ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS.

Cons

IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLE

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SO

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

AG

Amanda G.  
CEO  
Automotive  
Used the software for: 2+ years

### "Onboarding with Tom T BHPH"

April 8, 2026

5.0

\[sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently. He also assisted with NOWPAY so our customers can make payments with ease. THANKS \[sensitive content hidden\] -GoJo Auto

Pros

BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink.

Cons

Can't think of anything right now but will amend if necessary. NOt really sure why I have to include this ?

Alternatives considered

[CDK Global](https://www.capterra.com/p/122988/CDK-Global/)

Reason for choosing DealerCenter

I use Eleads currently, CRM is not the best

Review Source

AE

Alisa E.  
Finance Manager  
Automotive  
Used the software for: 2+ years

### "No other has come closer"

December 3, 2024

5.0

My overall experience was hassle-free. And very convenient for all my needs.

Pros

Easy access to all portals. Love how easy it is to find all my clients and the way it adds information.

Cons

Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

Easier to understand and all in one feeling while using this CRM.

Review Source

RR

Roy R.  
CEO  
Automotive  
Used the software for: 2+ years

### "Dealer Center is the way to go"

May 6, 2025

5.0

Its been great as I said in the last box, \[sensitive content hidden\] has got me covered.

Pros

Customer service and the products- Derek Helped me out and would chose over frazer any day.

Cons

Dont really have any. Its been a great experience with Dealer Center.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

DC was better- When you have people like Derek Its easy to make the switch.

Review Source

EH

Earl H.  
Owner  
Retail  
Used the software for: 2+ years

### "DEALER CENTER BANG FOR THE BUCK"

November 28, 2024

5.0

Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it.

Pros

Cloud based. One source DMS and BDC.. integration abilty

Cons

To many changes. Eventually you get use to the changes.. all for a better experience

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

No charge for transferring customers and accounting information.. cost saving more functionality..

Review Source

SK

Steve K.  
President  
Automotive  
Used the software for: 1-2 years

### "Easy to use interface"

November 28, 2024

5.0

I've used DC for over two years and I've been very satisfied with my experience.

Pros

great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app.

Cons

Overseas tech support can be a little challenging at times... yet usually it works out fine.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Dealer Center had rich data and was web based.

Review Source

MF

Marlene F.  
General Manager  
Automotive  
Used the software for: Less than 6 months

### "DealerCenter Review"

November 27, 2024

5.0

Our experience with DealerCenter has been great! Very easy to get set up and very friendly, knowledgeable staff

Pros

All of the staff I've dealt with has been very kind and professional. It has been very easy to get all of our data migrated and our account set up

Cons

Some of the features take a little bit to figure out.

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/)

Reason for choosing DealerCenter

It is more inclusive, puts all of our leads, sales, bhph, marketing, etc in one place and costs less

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

DealerCenter is more inclusive and overall saves our dealership money

Review Source

TP

Tony P.  
Owner  
Automotive  
Used the software for: 1-2 years

### "DealerCenter DMS Review "

March 4, 2026

5.0

DealerCenter’s DMS has completely transformed how we run our dealership. The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system. It’s simplified our daily operations, improved organization across the board, and saved us a ton of time. After using DealerCenter, there’s no chance we’d consider switching back to Wayne Reaves

Review Source

DM

David M.  
Marketing Manager  
Automotive  
Used the software for: Less than 6 months

### "The Best Solution for Independents - Like VinSolutions, but cheaper"

November 28, 2024

5.0

It was great experience. The signup was easy. The onboarding was smooth and they walked us through all the necessary steps to get up and running on the platform.

Pros

How many features are included in the base package, from DMS to Finance Apps. Its a very robust platform that is great for any independent dealer.

Cons

Haven't found anything yet. On suggestions is a little UX design, but other than that nothing.

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

We chose DC because we were amazed at how many features they offered in their package at a fair and reasonable price. We were looking at platforms with the same functionality but triple the price.

Review Source

DM

Derek M.  
Salesman  
Automotive  
Used the software for: 1-2 years

### "Amazing product "

November 27, 2024

5.0

Been using DealerCenter for years at various dealerships and have always had a great experience with it

Pros

The ability to pull credit while your putting the customer in the system

Cons

Havnt found one yet. So far everything seems to great.

Review Source

AB

Alex B.  
Buyer  
Automotive  
Used the software for: 2+ years

### "Dealercenter Review"

November 27, 2024

5.0

Overall I haven’t had many issues with dealercenter and could recommend.

Pros

I feel that the best part of Dealercenter is the ease of use.

Cons

I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.

Review Source

DT

Darko T.  
Owner  
Automotive  
Used the software for: 2+ years

### "Best DMS out there!"

November 29, 2024

5.0

Huge fan. They make it simple for any experience level to use comfortably.

Pros

The simplicity. It allows the dealer to focus on buying and selling. DC keeps everything organized for you.

Cons

Honestly, nothing. DC is the best out there.

Review Source

AS

Ange S.  
OFFICE MANAGER  
Automotive  
Used the software for: 2+ years

### "Seamless plateform"

November 27, 2024

5.0

Great experience, easy to operate, invaluable asset to my business.

Pros

Great plataform, seamless processes easy and quick to navigate.

Cons

"Outstanding titles window" need improvement, wont always update registrations uploaded all the time.

Review Source

TH

Tony H.  
EVP  
Financial Services  
Used the software for: I used a free trial

### "Great Dealer Manager System for ease of use "

November 27, 2024

5.0

DealerCenter has been a game-changer for our dealership. It has streamlined operations, improved our customer management, and saved us countless hours of manual work. The platform’s ability to centralize everything we need in one place is invaluable. What stands out the most is their dedication to customer support—they truly care about their users’ success. Whether you're a small dealership or a larger operation, DealerCenter is a reliable and efficient tool that will elevate your business. Highly recommended!

Pros

DealerCenter is incredibly intuitive, even for those who are new to dealership management software. The layout is clean, and navigation is straightforward.The platform offers everything you need—inventory management, customer relationship tools, deal structuring, and credit application processing. It's a one-stop-shop that simplifies operations.

Cons

While the basic functions are easy to use, some advanced tools require a bit of time to learn. However, DealerCenter provides excellent training resources to help.

Review Source

CP

Carolina P.  
SM  
Automotive  
Used the software for: 2+ years

### "Positive experience"

December 4, 2024

5.0

my overall experience with DealerCenter has been really good. I would recommend the company, and in fact, we still use some of their services.

Pros

Customer service is great and really makes them stand out from other companies.

Cons

website designs/ development services, which isn't very customizable.

Review Source

RW

Rachel W.  
Manager  
Automotive  
Used the software for: 2+ years

### "Easy to Use!!!"

November 27, 2024

5.0

Great! Easy to use and friendly staff. Easy to add new lenders.

Pros

Easy to use and excellent customer service.

Cons

Cost of additional features. I wish more options were provided.

Review Source

jM

jason M.  
Sales  
Automotive  
Used the software for: 2+ years

### "Gold Member"

November 27, 2024

4.0

Pros

All customer information in one spot with credit apps

Cons

lots of clicking to navigate around and not all information is easy to locate.

Review Source

JP

JUDITH P.  
sales manager  
Accounting  
Used the software for: 2+ years

### "EXELLENT APPLICATION"

November 27, 2024

5.0

I HAVE BEEN WORKING FOR 3 YEARS WITH DC AND HAS BEEN VERY HELFULL FOR ME.

Pros

WE CAN DO ALL THE PROCESS IN THE SAME DEAL .

Cons

ALL THE FUNCTIONS ARE VERY GOOD AND MAKE WORK EASIER.

Review Source

AL

Alex L.  
Sales and Account Manager  
Business Supplies and Equipment  
Used the software for: 2+ years

### "DealerCenter is the best!"

November 27, 2024

5.0

I love DealerCenter. Most of my leads come from dealer! Very easy and ongoing process

Pros

Leads, auto check. It is a very pleasing platform to work on!

Cons

There’s nothing that DealerCenter does not do! No complaints

Review Source

JT

Joshua T.  
Manager  
Automotive  
Used the software for: 6-12 months

### "The dealer of centers or the center of dealers?"

November 27, 2024

5.0

Overall a great experience I would recommend to other dealers

Pros

Ease of use, friendly customer service, reliability

Cons

Still behind in some key features, but they are updating the service daily to include new features. Sometimes less is more! Also, if someone making any sort of dealer service sees this, please quit adding 'dealer' to you name. please and thank you.

Review Source

JH

Jordan H.  
Sales  
Automotive  
Used the software for: Less than 6 months

### "Review for Jordan"

November 27, 2024

3.0

besides the issues with phone calls and sending texts, it is user friendly

Pros

user friendly, all parts of dealership can be accessed from system

Cons

issues loading and making phone calls regularly, sending texts as well

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

JL

Jason L.  
Finance manager  
Automotive  
Used the software for: 6-12 months

### "Great customer service "

November 27, 2024

5.0

Great. Fast responses. Got my issues handled quickly

Pros

Knowledge very quick with process. Would recommend

Cons

I liked everything. Not long wait time or anything

Review Source

JC

Jorge C.  
Owner  
Automotive  
Used the software for: 6-12 months

### "Dealer center sukcs"

November 8, 2024

1.0

Very bad experience I suppose to sign in for a $70 monthly and was paying $260 a month without do anything because I have my provider I was waiting to sign in to Westlake and charge me a lot every month I cancelled the service

Pros

Nothing , Lies charge a lot of money without consent be careful with the person who works there only lying

Cons

It is a mess, change of the persons every day I spoke to \[sensitive content hidden\] she signed me in and 2 or 3 days after nobody knows her

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

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