# DealerCenter Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is DealerCenter the right Auto Dealer Accounting solution for you? Explore 1481 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/71935/DealerCenter/reviews

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DealerCenter

4.9 (1481)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 20th, 2026

# Reviews of DealerCenter

Ease of use

4.8

Customer Service

4.9

## Pros and Cons in Reviews

Intuitive and accessible interface

97% positive reviews out of 357

Most users report ease of use allows quick adaptation, efficient multitasking, and streamlines daily operations for various experience levels.

Frequent lags and slowdowns

42% negative reviews out of 125

Some reviewers find performance and speed problematic, citing slow loading times, occasional glitches, and delays that disrupt workflow and efficiency.

Comprehensive third-party integrations

95% positive reviews out of 41

Most reviewers describe integrations as seamless, connecting essential tools and automating workflows without manual data entry or technical difficulties.

Centralized business management hub

100% positive reviews out of 29

Most reviewers indicate all-in-one platform enables managing every aspect of business from a single location, reducing wasted time and increasing productivity.

## Showing most helpful reviews

Showing 1-25 of 1481 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ellen D.  
CFO  
Automotive  
Used the software for: 2+ years

### "All-In-One Solution"

February 24, 2026

5.0

fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.

Pros

multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost.

Cons

slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited.

Switched from

[AutoManager](https://www.capterra.com/p/10010509/DeskManager/)

all in one solution needed for retail and wholesal deals

Review Source

JA

Jay A.  
Sales and Finance Solutions Specialist  
Automotive  
Used the software for: Less than 6 months

### "Game Changer"

September 11, 2025

5.0

Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, \[sensitive content hidden\], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation.

Pros

I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up!

Cons

There's a bit of a learning curve, but that's to be expected I think when switching software companies.

Switched from

[IDMS](https://www.capterra.com/p/173877/iDMS/)

DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with.

Review Source

AG

Amanda G.  
CEO  
Automotive  
Used the software for: 2+ years

### "Onboarding with Tom T BHPH"

April 8, 2026

5.0

\[sensitive content hidden\] with the BHPH dept helped me set up my BHPH seamlessly and efficiently. He also assisted with NOWPAY so our customers can make payments with ease. THANKS \[sensitive content hidden\] -GoJo Auto

Pros

BHPH is easy to use and I love the automated payment functions for customers and the ability to use the payment portal and paybylink.

Cons

Can't think of anything right now but will amend if necessary. NOt really sure why I have to include this ?

Alternatives considered

[CDK Global](https://www.capterra.com/p/122988/CDK-Global/)

Reason for choosing DealerCenter

I use Eleads currently, CRM is not the best

Review Source

JK

JOSH K.  
DEALER PRINCIPAL  
Automotive  
Used the software for: 2+ years

### "DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS"

November 27, 2024

3.0

Pros

ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS.

Cons

IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLE

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SO

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

RR

Roy R.  
CEO  
Automotive  
Used the software for: 2+ years

### "Dealer Center is the way to go"

May 6, 2025

5.0

Its been great as I said in the last box, \[sensitive content hidden\] has got me covered.

Pros

Customer service and the products- Derek Helped me out and would chose over frazer any day.

Cons

Dont really have any. Its been a great experience with Dealer Center.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

DC was better- When you have people like Derek Its easy to make the switch.

Review Source

AE

Alisa E.  
Finance Manager  
Automotive  
Used the software for: 2+ years

### "No other has come closer"

December 3, 2024

5.0

My overall experience was hassle-free. And very convenient for all my needs.

Pros

Easy access to all portals. Love how easy it is to find all my clients and the way it adds information.

Cons

Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

Easier to understand and all in one feeling while using this CRM.

Review Source

EH

Earl H.  
Owner  
Retail  
Used the software for: 2+ years

### "DEALER CENTER BANG FOR THE BUCK"

November 28, 2024

5.0

Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it.

Pros

Cloud based. One source DMS and BDC.. integration abilty

Cons

To many changes. Eventually you get use to the changes.. all for a better experience

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

No charge for transferring customers and accounting information.. cost saving more functionality..

Review Source

SK

Steve K.  
President  
Automotive  
Used the software for: 1-2 years

### "Easy to use interface"

November 28, 2024

5.0

I've used DC for over two years and I've been very satisfied with my experience.

Pros

great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app.

Cons

Overseas tech support can be a little challenging at times... yet usually it works out fine.

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Dealer Center had rich data and was web based.

Review Source

MF

Marlene F.  
General Manager  
Automotive  
Used the software for: Less than 6 months

### "DealerCenter Review"

November 27, 2024

5.0

Our experience with DealerCenter has been great! Very easy to get set up and very friendly, knowledgeable staff

Pros

All of the staff I've dealt with has been very kind and professional. It has been very easy to get all of our data migrated and our account set up

Cons

Some of the features take a little bit to figure out.

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/)

Reason for choosing DealerCenter

It is more inclusive, puts all of our leads, sales, bhph, marketing, etc in one place and costs less

Switched from

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

DealerCenter is more inclusive and overall saves our dealership money

Review Source

pS

philip S.  
owner  
Automotive  
Used the software for: 2+ years

### "Dealercenter supports the little dealers too!"

April 30, 2026

5.0

they constantly support any issues I have and support my business like I'm a large customer even though we are extremely small

Pros

very professional, and timely. their response time to any issues or questions that come up is incredible.

Cons

nothing negative during my experience. Every time I leave a message I get a response the next day if its after hours

Review Source

jP

jenny P.  
GENERAL MANAGER  
Automotive  
Used the software for: 6-12 months

### "dealercenter"

November 27, 2024

5.0

When we signed up, it was very educational. The reps were very helpful

Pros

The ease of processing deals and the website integration, along with the customer service.

Cons

Quite a few glitches happen. Things seem to update and change often

Review Source

AH

Ali H.  
Owner  
Automotive  
Used the software for: 2+ years

### "Facebook Marketplace tool is integrated"

October 1, 2024

5.0

Very easy and not always trying to sell me something

Pros

The usage and ease is one spot for everything i need for my business. Helping me boost my google standing and use social media. \[sensitive content hidden\] helped me a lot with switching from V12 for Facebook posting as well

Cons

Lots to learn but overall not so bad. Requires a few calls and everything is sold individually so it can rack up

Alternatives considered

[Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)

Reason for choosing DealerCenter

The technology and all in one for everything made it easier to track all of my business stuff

Review Source

DM

David M.  
Marketing Manager  
Automotive  
Used the software for: Less than 6 months

### "The Best Solution for Independents - Like VinSolutions, but cheaper"

November 28, 2024

5.0

It was great experience. The signup was easy. The onboarding was smooth and they walked us through all the necessary steps to get up and running on the platform.

Pros

How many features are included in the base package, from DMS to Finance Apps. Its a very robust platform that is great for any independent dealer.

Cons

Haven't found anything yet. On suggestions is a little UX design, but other than that nothing.

Alternatives considered

[Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)

Reason for choosing DealerCenter

We chose DC because we were amazed at how many features they offered in their package at a fair and reasonable price. We were looking at platforms with the same functionality but triple the price.

Review Source

sM

stacie M.  
Owner  
Retail  
Used the software for: 2+ years

### "DealerCenter Reports, Autocheck"

March 12, 2025

4.0

auto check is fairly easy to use, and I love that Dealercenter has mobile app access which makes it easy at the auction. Better than Carfax.

Pros

Easy to use autocheck..Dealercenter allows us to pull our vehicle reports effortlessly.

Cons

cost.. i don't like how you have to keep changing passwords

Review Source

AP

Aaron P.  
Buyer wholesaler  
Automotive  
Used the software for: 2+ years

### "Good all arounder"

November 27, 2024

4.0

Positive. Helpful software that organizes deals.

Pros

ability to easily run autochecks. Run appraisals, get valuations. As a wholesaler software it checks some boxes.

Cons

messy UI on the home screen. Needs to be simplified. Dont need to see that much on the main screen.

Review Source

RR

Raymond R.  
Driver  
Accounting  
Used the software for: Less than 6 months

### "Car guy review "

November 27, 2024

5.0

I have no problems with DealerCenter I strictly use it for work

Pros

That you upload a vehicle & it’s there immediately for everyone to see

Cons

Certain you can’t do on your phone through the app where you mandatory need a desktop which is not convenient

Review Source

OM

Oswaldo M.  
salesman  
Automotive  
Used the software for: 2+ years

### "Ozzie review"

November 30, 2024

5.0

i been using it for 5 years, the very first time i use it it took me 1 day to get familiar with the process.

Pros

The program is very easy to use, i am very satisfied with it.

Cons

not found anything i dislike, been using it for 5 years.

Review Source

RA

Roger A.  
Finance Manager  
Automotive  
Used the software for: 2+ years

### "Fix login issues, please"

November 28, 2024

4.0

It's very useful for KBB Values and AutoCheck History Reports.

Pros

KBB and AutoCheck are the only features we use at this time and they are great.

Cons

Having to constantly log in again and the App login issues

Review Source

RJ

Risa J.  
sales rep  
Marketing and Advertising  
Used the software for: 2+ years

### "Internal Rep"

November 27, 2024

4.0

great- its a great tool to utilize for dealership

Pros

All access tool one stop shop for dealerdhips

Cons

it has been glitchy lately. changing approvals fees etc.

Review Source

MT

Mayra T.  
Finance Manager  
Automotive  
Used the software for: 1-2 years

### "Tricky Upgrades "

November 27, 2024

5.0

Good Experience easier to navigate.Have work with other marketing companies.

Pros

It has a lot a tools it gets a little tricky. The new upgrades are a must .But glad that I can call and they can always assist.

Cons

Honestly the upgrades but once you get use to it it's okay.

Review Source

FS

Frank S.  
Owner  
Automotive  
Used the software for: Less than 6 months

### "Dealer Center Autocheck "

April 3, 2025

5.0

Pros

Positive experience with the rep that handles my account. \[sensitive content hidden\] is great at her job! Love Autocheck!

Cons

I had a tough to get set up for log in etc

Review Source

JT

Joshua T.  
Manager  
Automotive  
Used the software for: 6-12 months

### "The dealer of centers or the center of dealers?"

November 27, 2024

5.0

Overall a great experience I would recommend to other dealers

Pros

Ease of use, friendly customer service, reliability

Cons

Still behind in some key features, but they are updating the service daily to include new features. Sometimes less is more! Also, if someone making any sort of dealer service sees this, please quit adding 'dealer' to you name. please and thank you.

Review Source

JH

Jordan H.  
Sales  
Automotive  
Used the software for: Less than 6 months

### "Review for Jordan"

November 27, 2024

3.0

besides the issues with phone calls and sending texts, it is user friendly

Pros

user friendly, all parts of dealership can be accessed from system

Cons

issues loading and making phone calls regularly, sending texts as well

Review Source

Response from Nowcom Corporation

December 4, 2024

Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!

CB

Charles B.  
OWNER OPERATOR  
Automotive  
Used the software for: 2+ years

### "Easy process!"

November 29, 2024

4.0

Very easy to use, have no issues, Will keep using.

Pros

Easy access to log in and route to where I need to go & simple. Very easy to use.

Cons

I do not have any cons at this time. Nothing negative

Review Source

AG

Alex G.  
finance manager  
Automotive  
Used the software for: Less than 6 months

### "Business Manager (PHDS #0717)"

December 12, 2024

5.0

Amazing, everyone is hands on as a team and they do everything possible to make sure we have everything needed to keep moving forward

Pros

Everything is easily accessed when submitting credit applications

Cons

The only thing I would say I like least about DealerCenter is the fact that they didn’t have actually underwriters sending me the approvals from the banks.

Review Source

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