# Page 2 | DealerCenter Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is DealerCenter the right Auto Dealer solution for you? Explore 1481 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/71935/DealerCenter/reviews

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DealerCenter

4.9 (1481)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 20th, 2026

# Page 2 - Reviews of DealerCenter

## Showing most helpful reviews

Showing 26-50 of 1481 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DS

Dari S.  
finance manager  
Automotive  
Used the software for: 1-2 years

### "Highly recommend for any dealership looking for an efficient and reliable system."

March 27, 2026

5.0

The site is user-friendly, and everything is laid out in a way that saves time and avoids confusion. Their customer service is also top-notch—very helpful, responsive, and genuinely friendly.

Pros

DealerCenter has been extremely easy to use and makes the entire process smooth from start to finish

Cons

We did run into an issue regarding a buyback that appeared to be based on a misunderstanding. While we appreciated the initial support, it was frustrating that we were unable to escalate the matter or speak with a supervisor to further explain the situation. Having that level of access would make a big difference in resolving more complex issues and improving the overall experience.

Switched from

[Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/)

We wanted to be able to get customers financed as well as advertise our vehicles and manage our website all in one platform to make things more efficient.

Review Source

MM

Mansour M.  
Owner  
Automotive  
Used the software for: 2+ years

### "A Game-Changer for My Dealership Operations"

April 30, 2025

5.0

Overall, my experience with DealerCenter has been excellent. It’s truly a one-stop shop for everything I need to run my dealership. From managing my website to working directly with finance companies within the platform, it streamlines my daily operations. Running AutoCheck reports is quick and seamless, and the mobile app makes it easy to update my inventory on the go. Everything works together smoothly, and with great customer support especially from my rep \[sensitive content hidden\],I always feel taken care of.

Pros

What I like most about DealerCenter is the top-notch customer service. Anytime I need help, they’re quick to respond and always find a solution. My rep,\[sensitive content hidden\], goes above and beyond every time. I genuinely enjoy using the DMS. It’s user-friendly, efficient, and backed by a team that truly cares.

Cons

I love Dealercenter and everything that comes with it. I don't have anything negative to say about this software

Review Source

ET

Elaine T.  
Sales Mananger  
Retail  
Used the software for: Less than 6 months

### "\[sensitive content hidden\] is awesome and takes care of us!"

February 10, 2026

5.0

I have been working with \[sensitive content hidden\], she has been training me and asssisting me with all me set up. She is very friendly, calls when she says she will and always goes over and beyond to make sure im happy and satisfied with everything.

Pros

I love the way it allows you to do everything you need to run the business. I am able to keep track of all activity of me and my team.

Cons

Honsetly i would say none, but if i had to pick something it would be the process of setting everything up, its worth it just takes some time. And \[sensitive content hidden\] has been awesome helping with that.

Review Source

TP

Tony P.  
Owner  
Automotive  
Used the software for: 1-2 years

### "DealerCenter DMS Review "

March 4, 2026

5.0

DealerCenter’s DMS has completely transformed how we run our dealership. The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system. It’s simplified our daily operations, improved organization across the board, and saved us a ton of time. After using DealerCenter, there’s no chance we’d consider switching back to Wayne Reaves

Review Source

JZ

Joey Z.  
Owner  
Automotive  
Used the software for: 1-2 years

### "Excellent Service"

April 11, 2025

5.0

Pros

\[sensitive content hidden\] was great and a big help assisting me with my print packs. Service was exccellent!

Cons

nothing

Review Source

TH

Tara H.  
Owner  
Automotive  
Used the software for: 1-2 years

### "Really Like Dealer Center "

February 21, 2025

4.0

Overall, I really like dealer center as it has an easy portal to use. They have access to auto check, Carfax, warranties, gap insurance, multiple lenders and lots more.

Pros

It has multiple lenders in one place so you can send over finance applications to multiple lenders at one time. They have e-signing for most lenders, turbo pass to verify income, and quick funding.

Cons

The price can get high when adding on more options. I wish some of the prices were lower for the independent dealerships.

Review Source

AR

Alexis R.  
Salesman  
Automotive  
Used the software for: 1-2 years

### "Why dealer center?"

November 27, 2024

4.0

Costumer support amazing overall a satisfactory experience

Pros

What is amazing about dealercenter is that it has so much to offer. They have successfully integrated everything you need to help you rin your dealer smoothly. What I personally love the most is the website integration the templates are amazing and it's very simple for anyone looking for a website

Cons

Althought they are amazing with their products I feel like their prices could be a little lower.

Review Source

MC

Milena C.  
Admin Manager  
Automotive  
Used the software for: 2+ years

### "Best DM around for the price"

November 30, 2024

5.0

Excellent, I've tried other DMs and they don't compare, in my opinion. As I've helped many independent dealers open their dealerships, I always set them up with Dealer Center.

Pros

It's user-friendly, has a beautiful interface, and it is quite powerful. It's also flexible where you can add products useful to you as you need them, which keeps the pricing very competitive. It constantly has improvements that makes things better and better each time.

Cons

That it logs you off very randomly, and has a few kinks here and there when there are new updates.

Review Source

EP

Elios P.  
owner  
Wireless  
Used the software for: 6-12 months

### "GREAT SOFTWARE"

April 15, 2025

5.0

Pros

Dealercenter offers the ability to take creditcard and debit card payments directly from our platform. As a BHPH dealer is crucial to make it easy to collect monthly payments and offer autopay. We used USbank before as our merchant provider and the fees are way too high. Switched over to Nowpay and the setup was easy, convenient and huge savings!

Review Source

CW

Curtis W.  
Owner  
Automotive  
Used the software for: 1-2 years

### "Great DMS and CRM software"

November 27, 2024

5.0

Great experience so far so good Cost Is very inexpensive compared to other competitors

Pros

Great utilization of product choices easy access to their selections

Cons

nothing to report at this time The only thing I would suggest is a better line of communication to reps.

Review Source

MH

Mary H.  
finance manager  
Automotive  
Used the software for: 6-12 months

### "Dealer Center is the way to go"

February 14, 2025

5.0

love this company and the people are always so fast and friendly very easy to work with

Pros

Very easy to work with and the tutorials help out alot

Cons

its a bit hard to figure out sales settings

Review Source

JS

JEFFREY S.  
Sales Manager  
Automotive  
Used the software for: 1-2 years

### "It is what it is"

November 27, 2024

3.0

It is a love hate relationship. If there was Less "enhancing" it would be a lot easier to use

Pros

It is fairly simple to use except the constant updates

Cons

Constant changing of platform. Finding it has changed about every 2 months

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

I really don't know. I have been as of late looking to switch to another DMS

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

BW

BRANDON W.  
SALES REP  
Automotive  
Used the software for: 2+ years

### "LOVE TO HELP"

December 6, 2024

4.0

I WOULD GIVE IT A SEVEN OUT OF TEN. SOME THINGS COULD BE BETTER.

Pros

HOW EVERYTHING IS AT YOUR FINGERTIPS....

Cons

THAT IT DONT ALWAYS SEND APP TO BANKS AND SOMETIMES HARD TO NAVIGATE BACK TO WHERE YOU WAS. NEED A SAVE TAP SO I CAN SAVE THE PREVIOUS DEAL WAS WORKING ON WHEN I SWITCH CARS.

Switched from

[Route One ELD](https://www.capterra.com/p/10019388/Route-One-ELD/)

WAS GETTING BIGGER AND NEEDED BETTER SYTEM TO USE

Review Source

RV

Rick V.  
Business Manager  
Automotive  
Used the software for: 2+ years

### "Multi efficient"

November 27, 2024

5.0

Excellent because it allows all necessary info in one website from vehicle history to lender processing and funding

Pros

Accessibility and very diversified in uses

Cons

nothing all aspects of information about a vehicle or processing an application is present

Review Source

CK

Chris K.  
gm  
Automotive  
Used the software for: 2+ years

### "F&I manager"

November 27, 2024

5.0

good i have been using it for many many years

Pros

Easy of use, it is simple to use and always available

Cons

required fields, changing the password so often better off using a authenticator

Alternatives considered

[IDMS](https://www.capterra.com/p/173877/iDMS/)

Reason for choosing DealerCenter

lack of quality product available for our needs

Review Source

CF

Catherine F.  
General manager and finance manager  
Automotive  
Used the software for: 1-2 years

### "cat flannery dealer center"

November 27, 2024

3.0

it is fine overall. The thing that is the most time consuming is finding the current window im in because it opens so many

Pros

Integration with other platforms and or finance sources

Cons

that it opens a new tab every time you click on a new tab within dealercenter

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

DM

Derek M.  
Salesman  
Automotive  
Used the software for: 1-2 years

### "Amazing product "

November 27, 2024

5.0

Been using DealerCenter for years at various dealerships and have always had a great experience with it

Pros

The ability to pull credit while your putting the customer in the system

Cons

Havnt found one yet. So far everything seems to great.

Review Source

AB

Alex B.  
Buyer  
Automotive  
Used the software for: 2+ years

### "Dealercenter Review"

November 27, 2024

5.0

Overall I haven’t had many issues with dealercenter and could recommend.

Pros

I feel that the best part of Dealercenter is the ease of use.

Cons

I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.

Review Source

FE

Fred E.  
Owner  
Automotive  
Used the software for: 1-2 years

### "DealerCenter - All in One for Dealership Management"

January 14, 2025

5.0

Pros

I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management. I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed!

Cons

No complaints whatsoever, my rep is very responsive!!

Switched from

[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)

I wasn't getting the SEO results desired from CarsforSale

Review Source

TS

Thor S.  
Director  
Automotive  
Used the software for: 1-2 years

### "My Dealer Center overview"

November 27, 2024

4.0

There is a learning curve needed but once that is over with I found it to be helpful;

Pros

It comprehensive ability to do all manner of things a dealership needs

Cons

Navigation is sometimes not clear. I ended up using the help\[ a lot

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Needed more adaptibility, better lead management

Review Source

TH

Tony H.  
EVP  
Financial Services  
Used the software for: I used a free trial

### "Great Dealer Manager System for ease of use "

November 27, 2024

5.0

DealerCenter has been a game-changer for our dealership. It has streamlined operations, improved our customer management, and saved us countless hours of manual work. The platform’s ability to centralize everything we need in one place is invaluable. What stands out the most is their dedication to customer support—they truly care about their users’ success. Whether you're a small dealership or a larger operation, DealerCenter is a reliable and efficient tool that will elevate your business. Highly recommended!

Pros

DealerCenter is incredibly intuitive, even for those who are new to dealership management software. The layout is clean, and navigation is straightforward.The platform offers everything you need—inventory management, customer relationship tools, deal structuring, and credit application processing. It's a one-stop-shop that simplifies operations.

Cons

While the basic functions are easy to use, some advanced tools require a bit of time to learn. However, DealerCenter provides excellent training resources to help.

Review Source

CP

Carolina P.  
SM  
Automotive  
Used the software for: 2+ years

### "Positive experience"

December 4, 2024

5.0

my overall experience with DealerCenter has been really good. I would recommend the company, and in fact, we still use some of their services.

Pros

Customer service is great and really makes them stand out from other companies.

Cons

website designs/ development services, which isn't very customizable.

Review Source

DT

Darko T.  
Owner  
Automotive  
Used the software for: 2+ years

### "Best DMS out there!"

November 29, 2024

5.0

Huge fan. They make it simple for any experience level to use comfortably.

Pros

The simplicity. It allows the dealer to focus on buying and selling. DC keeps everything organized for you.

Cons

Honestly, nothing. DC is the best out there.

Review Source

IM

ISABEL M.  
OWNER  
Automotive  
Used the software for: 1-2 years

### "OWNER OF THE DEALERSHIP"

November 27, 2024

5.0

MY EXPERIENCE WITH DEALER CENTER HAS BEEN EXCELLENT

Pros

It was much easier to process a deal and get funded

Cons

I DO NOT HAVE ANY COMPLAINTS AT ALL WITH DEALER CENTER

Review Source

DL

Daniel L.  
Owner  
Automotive  
Used the software for: 6-12 months

### "What it does, it does well. I wish it did more"

November 27, 2024

4.0

Initially it was a necessity for financing partners. I was also told initially it would be under $20 a month and I’ve been getting billed $99 a month upon looking into this review.

Pros

Presentation and ease of login. Also the ability to move/change vehicles across deals

Cons

It’s not useful for a service station as far as I can tell. I wish it had more functions for servicing vehicles and bookkeeping for such

Alternatives considered

[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)

Reason for choosing DealerCenter

Financing partners required it for partnership

Review Source

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