# DealerCenter Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is DealerCenter the right Auto Dealer Accounting solution for you? Explore 1479 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/71935/abcoa-deal-pack/reviews --- DealerCenter 4.9 (1479) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 20th, 2026 # Reviews of DealerCenter Ease of use 4.8 Customer Service 4.9 ## Pros and Cons in Reviews TP Tony P OwnerAutomotive, 2 - 10 employeesUsed the software for: 1-2 years. “The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system.“ March 4, 2026 AE Alisa E Finance ManagerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p“ December 3, 2024 Ellen D CFOAutomotive, 11 - 50 employeesUsed the software for: More than 2 years. “we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management.“ February 24, 2026 RH Ryan H General Sales ManagerAutomotive, 2 - 10 employeesUsed the software for: I used a free trial. “It can be difficult to print a deal sheet with multiple terms, or maybe I just don't know how but I looked everywhere“ November 27, 2024 EP Elios P ownerWireless, 2 - 10 employeesUsed the software for: 6-12 months. “Dealercenter offers the ability to take creditcard and debit card payments directly from our platform.“ April 15, 2025 AB Alex B BuyerAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.“ November 27, 2024 ED Edward D Group Vice president of Human resources.Telecommunications, 501 - 1,000 employeesUsed the software for: More than 2 years. “Best part being the comprehensive reports on dealer performance and revenue analytics for data driven decision making.“ September 2, 2024 JT Joshua T ManagerAutomotive, 2 - 10 employeesUsed the software for: 6-12 months. “Also, if someone making any sort of dealer service sees this, please quit adding 'dealer' to you name. “ November 27, 2024 ## Showing most helpful reviews Showing 1-25 of 1479 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ellen D. CFO Automotive Used the software for: 2+ years ### "All-In-One Solution" February 24, 2026 5.0 fairly positive. we just fully migrated all our systems to dealercenter and have been happy with the platform for inventory and deal management. Pros multiple modules, all in one solution. constantly putting out new updates and features that are relevant to business. great value for monthly cost. Cons slow support team responses, some functionality is rolled out that isnt properly working yet. some customization is limited. Switched from [AutoManager](https://www.capterra.com/p/10010509/DeskManager/) all in one solution needed for retail and wholesal deals Review Source JA Jay A. Sales and Finance Solutions Specialist Automotive Used the software for: Less than 6 months ### "Game Changer" September 11, 2025 5.0 Switching from our old system to DealerCenter has been a game changer for our dealership. The CRM alone has already produced more customer response and engagement than we ever saw with our previous setup. Their training is clear, practical, and top-notch, and the support team is truly next level — quick, knowledgeable, and always willing to go the extra mile. I especially want to highlight our reps, \[sensitive content hidden\], who have been outstanding. They're always available when I have a question, incredibly helpful, and make the entire process smooth. DealerCenter has exceeded every expectation. Pros I am getting so much more customer interaction with DealerCenter. I'm closing more deals now than ever. And any questions that I have are answered almost immediately by my reps. Even if they don't know the answer right away they get back to me quickly. And adding Deal Driver to my account has changed everything! As soon as I added it my CRM blew up! Cons There's a bit of a learning curve, but that's to be expected I think when switching software companies. Switched from [IDMS](https://www.capterra.com/p/173877/iDMS/) DealerSocket did not see the need to change anything and we just outgrew them. They had an old, outdated and clunky system. DealerCenter is so fresh and has everything we need to run our day to day business with. Review Source JK JOSH K. DEALER PRINCIPAL Automotive Used the software for: 2+ years ### "DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS" November 27, 2024 3.0 Pros ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS. Cons IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Reason for choosing DealerCenter PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLE Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SO Review Source Response from Nowcom Corporation December 4, 2024 Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help! ET Elaine T. Sales Mananger Retail Used the software for: Less than 6 months ### "\[sensitive content hidden\] is awesome and takes care of us!" February 10, 2026 5.0 I have been working with \[sensitive content hidden\], she has been training me and asssisting me with all me set up. She is very friendly, calls when she says she will and always goes over and beyond to make sure im happy and satisfied with everything. Pros I love the way it allows you to do everything you need to run the business. I am able to keep track of all activity of me and my team. Cons Honsetly i would say none, but if i had to pick something it would be the process of setting everything up, its worth it just takes some time. And \[sensitive content hidden\] has been awesome helping with that. Review Source AE Alisa E. Finance Manager Automotive Used the software for: 2+ years ### "No other has come closer" December 3, 2024 5.0 My overall experience was hassle-free. And very convenient for all my needs. Pros Easy access to all portals. Love how easy it is to find all my clients and the way it adds information. Cons Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/) Reason for choosing DealerCenter Easier to understand and all in one feeling while using this CRM. Review Source RR Roy R. CEO Automotive Used the software for: 2+ years ### "Dealer Center is the way to go" May 6, 2025 5.0 Its been great as I said in the last box, \[sensitive content hidden\] has got me covered. Pros Customer service and the products- Derek Helped me out and would chose over frazer any day. Cons Dont really have any. Its been a great experience with Dealer Center. Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) DC was better- When you have people like Derek Its easy to make the switch. Review Source EH Earl H. Owner Retail Used the software for: 2+ years ### "DEALER CENTER BANG FOR THE BUCK" November 28, 2024 5.0 Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it. Pros Cloud based. One source DMS and BDC.. integration abilty Cons To many changes. Eventually you get use to the changes.. all for a better experience Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) No charge for transferring customers and accounting information.. cost saving more functionality.. Review Source SK Steve K. President Automotive Used the software for: 1-2 years ### "Easy to use interface" November 28, 2024 5.0 I've used DC for over two years and I've been very satisfied with my experience. Pros great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app. Cons Overseas tech support can be a little challenging at times... yet usually it works out fine. Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) Dealer Center had rich data and was web based. Review Source MF Marlene F. General Manager Automotive Used the software for: Less than 6 months ### "DealerCenter Review" November 27, 2024 5.0 Our experience with DealerCenter has been great! Very easy to get set up and very friendly, knowledgeable staff Pros All of the staff I've dealt with has been very kind and professional. It has been very easy to get all of our data migrated and our account set up Cons Some of the features take a little bit to figure out. Alternatives considered [Dealertrack DMS](https://www.capterra.com/p/100994/Dealertrack-DMS/)[Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/)[AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) Reason for choosing DealerCenter It is more inclusive, puts all of our leads, sales, bhph, marketing, etc in one place and costs less Switched from [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) DealerCenter is more inclusive and overall saves our dealership money Review Source TP Tony P. Owner Automotive Used the software for: 1-2 years ### "DealerCenter DMS Review " March 4, 2026 5.0 DealerCenter’s DMS has completely transformed how we run our dealership. The platform is intuitive, efficient, and brings inventory management, deal processing, customer records, and reporting together in a single, seamless system. It’s simplified our daily operations, improved organization across the board, and saved us a ton of time. After using DealerCenter, there’s no chance we’d consider switching back to Wayne Reaves Review Source bL brent L. owner Automotive Used the software for: Less than 6 months ### "Getting there" November 27, 2024 4.0 The products themselves are very effective. there are some that im interested in that i haven't learned well enough to use.i have had very good customer service at times and other times it has been lacking. Pros integration potential to get rid of Fraser/separate website, cuddle being separate ect Cons need more support to integrate and eliminate redundant services that we have Review Source BW Bria W. Territory Manager Business Supplies and Equipment Used the software for: 1-2 years ### "The most trusted dealer management system on the market." August 11, 2024 5.0 Dealer center helps in creating custom dashboards and reports to know every aspect of the performance of your dealership. An amazing software indeed. Pros It puts it's users in command of all our customer activity and internet lead management process. With automation, alerts and built-in communication with SMS and emails. Helps it's users to create an online shopping experience which their customers are expecting. Safe and secure software which helps us analyze customer data and marketing. Cons Its a bit difficult for new employees to work with. Switched from [Striven](https://www.capterra.com/p/134106/Striven/) Because DealerCenter was more easy to set up even for the new employees. Review Source RV Rick V. Business Manager Automotive Used the software for: 2+ years ### "Multi efficient" November 27, 2024 5.0 Excellent because it allows all necessary info in one website from vehicle history to lender processing and funding Pros Accessibility and very diversified in uses Cons nothing all aspects of information about a vehicle or processing an application is present Review Source SW Sam W. Owner Automotive Used the software for: Less than 6 months ### "A Great, Big Monster of a Software Package" September 12, 2024 2.0 It offers "entry impact," by including everything one could request, but much of that is only good for the initial "wow" effect when finding new buyers for the software, on the practical side, it is much less "wow" & more "ow." After a few days of logging onto the system to become oriented w/ navigation, it becomes a burden to determine which tool or icon to select & ultimately, I find myself fatigued attempting to figure out more "stuff" just to accomplish the basics. Pros Dealercenter included practically every category of use a dealership could need. Cons The software is unnecessarily complicated & even intimidating when simply attempting to make sense of it- offering a MUCH simpler version w/ needed items for a small/average dealership would be much more effective. Also, every additional functionality required additional payments along w/ additional software support to implement, plus it made an already overly busy interface even more convoluted. The programmers (who give themselves fancy names like "architect" or "engineer") likely pat themselves on the back for all that they have come up w/, but only they & other IT people actually like their product, they should attempt to sell for once & perhaps it would dawn on them that the rest of us aren't impressed w/ fancier, glorified calculators. The objective of the software has gotten lost in the weeds of complexity. Review Source IM ISABEL M. OWNER Automotive Used the software for: 1-2 years ### "OWNER OF THE DEALERSHIP" November 27, 2024 5.0 MY EXPERIENCE WITH DEALER CENTER HAS BEEN EXCELLENT Pros It was much easier to process a deal and get funded Cons I DO NOT HAVE ANY COMPLAINTS AT ALL WITH DEALER CENTER Review Source AC Angel C. Car Guide Automotive Used the software for: 6-12 months ### "The Most helpful and user-friendly programming application for selling cars." November 27, 2024 5.0 Pros It is a user-friendly interface, that allows multiple screens to be open at once and I was able to toggle back and forth between my clients. I like being able to set tasks and reminders that also link to my cellular device. Cons I cannot set multiple appointments for the same time frame. Switched from [Vin MDM](https://www.capterra.com/p/147992/Vin-MDM-PIM/) Owner said it is an overall better product. Review Source HE Henry E. CEO Retail Used the software for: 6-12 months ### "My Best Honest truth" November 27, 2024 5.0 I like it because it makes my new business easier with inventories, sales and expenses updates Pros So professional and extremely efficient in response Cons Is a lot to learn on it. Lol... But as a new user and beginner. Am doing my possible to learn and understand all the features on it. Review Source CP Carolina P. SM Automotive Used the software for: 2+ years ### "Positive experience" December 4, 2024 5.0 my overall experience with DealerCenter has been really good. I would recommend the company, and in fact, we still use some of their services. Pros Customer service is great and really makes them stand out from other companies. Cons website designs/ development services, which isn't very customizable. Review Source RW Rachel W. Manager Automotive Used the software for: 2+ years ### "Easy to Use!!!" November 27, 2024 5.0 Great! Easy to use and friendly staff. Easy to add new lenders. Pros Easy to use and excellent customer service. Cons Cost of additional features. I wish more options were provided. Review Source jM jason M. Sales Automotive Used the software for: 2+ years ### "Gold Member" November 27, 2024 4.0 Pros All customer information in one spot with credit apps Cons lots of clicking to navigate around and not all information is easy to locate. Review Source JP JUDITH P. sales manager Accounting Used the software for: 2+ years ### "EXELLENT APPLICATION" November 27, 2024 5.0 I HAVE BEEN WORKING FOR 3 YEARS WITH DC AND HAS BEEN VERY HELFULL FOR ME. Pros WE CAN DO ALL THE PROCESS IN THE SAME DEAL . Cons ALL THE FUNCTIONS ARE VERY GOOD AND MAKE WORK EASIER. Review Source PH PERCY H. OWNER Automotive Used the software for: 1-2 years ### "Pretty Good DMS" November 27, 2024 5.0 pretty good, pretty good, I like the way how is integrated with a lot of resources Pros everything is online, I like the integration with everything Cons I believe that the price is too high comparing the other options Review Source TH Tim H. gm Automotive Used the software for: Less than 6 months ### "Easy quicck set up" November 27, 2024 5.0 \[sensitive content hidden\] has been great to work with getting set up, everything went very easy Pros The price and the functionality works out great for us. It has met all of our needs for a start up dealer Cons I wish that it just pulled cost increases back out of quickbooks, when you make a cost adjustment Review Source SR Shana R. Office Manager Automotive Used the software for: 6-12 months ### "Great company" November 27, 2024 5.0 It's been great. Would do it again in a heartbeat. Pros Ease of use. Simplified customer service. Overall good experience. Cons N/A-Nothing bad to say about the service. Review Source JC Jorge C. Owner Automotive Used the software for: 6-12 months ### "Dealer center sukcs" November 8, 2024 1.0 Very bad experience I suppose to sign in for a $70 monthly and was paying $260 a month without do anything because I have my provider I was waiting to sign in to Westlake and charge me a lot every month I cancelled the service Pros Nothing , Lies charge a lot of money without consent be careful with the person who works there only lying Cons It is a mess, change of the persons every day I spoke to \[sensitive content hidden\] she signed me in and 2 or 3 days after nobody knows her Review Source Response from Nowcom Corporation December 4, 2024 Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help! Talk to a Capterra advisor for free and get results within 15 minutes.